Compare Act-On and Sugar Market
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $1,000.00
Act-On
Star Rating
(1,069)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plans
Sugar Market
Star Rating
(219)4.2 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,000.00
Learn more about Sugar Market
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in user experience, particularly with its email builder, which has been updated to be more mobile-friendly and includes features like auto-tagging for analytics platforms. Users appreciate the automated engagement programs that help them reach their target audience effectively.
- Users say that Sugar Market offers a robust all-in-one marketing solution, with features like predictive analytics and sentiment analysis. Reviewers highlight the modular design, allowing them to utilize only the tools they need, which enhances usability and flexibility.
- According to verified reviews, Act-On has a significantly higher G2 Score, indicating greater overall user satisfaction. This is reflected in the positive feedback about its stress-free setup process, making it easier for teams to get started without extensive training.
- Reviewers mention that while Sugar Market has a slightly higher star rating, it has not received recent reviews, which raises questions about its current user satisfaction. In contrast, Act-On has garnered multiple recent reviews, showcasing its ongoing relevance and user engagement.
- Users highlight that Act-On's ease of use is a strong point, with a score of 8.0, compared to Sugar Market's 7.6. This is evident in user comments about the platform being intuitive and straightforward, which is crucial for teams looking to implement marketing automation quickly.
- G2 reviewers note that while Sugar Market provides excellent support, with a quality score of 8.9, Act-On's support is also highly rated at 8.7. Users appreciate the comprehensive documentation and assistance available for both platforms, but some find Act-On's support to be more responsive and helpful in practice.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Sugar Market
Simplified & Affordable Pricing | Unlimited Users
Starting at $1,000.00
Pricing Based on # of Contacts
- CRM integration with SugarCRM, Salesforce, Microsoft Dynamics, Infor, Sage, NetSuite, Bullhorn
- Lead nurturing (conditional logic)
- Split and advanced A/B testing
Free Trial
Act-On
No trial information availableSugar Market
No trial information availableRatings
Meets Requirements
8.2
897
8.2
184
Ease of Use
8.0
904
7.6
190
Ease of Setup
7.7
514
7.7
105
Ease of Admin
8.2
519
8.0
96
Quality of Support
8.7
863
8.9
183
Has the product been a good partner in doing business?
8.6
499
9.0
94
Product Direction (% positive)
8.1
886
8.5
184
Features by Category
Email Marketing
8.4
709
|
Verified
8.4
140
|
Verified
8.8
697
|
Verified
8.7
139
|
Verified
8.3
692
|
Verified
8.3
134
|
Verified
8.5
616
|
Verified
8.5
127
|
Verified
Online Marketing
7.9
641
|
Verified
8.2
131
|
Verified
7.8
540
|
Verified
7.8
107
|
Verified
7.9
518
|
Verified
8.2
114
|
Verified
7.9
603
|
Verified
7.9
124
|
Verified
7.8
519
|
Verified
7.8
110
|
Verified
Lead Management
8.1
580
|
Verified
8.5
118
|
Verified
8.0
560
|
Verified
8.0
117
|
Verified
8.4
626
|
Verified
8.1
122
|
Verified
8.2
591
|
Verified
8.2
111
|
Verified
8.2
575
|
Verified
8.3
118
|
Verified
8.1
572
|
Verified
8.3
114
|
Verified
8.0
515
|
Verified
8.4
114
|
Verified
8.0
535
|
Verified
8.2
118
|
Verified
Campaign Management
8.1
507
|
Verified
8.2
107
|
Verified
7.9
429
|
Verified
8.2
90
|
Verified
7.4
336
|
Verified
7.9
77
|
Verified
7.3
79
7.7
66
|
Verified
Social
6.9
306
|
Verified
7.7
73
|
Verified
7.1
373
|
Verified
8.0
82
|
Verified
7.0
317
|
Verified
8.0
75
|
Verified
7.6
97
|
Verified
8.0
73
|
Verified
6.8
233
|
Verified
8.1
60
|
Verified
Reporting & Analytics
7.9
649
|
Verified
8.2
134
|
Verified
7.7
576
|
Verified
8.2
114
|
Verified
7.1
411
|
Verified
7.6
92
|
Verified
6.9
355
|
Verified
7.6
78
|
Verified
7.3
389
|
Verified
7.8
89
|
Verified
Platform
7.6
377
|
Verified
7.8
69
|
Verified
7.8
338
|
Verified
8.1
63
|
Verified
8.3
398
|
Verified
8.5
75
|
Verified
7.8
206
|
Verified
8.0
35
7.1
204
|
Verified
7.9
43
|
Verified
8.3
392
|
Verified
8.3
71
|
Verified
7.7
259
|
Verified
8.2
49
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
8.3
71
|
Verified
7.8
308
|
Verified
8.4
60
|
Verified
7.4
282
|
Verified
7.5
54
|
Verified
Administration
8.0
37
Not enough data
7.3
36
Not enough data
8.0
36
Not enough data
8.3
36
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
31
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.9
36
Not enough data
7.4
29
Not enough data
7.8
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Matching
Not enough data
7.9
20
Not enough data
7.6
20
Not enough data
8.2
20
Routing
Not enough data
7.8
20
Not enough data
8.1
18
Not enough data
8.0
20
Not enough data
8.3
17
Platform Operations
Not enough data
8.5
21
Not enough data
8.1
19
Not enough data
8.2
19
Not enough data
8.1
18
Not enough data
8.7
20
Not enough data
8.5
19
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Sugar Market are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sugar Market
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.2%
Information Technology and Services
11.4%
Financial Services
4.8%
Telecommunications
3.1%
Other
53.0%
Information Technology and Services
16.4%
Marketing and Advertising
13.1%
Computer Software
12.7%
Internet
3.3%
Financial Services
3.3%
Other
51.2%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
G2
Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex trade...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
hi how are you doing ? I find Sugar Market very HELPFUL an
1 Comment
MK
Yes I know this is a very good application hey service is also very good I I am also usingRead more
Sugar Market has no more discussions with answers
