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Roivenue

4.7
(7)

Using data-driven attribution models and CLV, Roivenue allows to indentify under-performing campaigns, address over-invested channels, and make decisions that maximize ROI.

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Roivenue Reviews

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Showing 7 Roivenue reviews
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Roivenue review by Tomáš S.
Tomáš S.
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"Functional and clear attribution model"

What do you like best?

Roivenue is the first tool in which together with Adform tracking of all important channels (like AdWords, Adform, Sklik, Facebook, CJ affiliate...) we have the attribution model in a clear visualization.

What do you dislike?

Difficult and time consuming tracking process for all channels and the inability to track postview of some channels (YouTube, Facebook, Sklik banners). But that's not the fault of Roivenue, but rather the limit on the side of those channels.

What business problems are you solving with the product? What benefits have you realized?

How much do we invest in campaigns that do not have last-click conversions? Does it make sense to do retargeting at the same time through several advertising systems? If so, how much in which? Does the affiliate program make sense? Which affiliate partners have real added value for us? Are some affiliate partners parasitic on the system? For a lot of this type questions we have found the answers with Roivenue and somewhere saved money that we used more efficiently elsewhere.

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Roivenue review by User
User
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Review Source
content

"Marketers' wet dream came true"

What do you like best?

We have never used before any software combining order management system and web data analysis. We conducted a research and got very positive feedback to Roivenue. We love performance monitor because of its possibility to choose where we want to dig deeper. Thanks to data-driven attribution we feel more powerful like never before.

What do you dislike?

Limited data range, missing tables with values, customer story could be improved.

Recommendations to others considering the product

The most powerful is Roivenue when you can use its data-attribution modelling. So If it your primary purpose for using it make sure you have enough conversions per channel (it is approx. 30 conversion per channel) before you begin using it. However using Roivenue is eye-opening experience even without data attribution thanks to other smart tools. If you decide to try Roivenue be prepare for longer implementation period.

What business problems are you solving with the product? What benefits have you realized?

Basically every problem we are facing regarding our online store. We replaced Google Analytics.

What Attribution solution do you use?

Thanks for letting us know!
Roivenue review by Robin H.
Robin H.
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Verified Current User
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"Excellent product for attribution analysis"

What do you like best?

RoiVenue offers various ratios and metrics to measure the performance of your online business, especially the efficiency of marketing channels and platforms. All together with path analysis and attribution analysis, RoiVenue is one of the tool that helps you get more insight into your online marketing.

What do you dislike?

There is not much to dislike, but it would be great to have the option to filter the data not just by weeks, but also by days.

What business problems are you solving with the product? What benefits have you realized?

RoiVenue is valuable tool, when it is important to decide which marketing channel and platform si most efficient. RoiVenue also reveals various customer segments and their transitions.

Roivenue review by Martin .
Martin .
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Verified Current User
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"Roivenue helps us evaluate every step in marketing"

What do you like best?

We can evaluate every test in marketing (marketing spend increase, freeshipping, improved product page, different pricing,..) and learn from in. It is very easy to evaluate tens of ecommerce sites within literally few minutes.

What do you dislike?

Setting up traffic channels would be better if sitespeed is faster.

What business problems are you solving with the product? What benefits have you realized?

Roivenue is superb for all ecommerce sites that are spending decent amout of money on different marketing platforms. Also for everybody that manages more than one ecommerce site.

Roivenue review by Performance Team N.
Performance Team N.
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Verified Current User
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content

"Better evaluating marketing activities"

What do you like best?

We can prove the impact of individual marketing activities within a few minutes. The possibilities of exporting to BI power give us another way to work with data.

What do you dislike?

Weekly data evaluation. Slower response of some reports.

What business problems are you solving with the product? What benefits have you realized?

We can better evaluate marketing channels and better allocate financial resources.

Roivenue review by Petra K.
Petra K.
Validated Reviewer
Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Thanks to Roivenue I have all important metrics and key performance indicators in one place."

What do you like best?

Easy to understand and use. Attribution models, not only last touch.

What do you dislike?

To compare periods (with previous month, year,...)

What business problems are you solving with the product? What benefits have you realized?

Roivenue helps us to spit our budget effectively. And control all channels and platforms.

Roivenue review by Consultant
Consultant
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content

"Very good tool for better view on effectivness of marketing mix"

What do you like best?

Channels combination on attribution models views.

What do you dislike?

Small detail on specific campaigns or banners.

What business problems are you solving with the product? What benefits have you realized?

Distributing marketing budget.

Kate from G2

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