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Compare Act-On and Sugar Market 
Featured Products
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $1,000.00
Act-On
Star Rating
(1,059)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansSugar Market
Star Rating
(218)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,000.00
Learn more about Sugar MarketAct-On vs Sugar Market
When assessing the two solutions, reviewers found Act-On easier to use and administer. However, reviewers felt that Sugar Market was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Act-On and Sugar Market both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Sugar Market is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sugar Market over Act-On.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Sugar Market
Simplified & Affordable Pricing | Unlimited Users
Starting at $1,000.00
Pricing Based on # of Contacts
- CRM integration with SugarCRM, Salesforce, Microsoft Dynamics, Infor, Sage, NetSuite, Bullhorn
- Lead nurturing (conditional logic)
- Split and advanced A/B testing
Free Trial
Act-On
No trial information availableSugar Market
No trial information availableRatings
Meets Requirements
8.2
892
8.2
183
Ease of Use
8.0
899
7.6
189
Ease of Setup
7.7
509
7.7
104
Ease of Admin
8.2
516
8.0
96
Quality of Support
8.7
858
8.9
182
Has the product been a good partner in doing business?
8.6
496
9.0
94
Product Direction (% positive)
8.1
883
8.5
183
Features by Category
Email Marketing
8.4
707
|
Verified
8.4
139
|
Verified
8.8
697
|
Verified
8.7
138
|
Verified
8.3
692
|
Verified
8.4
133
|
Verified
8.5
615
|
Verified
8.5
126
|
Verified
Online Marketing
7.9
640
|
Verified
8.2
130
|
Verified
7.8
539
|
Verified
7.8
107
|
Verified
7.9
518
|
Verified
8.2
113
|
Verified
7.9
603
|
Verified
7.9
123
|
Verified
7.8
519
|
Verified
7.8
109
|
Verified
Lead Management
8.1
579
|
Verified
8.5
117
|
Verified
8.0
560
|
Verified
8.0
116
|
Verified
8.4
625
|
Verified
8.1
121
|
Verified
8.2
590
|
Verified
8.2
110
|
Verified
8.2
575
|
Verified
8.3
117
|
Verified
8.1
572
|
Verified
8.3
113
|
Verified
8.0
514
|
Verified
8.4
113
|
Verified
8.0
533
|
Verified
8.2
117
|
Verified
Campaign Management
8.1
507
|
Verified
8.2
106
|
Verified
7.9
428
|
Verified
8.2
89
|
Verified
7.4
336
|
Verified
7.9
76
|
Verified
7.3
79
7.7
65
|
Verified
Social
6.9
306
|
Verified
7.7
72
|
Verified
7.1
373
|
Verified
8.0
81
|
Verified
7.0
317
|
Verified
8.0
74
|
Verified
7.6
97
|
Verified
8.0
72
|
Verified
6.8
233
|
Verified
8.1
59
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.2
133
|
Verified
7.7
576
|
Verified
8.2
114
|
Verified
7.1
411
|
Verified
7.6
91
|
Verified
6.9
355
|
Verified
7.6
78
|
Verified
7.3
389
|
Verified
7.8
89
|
Verified
Platform
7.6
377
|
Verified
7.8
68
|
Verified
7.8
337
|
Verified
8.1
63
|
Verified
8.3
398
|
Verified
8.5
75
|
Verified
7.8
206
|
Verified
8.0
35
7.1
204
|
Verified
7.9
43
|
Verified
8.3
392
|
Verified
8.3
71
|
Verified
7.7
259
|
Verified
8.2
49
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
8.3
71
|
Verified
7.8
308
|
Verified
8.4
60
|
Verified
7.4
282
|
Verified
7.5
54
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Matching
Not enough data
7.9
20
Not enough data
7.6
20
Not enough data
8.2
20
Routing
Not enough data
7.8
20
Not enough data
8.1
18
Not enough data
8.0
20
Not enough data
8.3
17
Platform Operations
Not enough data
8.5
21
Not enough data
8.1
19
Not enough data
8.2
19
Not enough data
8.1
18
Not enough data
8.7
20
Not enough data
8.5
19
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Sugar Market are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sugar Market
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.8%
Information Technology and Services
16.0%
Marketing and Advertising
13.2%
Computer Software
12.7%
Internet
3.3%
Financial Services
3.3%
Other
51.4%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
hi how are you doing ? I find Sugar Market very HELPFUL an
1 Comment
MK
Yes I know this is a very good application hey service is also very good I I am also usingRead more
Sugar Market has no more discussions with answers
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