Link copied to clipboard # Act-On vs Sugar Market Comparison - What are their main differences? Share [ Export ](/compare/act-on/sugar-market/export.csv) Act-OnSugar Market[+ Add Product](#) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **Sugar Market** **Starting at $1,000.00** · Simplified & Affordable Pricing | Unlimited Users **Pricing Insights** from reviews Time to Implement **Act-On** 2 months Based on 184 responses **Sugar Market** 2 months Based on 8 responses Return on Investment **Act-On** 12 months2 months sooner Based on 125 responses **Sugar Market** 14 months Based on 6 responses Perceived Cost **Act-On** $$$$$ **Sugar Market** $$$$$ Average Discount **Act-On** 12% **Sugar Market** 13%1% more ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") ![Sugar Market](https://images.g2crowd.com/uploads/product/hd_favicon/fdd8c5b3dcb3415718f945eed05b2013/sugar-market.svg "Sugar Market") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Act-On** [ Ease of Use (27) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (18) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (14) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Not Intuitive (10) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1403219&qs=pros-and-cons#reviews) **Sugar Market** [ Ease of Use (8) ](https://www.g2.com/products/sugar-market/reviews?filters%5Bsentiment_snippet%5D=1185235&qs=pros-and-cons#reviews)[ CRM Integration (5) ](https://www.g2.com/products/sugar-market/reviews?filters%5Bsentiment_snippet%5D=1185519&qs=pros-and-cons#reviews)[ Complexity (4) ](https://www.g2.com/products/sugar-market/reviews?filters%5Bsentiment_snippet%5D=1183568&qs=pros-and-cons#reviews)[ Learning Curve (4) ](https://www.g2.com/products/sugar-market/reviews?filters%5Bsentiment_snippet%5D=1183808&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7af3e8b4bc65721e46c4dfb5d8aa4ea3/infor-customer-relationship-management-crm.jpg "Product Avatar Image") Infor Customer Relationship... ](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **Sugar Market** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_65e597103b089dfd2b79a04fd5ccbf3e/instagram-for-business.png "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_35fd25b861755f7091daa89c6aaa54d4/linkedin-job-search.png "Product Avatar Image") LinkedIn Job Search ](https://www.g2.com/products/linkedin-job-search/reviews)[ View all ](https://www.g2.com/products/sugar-market/integrations) Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **Sugar Market** ![Sugar Market screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/143583/Market-1.png) **Ratings** from reviews Meets Requirements **Act-On** 8.2 8.2898 **Sugar Market** 8.2 8.2183 Ease of Use **Act-On** 8.0 8.0905 **Sugar Market** 7.6 7.6189 Ease of Setup **Act-On** 7.7 7.7514 **Sugar Market** 7.7 7.7104 Ease of Admin **Act-On** 8.2 8.2519 **Sugar Market** 8.0 8.096 Quality of Support **Act-On** 8.7 8.7864 **Sugar Market** 8.9 8.9182 Has the product been a good partner in doing business? **Act-On** 8.6 8.6499 **Sugar Market** 9.0 9.094 Product Direction (% positive) **Act-On** 8.1 8.1887 **Sugar Market** 8.5 8.5183 **Features** ratings from reviews Marketing Automation 7.7 764 8.1 145 Transactional Email 7.5 40 Not enough data Lead Scoring 7.4 35 Not enough data Marketing Account Intelligence 7.9 170 Not enough data Lead-to-Account Matching and Routing Not enough data 8.1 22 Landing Page Builders 7.2 44 Not enough data Customer Journey Analytics 7.3 22 Not enough data Customer Journey Mapping 8.7 22 Not enough data Marketing Analytics 7.8 118 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 11.7% Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 11.7% Small-Business(50 or fewer emp.) 39.0% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 13.3% Small-Business(50 or fewer emp.) 39.0% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 13.3% **Reviewers' Industry** [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.5% Computer Software 13.2% Information Technology and Services 11.4% Financial Services 4.8% Telecommunications 3.1% Other 53.1% [![Sugar Market](https://images.g2crowd.com/uploads/product/hd_favicon/fdd8c5b3dcb3415718f945eed05b2013/sugar-market.svg "Sugar Market")](https://www.g2.com/products/sugar-market/reviews) Sugar Market Information Technology and Services 16.0% Marketing and Advertising 13.2% Computer Software 12.7% Internet 3.3% Financial Services 3.3% Other 51.4% FAQs ## Act-On vs Sugar Market FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Act-On vs Sugar Market? Act-On and Sugar Market differ most clearly in their reviewer-cited strengths, with Act-On leading in ease of use and Sugar Market in CRM integration. | [Act-On](https://www.g2.com/products/act-on/reviews) | [Sugar Market](https://www.g2.com/products/sugar-market/reviews) | | --- | --- | | 4.1/5 (1071 reviews) | 4.2/5 (220 reviews) | | Mid-Market | Mid-Market | | 7.7 | 7.7 | | 8.7 | 8.9 | | Ease of Use (27 all-time mentions) | CRM Integration (5 all-time mentions) | ### How do the pricing models of Act-On and Sugar Market compare? Reviewers consider Act-On and Sugar Market to be at parity on value, with no material difference in price satisfaction scores. - **Act-On:** Reviewers frequently describe Act-On as "affordable" and "priced well" for its feature set, with positive sentiment on value for money. - **Sugar Market:** Reviewers note that Sugar Market's pricing is "decent" and appreciate the unlimited users and emails model, though some mention the lack of a free version. - **Switching reasons:** Recent reviews cite switching to Act-On from HubSpot due to integration needs, and to Sugar Market for its all-in-one toolkit and CRM connectivity. ### What are the best alternatives to Act-On and Sugar Market? The top 3 alternatives to Act-On and Sugar Market are HubSpot Marketing Hub, Constant Contact Advanced Automation, and Adobe Marketo Engage. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1071 reviews) | Mid-Market | Reviewers describe as affordable and good value | Ease of Use (27 all-time mentions) | | [Sugar Market](https://www.g2.com/products/sugar-market/reviews) | 4.2/5 (220 reviews) | Mid-Market | Pricing is decent, unlimited users and emails | CRM Integration (5 all-time mentions) | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14917 reviews) | Small-Business | — | Comprehensive feature set and ease of use | | [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | Strong automation and campaign management | | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3149 reviews) | Mid-Market | — | Enterprise-grade automation and analytics | ### Which Marketing Automation features should I prioritize when comparing Act-On and Sugar Market? Buyers should prioritize ease of use, CRM integration, automation capabilities, analytics/reporting, and template quality when comparing Act-On and Sugar Market. - **Ease of Use:** Act-On (8.0), Sugar Market (7.6); 27 all-time mentions for Act-On, 8 for Sugar Market. - **CRM Integration:** Sugar Market (5 all-time mentions), Act-On (15 all-time mentions for integrations overall). - **Automation:** Act-On (14 all-time mentions), Sugar Market (2 all-time mentions for automation efficiency). - **Analytics/Reporting:** Act-On (10 all-time mentions), Sugar Market (multiple recent reviews highlight analytics and reporting as a strength). - **Templates:** Both products receive frequent template-related feedback, with Act-On's email builder and templates cited as a strength in recent reviews. ### What are the pros and cons of Act-On vs Sugar Market? Act-On's headline strength is ease of use, while Sugar Market stands out for CRM integration. - **Act-On strengths:** Ease of Use (27 all-time mentions), Customer Support (18), Email Marketing (18), Integrations (15), Automation (14), Intuitive (12), Analytics (10), Easy Setup (10). - **Act-On trade-offs:** Missing Features (14), Not Intuitive (10), Email Issues (9), Learning Curve (9). - **Sugar Market strengths:** CRM Integration (5 all-time mentions), Ease of Use (8), Customer Support (3), Easy Setup (3), Automation Efficiency (2), Feature Variety (2). - **Sugar Market trade-offs:** Complexity (4), Learning Curve (4), Time-Consuming (3), Editing Issues (2), Integration Issues (2), Layout Issues (2), Limitations (2), Not Intuitive (2), Poor User Experience (2). ### Is Act-On or Sugar Market better for small businesses? HubSpot Marketing Hub is the better fit for small businesses, but between Act-On and Sugar Market, both primarily serve the mid-market segment. - **Act-On:** Largest reviewer segment is Mid-Market; reviewers highlight ease of use and support, but note pricing may be high for smaller businesses. - **Sugar Market:** Largest reviewer segment is Mid-Market; reviewers mention a learning curve and complexity, which may be challenging for small teams. ### Which Marketing Automation platform has better integrations? Act-On is favored for integrations, with more reviewer-cited integration mentions than Sugar Market. - **Act-On:** Integrations cited in 15 all-time mentions, including NetSuite and Microsoft Dynamics, with recent reviews highlighting CRM and Outlook integrations. - **Sugar Market:** Integrations cited in 2 all-time mentions, with reviewers noting CRM integration and API support, but also mentioning integration challenges with platforms like Netsuite and Zoominfo. ### How do Act-On and Sugar Market compare on customer support? Act-On and Sugar Market are at parity on Quality of Support, with scores of 8.7 and 8.9 respectively, below the materiality threshold. - **Act-On:** Reviewers consistently praise Act-On's support team for responsiveness and helpfulness, with 18 all-time mentions for customer support. - **Sugar Market:** Reviewers highlight Sugar Market's support as "outstanding" and "quick to respond," with 3 all-time mentions for customer support and several recent positive experiences. ### Which is easier to implement, Act-On or Sugar Market? Act-On and Sugar Market are at parity on Ease of Setup, both scoring 7.7, with reviewers describing similar setup experiences. - **Act-On:** Reviewers describe the initial setup as "very easy" and "straightforward," with 10 all-time mentions for easy setup, though some note technical steps for deeper features. - **Sugar Market:** Reviewers report setup as "relatively straightforward" and "smooth," with 3 all-time mentions for easy setup, but note a learning curve for advanced workflows. ### Which product has better Templates? Act-On is favored for Templates, with more reviewer-cited strengths and positive sentiment on its email builder and template quality. - **Act-On:** Email builder and templates are cited as a strength in recent reviews, with 15 all-time mentions for email management and multiple positive comments on template usability and customization. - **Sugar Market:** Reviewers mention limitations in template customization and layout, with some noting the lack of aesthetic templates and restrictions on columns, but also highlight merge tags and personalization features as positives. 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