Salesfusion Reviews & Product Details


What is Salesfusion?

Salesfusion is the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automations and superior reporting, we focus on what matters most to marketers--streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Whether you’re a do-er, dreamer, thinker or techie, Salesfusion is the new standard in marketing automation.

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Salesfusion Profile Details

Salesfusion Profile Details

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Jia R

Website
salesfusion.com
Related Links
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Languages Supported
English
Vendor
Salesfusion
Description
Salesfusion 360 is an enterprise SaaS eMarketing solution that provides a true Demand Generation platform for B2B marketers
Company Website
Year Founded
2007
HQ Location
Atlanta, GA
Phone
+1 (855) 238-6522
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
57
Twitter
@salesfusion
Twitter Followers
5,329
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Companies Using Salesfusion

Oracle
Yesware
Cadence Design Systems
Panduit
Magellan Health Services
UTi
Independence Blue Cross
Paylocity
Avanade
OpenSky
BaseKit
Cintas

Salesfusion Reviews

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1-50 of 114 total Salesfusion reviews
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Marketing Manager
Computer Software
Mid-Market
(51-200 employees)
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"GOOD core marketing automation capabilities GREAT support"

What do you like best?

Platform is relatively easy to use and navigate. It provides the core functionality for marketing automation and allowed us to expand beyond basic email marketing with lead scoring, event management, landing pages, etc. Also liked their business model a lot. Other vendors we evaluated were looking to charge per user (marketing and sales users) which would have limited our adoption and use of the product. Salesfusion unlimited user price model allowed us to get the functionality we needed and have the freedom to scale it throughout the company as we grew. New folks who come from using other solutions are always surprised that we can 'just add a user' when needed.

During our initial evaluation, their native CRM integrations were a big plus as well. Other vendors were relying on 3rd party solutions or had limited access to the underlying CRM data. Connecting our marketing data to CRM was key for us to be effective and allows for easy targeting based on our full set of CRM data. CRM connection is clearly an area of investment for them as they continue to improve with dynamic lists and the upcoming campaign object support which will further allow us to leverage CRM data to drive our campaigns and effectively measure ROI.

Finally, the item that has been the biggest positive for us is the support the Salesfusion team provides. The program is not without its issues and learning curve, but having the support team there to help makes us confident we can solve our problems quickly. Everyone I have interacted with in support has always been courteous and out to help us solve our issues as fast as possible. The support model and team Salesfusion has is definitely a huge asset for them.

What do you dislike?

They are in the middle of updating the platform which leads to some UI inconsistencies and confusion on which version of a feature to use when. They are cleaning things up steadily and the new capabilities are much improved just hope the transition will be completed soon. Also, wish Salesfusion integrated with more 3rd party platforms and services. We can and have worked around this through custom API connections (with their support teams help) but sponsored/managed integrations would be very helpful. We need to capture a holistic view of our customers and prospects. For our marketing automation system to be the true hub of that data we need to be able to collect and interact with all our customer touchpoints effectively. They recently updated their API which I am told will open things up for continued integration.

Recommendations to others considering the product:

If you are looking for a tool that is on the rise and geared towards ease of use while still providing a lot of marketing horsepower Salesfusion is something you should consider. They may not be as well known as other competitors but their pricing (when we looked) was very favorable compared to other options and the capabilities were at least on par. Our experience with their support team has also been very positive which has been a huge plus for us.

What problems are you solving with the product? What benefits have you realized?

We wanted an easy to use scalable platform that we could grow with. Our previous solution was solely email marketing focused and we wanted to move beyond that to encompass the full customer journey which Salesfusion helps us do through its capabilities and CRM integration. Using Salesfusion we have seen increases in leads, better conversion rates due to nurturing programs and effective segmentation as well as reduced manual labor and improved quality as we were able to automate significant portions of our lead entry process using built in lead routing and assignment functions in the tool.

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Mid-Market
(201-500 employees)
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"Easy to use. Helpful and friendly support."

What do you like best?

I like the drag and drop features. Easy to navigate editor. The A/B testing email set up is really nice. Uploading marketing lists are pretty quick and easy.

What do you dislike?

Sometimes my emails will not look the same in the test email as they do in the editor. Data seems to come back inaccurate within the reports. The report will show over 100 clicks to the website while only a handful of them actually happened. We contacted support and were told thing is due to them inflating our data. Therefore, we have to manually sift through the data to find accurate information.

Recommendations to others considering the product:

If you are a B2B Company consider wether or not you want to use this software for lead generation or brand awareness. Given the data discrepancies, it has been hard to use this tool for lead generation purposes.

What problems are you solving with the product? What benefits have you realized?

We mainly use Salesfusion for brand awareness purposes and client retention with release notes and newsletters.

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Enterprise
(10,001+ employees)
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"Very user friendly"

What do you like best?

I like that salesfusion has a clean design and is very intuitive for users that may not have experience with marketing automation software. The customer service is also AMAZING!

What do you dislike?

I'm more familiar with other advanced software that has stronger reporting capabilities and this is an area that Salesfusion is definitely lacking in.

Recommendations to others considering the product:

If you're looking for an easy software to send out HTML emails, this is your solution. The reporting for landing pages isn't as intricate as I would like, but the Salesfusion support team is fantastic and will help you build custom reports and pull metrics if you can't find what you're looking for.

What problems are you solving with the product? What benefits have you realized?

We use Salesfusion to create events and send out basic HTML emails and integrate with Salesforce. We haven't done any nurture campaigns yet, but are definitely interested in doing those!

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Mid-Market
(51-200 employees)
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"Good experience with current platform!"

What do you like best?

SalesFusion is a rather intuitive platform and user-friendly tools. Their customer service is also very helpful, and they are making constant strides to improve their product.

What do you dislike?

There is room for it to become more customizable, with limitations on the drag and drop tool, as well as the ability to recall campaigns at different steps of the journey and the like. Some of the customer experience can be optimized, but once you find where certain tools live, they are quite helpful.

What problems are you solving with the product? What benefits have you realized?

SalesFusion has a lot of benefits that we have to utilize. Currently they are a good tool for e-marketing efforts, and there is also room for it it make up for some of the shortcomings of our "CRM" tool, which is great.

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UC
Small-Business
(11-50 employees)
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"Ideal for Small to Mid Size Businesses"

What do you like best?

It is fairly intuitive to use and the pricing is not to prohibitive. Some of the features are a bit clunky and as of late we have been having issues with email sends. Overall though, the platform offers everything you would want. The email setup is simple, creating forms/landing pages is easy and reporting could be improved on their end.

What do you dislike?

I dislike that our emails have been having issues sending as of late, even test emails are having trouble. The support though is for the most part on top of it and helpful but at times can seem like they just escalate things to get them off their plate but nothing gets done. Creating a report could be an easier process and really creating anything new could be easier.

What problems are you solving with the product? What benefits have you realized?

It provides a platform that can be connected with many CRMs and allows for customization in that sense. It has allowed our very custom CRM to work pretty well with the email platform.

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AC
Enterprise
(1001-5000 employees)
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"Great Marketing Automation system for B2b"

What do you like best?

I like the dashboards that show activities on our web site and responses to our email campaigns. It has a built in CRM that we can use and it has built in integration with many of the 3rd party CRM systems, including SAGE. We have only just started to scratch the surface since the product has a broad range of functionality

What do you dislike?

Since the product has a lot of functionality it will take us a while to learn, but it is worth the results we are getting.

Recommendations to others considering the product:

Take the Salesfusion University 2 day class after your initial On-boarding Training. Send out a few emails and get started and then sign up for the class. Also they have frequent online webinars, which are either free or fairly inexpensive

What problems are you solving with the product? What benefits have you realized?

Better tracking on leads from out web site lead generation. We have been able to create, track and improve on our email campaigns and associated landing pages. The reporting is all in one place so our reporting has improved, which makes managements happy.

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Direct Marketing Manager
Computer Software
Mid-Market
(51-200 employees)
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" IMPROVED MAP AND CRM INTEGRATION & SAVINGS OF OVER $500 PER QUARTER "

What do you like best?

The tight, direct integration of Salesfusion with Sugar makes it very easy for us to sync our database, campaigns, and all other relevant information. It's very easy to send and track email campaigns, and setup webinars. We multiple webinars per week, and Salesfusion makes it easy for us to manage internally, and for people to register for our events. The email builder is very easy to use and we can customize our messages without having to code HTML from scratch.

What do you dislike?

The only real compliant I have is that you cannot have multiple windows open simultaneously. So if I'm building a report and need to know the ID of a campaign, I need to close the report, navigate to campaigns, then come back again.

Recommendations to others considering the product:

We love Jana F. in training!

What problems are you solving with the product? What benefits have you realized?

Communication between sales and marketing is key for us. Before, we had so much manual entry of data, it was hard to consistently ensure nothing fell through the cracks. Additionally, our reporting was not accurate as our systems were never in sync. We now have accurate (easy) reporting, and have even been able to retire a few of our systems, saving upwards of $500 per quarter.

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Sales Manager
Oil & Energy
Small-Business
(11-50 employees)
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"Great implementation and support, but sorta e-mail focused"

What do you like best?

The onboarding was good and hands-on, and customer support has been very responsive. The application itself has an intuitive layout and fairly easy to use. Great e-mail builder.

What do you dislike?

The landing page builder is outdated and not mobile friendly (new coming in Q2 they say). I'd like if I could set up sales campaigns with landing pages and emails in one dashboard, but I have to go back and forth a lot in the software. Would also like more help on improving email open rate (a lot of mine remains unopened despite being delivered), and using the system in more inbound marketing efforts beyond e-mails. New landing page builder and BI tool may improve that.

Recommendations to others considering the product:

If you, like us, do not have a large marketing dept, then the hands-on onboarding and support is a big plus for Salesfusion. It is also fairly easy to get going fast, get emails out, users cookied, and get value. Pricing and payment terms are favorable, compared to HubSpot, Pardot and Marketo.

What problems are you solving with the product? What benefits have you realized?

Getting more leads from website, reach out to more people with targeted messaging, structure follow-up of leads, establish inbound marketing culture in company. Have gotten to get a few more leads through online ads to landing pages, and catch leads from existing website forms. Also get use of the user stats from website. Biggest challenge to realizing more value is probably on our end - creating content.

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U
Mid-Market
(201-500 employees)
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"usable interface, fairly complete marketing automation, built-in CRM is limited but acceptable."

What do you like best?

the scope of the application at an affordable price, support is responsive, they heed user suggestions and they keep improving the software

What do you dislike?

disjointed interface across the platform. Old legacy sections with limited function and archaic interface remain in place alongside new interface and functions; deprecated features remain in place but are not marked as such and can be used unwittingly resulting wasted time getting support to tell you it's deprecated.

Recommendations to others considering the product:

Salesfusion is a very good all-around marketing automation tool that is very usable. The integrated CRM is good but not great due to it's limitations, but suffices for a company that contracts all sales to outside sales representatives and only needs sales managers to access it. It allows you to effective build up your database, qualify leads into contacts, and track their journey. The "Opportunities" feature in the CRM is the weakest part of the CRM with very little flexibility. These things have inhibited sales manager adoption. If you need robust CRM capability, Salesfusion has multiple integrations with major CRM resources including Salesforce, Dynamics, Sage, SugarCRM and Infor. Other integrations include Google Adwords, event integrations including Webex with excellent API connectivity for connecting to any source using that method. Support is among the best in my experience, but still has some weaknesses, namely reliance upon email which is not sufficient when a complex problem emerges.

What problems are you solving with the product? What benefits have you realized?

Acquiring and qualifying leads, delivering to sales, continued marketing to potentials for future or additional business. Making leads and contacts available to sales management through one cloud-accessible database, while delivering lead/contact journey. It has made our contact list much more accessible to sales, and enabled us to find potential opportunities within. Automated follow-up marketing emails have uncovered more opportunities.

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Mid-Market
(51-200 employees)
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"SalesFusion offers great flexibility and is easy to use!"

What do you like best?

SalesFusion is easy to use, I can create and send a message to my audience very quickly and without difficulty, and whenever I have a problem or a question, the response from customer service is always very fast and extremely helpful.

What do you dislike?

It would be helpful to have better reporting options, and it can be difficult sometimes to find old messages when I need to find and refer to them.

What problems are you solving with the product? What benefits have you realized?

We reach a large audience of clients with regular communications via SalesFusion, keeping them informed of all the necessary news and information they need to be aware of.

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Corporate Marketing Manager
Building Materials
Mid-Market
(501-1000 employees)
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Verified Current User
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"A bit of a learning curve but a very powerful platform"

What do you like best?

The features of salesfusion are everything you'd want in a marketing automation platform.

What do you dislike?

We're still learning how to use the system and the documentation is a bit weaker than I would like. Now that we've had a year under our belts of using it I add it is a great platform but has a big learning curve.

Recommendations to others considering the product:

Look at your overall needs for marketing automation and email campaigns and see if you can find a better value. I couldn't!

What problems are you solving with the product? What benefits have you realized?

Mass, yet personalized emails. Easier reporting vs. manual methods, person-level data vs. summary data.

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AC
Small-Business
(11-50 employees)
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"Great product, and an even great company"

What do you like best?

Salesfusion is a great company with a product that may not be perfect, but gets significantly better with each upgrade. Whenever we have an issue they are so quick to fix it, and alleviate any issues we had.

What do you dislike?

At times, the lack of integrations can be a bit of a hinderance. But, they own up to this very well and are very willing to hear your suggestions and adjust the platform to meet your needs!

What problems are you solving with the product? What benefits have you realized?

Our company relies on our email marketing & CRM services, but one of the downsides of using Sugar as our CRM is our integrations between email marketing & our customer base are limited. Salesfusion is the best option when you want a great connection to Sugar, and has allowed us to utilize custom information and behaviors more than we ever have before to increase our email productivity by up to 400%

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Marketing and Design Executive
Architecture & Planning
Mid-Market
(201-500 employees)
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"You need to know code to use this product."

What do you like best?

Support service and training is clear and consistent.

What do you dislike?

Events builder - you need HTML / CSS knowledge. (May as well use Dreamweaver)

Need to use HTML / CSS to create Landing pages.

There is no delete function within the nurture campaign - if you make a mistake you need to start over.

Lack of information when analyzing an event - i.e. You can't see who has specifically declined an event in comparison to who just hasn't seen the email.

When testing an email - the test email doesn't always come through.

The HTML of the email temples causes most spam filters to block your emails (unless you know how to hard code you can't fix this).

Recommendations to others considering the product:

Look at Mail Chimp. Much cheaper, no coding skills needed, social media integration and spam testing all included. (None of this is included in SF)

What problems are you solving with the product? What benefits have you realized?

Campaigns are now all localized.

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AI
Small-Business
(11-50 employees)
Validated Reviewer
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"Great product, looking forward to the improvements!"

What do you like best?

So far my experience with SalesFusion has been positive! The interface is very easy to navigate, they have a ton of support available to get really good at the tool, and there are a lot of metrics to measure the success of your campaigns! Working with the sales rep and onboarding staff has been very enjoyable.

What do you dislike?

There are bugs, especially surrounding the WYSIWYG tool, but our rep has told us they know about the issues and are working to get it to be better. It's functional and does what it needs to do, but it could be a lot more responsive and robust.

What problems are you solving with the product? What benefits have you realized?

We are trying to get some campaigns off the ground and are really starting at ground zero with our marketing automation. I'm looking forward to seeing what we can really get out of this!

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Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
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"Business Development Manager"

What do you like best?

Native integration with our CRM (SLX, Infor), top-notch customer support(they almost always find a satisfying resolution for us), actually implement ideas you suggest as product updates, tons of reporting features.

What do you dislike?

Anything besides out of the box reporting features may require assistance from support.

Recommendations to others considering the product:

Great company for a medium to small sized companies, and likely scales well for large size companies.

What problems are you solving with the product? What benefits have you realized?

We are a medium sized business and Salesfusion goes above and beyond our requirements for Marketing Automation.

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U
Mid-Market
(51-200 employees)
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"Very Intuitive. Affordable. Easily Integrated. And a Managed Services Option That Changes the Game!"

What do you like best?

Salesfusion is designed by marketers who, no doubt, have experienced the perils that many of us face with Marketing Automation. They have built a platform that is intuitive, affordable and easily integrated. The result? You are able to ramp up quickly. The native integration with most major CRMs alone is fantastic. Salesfusion truly delivers "enterprise grade" capabilities without the "complexity" of other marketing automation solutions. Their secret sauce? Their marketing concierge services - which literally "saves the day" for me. This enables me to consistently move the needle in my quest to deliver demand generation results. Did I mention unlimited phone and email support? I guess you can say - I'm a Salesfusion super-fan.

What do you dislike?

I'm sure there's something. I just haven't encountered it yet! They have a good handle on their roadmap and keep me informed about upcoming feature / capabilities improvements. That's all I ask for.

Recommendations to others considering the product:

Give Salesfusion a try. You'll be glad you did.

What problems are you solving with the product? What benefits have you realized?

I deliver against an "aggressive" marketing plan - ongoing weekly campaigns. A primary responsibility of mine is to deliver qualified MQLS that ultimately convert into Sales opportunities. We are now able to keep the funnel full (MQLS) and are adding advanced capabilities into our marketing practice to increase conversions. Senior management is more than satisfied that we are doing our jobs.

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AI
Mid-Market
(51-200 employees)
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"From an IT Perspective"

What do you like best?

I thought the implementation was smooth. Their implementation team seemed to be knowledgeable and provided the proper support. Setting up the product on our end was flawless. It works with on-premise CRM as well as cloud base.

What do you dislike?

I am not a huge fan of their support team. We've had repeated issues with syncing between our on-premise CRM and the Salesfusion cloud. Our system is configured properly and up-to-date on the latest patches. However, their team continues to state that our server is causing the failures.

Recommendations to others considering the product:

Just be aware that their support can be a hit or miss. I recommend taking a look at other vendors as well before going with Salesfusion.

What problems are you solving with the product? What benefits have you realized?

We've always had challenges with users sending mass emails from their local Outlook email software. This is no longer the case since the user can now upload their lists to Salesfusions and have them be sent on their behalf. It's reduced the probability of our domain being blacklisted unnecessarily.

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U
Small-Business
(11-50 employees)
Validated Reviewer
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"Great platform that is always improving"

What do you like best?

Salesfusion listen to their customers needs and are always making improvements. I also like their native integration with NetSuite and oktopost social platform for a full business solution for building relationships and marketing your business. Tools I like most are the form builder and email maker. I haven’t really gotten into the guts of it yet I feel by using the scoring tool which has huge power when getting into prioritising and measuring customer behaviours.

What do you dislike?

The load speed can be slow at times. The events section needs updating but they are always updating things, I’m sure that won’t be too far away from being worked on. The neuture tool is good but is designed for email marketing and list marketing and not for use on econmerce ‘if this then that’ statements.

What problems are you solving with the product? What benefits have you realized?

I can now send reliable and great looking emails and measure them well. I can make landing pages when needed for contests and add salesfusion powerful forms on our website. I can also see a customers full history on clicks on the emails and website as well as an integrated powerful social media platform for our technology wholesale business.

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UG
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
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"The obvious choice for marketing automation"

What do you like best?

A "secret sauce" for the marketer finally! Salesfusion makes me look like a rockstar! I love how the interface is geared toward a marketing brain. It was actually an easy choice to choose Salesfusion after many demos of other automation tools. Not only was our experience on point from the very first chat with SF, but they always take the time to answer every single question we may have and keep up that service level. I also appreciate them enhancing features constantly so I can do my job better.

What do you dislike?

Training is a lot to take in. We were eager to get moving quickly, but I believe it went too fast. This may have been due to our deadline. Still today, they answer questions and record calls to go back to.

What problems are you solving with the product? What benefits have you realized?

Aligning marketing and sales is always something you are working on. Sales Fusion has helped button our buttons when it comes to automation. We are able to create successful campaigns and for our business, saw immediate results after implementation. We are tracking weekly dashboards and now have a clearer picture into our industry.

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U
Mid-Market
(51-200 employees)
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Verified Current User
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"Fairly easy to use, but with limitations"

What do you like best?

Ability to use old campaigns as a starting point for new ones. Can be created quickly.

What do you dislike?

You can't resend a campaign to additional people. You have to recreate it and send. Sometimes the code is wonky. Takes some time to figure out why things don't work like you think they would!

Recommendations to others considering the product:

Would be easy for someone who know code. New learners can create basic, but have limitations.

What problems are you solving with the product? What benefits have you realized?

Marketing campaign design and uniformity to newsletters. Great statistics and nice to have unsubscribed, and failed email addresses so we can update them in CRM.

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Management Consultant
Management Consulting
Mid-Market
(51-200 employees)
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"Great people that take care of you"

What do you like best?

The customer service is remarkable. Any email or phone call on my end elicits an immediate response from Salesfusion. Although we have particular reps accountable for our success, I can call up anyone at Salesfusion and be taken care of. They work seamlessly as a team through the course of solving my problems. I also love how they write a ticket for every little thing, even if it gets resolved on the call. They are definitely thinking from the customer perspective, thinking and working together alongside us, and it makes a big difference.

What do you dislike?

The company is clearly growing fast, and making constant updates to their user interface. As a result, some functionality gets lost in translation. It is sometimes hard to navigate through their modules, or know where to go to find things. Creating reports for my leaders can be tough.

Given the complexity of emarketing and the needs of clients in a fast-changing tech world, Salesfusion is still the best option we've seen to satisfy our complex needs. As a customer, they are very open to my suggestions to improve their site, and like I said, they are constantly making things better.

Recommendations to others considering the product:

Do it.

What problems are you solving with the product? What benefits have you realized?

We were able to solve many issues we couldn't before for a number of our complex email campaigns. One campaign requires thousands of emails sent from hundreds of different users at once, and the ability to create many customized fields, including hard-coded fields. A process that used to take us months took us days. Another is our first real nurture campaign, which we could never before execute with such complexity and care.

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AB
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
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"It's been a great year with Salesfusion"

What do you like best?

The onboarding process with Salesfusion was outstanding with recorded training sessions that I've been glad to look back on throughout the year. There are many features we've not yet tested but the core product is very sound and it's super useful to have so much information pushing all the way through to our CRM.

What do you dislike?

I'd like to see Salesfusion improve on the ease of creating custom reporting. That said, I've been very successful with support for building out the custom reports I've needed.

Recommendations to others considering the product:

Be prepared to have your campaigns lined out to take advantage of the automated drip marketing features. The system will do it, but it takes time to plan that far in advance!

What problems are you solving with the product? What benefits have you realized?

Visibility of contact activity on our web site has been very useful. Push through to CRM a huge benefit. The difference between this and our old one-way email platform is tremendous.

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AS
Small-Business
(11-50 employees)
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"good so far, only been using since march"

What do you like best?

email customization, and how easy it is for our staff to log on and create their campaigns

I just learned about the lead scoring tool and this helps our recruiters know who best to reach out to.

What do you dislike?

The analytics I do not find very user friendly. Maybe if it was a little more straight forward

Recommendations to others considering the product:

Making analytics more straight forward.

Easier way to calculate ROI

What problems are you solving with the product? What benefits have you realized?

We are reaching a lot of our clients and candidates regularly with tracking benefits.

Our clients and candidates have been staying in formed regularly now.

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Web Designer
Building Materials
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
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"Off to a great start!"

What do you like best?

Customer service is outstanding! Anytime I have a question or a request, I get a very timely response. Communicating with them could not be easier. We are at the very beginning of our implementation and I have to say the email builder is incredibly intuitive and looks great.

What do you dislike?

There's a bit of a learning curve when creating landing pages and forms. It's not quite as user friendly if you don't have much experience in HTML. That being said, I'm under the impression that this is something that will be overhauled soon.

What problems are you solving with the product? What benefits have you realized?

We currently are sending monthly newsletters to individuals in a very manual process without much segmentation. Salesfusion is giving us the ability to send segmented emails, alert sales of lead activity and gather and track the lead process through our site.

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AI
Mid-Market
(501-1000 employees)
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Verified Current User
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"Overall an average provider if you don't use Salesforce as a CRM"

What do you like best?

I like the new drag and drop email builder. It's more up-to-date with what you'd expect from a marketing technology provider.

I also like the add-in to MS Dynamics CRM and how it allows you to see the customer journey, add or remove them to lists and nutures and email a contact straight from the CRM. An added benefit if you don't want your sales team to have full access to your Salesfusion portal.

What do you dislike?

Reporting is limited to say the least. There's no easy way to track link clicks or downloads, unless they are gated by a form. Also, most reports require tables or multiple tables to be pulled in- almost always requires help from their professional services team at an extra fee.

Recommendations to others considering the product:

Ask a ton of questions and talk to customers. Do you report a lot? Look at that feature closely. If you are also using it as a CRM- keep in mind the limitations and benefits there.

What problems are you solving with the product? What benefits have you realized?

Marketing automation is a must- but it's only beneficial if the provider chosen syncs with your CRM. Salesfusion is one of the better alternatives if you aren't using the popular Salesforce as your CRM, however, if you are used to one of the "top players" in the automation game- there are several frustrations you'll gain from Salesfusion. The benefit of the software entirely depends on your companies needs- landing pages, email, CRM connections, reporting,etc.

We use Salesfusion to solve the problem of getting data into the CRM, that works-most of the time. The biggest benefit we've gained is that now our sales team can see what customers and prospects are doing to interact with our data also.

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Mid-Market
(501-1000 employees)
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"An easy to use tool"

What do you like best?

The drag and drop builder for landing pages is easy to use, and the templates available give you a lot of stylish options.

What do you dislike?

Sometimes reporting can be a little bit difficult, but support is very responsive.

What problems are you solving with the product? What benefits have you realized?

We use it mostly as an email marketing tool. It's been a great way to reach our customers en masse. We are now exploring using more landing pages and forms for events and products.

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UC
Small-Business
(11-50 employees)
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"Over satisfied with product, although I see areas where product can be improved"

What do you like best?

-new email builder

-working relationship with salesfusion support

-event and email dashboards

-integration with Sugar

-new combined asset library

What do you dislike?

-too many different places to create an email (nurture, trigger, email, template, etc.)

-less control of HTML in new email builder

-no capability to use dynamic fields in text only email builder

-email image editor is cool but not enough

-saves too many copies of images when i make edits in the builder

-inconsistent access to merge tags and assets throughout different email builders

-web activity alerts are automatically assigned out

Recommendations to others considering the product:

Salesfusion has a learning curve but once you learn it, it is an incredible tool. It offers a lot of power to marketers like myself who really like to be in control, but also the ability to be hands-off in the places that I want to.

What problems are you solving with the product? What benefits have you realized?

-keep sales alerted when their contacts hit a marketing content piece (keep them in the loop)

-

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Small-Business
(11-50 employees)
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"My salesfusion experience. "

What do you like best?

The best feature of Salesfusion, is how easy it is to use.

What do you dislike?

Sometimes there are delays in setting up distribution lists.

What problems are you solving with the product? What benefits have you realized?

Bulk email campaigns.

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A
Mid-Market
(51-200 employees)
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"Incredible Support"

What do you like best?

The platform is very effective and the analytics are great. What I value the most is the support team though. As someone that is not a programmer, it is vital to our success to have instant access and assistance when needed

What do you dislike?

It can sometimes read more like a coding language, so for us that are not programmers it sometimes get confusing

What problems are you solving with the product? What benefits have you realized?

We mostly utilize it for mass emails, and follow up after. We utilize the analytics to see who has opened and clicked links to see who is a hot lead so we can call them.

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AS
Mid-Market
(51-200 employees)
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"A product is only as good as the people behind it"

What do you like best?

As a professional in the recruiting industry, I put a high value on talent. Our company selected Salesfusion over other marketing automation platforms because we were looking to build a strong relationship with a local vendor. Over the years, Salesfusion has done a great job of becoming what I consider an extension of our marketing department. From onboarding, to my monthly touch point calls with my client success manager, I have always felt that the team at Salesfusion is flexible and genuinely wants to help us succeed with our business goals.

What do you dislike?

This is more of a wish than a dislike, but I hope that they develop a user certification program or a university track for more advanced users.

Recommendations to others considering the product:

I recommend cleaning your data and having a discussion internally about business goals and priorities. It's really easy to get off track using a blank slate software that can be customized for your business needs.

What problems are you solving with the product? What benefits have you realized?

Salesfusion is an incredibly expansive tool to implement and utilize. There are various areas of our business where Salesfusion has assisted us, including our email campaigns and contributing to the alignment of our sales and marketing teams.

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Sales & Marketing
Management Consulting
Small-Business
(11-50 employees)
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"Excellent Customer Support and New Features with End User in Mind"

What do you like best?

SalesFusion is easy to use, provides all the tools to successfully market and drive new business. The Customer Support team is always friendly and helpful and respond in a timely manner. They also provide lots of access to self paced or online training.

What do you dislike?

We a very satisfied customer and continue to be pleased with the product and service we receive.

Recommendations to others considering the product:

Be sure to attend their training sessions to pick up the best practice tips and tricks.

What problems are you solving with the product? What benefits have you realized?

Greater visibility of the success of our email marketing campaigns and web tracking.