--- title: Sugar Market Reviews meta_title: 'Sugar Market Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 221 reviews by the users' company size, role or industry to find out how Sugar Market works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 221 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sugar Market Reviews **Vendor:** SugarAI **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 221 ## About Sugar Market Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting. ## Sugar Market Pros & Cons **What users like:** - Users appreciate the **ease of use** with Sugar Market, enjoying intuitive tools that simplify complex marketing tasks. (8 reviews) - Users appreciate the **seamless CRM integration** of Sugar Market, enhancing lead management with synchronized marketing history. (5 reviews) - Users appreciate the **excellent customer support** of Sugar Market, making their experience straightforward and hassle-free. (3 reviews) - Users appreciate the **easy setup** of Sugar Market, enhancing their experience and efficiency in marketing tasks. (3 reviews) - Users value the **automation efficiency** of Sugar Market, which enhances prioritization and streamlines the marketing process. (2 reviews) - Users praise the **ease of use and comprehensive email marketing tools** of Sugar Market, enhancing their marketing efforts. (2 reviews) - Feature Variety (2 reviews) - Flexibility (2 reviews) - Integrations (2 reviews) - Users appreciate the **intuitive interface** of Sugar Market, enhancing campaign management and improving customer engagement effectively. (2 reviews) **What users dislike:** - Users often find the **complexity** of Sugar Market frustrating, particularly with its dated UI and steep learning curve. (4 reviews) - Users find the **steep learning curve** and complex UI challenging, hindering their overall experience with Sugar Market. (4 reviews) - Users find Sugar Market to be a **time-consuming tool** , requiring excessive clicks and causing frustration during navigation. (3 reviews) - Users experience **editing issues** with sluggish performance and a dated interface, complicating their workflow and efficiency. (2 reviews) - Users face **integration issues** with Sugar Market, finding the process complicated and sometimes problematic with other platforms. (2 reviews) - Users experience **layout issues** on Sugar Market, including sluggish performance and a dated interface affecting usability. (2 reviews) - Users face **limitations in customizing features** and desire more in-depth analytics for better campaign performance insights. (2 reviews) - Not Intuitive (2 reviews) - Poor User Experience (2 reviews) - Slow Performance (2 reviews) ## Sugar Market Reviews ### 1. It gets the job done, but lacks the look, feel, and features of other marketing platforms. **Rating:** 3.0/5.0 stars **Reviewed by:** Caleb M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Sugar Market?** It is simple, easy to use in general, and has a great support team. **What do you dislike about Sugar Market?** It's boring. It doesn't offer aestethic email templates, the list creation is clunky (ie having to create reports to get lists), and sometimes it makes things way too complicated than what it has to be. It doesn't look fun and energizing. It is supposed to be a creative platform for marketers, and it doesn't feel anything like that. **What problems is Sugar Market solving and how is that benefiting you?** Sugar market is helping us send effective marketing emails and communcations. It also holds a form on our site, for which when people fill out, they get an automated response. ### 2. Affordable Marketing tool for start ups. **Rating:** 3.0/5.0 stars **Reviewed by:** Mustafa T. | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2023 **What do you like best about Sugar Market?** I won't say it have an excellent UI to be honest here but kind of a decent Dashboard will all the needful information is available for you. Its like ready to go without much changes. **What do you dislike about Sugar Market?** As already mentioned it is not easy in the first run... Unless you explore it several times once you get handy then it won't be a problem. Integration with sugar CRM can be a problem as it crashes. **What problems is Sugar Market solving and how is that benefiting you?** Creating and Automation of the campaign. ### 3. Offers most of what I expected from a Marketing software with a few extra perks. **Rating:** 3.0/5.0 stars **Reviewed by:** Adeline B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Sugar Market?** I love Nurture 2.0. It is an awesome way to set up drip campaigns and also automate a lot of customer contact. I also love the flexibility with email details such as domain names and send from. **What do you dislike about Sugar Market?** Their form program does not allow picture submissions. This is an important aspect for us. The program also forces you to put stuff in folders but you are unable to access the folders. The customer service team is also very hard to get in touch with. **What problems is Sugar Market solving and how is that benefiting you?** The nurture program is helping us create automated communication which is very helpful for our small team. It also helps us organize our marketing campaigns which would get lost in other programs. ### 4. Reviewing Sugar Market **Rating:** 3.0/5.0 stars **Reviewed by:** Dawit A. | Assistant Lecturer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Sugar Market?** SugarCRM's flagship marketing automation solution that brings you a high-definition view of your customer experience. Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyers' journey by putting the platform to work. I also believe in letting the platform qualify leads with robust nurture campaigns and sophisticated artificial-intelligence-driven lead prediction scoring and models. I believe in letting the platform attract website visitors and understand how they interact with digital assets. I believe in letting the platform capture leads with conversion-driving landing pages, emails, and forms built with intuitive, drag-and-drop builders. **What do you dislike about Sugar Market?** There is nothing to dislike about it. Nothing is missing as far as I know. **What problems is Sugar Market solving and how is that benefiting you?** It has benefited me in improving marketing strategy, utilizing resources, and handling also improving customer experience and retention. **Official Response from Victoria Tsai:** > Hello Dawit, Thank you so much for taking the time to write such a fantastic review of Sugar Market. It makes all of us here at Sugar incredibly pleased to hear how navigable our platform has been for you. I've gone ahead and passed along your praise to the product and leadership teams and wanted to say thank you again for being such a loyal Sugar customer. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar, earn badges for your expertise, and share how you're using the solution. I've gone ahead linked it below for your reference. Sincerely, Victoria Tsai Customer Advocacy Manager ### 5. Quite a few bugs in the first few months using Sugar, but customer service helpful. **Rating:** 3.0/5.0 stars **Reviewed by:** Peter M. | Marketing Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Sugar Market?** Email builder has been easy to use. Also like how easy it is to look at a dynamic list (and get the total count) you're building. **What do you dislike about Sugar Market?** The analytics is not robust enough. For instance, I wanted to look at the average stats across a period of time, but when I reached out to tech support, I was just told it wasn't a capability. **What problems is Sugar Market solving and how is that benefiting you?** For email, which is what I mainly use it for, it is one of the most intuitive builders I have ever worked with and I've worked with quite a few. **Official Response from Victoria Tsai:** > Hello! Thank you so much for taking the time to write up a review of Sugar Market. It means a lot to see that you have taken the time out of your day to share your thoughts on a solution that we have worked hard to create. I've passed along your praise to our product and leadership teams, as well as your suggestions for improvement. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Serve and find support from users like yourself! I've gone ahead linked it below for your reference. Thank you for being such a loyal Sugar customer! Sincerely, Victoria Tsai Customer Advocacy Manager ### 6. Review **Rating:** 3.0/5.0 stars **Reviewed by:** Adam C. | Systems Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about Sugar Market?** This platform has proved to be a valuable asset. It seamlessly syncs our CRM data with our email marketing in a way we have been unable to previously. This provides a faster response than we had previously, making our touchpoints much more effective. **What do you dislike about Sugar Market?** Navigation can take a minute to get used to, and while it grows on you bringing new users onboard takes some time. Support can take a day or two to get back to us when we have unorthodox requests. Thankfully both are minor, negligible issues. **Recommendations to others considering Sugar Market:** If you're already using SugarCRM (or Sugar Sell) then this is a no-brainer for a trial run. It's really pretty seamless. The onboarding process is in-depth and really worth the time investment. I'd also suggest bringing in at least two user for that training to help absorb everything and get the most out of the process. **What problems is Sugar Market solving and how is that benefiting you?** The sync with our CRM is the most important issue. Previously we had time delays, issues with consistency, and hurdles over the size of the data moving between the two platforms. Bringing everything under the same flag seems to make things work nice and smooth. ### 7. Solid Interface, with Functionality Challenges **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Sugar Market?** The user interface is clean and fairly simple. **What do you dislike about Sugar Market?** The inability to delete things just seems like such an odd feature. You end up with multiple things labeled "do not use" if it wasn't set up correctly the first time because you can't go back and delete them. **Recommendations to others considering Sugar Market:** Make sure you know exactly what you're getting during training/implementation **What problems is Sugar Market solving and how is that benefiting you?** Marketing automation, email campaigns, landing pages **Official Response from Aleighjean (AJ) Traver:** > Hi there, Everyone at Sugar appreciates when a customer takes extra time to write such a thoughtful review. We're sorry to hear you're facing challenges, and I've gone ahead and shared this feedback with our product team. I wonder if you've taken a look at SugarClub? There are tons of fellow Sugar Market users around the world that may have some advice and tips to share. If you're interested, I've included a link below. Thank you again for your feedback! Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM ### 8. Salefusion is.... **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Sugar Market?** It integrates with Saleslogix. Is much better than the older version. **What do you dislike about Sugar Market?** Hard to use. Email editor is not robust - very basic and a bit cumbersome to manage. Metrics are basic unless you license additional features. **What problems is Sugar Market solving and how is that benefiting you?** We email marketing executed and that's it. **Official Response from Aleighjean (AJ) Traver:** > Hi there, Everyone at Sugar appreciates when a customer takes extra time to leave such a thoughtful review. We take feedback very seriously, as it helps us continuously improve our platform to meet our customers' needs. We're sorry to hear you're having a less than desirable experience, and I'd like to see how we can help address these challenges with you. For example, I wonder if you've taken advantage of the developments made to the email builder and nurture builder within the last few months? I'd be happy to connect you with someone that can work with you to make your experience more valuable. If you're interested, please feel free to email me at atraver@sugarcrm.com. If you haven't had a chance to check out SugarClub, I've included a link below. There are tons of fellow Sugar Market users from all over the world sharing tips and best practices. Thank you again for your feedback! Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM ### 9. Sugar Market gets the job done but it is not as robust as I would like it to be. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2020 **What do you like best about Sugar Market?** My favorite thing about Sugar Market is that it is user friendly. **What do you dislike about Sugar Market?** I dislike that it is not as robust as I would like it to be. **What problems is Sugar Market solving and how is that benefiting you?** I'm solving connection issues that I previously experienced with my last automation platform, Marketo. Market connects directly to CRM which is nice. ### 10. Easy to use. Helpful and friendly support. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2019 **What do you like best about Sugar Market?** I like the drag and drop features. Easy to navigate editor. The A/B testing email set up is really nice. Uploading marketing lists are pretty quick and easy. **What do you dislike about Sugar Market?** Sometimes my emails will not look the same in the test email as they do in the editor. Data seems to come back inaccurate within the reports. The report will show over 100 clicks to the website while only a handful of them actually happened. We contacted support and were told thing is due to them inflating our data. Therefore, we have to manually sift through the data to find accurate information. **Recommendations to others considering Sugar Market:** If you are a B2B Company consider wether or not you want to use this software for lead generation or brand awareness. Given the data discrepancies, it has been hard to use this tool for lead generation purposes. **What problems is Sugar Market solving and how is that benefiting you?** We mainly use Salesfusion for brand awareness purposes and client retention with release notes and newsletters. ### 11. Fairly easy to use, but with limitations **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Sugar Market?** Ability to use old campaigns as a starting point for new ones. Can be created quickly. **What do you dislike about Sugar Market?** You can't resend a campaign to additional people. You have to recreate it and send. Sometimes the code is wonky. Takes some time to figure out why things don't work like you think they would! **Recommendations to others considering Sugar Market:** Would be easy for someone who know code. New learners can create basic, but have limitations. **What problems is Sugar Market solving and how is that benefiting you?** Marketing campaign design and uniformity to newsletters. Great statistics and nice to have unsubscribed, and failed email addresses so we can update them in CRM. ### 12. From an IT Perspective **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** I thought the implementation was smooth. Their implementation team seemed to be knowledgeable and provided the proper support. Setting up the product on our end was flawless. It works with on-premise CRM as well as cloud base. **What do you dislike about Sugar Market?** I am not a huge fan of their support team. We've had repeated issues with syncing between our on-premise CRM and the Salesfusion cloud. Our system is configured properly and up-to-date on the latest patches. However, their team continues to state that our server is causing the failures. **Recommendations to others considering Sugar Market:** Just be aware that their support can be a hit or miss. I recommend taking a look at other vendors as well before going with Salesfusion. **What problems is Sugar Market solving and how is that benefiting you?** We've always had challenges with users sending mass emails from their local Outlook email software. This is no longer the case since the user can now upload their lists to Salesfusions and have them be sent on their behalf. It's reduced the probability of our domain being blacklisted unnecessarily. ### 13. Salesfusion marketing tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** The all in one interface to manage contacts and leads from Microsoft Dynamics. **What do you dislike about Sugar Market?** The upload tool requires a lot of manual entry to map the fields of the spreadsheet. Also, the report generation tool is awful. It's not intuitive at all and it would be of great use to my team. **Recommendations to others considering Sugar Market:** Decide if you're going to need to reporting tool and custom mappings to your CRM. Custom mappings have created a headache.. **What problems is Sugar Market solving and how is that benefiting you?** Management of all email blasts, campaigns, etc. Mass uploads to crm. ### 14. Lots of functions **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2018 **What do you like best about Sugar Market?** It has all of the bells and whistles you want. The ability to view campaign-specific dashboards is also great. **What do you dislike about Sugar Market?** My campaign timezone is always wrong, so I always have to convert local time to Azores GMT... Even though my account is setup with my local timezone. **Recommendations to others considering Sugar Market:** Learn HTML/CSS so you can have greater flexibility in your email designs. **What problems is Sugar Market solving and how is that benefiting you?** Fully-tracked communications are able to be distributed. It's allowed us to identify those who are engaging with our content. ### 15. New User **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2017 **What do you like best about Sugar Market?** I like that we can tie our activities/responses to our CRM tool. **What do you dislike about Sugar Market?** Some features are not user friendly and require research. **What problems is Sugar Market solving and how is that benefiting you?** It's great to be able to see if a customer has opened/clicked an email. ### 16. Does the job, but there landing pages are not mobile friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Sugar Market?** Metrics are really good from the campaigns. **What do you dislike about Sugar Market?** Landing pages are not mobile friendly so anyone that follows a link from an email will be driven to a desktop evironment. **Recommendations to others considering Sugar Market:** There landing pages are not mobile friendly. They have re-occuring contracts,so be cautious if you are looking to cancel, make sure you give them a heads up with at least 60 days notice. **What problems is Sugar Market solving and how is that benefiting you?** Marketing automation. Lead Generation. **Official Response from Malinda Wilkinson:** > Great news! We took your feedback and just launched a new landing page builder! In addition to being an easy-to-use drag and drop builder (no coding required), all pages are mobile responsive. Contact our support team if you have any quesitons. ### 17. Overall an average provider if you don't use Salesforce as a CRM **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2015 **What do you like best about Sugar Market?** I like the new drag and drop email builder. It's more up-to-date with what you'd expect from a marketing technology provider. I also like the add-in to MS Dynamics CRM and how it allows you to see the customer journey, add or remove them to lists and nutures and email a contact straight from the CRM. An added benefit if you don't want your sales team to have full access to your Salesfusion portal. **What do you dislike about Sugar Market?** Reporting is limited to say the least. There's no easy way to track link clicks or downloads, unless they are gated by a form. Also, most reports require tables or multiple tables to be pulled in- almost always requires help from their professional services team at an extra fee. **Recommendations to others considering Sugar Market:** Ask a ton of questions and talk to customers. Do you report a lot? Look at that feature closely. If you are also using it as a CRM- keep in mind the limitations and benefits there. **What problems is Sugar Market solving and how is that benefiting you?** Marketing automation is a must- but it's only beneficial if the provider chosen syncs with your CRM. Salesfusion is one of the better alternatives if you aren't using the popular Salesforce as your CRM, however, if you are used to one of the "top players" in the automation game- there are several frustrations you'll gain from Salesfusion. The benefit of the software entirely depends on your companies needs- landing pages, email, CRM connections, reporting,etc. We use Salesfusion to solve the problem of getting data into the CRM, that works-most of the time. The biggest benefit we've gained is that now our sales team can see what customers and prospects are doing to interact with our data also. ### 18. Salesfusion Product Review **Rating:** 2.5/5.0 stars **Reviewed by:** Cristy B. | Marketing Coordinator, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2014 **What do you like best about Sugar Market?** The customer support and client advocacy is unmatched in the marketing automation industry. They go out of their way to hear new ideas and continue to thrive and make the system better constantly. **What do you dislike about Sugar Market?** The features can be very buggy. I have many issues with the email builder on a day-to-day basis. I have issues with the reports (custom reports are a nightmare), the biggest pain point for me is the lack of consistency in the features working as they should and then those issues are not able to be replicated with IT support. **Recommendations to others considering Sugar Market:** If you're a company that will use the system for 1-3 emails a week and for sales and marketing alignment it could work perfectly for your business. **What problems is Sugar Market solving and how is that benefiting you?** The A/B testing functionality is helping to make testing smoother and easier. ## Sugar Market Discussions - [hi how are you doing ? I find Sugar Market very HELPFUL an](https://www.g2.com/discussions/hi-how-are-you-doing-i-find-sugar-market-very-helpful-an) - 1 comment, 2 upvotes - [need to be very accurate in data](https://www.g2.com/discussions/need-to-be-very-accurate-in-data) - 1 comment, 1 upvote - [View Sugar Market pricing details and edition comparison](https://www.g2.com/products/sugar-market/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+12%3A20%3A24+-0500&secure%5Bsession_id%5D=5351f6f0-5387-4a32-8056-a0e31edb95d5&secure%5Btoken%5D=d5cb69fdc804e9f6f384d031ce590d4736f3d5c7046e295964dd6895e4dd98f3&format=llm_user) ## Sugar Market Integrations - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkedIn Job Search](https://www.g2.com/products/linkedin-job-search/reviews) ## Sugar Market Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Sugar Market Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,260 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,026 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,030 reviews)