The key features of ROIVENUE attribution are:

1. An attribution methodology which is able to include impressions within the path to conversion

2. An exceptional dashboard which is easy to use and take insights/actions from

3. Highly responsive customer service and engineering teams Review collected by and hosted on G2.com.

Nothing at present. Some previous reporting segmentation limitations have now been improved upon. Review collected by and hosted on G2.com.

We use Roivenue for many years already on a daily basis and the tool is constantly improving and adding new features. Our marketing power BI reports are built on the daily exports which are super easy to set up. It is really cool you can import your cogs data and evaluate marketing on profit instead of revenue. When we need some help, their support is very technical and helps us to resolve our issues quickly. Review collected by and hosted on G2.com.

There are currently no problems to talk about. When some issue appears, it is typically solved very quickly. Review collected by and hosted on G2.com.

What we like best about ROIVENUE Attribution is how it turns complex data into clear, actionable insights that genuinely impact our business. The RNN attribution model has been a game-changer, allowing us to understand the value of each marketing channel and how they work together in the customer journey. Thanks to this, we’ve been able to make smarter, data-driven decisions that have boosted our marketing ROI significantly. Review collected by and hosted on G2.com.

While ROIVENUE Attribution offers robust features, the pricing can be a concern for smaller businesses or those with limited budgets. Review collected by and hosted on G2.com.

We have been working with Roivenue for more than a year and are very happy with the choice we made after looking and comparing other options in the market. They have quite an easy setup so you can start right away. I like it mostly because they do not have an "attribution black box" so you can really see why and how data is attributed and they are taking account impressions as well. Additionally, their support is technical and ready to help, even if sometimes it means they have to update their product. If you need more than MTA, then they have an MMM product as well (not tested myself yet). Review collected by and hosted on G2.com.

This is not a Roivenue issue, but overall I wish that someday it is possible to track email impressions as well. Review collected by and hosted on G2.com.

One of the key features of Roivenue is Attribution Modeling. This powerful tool allows you to understand how different marketing activities contribute to conversions across different channels. Using Roivenue's data-driven model, we can allocate our marketing budget more effectively and ensure that each channel gets credit based on its actual contribution to the conversion process.

This deeper insight into the performance of each marketing touchpoint allows for smarter decision making and more efficient budget allocation.

Translated with DeepL.com (free version) Review collected by and hosted on G2.com.

While Roivenue offers a vast array of powerful features, the platform may not be the easiest for beginners to navigate. Review collected by and hosted on G2.com.

The data itself after some validation from experts has proved to very reliable. As well as this its also much simpler to setup than its competitors. Review collected by and hosted on G2.com.

That not every platform we work with have direct integration at the moment. We can use the offline upload workaround, but this can be clunky and has proved unreliable with some platforms. Review collected by and hosted on G2.com.

Easy dashboard viewpoint in customer friendly environment. Greate support and agile solutions for lots of features. Review collected by and hosted on G2.com.

Implementation was quite complex from start, due to lots of data inputs. After solving this more integrations was easy Review collected by and hosted on G2.com.

I use Roivenue on a daily basis. Roivenue helps us aggregate data and look at the performance of our business as a whole. We can monitor our online and offline performance and see what the current and historical development is. We can easily see the performance of individual marketing channels and evaluate up to the level of net profit. Roivenue is continuously working on improving its services and also the interface. We often have new features available and at the same time provide reliable support. There is also the possibility to compare more attribution models. What I like most is that we look at complete data without any outliers or duplicates and can reliably evaluate the effectiveness of marketing channels and specific campaigns. Review collected by and hosted on G2.com.

Sometimes there are things that need to be fixed but fortunately the support is very willing to help in any situation. Review collected by and hosted on G2.com.

Allows you to see real return of various (especially paid) activities, not on revenue but on margin. Lots of customisation options, e.g. you can create a lot of dashboards and visualise data exactly as you want. We use it on daily basis to determine on which activities to focus on and where to invest money. Review collected by and hosted on G2.com.

Misses some little functionalities, but they´re being added consistently in new updates. Review collected by and hosted on G2.com.

Roivenue's data-driven attribution analysis has significantly altered our approach to measuring channel effectiveness. By reallocating our budget based on these insights, we've noticed a gradual improvement in overall performance. Review collected by and hosted on G2.com.

Sometimes way to technical aproach with measurement. Review collected by and hosted on G2.com.