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Simulmedia Reviews & Product Details

No one knows how to drive growth and business performance through TV advertising better than Simulmedia, a marketer’s most trusted tech partner. In today’s complex, fast-moving TV industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV. Powered by data science, our TV+ full-funnel TV advertising solution lets you intelligently plan and buy linear, streaming, and gaming. With TV+, you’ll have more certainty in achieving your business goals by knowing how to best find and engage your strategic audience on linear and CTV as cost-effectively as possible. In addition, we allow advertisers to extend their reach and connect with elusive younger audiences via PlayerWON™, the first engagement and monetization platform for free-to-play PC and console video games. With over 15 years of experience bringing data science into advanced TV media buying, Simulmedia is the first and only provider to create a patented predictive lookalike model based on years of viewership data to bring smarter media buying to clients like Experian, WarnerMedia, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. TV+ is our unified, purpose-built, turnkey, full-funnel TV advertising solution powered by data science that lets you plan and buy linear, streaming, and gaming intelligently. TV+ gives you more certainty in achieving your business goals by: * knowing how best to find and engage your strategic audience, * optimizing your budget allocations across linear and CTV, * providing transparency into how you spend your streaming dollars, * leveraging TV to drive efficient engagement and performance, * providing incremental reach through hassle-free reach extension TV+ is a solution purpose-built for optimizing linear and CTV advertising. It manages your entire media lifecycle, from analyzing viewership, optimizing plans, activating campaigns, and measuring outcomes. TV+’ patented machine learning algorithm, unified workflows, and full-funnel analytics ensures that your planning, buying, and measurement are the best they can be. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON™, the first engagement and monetization platform for free-to-play PC and console video games. For more information, visit www.simulmedia.com and www.playerwon.com.

Seller

Simulmedia

Discussions

Simulmedia Community

Languages Supported

English

Overview by

Carly McConnell

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Simulmedia Media

Simulmedia Demo - TV+ Cross-Channel Viewership Insights

TV+’s Cross-Channel Insights lets you see how much of your target audience is on linear TV, ad-supported CTV, or both – but also how much time they are spending on each channel. There’s a lot of data out there that tells you how much time people spend on CTV – but only TV+ uniquely hones in on ad...

Reach Optimizer gives you actionable insight into how much of your target audience you can reach across a configurable range of budget scenarios. You’ll see how much reach you can get advertising on linear TV alone, on CTV alone, or by implementing a cross-channel campaign on TV+. It also forecas...

Simulmedia Demo - Linear TV Spike Level Attribution Analysis Report

With TV+ Spike Level Analysis Report, marketers can hold their linear TV spend accountable throughout the funnel. Marketers can see when airings of TV ads correlate to a statistically significant increase in visitor volume to a brand’s website or app within 15 minutes of being exposed to the ad. ...

Simulmedia Demo - TV+ Campaign Snapshot Reports

TV+ provides comprehensive reporting to track the in-flight delivery of your linear and CTV buys. What’s unique is that we do it close to real-time for your linear buys. After the campaign runs, we provide a granular summary of your campaign – allowing you to drill down and see the data at the pu...

Simulmedia Demo - CTV Attribution Reports

TV+ provides full transparency into your campaign’s performance against upper- and lower-funnel metrics. Combined with lightweight tracking, TV+ can link any household exposed to a CTV ad to website visits, conversions, or app downloads over any time period. As soon as a campaign goes live, you c...

Simulmedia Demo - Automated Performance Optimization

The Automated Performance Optimization engine automatically allocates your budget across different parameters (dayparts, apps, publishers, etc.) depending on which parameters are driving the best outcomes. You can choose which metric to optimize against: from mid-funnel engagement metrics like co...