--- title: Shopify Reviews meta_title: 'Shopify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 5119 reviews by the users' company size, role or industry to find out how Shopify works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 5119 scale: '5' date_modified: '2026-07-21' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Shopify Reviews **Vendor:** Shopify **Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 5,119 ## About Shopify Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars ## Shopify Pros & Cons **What users like:** - Users appreciate the **ease of use** of Shopify, allowing for quick setup and seamless integration of apps. (283 reviews) - Users value the **easy integration** of Shopify, enhancing functionality and streamlining e-commerce for a smooth online experience. (104 reviews) - Users love the **quick setup** of Shopify, allowing fast launching of stores without technical complications. (102 reviews) - Users value the **user-friendly platform** of Shopify, appreciating its simplicity in managing online stores efficiently. (94 reviews) - Users value the **reliability** of Shopify, praising its ease of setup and smooth, user-friendly experience. (71 reviews) - Template Variety (59 reviews) - Product Management (57 reviews) - Users commend Shopify for its **excellent customer support** , always responsive and helpful whenever assistance is needed. (56 reviews) - App Variety (46 reviews) - Inventory Management (46 reviews) **What users dislike:** - Users find Shopify **expensive** due to costly third-party apps and the need for coding knowledge for advanced customization. (156 reviews) - Users find **limited customization** options frustrating without coding skills, leading to higher costs for advanced features. (98 reviews) - Users find Shopify's **limited features** frustrating, requiring paid apps and coding for necessary customizations. (60 reviews) - Users are frustrated by **pricing issues** , particularly auto deductions and accumulating transaction fees that strain small businesses. (48 reviews) - Users note **limitations in customization** and increasing costs, particularly as they scale their businesses on Shopify. (20 reviews) - Slow Performance (20 reviews) - Users often face **integration issues** with Shopify, leading to increased costs and limitations on customization options. (19 reviews) - Users find **poor customer support** frustrating, particularly for new customers needing timely assistance with issues. (18 reviews) - Customization Difficulty (17 reviews) - Confusion (14 reviews) ## Shopify Reviews ### 1. Effortless Store Setup, Focus on Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Sakshya G. **Reviewed Date:** December 19, 2025 **What do you like best about Shopify?** I use Shopify because it makes starting and running an online store easy. The no-code store building feature is fantastic for creating a website without dealing with HTML. I appreciate that Shopify removes complexity, allowing me to focus on selling. It saves time, which directly impacts growth, and the initial setup is very easy. **What do you dislike about Shopify?** The cost can grow quickly, and more powerful features should be improved. I'd like core 'must-have' features to be native, reducing the dependency on apps. **What problems is Shopify solving and how is that benefiting you?** I use Shopify for easy online store management without coding, which removes complexity and saves time. It lets me focus on selling, directly impacting growth. ### 2. Powerful, High-Volume Ready, and Easy for Beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Shopify?** Powerful enough for a high volume store, yet simple enough for a novice. **What do you dislike about Shopify?** The additional apps in the apps store are great, but the monthly bill can get large fast. **What problems is Shopify solving and how is that benefiting you?** Shopify is the customer-facing storefront for our company, and at the same time it serves as our entire back office. ### 3. Everything I need to run my online shop in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Shopify?** It just works. I didn’t have any background in ecommerce or web design, but Shopify made it really easy to get my store up and running. The interface is clean, and managing products, orders, and payments is super straightforward. I also love that there are tons of apps and themes—it’s easy to customize things without starting from scratch. **What do you dislike about Shopify?** Some of the apps are a bit pricey, and if you want to customize your site more deeply, it can get tricky unless you know code or hire someone. But for the most part, it does everything I need, and I haven’t had major issues. **What problems is Shopify solving and how is that benefiting you?** Shopify takes care of all the technical stuff I don’t want to deal with—like setting up payments, managing inventory, and making sure the site works on mobile. I run a small business, and it lets me focus on my products and marketing instead of worrying about the backend. I also don’t need to hire a developer every time I want to update something, which saves a lot of time and money. ### 4. Complete and User-Friendly Platform with Customization Surprises **Rating:** 4.0/5.0 stars **Reviewed by:** Anne G. **Reviewed Date:** December 15, 2025 **What do you like best about Shopify?** I like that Shopify is very complete and pretty easy to manage and handle. I appreciate that it's easy and fast to add products and start selling once the initial setup is done. **What do you dislike about Shopify?** I find the customization of the website look and feel sometimes a bit limited. Then I need to get into the coding, which I'm not super experienced in. I'm managing, but it feels a bit out of my comfort zone. **What problems is Shopify solving and how is that benefiting you?** Shopify provides an integrated e-commerce platform, making it easy for us to manage and handle sales. Setting up was straightforward, and I appreciate the basic e-commerce features for adding and selling products. ### 5. A Beginner’s Breakthrough into E-commerce **Rating:** 4.5/5.0 stars **Reviewed by:** Tamjeed A. | Technical Recruiter, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Shopify?** It has a strong customer support. 24x7 availabilty. **What do you dislike about Shopify?** If the seller isn’t using the Shopify platform for payment, they will be charged a transaction fee. **What problems is Shopify solving and how is that benefiting you?** I worked as an Account Manager at Bridge to Business and used to manage a few Shopify seller accounts. It wasn’t complicated, and even non-technical people can manage it easily. ### 6. Flexible, Easy-to-Use E-Commerce Solution for Growing Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Shopify?** Flexible, easy to use e-commerce solution. Ideal for small to mid sized ecommerce businesses like ours. **What do you dislike about Shopify?** The big jump in cost for Shopify Plus to gain a few helpful features. **What problems is Shopify solving and how is that benefiting you?** Shopify allows our small team to manage a strong e-commerce business with minimal pain. We've used the platform for over 10 years, and it has supported our significant growth. ### 7. Easy Setup and Scalable, But Needs More Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Tejas A. | Application Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Shopify?** I like that Shopify is easy to use and easy to set up. I appreciate the hosted solution and security, along with its inventory management feature. As a fully cloud-based software, it is a no-hassle option that makes it easy to scale with a business. I also find the pre-built themes very useful when setting up. **What do you dislike about Shopify?** I find the limited customizations and app dependency to be drawbacks. **What problems is Shopify solving and how is that benefiting you?** Shopify provides an all-in-one platform to build and manage an online store, making it easy to use and easy to set up. It's a fully cloud-based software with zero technical hassles, making it easy to scale with a business. ### 8. Incredibly Easy and Fast Online Store Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Gerardo E. | Paid Ads Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Shopify?** That creating an online store with their platform is incredibly easy and quick. **What do you dislike about Shopify?** High long-term costs due to transaction fees. **What problems is Shopify solving and how is that benefiting you?** Solves the problems of scaling and starting an ecomm business. ### 9. Excellent Features and a Great Experience for Store Owners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Shopify?** Excellent features and great user experience for store owners. **What do you dislike about Shopify?** They tie some features to Shopify Payments **What problems is Shopify solving and how is that benefiting you?** Shopify has a great ecosystem of apps and integrations that makes it easy to connect multiple systems without a lot of dev work ### 10. Visually Intuitive, Needs More Quality Assurance **Rating:** 4.5/5.0 stars **Reviewed by:** Lana O. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2025 **What do you like best about Shopify?** I like Shopify for uploading products, fulfillment, and customer service. It keeps all my products, orders, customers, and messages in one place, which is really convenient. I find it visually a good experience and appreciate that it's easy to navigate. I also like how there are additional plugins that make the workload easier. The initial setup was pretty easy. **What do you dislike about Shopify?** Too many bugs and premature launches from programmers. The programmers need to test the code more before pushing to production. **What problems is Shopify solving and how is that benefiting you?** Shopify keeps all my products, orders, customers, and messages in one place, making it easy to navigate and manage with additional plugins. ### 11. Effortless, User-Friendly Experience **Rating:** 5.0/5.0 stars **Reviewed by:** jessica g. | Production, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Shopify?** I love its ease of use. It’s very user-friendly, and I haven’t had any issues. **What do you dislike about Shopify?** It can be messy at times, and things feel unorganized. **What problems is Shopify solving and how is that benefiting you?** It helps me post updates and share things about my business. ### 12. Online store ready to grow from day one **Rating:** 5.0/5.0 stars **Reviewed by:** Víctor S. | Empleado independiente, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Shopify?** The ease of use is impressive. You can have a fully functional store in a few hours, without needing to know how to program. I love the variety of templates, the integration with multiple payment gateways, and the huge community of apps that allow you to customize almost any aspect of the business. **What do you dislike about Shopify?** Transaction fees can be a bit high if you don't use Shopify Payments, and some advanced features require additional paid apps. It would also be ideal to have more design freedom without relying on code. **What problems is Shopify solving and how is that benefiting you?** Shopify solves the problem of setting up an online store without technical complications. Thanks to its all-in-one ecosystem, I can focus on selling and scaling the business without worrying about maintenance, servers, or updates. This has allowed me to launch products quickly and validate ideas in the real market with minimal initial investment. ### 13. User-Friendly and Effortless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe G. | CRM Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Shopify?** It's user friendly and easy to use. Integrations were pretty easy to set up with other tools we use too **What do you dislike about Shopify?** Reporting could be more robust/dashboards stronger, so that we don't have to use third parties to build better custom reports **What problems is Shopify solving and how is that benefiting you?** Ease of building and creating a shoppable site without needing heavy code experience ### 14. Quick Store Setup and User-Friendly, with Plenty of Apps **Rating:** 3.5/5.0 stars **Reviewed by:** Manuel Alejandro D. | Data Analyst, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Shopify?** It's easy to use, allows you to create a store quickly, and has many apps for expand functions **What do you dislike about Shopify?** Costs may increase with apps, and some advanced customizations require technical knowledge. **What problems is Shopify solving and how is that benefiting you?** It solves the difficulty of creating and managing an online store without technical experience. It allows me to sell online easily, save time, and grow the business in a scalable way. ### 15. Effortless Marketplace Management and Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Wai Ming H. | IT Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Shopify?** This tool is useful for managing MarketPlaces and ease to integrate with other ERPs with proper implementation **What do you dislike about Shopify?** not every fields can be integration or mapped to other softwares **What problems is Shopify solving and how is that benefiting you?** The manual process for importing sales from various ecommerce platforms is functional, but it can be time-consuming and requires careful attention to detail. ### 16. All-in-One Dashboard with Convenient Mobile Access **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea D. | Content Creator, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Shopify?** I can manage everything from a single dashboard including mobile-access. **What do you dislike about Shopify?** Lack of deeper customization and operational costs. **What problems is Shopify solving and how is that benefiting you?** It eliminates the need of coding and server management. ### 17. Quick Setup and a Rich Ecosystem of Third-Party Apps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify?** Very quick to set up, and there are plenty of third-party apps available. **What do you dislike about Shopify?** It can be expensive considering the different commissions and subscriptions fee **What problems is Shopify solving and how is that benefiting you?** Lower technical knowledge requirements in all domains of e-commerce ### 18. Simple and powerful e-commerce platform **Rating:** 2.5/5.0 stars **Reviewed by:** Sive M. | Statistician, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Shopify?** Shopify is easy to use, quick to set up, and makes managing products, payments, and orders very intuitive, even without technical experience. **What do you dislike about Shopify?** Some features require paid apps, and costs can add up if you want store to grow. **What problems is Shopify solving and how is that benefiting you?** Shopify makes it easy to launch and manage an online store without much technical knowledge. It’s helpful for getting started quickly, but with limited capital, it’s hard to see the full benefit yet—time will tell as the store grows. ### 19. A Helpful One-Stop E-commerce Platform for Online and POS Stores **Rating:** 5.0/5.0 stars **Reviewed by:** Goutham P. | Integration Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Shopify?** A Helpful E-commerce platform which can be one stopper for your online and POS stores. **What do you dislike about Shopify?** Nothing much on a negative side, it's a good E-com platform. **What problems is Shopify solving and how is that benefiting you?** Handling mutiple stores with ease. ### 20. Best Business Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul T. | Content Creator at Lens_76, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2025 **What do you like best about Shopify?** About shopify its one of the best online platform which makes a business run smoothly and its one of the best ecommerce platform for any business owner. **What do you dislike about Shopify?** well shopify is one of the best online platform for business. However, the set backs about shopify is the payment mode, you can go smoothly in shopify only if you have shopify payment sign up and also its charges few percentage from it. **What problems is Shopify solving and how is that benefiting you?** Shopify is helping me and people around who is not able to scale up their business. Shopify is the right platform to run your business and also it gives me an ample amount of time to think, dream and execute the business. ### 21. Great for Service Businesses, But Themes Are Pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Kumarjit G. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Shopify?** I always thought Shopify was just for selling products, but it’s been amazing for my service business too. I use it to showcase my packages, handle payments, and even book clients, the responsive is the best part **What do you dislike about Shopify?** Most of the features feel more for eCommerce & good themes are too much costly, **What problems is Shopify solving and how is that benefiting you?** I can manage bookings, payments, and client inquiries easily, and it saves me a lot of time compared to doing everything manually. and setup and layout is very easy to handle ### 22. Great Ecosystem, But Customization Requires Developers **Rating:** 2.5/5.0 stars **Reviewed by:** Deyan G. | Owner and Founder at TORO RANK Ltd., Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Shopify?** It has a large ecosystem and is used worldwide, also has some good features. **What do you dislike about Shopify?** Everything that's custom needs a dev, you can't run a Shopify store if you don't have an in-house or you hire consultants. **What problems is Shopify solving and how is that benefiting you?** A lot of the things are streamlined - markets, shipping ,etc. ### 23. Easy No-Code Setup for Launching an Ecommerce Website **Rating:** 4.5/5.0 stars **Reviewed by:** Shahbaz A. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about Shopify?** Easy to setup and launch ecommerce website without coding knowledge **What do you dislike about Shopify?** Subscription prices are higher plus the ecosystem is little rigid **What problems is Shopify solving and how is that benefiting you?** Helping in creating e-commerce stores for my clients ### 24. Very Easy Online Store Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Abhinav A. | Finance Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Shopify?** It is very easy to setup online store on Shopify **What do you dislike about Shopify?** Shopify is costly with paid apps option. **What problems is Shopify solving and how is that benefiting you?** Provide ready to use online store and it saves time. ### 25. Seamless Inventory Updates to Our POS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Shopify?** How seamless it is updating inventory to our POS **What do you dislike about Shopify?** That sometimes it kicks me out when I'm trying to update inventory **What problems is Shopify solving and how is that benefiting you?** Searching for products, updating inventory ### 26. Well-Designed Platform with Flexible Orders and Easy Invoice Access **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Shopify?** It provides a well-designed platform for clients, and from the admin side you have all the necessary information at hand. Access to invoices is straightforward, and you can extract the data to analyze it without difficulty. You can also create orders manually, which gives you a lot of flexibility. **What do you dislike about Shopify?** Extracts can take time to reach you sometimes. But it is the only weak point that I would stress about Shopify. **What problems is Shopify solving and how is that benefiting you?** It’s literally our online store, so we can sell our products through it. On top of that, we can sort and extract a lot of data from our sales, which is essential for making financial and stock forecasts. ### 27. Effortless Integration and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mostafa M. | Customer service representative, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Shopify?** It's easy to use and user friendly with great customer support and it's used on hourly base it's integrated with most of our other business applications like parcelLab and Kustomer. **What do you dislike about Shopify?** nothing it shows detailed status of each order and it can be tracked and monitored easily. **What problems is Shopify solving and how is that benefiting you?** Order management and tracking of business input and following up on customer's requests. ### 28. Omnichannel Excellence for Seamless Sales Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Shweta G. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Shopify?** The Omnichannel features bring together online and offline sales by connecting inventory and customer data across every touchpoint, creating a seamless real-time user experience. **What do you dislike about Shopify?** The built-in features are quite limited, and to access additional functionality, you need to purchase a premium version. There is some customer support available, but overall, the extra costs for more features can be a drawback. **What problems is Shopify solving and how is that benefiting you?** Optimizing product pages by featuring high-quality photos, adding upfront cost information, and including reviews has made a noticeable difference. These changes, along with efforts to improve site speed, have also contributed to better SEO performance. ### 29. Easy to Use with AI Integrations That Shine **Rating:** 4.5/5.0 stars **Reviewed by:** Alex K. | consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify?** ease of use, and ai integrations make it an amazing tool. **What do you dislike about Shopify?** nothing really, just not getting on board on time with the stocks **What problems is Shopify solving and how is that benefiting you?** making online marketplace accessible for all ### 30. Easy to Use Despite Pricing Concerns **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek s. | Account Assistant **Reviewed Date:** January 31, 2026 **What do you like best about Shopify?** I find Shopify easy to control and very nice to set up. It's easy to use, which makes managing my selling process simpler. **What do you dislike about Shopify?** I think the subscription price is high. Sometimes it lags, which can be frustrating. I also feel the trial period of the subscription should be increased. **What problems is Shopify solving and how is that benefiting you?** Shopify is easy to control and use, which helps in selling products efficiently despite some issues like high subscription costs and occasional lagging. ### 31. Comprehensive, Cost-Effective Ecommerce Solution with Minor AI Improvements Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Dinesh B. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Shopify?** I find Shopify's integration very easy, as I faced no issues setting it up. I appreciate how accessible it is globally, solving my problem of limited reach with specific e-commerce sites. The platform's cloud-based features are comprehensive and support my business growth effectively. I value the ability to create multiple pages using the same email ID, which simplifies account management and enhances flexibility. Additionally, Shopify offers cost-effective solutions with no unexpected price hikes, making it a budget-friendly choice. **What do you dislike about Shopify?** Shopify plans can get expensive after adding necessary apps, premium themes, and transaction fees. The basic monthly fee often increases significantly with add-ons and higher-tier plans. **What problems is Shopify solving and how is that benefiting you?** Costly pricing: Charges increase with add-ons, premium themes, transaction fees, and higher-tier plans. Limited customization: Requires coding skills or developer help for advanced store design changes. No native email hosting: Requires external email service setup. ### 32. Seamless Setup, Excellent Support, Minor Customization Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Bharat M. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Shopify?** I absolutely appreciate Shopify's seamless setup process. It's really intuitive, even for someone without technical experience. I also find the support for third-party integrations incredibly valuable, as it allows us to enhance the customer experience. The automatic handling of logistics and inventory management is a massive time-saver. Moreover, their customer support is excellent, providing great assistance whenever needed. **What do you dislike about Shopify?** I find the theme creation process on Shopify to be challenging, particularly for non-tech users. Although I have the technical ability to modify themes myself, there's limited customizability available for those without a developer's help. I think this area can be improved to make it more user-friendly for individuals without technical expertise to customize their stores to a greater extent. **What problems is Shopify solving and how is that benefiting you?** Shopify automates inventory and payment processes, simplifying store management, and supports third-party integrations, enhancing customer experience. ### 33. Effortless Store Creation with Shopify **Rating:** 4.5/5.0 stars **Reviewed by:** Abdullah Q. **Reviewed Date:** December 16, 2025 **What do you like best about Shopify?** I like Shopify's simple layout which makes it easy to build a free domain. I also appreciate the many themes available for different types of stores and the easy order syncing. There are hundreds of payment methods, which is really convenient. The initial setup was so easy and fun. **What do you dislike about Shopify?** I'd like to see a built-in marketing AI team for advertising and some UI improvements for 3D effects. **What problems is Shopify solving and how is that benefiting you?** I use Shopify to build a store simply with chat and icons, no coding needed. It has many themes, easy order sync, and 100s of payment methods. ### 34. Effortless Customization and User-Friendly Backend **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie P. | Lead Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Shopify?** Ease of use in the backend, and the ability to add in custom apps very easily to get the customisation to where we want it to. **What do you dislike about Shopify?** Sometimes, the pricing can be a bit off putting for people working on a budget. Particularly as sometimes the apps from Shopify seem like classic "up sells". **What problems is Shopify solving and how is that benefiting you?** Setting up simple ecommerce stores and scaling a product based business online easily. ### 35. Most Capable, Recognized eCommerce Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Shopify?** Most capable and recognized eCommerce platfrom **What do you dislike about Shopify?** High platform costs to get the business level features needed **What problems is Shopify solving and how is that benefiting you?** ecommerce and website platform ### 36. Easy to use and new variety, absolutely like it **Rating:** 5.0/5.0 stars **Reviewed by:** Megha P. **Reviewed Date:** December 19, 2025 **What do you like best about Shopify?** I always find new things on Shopify. I also use it to buy clothes and I find it very easy that I can scan anything and ask AI. The initial setup was quite easy and simple. **What do you dislike about Shopify?** I like everything anyway. **What problems is Shopify solving and how is that benefiting you?** I use Shopify for online shopping, where I always find new things. I use it to buy clothes and can easily scan and ask AI. ### 37. Easy-to-use platform with great features for global e-commerce **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Shopify?** Shopify is very convenient and user-friendly, even for someone running a brand alone. I like that there are many well-designed themes to choose from, which allows me to build a stylish store without advanced coding knowledge. It is also well-suited for cross-border e-commerce, with features that make it easier to sell internationally and reach a wider audience. **What do you dislike about Shopify?** While Shopify is generally easy to use, there are times when more specialized knowledge is required, such as customizing themes or setting up complex functions. In those cases, I sometimes feel the need to rely on external support or technical expertise. **What problems is Shopify solving and how is that benefiting you?** Shopify makes it much easier to manage my online store by combining everything I need—website design, payment, and shipping—in one platform. Before using Shopify, selling overseas felt complicated, but now I can handle cross-border e-commerce smoothly and reach international customers. This has saved me time, reduced stress, and allowed me to focus more on creating new designs for my brand. ### 38. Easiest E-Commerce Platform to Use with Smooth Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Noah R. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Shopify?** Easiest e-commerce platform to use! Love its functionality. **What do you dislike about Shopify?** Not much to dislike. Integrations are smooth and it may be the perfect platform. **What problems is Shopify solving and how is that benefiting you?** Selling to the masses ### 39. Effortless Setup, Image Search is a Game-Changer **Rating:** 5.0/5.0 stars **Reviewed by:** pankaj s. | analyst, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Shopify?** I really appreciate the ease of search by image on Shopify. Even if I don't know the name of a particular thing, I can still find it just by using a picture. Also, it was very easy to set up and configure Shopify initially. **What do you dislike about Shopify?** The seller interface can be improved. **What problems is Shopify solving and how is that benefiting you?** Shopify reduces the hustle of checking many websites by allowing easy search by image, even without knowing the item's name. ### 40. Very handy and efficient tool **Rating:** 5.0/5.0 stars **Reviewed by:** Freda M. | Accounting Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Shopify?** The ease of tracking payments and reports capability **What do you dislike about Shopify?** Maybe a modern dashboard. Needs to be updated a bit. **What problems is Shopify solving and how is that benefiting you?** Across the board purchasing system. Collecting data and payments for retail store selling school uniforms ### 41. Helpful for Big Ideas, But Takes Time to Achieve Results **Rating:** 3.5/5.0 stars **Reviewed by:** Joshgun A. | Supply Chain Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Shopify?** I think it is really helpful for who has no limits and lots of ideas **What do you dislike about Shopify?** It needs lots of time for achievement and if you want this as a side hustle it is hard **What problems is Shopify solving and how is that benefiting you?** You dont have to think about the work life balance after you made it. ### 42. Easy to use and great for running an online store **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2025 **What do you like best about Shopify?** I love how user-friendly the interface is. It’s easy to set up a store, customize the design, and start selling quickly. The app store also has tons of helpful add-ons for everything from marketing to shipping.Shopify saves a lot of time by automating key parts of running an online store—like payment processing, inventory tracking, and customer emails. It’s reliable, scalable, and works well whether you're just starting out or managing a growing business. **What do you dislike about Shopify?** Some advanced features require paid apps or more expensive plans, and customization can be limited without coding skills. Also, transaction fees can add up if you’re not using Shopify Payments. **What problems is Shopify solving and how is that benefiting you?** Shopify helps simplify the entire e-commerce process—from setting up a store to managing products, orders, and payments. It removes the need for heavy tech skills, so we can focus more on growing the business. It's also reliable and fast, which gives us peace of mind.It solves the hassle of managing multiple tools by bringing everything under one roof. Inventory management, sales tracking, and payment processing are all streamlined. It also makes it easier to market products and scale our business as we grow. ### 43. Easy-to-Use Platform for Starting a Business **Rating:** 4.0/5.0 stars **Reviewed by:** Landon P. | Program Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Shopify?** It’s an easy to use platform for starting a business. **What do you dislike about Shopify?** The platform can be tricky to establish at first. **What problems is Shopify solving and how is that benefiting you?** Help set up an online storefront. ### 44. Effortless Drop Shipping with Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Mxolisi H. | Brand Insights Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Shopify?** What I love the most about Shopify is that it gives everyone a chance to level up their business, making it easier to be accessible without any issues. As many people are shopping online, Shopify makes things much easier in terms of payments and payment gateways. **What do you dislike about Shopify?** I like everything about shopify **What problems is Shopify solving and how is that benefiting you?** Shopify makes it easier to access products and communicate with suppliers, enhancing my drop shipping and customer service. It simplifies online shopping with a few clicks and supports various payment methods, helping level up business accessibility without issues. ### 45. Efficient Platform with Diverse Product Range **Rating:** 4.0/5.0 stars **Reviewed by:** Yaman M. **Reviewed Date:** December 25, 2025 **What do you like best about Shopify?** I find Shopify easy to use with a variety of products available. It really helps with delivery, and I like that it's supported on many apps. The initial setup was very easy for me, and it's smooth compared to other platforms. **What do you dislike about Shopify?** I would like to see more advertising of the site and its benefits. **What problems is Shopify solving and how is that benefiting you?** I use Shopify to buy items unavailable in local stores. It's easy to use, has a variety of products, helps with delivery, and is supported on many apps. ### 46. Intuitive UI and Good Support, But Extra Fees Are Frustrating **Rating:** 3.5/5.0 stars **Reviewed by:** Ashok R. **Reviewed Date:** December 22, 2025 **What do you like best about Shopify?** I like Shopify because the customer support is good. I also like the UI about products; it's easy to see photos of products. Plus, I find that the prices are cheap compared to other apps. **What do you dislike about Shopify?** I don't like the extra $7 charge per order, it feels like looting from all customers. I suggest they show accurate product information. **What problems is Shopify solving and how is that benefiting you?** Shopify's customer support is good, and I like the UI, where it's easy to see product photos. The prices are cheaper compared to other apps. ### 47. Effortless Customization and Integration with Abundant Options **Rating:** 4.5/5.0 stars **Reviewed by:** Karthikeyan D. | Life cycle Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Shopify?** Easy to use and integrate, tons of options and themes to use with. Can create a page and customize in many ways. Many apps to fulfill our needs. **What do you dislike about Shopify?** Support not able to get into to a technical calls and once the ticket is raised takes a lot of time to address. **What problems is Shopify solving and how is that benefiting you?** Developer time and analytics. ### 48. Affordable Shopping, Easy Setup, Needs Quality Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Het T. **Reviewed Date:** December 29, 2025 **What do you like best about Shopify?** I like that Shopify helps me a lot to buy things at a minimum price and I find it easy to use. I also appreciate the flexible payment methods. The initial setup was very easy, which was great. **What do you dislike about Shopify?** I think the quality of products because they're cheap but the quality is bad. I'm willing to pay more for better quality. **What problems is Shopify solving and how is that benefiting you?** Shopify helps me get products at a reliable, affordable price. It's easy to use with flexible payment methods. ### 49. Shopify : Best For Small & Big Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole V. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Shopify?** The best part about Shopify is that you can create your own website from scratch, it's so easy to use. Moreover, they have free and paid templates which can be customized according to your preferences. They have budget friendly solutions for small business owners. It's so easy to add products, create pages, choose your own fonts and colours. Moreover, their customer support is also friendly . You don't need any type of coding to create a website. Additionally, it's easy to integrate analytics and tracking codes on the website. You can yourself implement payment methods. You can create your own global footer as well. Moreover, it provides you analytics dashboard which helps you to understand the traffic, purchases and other types of data. As a use also, it's very simple to manage the website. **What do you dislike about Shopify?** If you're an organization and own a shopify website, the cost can be quite high. They have different pricing solutions for an indivual right up to an organization. **What problems is Shopify solving and how is that benefiting you?** It helps me to understand my analytics, I can design my own website with a minimal fee. I can update my own inventory. ### 50. Easy to Use - Integrates Seemlessly With Other Products **Rating:** 4.5/5.0 stars **Reviewed by:** Josh F. | Warehouse Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Shopify?** It integrates well with our WMS, ShipBob. We are able to manage all ecommerce activities through Shopify, such as refunds, exchanges, and returns...and ShipBob manages all of our inventory needs. **What do you dislike about Shopify?** Sometimes it allows inventory to "oversell" despite that not being a feature that we have activated. **What problems is Shopify solving and how is that benefiting you?** Shopify allows Customer Support to make changes to orders, refund customers, and even track the progress of an order in our work flow. This keeps our employees on top of all warehouse activities and allows them to communicate with our customers effectively about their orders. ## Shopify Discussions - [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes - [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes - [How is Shopify being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes - [Fix the server](https://www.g2.com/discussions/fix-the-server) - 1 comment, 2 upvotes - [Does Shopify integrate with Netsuite or Salesforce? If so, what is the duration and difficulty of deployment experienced by those customers?](https://www.g2.com/discussions/shopify-erp-crm-integration) - 1 comment, 2 upvotes - [View Shopify pricing details and edition comparison](https://www.g2.com/products/shopify/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+12%3A43%3A24+-0500&secure%5Bsession_id%5D=27f5ac35-66d8-4ddf-8c61-88278b41ba53&secure%5Btoken%5D=9f4e9daa47945e5763c5f548c06298f7b3956766f12e70b9a8b542636b76ed48&format=llm_user) ## Shopify Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [AiTrillion](https://www.g2.com/products/aitrillion-com-aitrillion/reviews) - [Amazon Virtual Private Cloud (Amazon VPC)](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews) - 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[Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho Mail](https://www.g2.com/products/zoho-mail/reviews) ## Shopify Features **Headless Commerce** - Decoupling - REST APIs - Data Orchestration - Customization - Extensibility **Payment processing - Merchant of Record** - Automation - Cross Border - Payment Options - Multi-Currency - Reconciliation - Chargeback **Generative AI** - AI Text Generation - AI Text Summarization **Tax management - Merchant of Record** - Automated tax calculation - Standard compliance - Tax reporting **Security and Compliance - Merchant of Record** - AML-KYC - Secure SLC - PCI-DSS - Encryption and tokenization **Agentic AI - E-Commerce Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Administration - Merchant of Record** - E-commerce Integration - Reporting & Analytics - Customer support **Merchandising/Marketing** - Storefront Design Tools - Product Visualization - Recommendations / Personalization - Promotions and Discounts - Shopping Cart Abandonment - Product Reviews - SEO **Product Catalog** - Content Management - Product Configuration - Product Search and Filtering - Intangible Products **Order Process** - Checkout Process - Shipping Options - Tax Display and Processing - Payment Processing - Order Management - Returns / Refunds - Inventory Management - Multi-Channel Fulfillment **Multi-Channel Support** - Omnichannel - Mobile - Social Commerce - Customer Service - Store Locator - 3rd-Party Store Integration - B2B **Platform** - APIs - Customization - Integrations to Add-on Tools - User Management - Reporting / Analytics - Security - Multi-Site Management - Admin Access Rights - Test-to-Product Migration - Internationalization - Cross Browser Support - Performance and Reliability ## Top Shopify Alternatives - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) - 3.9/5.0 (186 reviews) - [FastSpring](https://www.g2.com/products/fastspring/reviews) - 4.5/5.0 (178 reviews) - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) - 4.4/5.0 (59 reviews)