--- title: Sugar Market Reviews meta_title: 'Sugar Market Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 221 reviews by the users' company size, role or industry to find out how Sugar Market works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 221 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sugar Market Reviews **Vendor:** SugarAI **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 221 ## About Sugar Market Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting. ## Sugar Market Pros & Cons **What users like:** - Users appreciate the **ease of use** with Sugar Market, enjoying intuitive tools that simplify complex marketing tasks. (8 reviews) - Users appreciate the **seamless CRM integration** of Sugar Market, enhancing lead management with synchronized marketing history. (5 reviews) - Users appreciate the **excellent customer support** of Sugar Market, making their experience straightforward and hassle-free. (3 reviews) - Users appreciate the **easy setup** of Sugar Market, enhancing their experience and efficiency in marketing tasks. (3 reviews) - Users value the **automation efficiency** of Sugar Market, which enhances prioritization and streamlines the marketing process. (2 reviews) - Users praise the **ease of use and comprehensive email marketing tools** of Sugar Market, enhancing their marketing efforts. (2 reviews) - Feature Variety (2 reviews) - Flexibility (2 reviews) - Integrations (2 reviews) - Users appreciate the **intuitive interface** of Sugar Market, enhancing campaign management and improving customer engagement effectively. (2 reviews) **What users dislike:** - Users often find the **complexity** of Sugar Market frustrating, particularly with its dated UI and steep learning curve. (4 reviews) - Users find the **steep learning curve** and complex UI challenging, hindering their overall experience with Sugar Market. (4 reviews) - Users find Sugar Market to be a **time-consuming tool** , requiring excessive clicks and causing frustration during navigation. (3 reviews) - Users experience **editing issues** with sluggish performance and a dated interface, complicating their workflow and efficiency. (2 reviews) - Users face **integration issues** with Sugar Market, finding the process complicated and sometimes problematic with other platforms. (2 reviews) - Users experience **layout issues** on Sugar Market, including sluggish performance and a dated interface affecting usability. (2 reviews) - Users face **limitations in customizing features** and desire more in-depth analytics for better campaign performance insights. (2 reviews) - Not Intuitive (2 reviews) - Poor User Experience (2 reviews) - Slow Performance (2 reviews) ## Sugar Market Reviews ### 1. Not a great experience so far **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Sugar Market?** I think there's a lot of opportunities with Sugar Market. **What do you dislike about Sugar Market?** Not very easy to use and its not as functional with Sugar as we hoped. **What problems is Sugar Market solving and how is that benefiting you?** It doesn't connect with SugarCRM 100% without needing additional development/engineering **Official Response from Victoria Tsai:** > Hello, Thank you for taking the time to provide us with feedback. We take our customers' reviews very seriously and are always using them to help us improve our product.    I'm sorry to hear you're not enjoying your experience with us. I'd love to assist you by helping you have a more enjoyable experience and to help with the usability of our solution. If willing, please reach out to me at victoria.tsai@sugarcrm.com. In the meantime, I've gone ahead and shared your feedback with our product and leadership team.   For additional support, I would love to invite you to SugarClub. Our existing community is home to many other professionals like yourself and could help answer some questions on customization or share their best practices. I have gone ahead and linked it below for your convenience.   Thank you so much for being a part of our SugarCRM family!   Best, ### 2. Not A User Friendly Experience **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Sugar Market?** Sugar Market has ample options to create different designs and "polished" emails **What do you dislike about Sugar Market?** There seem to be constant issues with the platform. Things like uploading lists, editing templates, creating landing pages - nothing is intuitive about that. **What problems is Sugar Market solving and how is that benefiting you?** We wanted to have the ability to expand our designs in a marketing automated platform, and that is about the only perk of the forum. The functionality isn't worth the rest. ### 3. Not good experience **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Sugar Market?** WHEN it works, I like the Customer Journey and Event Management Section showing events they register for and if they attend, **What do you dislike about Sugar Market?** Synch issues are horrendous between SugarSell and Sugar Markets. No progressive profiling for forms, no ability to block domains, drip programs are not flexible for marketers, not compatible with Go To Meeting so stats have to be manually updated in Markets. **What problems is Sugar Market solving and how is that benefiting you?** Scoring when there isn't a bug. **Official Response from Aleighjean (AJ) Traver:** > Hello, Thank you for taking the time to share your honest experience. We're very sorry to hear of the challenges you're experiencing. I shared your feedback with our Product and Leadership team. We'd really like to have a meeting with you to discuss your feedback in more detail, and see if we can identify any solutions. Are you available to meet with our Product GM, Christian? Thank you again for your feedback, and we hope we can arrange a call to help you have a better experience. Sincerely, Aleighjean Traver Sr. Customer Marketing Manager ### 4. Different now that is belongs to Sugar **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Sugar Market?** The new email builder is nice but you can't yet use it to buildout nurture campaigns which sucks. They added a lot of new features to it since the old one like a drag and drop option for images etc. It's decently easy to use. **What do you dislike about Sugar Market?** I've been having several issues with this software since it switched ownership. Several bugs in the email nurturing process. Forget about being able to test them and the pauses are way off. Not sure what's going on there but I quit using it completely because every time I try and built a new campaign I get so frustrated. **Recommendations to others considering Sugar Market:** It's a pretty tedious software so if you don't have an experienced email marketer working for you I'd consider something else. I don't think they still do the biannual training since taken over by sugar market but if they do, send them. I found it extremely helpful. **What problems is Sugar Market solving and how is that benefiting you?** I'm not any longer solving any problems. Once the contract is up, I'm considering a different software. Not a huge fan of the new company. I have issues with invoices every month and I'm basically being told that they are "too busy" to solve the issues. Will give it a few more months to see if they get back on track. ## Sugar Market Discussions - [hi how are you doing ? I find Sugar Market very HELPFUL an](https://www.g2.com/discussions/hi-how-are-you-doing-i-find-sugar-market-very-helpful-an) - 1 comment, 2 upvotes - [need to be very accurate in data](https://www.g2.com/discussions/need-to-be-very-accurate-in-data) - 1 comment, 1 upvote - [View Sugar Market pricing details and edition comparison](https://www.g2.com/products/sugar-market/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+10%3A47%3A19+-0500&secure%5Bsession_id%5D=24103af3-fc19-493b-90c1-bcb60c2d30b4&secure%5Btoken%5D=2ea2e5ec0899e5a34ebbfd1901ef5a7ea84013bca86aca8093a4f5baddffc5ce&format=llm_user) ## Sugar Market Integrations - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkedIn Job Search](https://www.g2.com/products/linkedin-job-search/reviews) ## Sugar Market Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Sugar Market Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,030 reviews)