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Compare Google Attribution and Rockerbox 
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At a Glance
Market Segments
Small-Business (63.2% of reviews)
Mid-Market (54.3% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Google Attribution
Star Rating
(19)4.0 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google AttributionRockerbox
Star Rating
(47)4.6 out of 5
Market Segments
Mid-Market (54.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about RockerboxSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Attribution excels in its Multi-Touch Attribution capabilities, scoring 9.4, which allows for a more nuanced understanding of customer journeys compared to Rockerbox's similar feature.
- Reviewers mention that Rockerbox offers superior Quality of Support, with a score of 9.4, making it a preferred choice for businesses that prioritize customer service and assistance.
- G2 users highlight that Google Attribution's Cross-Device Attribution feature, scoring 7.7, could be improved, as it sometimes struggles to accurately track user behavior across different devices, while Rockerbox does better in this area.
- Users on G2 appreciate Rockerbox's Ease of Admin with a score of 8.8, indicating that it is easier to manage and navigate compared to Google Attribution, which has a lower score in this category.
- Reviewers say that Google Attribution shines in ROI Tracking with a score of 9.1, providing clear insights into marketing effectiveness, which is crucial for budget-conscious small businesses.
- Users report that Rockerbox's Custom Reporting feature, scoring 7.9, allows for more tailored insights, which is particularly beneficial for mid-market companies looking for specific data points.
Pricing
Entry-Level Pricing
Google Attribution
No pricing availableRockerbox
No pricing availableFree Trial
Google Attribution
No trial information availableRockerbox
No trial information availableRatings
Meets Requirements
9.2
12
8.9
29
Ease of Use
8.1
12
8.4
29
Ease of Setup
Not enough data
7.8
9
Ease of Admin
Not enough data
8.8
11
Quality of Support
7.9
11
9.4
28
Has the product been a good partner in doing business?
Not enough data
9.5
11
Product Direction (% positive)
9.0
12
10.0
24
Features by Category
Attribution Modeling
Not enough data
9.3
12
Not enough data
9.4
20
Not enough data
9.3
16
Not enough data
7.7
13
Not enough data
7.7
15
Not enough data
7.9
14
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
9.2
16
Not enough data
9.4
20
Not enough data
8.6
18
Reporting
Not enough data
8.2
19
Not enough data
8.0
18
Not enough data
7.9
18
Development
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Integration Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
9.1
13
Not enough data
9.2
14
Not enough data
8.9
11
Not enough data
9.3
14
Not enough data
8.0
14
Not enough data
7.3
5
Campaign Activity
Not enough data
9.0
13
Not enough data
8.8
15
Not enough data
8.2
11
Not enough data
9.3
15
Not enough data
7.6
12
Not enough data
7.1
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Attribution and Rockerbox are categorized as Attribution
Unique Categories
Google Attribution has no unique categories
Rockerbox is categorized as Retail Intelligence, Marketing Analytics, and E-Commerce Data Integration
Reviews
Reviewers' Company Size
Google Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rockerbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.1%
Internet
10.5%
Computer Software
10.5%
Primary/Secondary Education
5.3%
Photography
5.3%
Other
47.4%
Retail
17.4%
Consumer Goods
15.2%
Apparel & Fashion
10.9%
Luxury Goods & Jewelry
8.7%
Financial Services
8.7%
Other
39.1%
Alternatives
Discussions
How do I use Google attribution?
3 Comments
MM
To use Google Attribution, it is necessary to follow the following steps:
[1] For Google Analytics, you can use Attribution to obtain free, data-driven...Read more
What attribution does Google ads use?
1 Comment
MM
Google Ads uses a data-driven attribution model by default. This model uses machine learning algorithms to analyze the interactions that customers have with...Read more
How does Google Analytics attribution work?
1 Comment
MM
Google Analytics attribution is a feature that helps businesses understand the impact of their advertising efforts by assigning credit to different...Read more
Rockerbox has no discussions with answers
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