--- title: Shopify Reviews meta_title: 'Shopify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 5114 reviews by the users' company size, role or industry to find out how Shopify works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 5114 scale: '5' date_modified: '2026-07-09' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Shopify Reviews **Vendor:** Shopify **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 5,114 ## About Shopify Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars ## Shopify Pros & Cons **What users like:** - Users appreciate the **ease of use** of Shopify, enabling quick setup and smooth operations without technical hurdles. (273 reviews) - Users appreciate the **easy integration** of Shopify, streamlining their operations and enhancing user experience effortlessly. (101 reviews) - Users love the **quick setup** of Shopify, enabling fast launch and effortless integration for a smooth e-commerce experience. (96 reviews) - Users praise Shopify for its **user-friendly interface** , making e-commerce management seamless and efficient. (90 reviews) - Users value Shopify's **reliability** , appreciating its smooth performance and ease of use for building stores quickly. (69 reviews) - Template Variety (58 reviews) - Product Management (55 reviews) - Users commend Shopify for its **excellent customer support** , always responsive and helpful whenever assistance is needed. (54 reviews) - App Variety (46 reviews) - Inventory Management (45 reviews) **What users dislike:** - Users find Shopify **expensive** due to additional costs for third-party apps and complex customization requirements. (153 reviews) - Users note **limited customization** options with Shopify, often needing coding and incurring extra costs for advanced features. (95 reviews) - Users find Shopify's **limited features** constraining, especially regarding customization and reliance on costly third-party apps. (58 reviews) - Users express concerns about **pricing issues** , citing high costs from third-party apps and transaction fees affecting budgets. (47 reviews) - Users face **integration issues** with Shopify, as third-party apps often malfunction, hindering optimal e-commerce operations. (19 reviews) - Users note **limitations in customization and flexibility** with Shopify, especially as their business scales. (18 reviews) - Slow Performance (18 reviews) - Customization Difficulty (17 reviews) - Users find **poor customer support** frustrating, particularly for new customers needing timely assistance with issues. (17 reviews) - Learning Curve (14 reviews) ## Shopify Reviews ### 1. The Best Ecommerce Platform Out There **Rating:** 5.0/5.0 stars **Reviewed by:** Mark C. | Chief Snacking Officer - CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Shopify?** It's the best ecommerce platform out there **What do you dislike about Shopify?** it'a pricey but for a reason. Sometimes there are outside apps that I will shopify just delivered themselves **What problems is Shopify solving and how is that benefiting you?** driving ecommerce sales ### 2. Unmatched Shopify Ecosystem That Scales Effortlessly as You Grow **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Shopify?** The best thing about Shopify is its unmatched ecosystem. It lets you get started quickly with a simple, user-friendly store, and then scale as much as you need by plugging in thousands of specialized apps as your business grows. **What do you dislike about Shopify?** What I dislike most is the cumulative cost. Relying on paid third-party apps for essential features can quickly inflate your bill, and on top of that, you’re also charged transaction fees if you choose not to use their proprietary payment gateway. **What problems is Shopify solving and how is that benefiting you?** Shopify takes care of the complex technical challenges involved in running an e-commerce business—like hosting, security, and payment processing which helps me focus fully on growing my brand and developing products, instead of spending time managing IT infrastructure. ### 3. Easy to Use, Integrates with a Ton of Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Tom G. | Systems & Integrations Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Shopify?** Easy to use and integrates with a ton of things. **What do you dislike about Shopify?** They still do not have fields for dimensions when considering shipping, only weight. **What problems is Shopify solving and how is that benefiting you?** A need for a platform to host our website and sell our products. ### 4. User-Friendly Website Builder with Helpful Shopify AI and Easy App Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify?** It’s user-friendly and, for me, one of the easiest platforms for creating websites. Sidekick, Shopify AI, helps a lot by providing in-depth information about the store. Apps are also easy to integrate, and you can choose to use only Shopify’s native apps if you prefer. **What do you dislike about Shopify?** The deep research they do about the customer most of the time is not accurate and shut down the Shopify Payments for that store. **What problems is Shopify solving and how is that benefiting you?** Creation of websites, no more expensive developers. ### 5. Seamless Setup to Launch and Sell Fast **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify?** It is truly a seamless platform for new business owners to set up their website and sell anywhere in less than a business day. This allows for new business owners to get up and running to market their business **What do you dislike about Shopify?** Sometimes the integrations don’t always work well when getting Facebook ads for example connected to my Shopify website **What problems is Shopify solving and how is that benefiting you?** Ease of website build and ease of selling anywhere with the tap to pay option on your phone ### 6. Easy to Use and Powerful for Creating Websites **Rating:** 4.5/5.0 stars **Reviewed by:** Alvaro D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify?** I like how easy it is to create and manage Shopify. I also appreciate the theme editor, which works especially well. I switched to Shopify from Squarespace and Wix because it is much more powerful. The initial setup was very easy. **What do you dislike about Shopify?** sales attribution is improvable **What problems is Shopify solving and how is that benefiting you?** I use Shopify to create direct sales solutions that allow our customers to offer easy and seamless shopping experiences. I like how easy it is to create and manage. ### 7. Effortless Store Setup and Management with Shopify **Rating:** 4.5/5.0 stars **Reviewed by:** Subham S. | Senior Process Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Shopify?** What I like most about Shopify is how easy and intuitive it is to use, even for someone who isn’t very technical. Setting up a store, managing products, tracking orders, and handling payments all feel very smooth and well-organized. I also appreciate the wide range of apps and themes that make it simple to customize the store as the business grows. On top of that, Shopify’s reliability and support give a lot of confidence, especially when running an online business where uptime and security really matter. **What do you dislike about Shopify?** One thing I dislike about Shopify is that the costs can add up as your store grows. Between the monthly subscription, paid apps, and transaction fees (if you’re not using Shopify Payments), it can become expensive for small businesses **What problems is Shopify solving and how is that benefiting you?** The store's features are quite beneficial for small organizations that are just starting their business. ### 8. Streamlined eCommerce, Effortless to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Ben F. | Kind connect, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Shopify?** I truly appreciate Shopify for its user-friendly nature, making it easy to navigate and manage even for beginners. The platform's ease of setup ensures a seamless experience when launching an online store. I am particularly impressed by its integrated tools like Shopify Payments and the abandoned cart recovery, which are instrumental in boosting sales and growth. The extensive App Store offers an array of options to enhance functionality and tailor the platform to specific business needs. Shopify’s ability to integrate with various tools like Klaviyo, QuickBooks, Xero, Salesforce, USPS, UPS, and FedEx is a massive plus, allowing me to maintain a cohesive workflow. Moreover, the centralized management of crucial operations, such as inventory and order processing, from a single dashboard streamlines my business processes and reduces operational complexity and costs. The scalability and reliability of Shopify ensure robust support as my business expands, handling increased traffic and sales without manual interventions. Additionally, comprehensive data and analytics tools within Shopify provide valuable insights into customer behavior and sales trends, aiding informed decision-making. Altogether, these features harmonize to offer a streamlined, efficient, and scalable solution for my e-commerce business. **What do you dislike about Shopify?** Shopify has several areas that users commonly find challenging, primarily related to costs, customization limits, reliance on third-party apps, and certain built-in features that lack depth for growing business. **What problems is Shopify solving and how is that benefiting you?** I use Shopify to streamline e-commerce operations, having all essentials in one platform, reducing complexity and operational costs, and gaining scalability and unified analytics. Its user-friendly setup and powerful features like Shopify Payments enhance store management and growth. ### 9. Everything in One Place for Managing the Business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Shopify?** That everything is in one place, and it manages most aspects of the business all at once **What do you dislike about Shopify?** Some basic functions for business and website management are pay-walled behind third party apps that require subscriptions. **What problems is Shopify solving and how is that benefiting you?** Ecommerce, finance management, inventory management. ### 10. A Unified Commerce Platform for Merchants of Every Size **Rating:** 4.5/5.0 stars **Reviewed by:** Saumil N. | Tech Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Shopify?** It’s a unified commerce platform designed for every type of merchant, from small-scale businesses to enterprise organizations. **What do you dislike about Shopify?** 1) Rigid URL Structure & SEO 2) App dependency **What problems is Shopify solving and how is that benefiting you?** I’ve helped a few merchants set up their online stores using the Shopify platform, and I’ve also migrated a few merchants’ stores from other platforms to Shopify. ### 11. Effortless E-commerce Management with Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Nehal M. | full stack, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Shopify?** I like Shopify because it's a user-friendly platform and I can use it without any technical knowledge. Setting up products, managing inventory, processing orders, and handling payments is straightforward. I find the product setup very simple, with clear fields for pricing, inventory, and variants, which makes adding or updating products quick. The initial setup was very easy and enabled me to get the store up and running quickly. **What do you dislike about Shopify?** One area that could be improved is pricing, especially as you add more apps since costs can add up over time. **What problems is Shopify solving and how is that benefiting you?** Shopify handles technical aspects like payments, store setup, and order management. It's user-friendly with simple product setup, making store management straightforward, even without technical knowledge. ### 12. Easily Built and Managed Online Store with Rich Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Emily T. **Reviewed Date:** January 13, 2026 **What do you like best about Shopify?** I use Shopify to build and manage an online store—listing products, processing payments, handling orders, and managing inventory in one place. I like how easy Shopify is to use while still being powerful. The app ecosystem and integrations work especially well. We switched to Shopify from another e-commerce platform because it was easier to use, required less technical maintenance, and was easier to manage day to day. The initial setup of Shopify was very easy. **What do you dislike about Shopify?** Some features can feel limited without paid apps, which can increase costs over time. **What problems is Shopify solving and how is that benefiting you?** I use Shopify to build and manage an online store, handling everything from listing products to payments and orders in one place. It simplifies running my store with an all-in-one platform for website creation. ### 13. Seamlessly Links Inventory and Online Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Jesse F. | Inventory Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify?** It helps link our Inventory to our Sales on our Company website. **What do you dislike about Shopify?** Adjusting inventory can be sometimes delayed. **What problems is Shopify solving and how is that benefiting you?** It allows us to sell products through our website and link to our Inventory software. ### 14. Best Online Platform to create online stores **Rating:** 5.0/5.0 stars **Reviewed by:** Somnath J. | Founder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2025 **What do you like best about Shopify?** One aspect I appreciate about Shopify is the ability to create visually appealing websites with a user-friendly interface and clean code. The platform also offers reliable support and strong third-party integration capabilities. Getting started with Shopify is straightforward, and you can begin using it for free. Additionally, the subscription fees are affordable, making it accessible even for small business owners. **What do you dislike about Shopify?** The platform charges a 2% transaction fee on every order. Additionally, the cost of themes starts at 300 USD, which is quite expensive compared to other platforms such as WooCommerce. I also found the learning curve to be a bit steeper than with WooCommerce. **What problems is Shopify solving and how is that benefiting you?** This tool is useful for building feature-rich websites with premium themes, making it much easier and faster to create complex ecommerce sites without starting from scratch. ### 15. Customizable and Professional, Yet Costly **Rating:** 5.0/5.0 stars **Reviewed by:** Kalpesh T. | Ecommerce Manager **Reviewed Date:** January 31, 2026 **What do you like best about Shopify?** I like using Shopify for its customizable themes that give my website a professional look without needing any coding. The easy customization and mobile-friendly design make it really convenient. The setup process was smooth, especially when setting up shipping and taxes. **What do you dislike about Shopify?** Shopify is costly and the transaction fees can add up. Also, you need additional apps to get the full features, which can be a bit much. I'd love to see speed optimization and easier theme switching as well. **What problems is Shopify solving and how is that benefiting you?** Shopify makes it easy to create an online store, manage payments, products, orders, and inventory. I love the customizable themes that give a professional look, allow easy customization, and ensure a mobile-friendly design. ### 16. Intuitive and Customizable But Needs Better SEO **Rating:** 4.0/5.0 stars **Reviewed by:** Vansa D. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Shopify?** I love the user interface and ease of use, as well as the customization options of Shopify. I enjoy the drag and drop interface and the beginner-friendly design. The initial setup was quite easy. **What do you dislike about Shopify?** Maybe the visibility on search engines and SEO, as well as external payment integration should be easier and viable **What problems is Shopify solving and how is that benefiting you?** I use Shopify to host my ecommerce shop and website, solve ecommerce storefront challenges, and manage website hosting seamlessly. ### 17. Comprehensive and Easy to Configure Management with Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel C. | Representante de ventas, Internet **Reviewed Date:** November 12, 2025 **What do you like best about Shopify?** I love how Shopify unifies almost every aspect of the store in one place, which provides me with great convenience and efficiency in managing my business. I appreciate being able to see all the essential information from when the customer purchases the product to the payment and shipping details, all on the same platform. This centralization of information makes it easier to track transactions and makes management much smoother. Additionally, I find that the initial setup of Shopify was quite easy, which made the process of starting to use the platform very simple and hassle-free. **What do you dislike about Shopify?** I feel that universal payment methods are necessary, as not all countries can pay on the Shopify portal. **What problems is Shopify solving and how is that benefiting you?** I use Shopify to manage my store, unifying all aspects in one place, allowing me to see the complete information from the customer's purchase to the shipping. ### 18. Easy Setup for an E-Commerce Store, Plus Smooth Order Management on the Go **Rating:** 4.5/5.0 stars **Reviewed by:** Ben A. | Business Operations Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Shopify?** very easy to set up and ecommerce store from scratch, able to use the app to manage orders on the go **What do you dislike about Shopify?** i sometimes find it a little difficult to customize the design of my store **What problems is Shopify solving and how is that benefiting you?** i am not technical but shopify lets me host a store out of the box ### 19. User-Friendly Platform with Effective AI Assistance **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan D. | E-commerce Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Shopify?** I like the ease of use of Shopify. It's user-friendly compared to Magento or Halo, and I feel comfortable navigating the platform. If I can't figure out how to do something myself, I can easily read Shopify's FAQs, articles, and watch YouTube videos. I also appreciate the AI assistant. Overall, I find it very simple to set up, which is a big plus. **What do you dislike about Shopify?** N/A **What problems is Shopify solving and how is that benefiting you?** I use Shopify to keep product information organized. It helps me add/edit items, track inventory, schedule promotions, pull reporting data, and upload content easily. ### 20. Easiest Solution for Global Product Selling **Rating:** 5.0/5.0 stars **Reviewed by:** arnqv G. | Insurance Advisor **Reviewed Date:** January 30, 2026 **What do you like best about Shopify?** I have had a very good experience listing my products on Shopify. It's easy to list products, and the price is very low. I love that a person can sell their products from home. Shopify is highly recommended to all. It's also very beneficial as Shopify deals with foreign countries, which is great for expanding business. The initial setup is very easy and takes hardly 30 minutes to list all products. **What do you dislike about Shopify?** There are so many icons that come on one screen, only this can be improved. **What problems is Shopify solving and how is that benefiting you?** Shopify makes it easy to list products and the pricing is low. It allows me to sell products from home and expand my business internationally. ### 21. Huge App Ecosystem and an Intuitive, Polished Storefront Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Defense & Space | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Shopify?** The sheer scale of the ecosystem is what wins for me. Whether I need a specific shipping integration or a niche loyalty program app, it’s usually just a one-click install. The interface is also incredibly intuitive; I didn't need a developer to get my initial storefront looking professional and polished. **What do you dislike about Shopify?** The 'Shopify Tax' can be a bit frustrating—once you start adding necessary third-party apps to get specific features, the monthly overhead climbs quickly. Also, I wish the Liquid code was a bit easier to customize for non-coders without having to dive into the backend files so often. **What problems is Shopify solving and how is that benefiting you?** It has completely removed the headache of managing hosting and security myself. Before, I was worried about site crashes during sales, but Shopify handles high traffic without breaking a sweat. It allows me to focus on product development and marketing instead of worrying about the technical stability of my site. ### 22. Effortless Selling with Shopify's Intuitive Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Amit P. **Reviewed Date:** January 30, 2026 **What do you like best about Shopify?** I love that Shopify gives me access to a wide range of markets where I can easily reach more and more customers. The platform is easy to use, and the interface is good to understand. I also enjoy that it's a smooth operation when setting it up for my business. It's the only site where I can easily sell my product, and I recommend it to everyone to use the platform. **What do you dislike about Shopify?** It's some time open slowly **What problems is Shopify solving and how is that benefiting you?** Shopify gives me a wide market reach, making it easy to reach more customers. It's easy to use and the interface is good. It's the only site where I can easily sell my product. ### 23. Easy to Use and Well Organized **Rating:** 4.5/5.0 stars **Reviewed by:** Ranjit K. | Controller, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Shopify?** Shopify is very easy to use and helps you create an online store quickly. Everything you need, like payments, products, and shipping, is in one place. It looks professional, works smoothly, and is good for both small and growing businesses. **What do you dislike about Shopify?** I dislike about Shopify is that many useful features require paid apps, which increases costs. It also offers limited flexibility compared to some other platforms, and you have less control over hosting and advanced custom changes. **What problems is Shopify solving and how is that benefiting you?** Shopify solves the problem of selling online in a simple way. It helps manage products, payments, and orders in one place. This benefits me because it saves time and makes running an online store easier and more organized. ### 24. Powerful, Flexible Shopify for Managing Large .com Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Shopify?** Shopify is very powerful and can support the business needs of a large company’s .com sales. It also offers a lot of flexibility and control, making it easy to manage what each employee can view and edit. **What do you dislike about Shopify?** In some cases, Shopify can be confusing and not as user friendly as would be ideal. Along with that, sometimes the help guides are not able to answer questions and it is difficult to get assistance from a representative. **What problems is Shopify solving and how is that benefiting you?** It gives us solid control over the products we’re selling and provides a clear overview of the analytics for the .com side of our business. ### 25. Excellent, Easy-to-Navigate UI That Stays Up to Date **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Shopify?** The UI is very good and well made. Easy to navigate and kept well up to date **What do you dislike about Shopify?** You don't know if there are bugs with your site unless you actively monitor. Premium options can be expensive. Too many non-qualified apps available to download. **What problems is Shopify solving and how is that benefiting you?** We are able to run a DTC business without relying on Amazon, which is what we need for our livelihood. ### 26. Shopify Makes Starting and Scaling an Online Business Surprisingly Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Chad T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Shopify?** What I like best about Shopify is how it makes scaling an online business surprisingly accessible, without sacrificing power. It's features are easy to use, and it's an all-in-one ecosystem. **What do you dislike about Shopify?** The fees can certainly add up and the integrations do break at times. **What problems is Shopify solving and how is that benefiting you?** Shopify is solving several core problems for Badass Beard Care including access to global markets and complex secure checkouts. ### 27. Effortless E-Commerce, But Mind the Auto Mandate **Rating:** 4.0/5.0 stars **Reviewed by:** Aman L. | Merchant navy **Reviewed Date:** February 03, 2026 **What do you like best about Shopify?** I use Shopify to bring my fast food business online, and it's easy to use. The cost is very affordable at ₹20 a month. Shopify solves all my problems without requiring any coding, and it handles marketing, SEO, and payment setup. The initial setup is quite easy, and if there's a language barrier, customer support can guide users through setting up their store online. **What do you dislike about Shopify?** I think Shopify should not auto mandate ₹5000. As a customer it hits me hard if they will deduct my ₹5000 without my consent as it is auto mandated. **What problems is Shopify solving and how is that benefiting you?** Shopify brings more customers and handles marketing, SEO, and payment setup without coding. ### 28. Effortless Store Management with a Clean and Intuitive Admin Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul c. | Senior System Adminstrator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Shopify?** From my perspective, the Shopify Admin user experience is generally clean, making daily tasks such as managing orders, discounts, and products straightforward, even if you don't have a development team. **What do you dislike about Shopify?** As per my point of view, The “real” cost often rises over time. Many important functions end up requiring paid apps, and app stacking can increase monthly spend and sometimes slow the storefront. **What problems is Shopify solving and how is that benefiting you?** As i identified that, We rely on Shopify to operate our online store, handling everything from product and inventory management to processing orders and managing integrations. By streamlining our launch process and centralizing our operations, Shopify has allowed us to dedicate more attention to marketing and product development, rather than spending time maintaining a custom website. ### 29. Effortless Global Sales with Shopify's AI Support **Rating:** 4.5/5.0 stars **Reviewed by:** Shoeb Rajkotwala . **Reviewed Date:** November 15, 2025 **What do you like best about Shopify?** I love using Shopify for my e-commerce brand because it allows me to sell products across borders seamlessly. The platform offers a variety of features that enhance my selling experience, such as the ability to easily link products and utilize multiple payment methods. Additionally, I appreciate the affordability of Shopify's plans, which were a deciding factor in starting my business on this platform. The AI feature on Shopify is particularly invaluable, especially as I am new to e-commerce. It simplifies navigation on the website and provides guidance by answering my questions and helping me understand the steps I need to follow. This support made the initial setup process straightforward and manageable, facilitating a smooth transition into e-commerce for a beginner like me. **What do you dislike about Shopify?** NA **What problems is Shopify solving and how is that benefiting you?** I find Shopify facilitates cross-border sales, offers affordable plans, and simplifies navigation with its AI feature, streamlining my e-commerce setup and management. ### 30. Shopify: a solution to create an online store **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra F. | CIO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2025 **What do you like best about Shopify?** The advantages are: • The advantages are the simplicity of use. • The advantages are the speed of creating an online store. • The advantages are hosting and security included. • The advantages are a complete solution for managing sales. • The advantages are mobile compatibility and 24/7 customer support. **What do you dislike about Shopify?** One disadvantage is the cost: Shopify operates with a monthly subscription and transaction fees, which can become high for small businesses. **What problems is Shopify solving and how is that benefiting you?** Shopify solves the problem of technical complexity related to creating and managing an online store (hosting, payments, security, maintenance). The advantage I gain is being able to sell quickly on the Internet with a simple, secure, and turnkey solution, without needing technical skills. ### 31. Effortless Store Management, Costly Add-Ons **Rating:** 4.0/5.0 stars **Reviewed by:** Anupam S. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Shopify?** I use Shopify to build and manage online stores, and it makes things like product listings, inventory, payment, and order fulfillment a lot easier. Shopify offers ready-to-use themes, so I don’t have to code everything from scratch. It's easy to use and set up, and creating and managing a store on the website is quite simple. Shopify provides a more scalable, reliable, and maintenance-free e-commerce solution compared to what I was using before. The initial setup was smooth and easy, making it super convenient to get started. **What do you dislike about Shopify?** Many additional features require third-party permissions, which is costly. **What problems is Shopify solving and how is that benefiting you?** I use Shopify to build and manage online stores with ease. It streamlines product listings, inventory, payments, and order fulfillment without coding from scratch. Shopify makes setup smooth and offers scalable, reliable, and maintenance-free e-commerce solutions. ### 32. Simple to Use, with Handy Spreadsheet Upload for Bulk Products **Rating:** 4.5/5.0 stars **Reviewed by:** olutade b. | eCommerce and Marketing Specialist, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Shopify?** Its simplicity and the spreadsheet option to upload multiple products. I use Shopify everyday and easy to integrate with other apps. **What do you dislike about Shopify?** Filtering products in a collection is not flexible enough to allow multiple layers of filters to pick a particular group of products. **What problems is Shopify solving and how is that benefiting you?** It helps to show products to the targeted audience far and wide across the globe. It helps in selling products and collection of payments for transaction. ### 33. Endless Capabilities and Possibilities **Rating:** 4.5/5.0 stars **Reviewed by:** Brooke P. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Shopify?** The capabilities of the software and endless amount of possibilities. **What do you dislike about Shopify?** It does go down about once a month and we lose out on sales because of it. **What problems is Shopify solving and how is that benefiting you?** Integration, website, finacne ### 34. Great Payment Options and Easy Website Setup in Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** tinashe m. | Information Security Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Shopify?** Has great payment options and apps to help with almost any integration. Easy to also setup a website from within Shopify **What do you dislike about Shopify?** Sometimes the payouts take a little longer than I would like. **What problems is Shopify solving and how is that benefiting you?** It allows me to take my business international and reach my customers easily, and provide them various payment methods and options. This helps with sales and brand awareness ### 35. Easy UI for Building a High-Quality Online Store **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Shopify?** They make it easy to create an online store. The UI is straightforward and user-friendly for anyone who wants to sell physical products. It takes away the headache of building a good-quality website, so you can focus more on your products instead of the setup. **What do you dislike about Shopify?** It is difficult to market my products and make sales. **What problems is Shopify solving and how is that benefiting you?** They make content creation really simple and easy to manage. This is beneficial because we can focus on selling our products and not so much on making our website look good. ### 36. Great for E-Commerce Shipping Integrations (ShipStation, Pirate Ship, Shippo) **Rating:** 5.0/5.0 stars **Reviewed by:** Joe S. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Shopify?** It works with Shipstation, Pirate Ship, Shippo, etc.. It's great for e-commerce **What do you dislike about Shopify?** Subscription style services and products have limited capabilities with Shopify alone. **What problems is Shopify solving and how is that benefiting you?** E-commerce revenue management and tracking. ### 37. A Surprisingly Helpful AI Assistant but Store Templates Have Limitations **Rating:** 4.0/5.0 stars **Reviewed by:** Leonard L. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Shopify?** Extensive ecosystem means lots of add-on apps, and consultants who can help. Sidekick, the new AI Assistant is surprisingly helpful **What do you dislike about Shopify?** Store templates are limited in how you can adjust the UX. Store editing interface is not intuitive, and is difficult to use **What problems is Shopify solving and how is that benefiting you?** Need to launch an ecommerce website. Chose Shopify because of its extensive ecosystem of add-ons apps to handle functionality like SEO, site speed optimization, email marketing, chatbots, etc. ### 38. Easy, Affordable E-Commerce Setup with Plenty of Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Anshad R. | ecommerce manager and data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Shopify?** It’s easy to start an e-commerce website from scratch, and it’s also easy to manage. There are lots of integration options available, and it comes at a great price. **What do you dislike about Shopify?** Some customization options are limited for users on the lower-tier plan. **What problems is Shopify solving and how is that benefiting you?** We built our e-commerce store using Shopify. ### 39. EXCELENT **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa C. | Customer Success Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Shopify?** What I like the most is the ease of use. It's pretty intuitive and it has everything you need in just one place. All your orders, all the tracking statuses, the fulfillment statuses, the customers information and you can do it all. You can refund, cancel order, edit them, everything! **What do you dislike about Shopify?** No downsides. I would just say that I would like to have more associations with other apps. **What problems is Shopify solving and how is that benefiting you?** All! It solves the tracking of the orders, the inventory, if a shipping address is wrong it alerts me and also if it's potential fraud! ### 40. Effortless Website Building with Shopify's Simple, Appealing Design **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Freischaffender Künstler, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Shopify?** What I appreciate most is the simplicity—Shopify makes it incredibly easy to create a functional website, add features, and ensure everything looks attractive. The integration process is also smooth and convenient. I find myself using Shopify much more than my previous website provider, and I genuinely enjoy working with its interface. **What do you dislike about Shopify?** One drawback is that if you wish to showcase products with a review or star-rating system, Shopify does not offer built-in integration for this feature. However, you can get paid extensions from the store to add this functionality. **What problems is Shopify solving and how is that benefiting you?** Shopify eases up the process of updating my store and adding new items, designs etc. without too much hastle. It's very convenient and I love the design-elements. ### 41. Shopify Makes Launching a Professional, Scalable Store Fast and Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Shopify?** Shopify is a "business-in-a-box" platform that allows anyone to launch a professional, payment-ready online store in hours using intuitive drag-and-drop templates. It removes the technical headache of coding by handling security, hosting, and mobile optimization right out of the box. With its massive app ecosystem and built-in AI tools, it remains the most scalable solution for growing a brand from a side hustle to a global enterprise. **What do you dislike about Shopify?** It gets expensive with all the apps that are required for different things. **What problems is Shopify solving and how is that benefiting you?** D2C sales, online shop ### 42. Effortless Store Management with an Intuitive Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Anne C. | Customer Happiness Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2025 **What do you like best about Shopify?** I like how simple it is to set up and manage everything, even without much tech experience. The layout is clear, and the tools make running a store feel more organized. **What do you dislike about Shopify?** Some basic features depend on paid apps, which makes the total cost higher than expected. Customizing certain parts without code can also be a bit limited. **What problems is Shopify solving and how is that benefiting you?** Shopify makes it easy to manage products, payments, and orders all in one place, so I don’t have to juggle different tools. It saves me time and helps everything run smoothly, even on busy days. ### 43. Effortless Online Selling with Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa K. | Head of Ecommerce & Digital Marketing, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Shopify?** I find Shopify very user-friendly, which makes it easy to sell products online. I love the ability to customize my online store, which helps me easily reflect the voice of the brand. The initial setup was very easy, and the ease of use is what I like most. **What do you dislike about Shopify?** There's nothing I dislike about Shopify **What problems is Shopify solving and how is that benefiting you?** Shopify is very user-friendly, easily allowing me to sell products online. I love the ease of use and the ability to customize my store to reflect my brand's voice. ### 44. Shopify: your new business manager **Rating:** 5.0/5.0 stars **Reviewed by:** Sameer S. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2025 **What do you like best about Shopify?** The interface is so easy to understand even for a non tech savvy person. Its self explanatory and I don't have to Google every minute unlike with other platforms. **What do you dislike about Shopify?** The inability to use transactions other than shopify payments without any fees. Also there seems to be low level of customisation option in terms of themes and colours. **What problems is Shopify solving and how is that benefiting you?** Makes it quite easy to build e commerce platforms. Its a go to platform. Also the reports and management makes half of work already done. ### 45. Shopify: Simplifying E-Commerce for Business of All Sizes **Rating:** 4.0/5.0 stars **Reviewed by:** Humayun G. | Software Associate • Applications Development • NetSuite Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Shopify?** That how easy it makes setting up and running an online store. The interface is simple, the themes look professonal, and the built-in tools like payments, shipping, and apps saves a lot of time. It feels like everything we need is in one place without being overwhelming. **What do you dislike about Shopify?** It can get expensive once apps and advanced features are added. Some customizations need coding/developer's help. Also, the transaction fees on certain payment gateways feel a bit restrictive. **What problems is Shopify solving and how is that benefiting you?** Shopify solves the hassle of managing all parts of an online business separately. It brings storefront design, payments, inventory and shipping into one platform. For us, that means we dont waste time juggling multiple tools, we can focus more on growing the store and serving customers instead of dealing with technical issues. ### 46. Secure, Simple Payments for Easily Building Online Stores **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammed A. | Penetration tester, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Shopify?** It allows for easily creating online stores. Helps in making payments simple and is Secure. **What do you dislike about Shopify?** It is not possible to create webpages that are unique. You have to follow the standard template website. **What problems is Shopify solving and how is that benefiting you?** It helps in making payments simple and also in managing them. ### 47. Super Easy Webshop Software with Plenty of Apps **Rating:** 5.0/5.0 stars **Reviewed by:** M K. | Mede-eigenaar, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Shopify?** Super easy to use webshop software and a lot of apps available **What do you dislike about Shopify?** Nothing yet :) we are using it now for almost 3 months and everything is OK! **What problems is Shopify solving and how is that benefiting you?** All our webshop and also offline sales on events are very easy with their own POS ### 48. Valuable Platform, Super Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Ishwar S. | aspiring data scientist **Reviewed Date:** December 10, 2025 **What do you like best about Shopify?** I like that Shopify is accessible and free to share, offering an open source that is available worldwide. I enjoy using the applications daily for posting new products and keeping up with new trends. Selling to both online buyers and sellers has been a good experience for me. I appreciate the quality of products available on Shopify, and it's very easy to use, which makes it accessible for both sellers and purchasers. The impressive design and logo are also very attractive and appealing. **What do you dislike about Shopify?** The only thing is that the service should be fast forward. **What problems is Shopify solving and how is that benefiting you?** Shopify makes it easy for both buyers and sellers to access and purchase products online. It's easy to use and facilitates selling products through referral and affiliate marketing programs, enabling fast-track sales. ### 49. Easy Setup, Fast Fulfillment, and Fair Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Colleen K. | Strategy and Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Shopify?** It is very easy to get it stood up, fullfillment is fast and easy. Pricing is very fair, we are on the plus **What do you dislike about Shopify?** There is a limitation from a CRM and segmentation side. **What problems is Shopify solving and how is that benefiting you?** It allows us to break into DTC quickly and own our own sales channel ### 50. Easy Setup for a Commercial Online Store **Rating:** 4.0/5.0 stars **Reviewed by:** Office D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2026 **What do you like best about Shopify?** Easiness to set up a commercial online store. **What do you dislike about Shopify?** It has only Cyrillic version for Serbian language. Serbian language uses both Cyrillic and Latin scripts equally. **What problems is Shopify solving and how is that benefiting you?** I'm able to sell my services online, as a form of product. ## Shopify Discussions - [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes - [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes - [How is Shopify being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes - [Fix the server](https://www.g2.com/discussions/fix-the-server) - 1 comment, 2 upvotes - [Does Shopify integrate with Netsuite or Salesforce? If so, what is the duration and difficulty of deployment experienced by those customers?](https://www.g2.com/discussions/shopify-erp-crm-integration) - 1 comment, 2 upvotes - [View Shopify pricing details and edition comparison](https://www.g2.com/products/shopify/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+15%3A33%3A40+-0500&secure%5Bsession_id%5D=d62f1c9a-b7b1-433a-a8e0-9e04b4c21c5e&secure%5Btoken%5D=101596c99d3e0314f4baf4a422db8a57448b27b789f62a9c9426d70d10631b73&format=llm_user) ## Shopify Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [AiTrillion](https://www.g2.com/products/aitrillion-com-aitrillion/reviews) - [Amazon Virtual Private Cloud (Amazon VPC)](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews) - 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Proactive Assistance - Decision Making **Administration - Merchant of Record** - E-commerce Integration - Reporting & Analytics - Customer support **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Shopify Alternatives - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) - 3.9/5.0 (185 reviews) - [FastSpring](https://www.g2.com/products/fastspring/reviews) - 4.5/5.0 (178 reviews) - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) - 4.4/5.0 (59 reviews)