What do you like best?
Roivenue is the first tool in which together with Adform tracking of all important channels (like AdWords, Adform, Sklik, Facebook, CJ affiliate...) we have the attribution model in a clear visualization.
What do you dislike?
Difficult and time consuming tracking process for all channels and the inability to track postview of some channels (YouTube, Facebook, Sklik banners). But that's not the fault of Roivenue, but rather the limit on the side of those channels.
What business problems are you solving with the product? What benefits have you realized?
How much do we invest in campaigns that do not have last-click conversions? Does it make sense to do retargeting at the same time through several advertising systems? If so, how much in which? Does the affiliate program make sense? Which affiliate partners have real added value for us? Are some affiliate partners parasitic on the system? For a lot of this type questions we have found the answers with Roivenue and somewhere saved money that we used more efficiently elsewhere.