# Rev Reviews **Vendor:** Rev **Category:** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 13 ## About Rev Rev powers sales and marketing teams to discover the fresh prospects that are most likely to become their next best customers. The world’s leading B2B sales and marketing organizations, including 7 of the top 10 cloud software companies, use Rev to focus time and effort above the funnel. They find more relevant prospects in less time, improve lead quality throughout the pipeline, and drive consistent revenue growth. Rev makes sales development your most powerful sales weapon. Sales development teams know that the key to a healthy funnel is starting with high potential leads. Other salestech companies have ignored the important work that happens above the funnel and, instead, focused on optimizing the funnel. In the meantime, Rev has been quietly reinventing what goes into it. At Rev, rather than guessing at customer matches based on a sliver of data, our AI-based technology assembles vast troves of firmographic, technographic and exegraphic data—and info on your company’s most valuable and satisfied customers—and uses this data to create a unique mathematical model of your ideal customer. We call it the aiCP, and it’s a more precise, efficient, and comprehensive way to discover fresh prospects than ever before. It’s part of our comprehensive Sales Development Platform, which gives SDRs and marketing teams the full suite of tools and support they need to maximize productivity and revenue. ## Rev Reviews ### 1. Reporting and Visualization Made Easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Erick A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Rev?** Revsure empowers our business by seamlessly integrating data from various sources, enabling us to derive valuable insights. With its analytics capabilities, it offers our marketing and sales teams a clear understanding of our sales funnel, shedding light on what strategies are truly effective. It takes out the manual work of piecing together data from all our different sales and marketing programs. **What do you dislike about Rev?** A lot of metrics and complex chart naming conventions can lead to confusion among individuals. **What problems is Rev solving and how is that benefiting you?** Revsure plays a crucial role in facilitating connectivity between our team and various data sources such as Hubspot, Salesforce, Outreach, and LinkedIn Ads. By integrating these sources, we gain a comprehensive understanding of the impact generated by our diverse programs. Moreover, Revsure aids us in consolidating and visualizing our reports, allowing different business functions to access centralized and visually appealing insights. This unified approach empowers each function to comprehend its respective performance and its influence on the overall lead to opportunity conversions. ### 2. The B2B Version of Psychographic Targeting... FINALLY! **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron O. | Head of RevOps Strategy, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2022 **What do you like best about Rev?** First, the data they compile is somewhat unique compared to their competitors. They bring together all of the obvious and normal data, but then they layer on seemingly random that end up making sense when viewed in concert by their AI. For instance, the age ranges of BOD and C-Suite members... turns out to be one of many factors in determining how early of an adopter a company is of new technology. And that's a level of insight I'm simply able to get from my other data vendors. The other thing I love is their customer success investment. Most of my team is technically self-sufficient, but the Rev team is constantly providing suggestions to improve specific aiCPs (what Rev call's AI-generated account criteria and resulting lists), add custom Lenses (complex custom-built criteria that evaluate various data points unique to our use cases), and more. And when we have a user who is not so willing to jump into the deep end of a new platform, the Rev team will do ALL the work necessary to build and evaluate an aiCP. **What do you dislike about Rev?** The two things that I'd like to see enhanced are: 1) The UX, which can be a bit glitchy at times and also hasn't yet been built to allow advanced users to leverage the most advanced functions (i.e. the Rev team needs to build custom Lenses, the UX doesn't show all 500+ Exegraphics, etc). 2) I would like to see 3rd party intent signals integrated. Both in the AI logic (looking for intent patterns that preceded purchase decisions of ideal accounts) and in the ongoing monitoring of account targets. In fairness, though, Rev focuses on finding high-fit PRE-intent accounts. And it is incredibly valuable to allow us to build relationships with likely buyers before competitors who only use intent targeting even have the account on their radars. **What problems is Rev solving and how is that benefiting you?** Rev has started to level the playing field between B2B marketers and the B2C marketers we are all jealous of. Our B2C counterparts have been targeting audiences based on psychographics for several years, because they knew that somebody who was "more conservative-leaning" and "more impulsive" would be more likely to buy certain products than somebody who was "more progressive-leaning" and "slow to purchase." It's certainly not perfect yet, but now B2B marketers can use similar "personality" targeting for accounts by using Rev. Rev calls these company personality traits "exegraphics," and they are tracking 500+ out-of-the-box traits, and they give us the ability to build our own custom exegraphic "Lenses." So we use this technology to do two things for our clients: 1) Gain a deeper understanding of the hidden exegraphic ("personality") traits of our clients' best customers. Do they tend to be early adopters of new technology? Do they tend to invest more heavily in customer care? Are they hiring software developers faster than their competitors? This allows us to dial in our GTM messaging in ways that we hadn't considered before. Not to mention it allows us to build a REAL ideal client profile, instead of doing so with finger wavey guessing. 2) Find more companies that look like our ideal accounts. Rev gives us a list of companies that are MOST like the ideal current clients that we fed into the AI algorithm (or uses that criteria to rank a list we provide, when we have a tightly defined TAM). To be clear, neither of the above comes out perfect as-is with the push of a button. But Rev gives us clear data and early insights that our strategists are able to quickly form into high-quality insights and recommendations. So we can focus on making decisions, not collecting and munging data. ### 3. Going Beyond Demo-and Firmographics with Next Level Account Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole D. | RevOps Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Rev?** What I like best about Rev is the ease of use and the ability to quickly gain actionable insights. By easily uploading a seed list and a comparison list I can quickly gain insights into my target account lists or past customers AND find those that look similar (going beyond just demographics and firmographics.) **What do you dislike about Rev?** One downside of using Rev is that there is sometimes too much data to decipher. I wish it was more obviously clear what firmographics are most important to my ideal customer profile - when narrowing down a list of 10,000+ accounts I wish rev helped rank and prioritize firmographics in a way that was a bit more clear. The plus side to this is analysis can be customized. **What problems is Rev solving and how is that benefiting you?** Rev is solving the problem of truly identifying our Ideal Customer Profile, and prioritizing larger account lists. What if you could determine what other companies are most like your best current customers’ invisible traits? Rev is helping us do this. Instead of building ICPs and prioritizing accounts the OLD WAY - with firmographics, demographics, ego and aspiration, and frankly, guessing...we now have a new way to determine best fit and prioritize our accounts for outreach with these and exegraphics - the "personality traits" of B2B organizations. We are uncovering what links our best customers together and finding other companies that look most like them. ### 4. Great product, getting better all the time **Rating:** 4.5/5.0 stars **Reviewed by:** Brendon R. | Director, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2023 **What do you like best about Rev?** Rev fills a gap in our tech stack, allowing us to define the criteria used in our ICP scoring model. The data they pull from LinkedIn profiles and job postings is helpful in determining a potential fit for our company's solution. **What do you dislike about Rev?** The Salesforce integration is a bit nascent, and does not exact fit our use case. Due to this, we use their data services to load the data into our system in the proper way. **What problems is Rev solving and how is that benefiting you?** Rev scores our accounts based on their likelihood to buy. They take different factors into account than our other vendors, including "early adopter" and "cloud readiness". These signals are very useful in finding our true ICP. ### 5. Rev helped us reach our goals for Q3 **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey B. | Demand Generation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Rev?** I would say the most helpful thing about Rev is how great our rep is at getting our content up and running fast! We were able to get a new campaign turned around in just a couple days! **What do you dislike about Rev?** The challenge at first with Rev was we were receiving leads that were out of our scope. However, once that surfaced, Rev was able to make the changes and our leads were high-quality leads for us. **What problems is Rev solving and how is that benefiting you?** Rev was able to suppress companies we wanted to avoid sending our content to as well as make changes to our targeted audience. ### 6. Great Customer Service! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Rev?** The client success team has been extremely helpful during the learning process. **What do you dislike about Rev?** The tool does not have the ability to upload multiple lists at a time. **What problems is Rev solving and how is that benefiting you?** Helping to expand client ABM lists and gathering more domains ### 7. Reliable and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Shubham S. | Blogger and developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Rev?** Their support team is awesome. Better understanding, like how your content performed. **What do you dislike about Rev?** In my case, there's no complaint about now. Everything is well now. **What problems is Rev solving and how is that benefiting you?** We use Leadcrunch for both ABM campaigns and lookalike campaigns. ### 8. Fast and easy integration and a good customer team! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Rev?** Good lead quality that match our ICP and great cooperation from the customer success team. **What do you dislike about Rev?** Sometimes, although rarely the fields aren't formatted properly **What problems is Rev solving and how is that benefiting you?** Getting better quality/warmer leads into our system. Almost every lead we have an open opportunity with has had a CPL vendor success throughout their journey. ### 9. Excellent Customer Service and Campaign Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Rev?** Working with LeadCrunch AI has been a great experience overall. I am very pleased with the level of customer service as well as our campaign performance. The team goes above and beyond to make sure we are hitting our goals with each campaign. Our bi-weekly status calls help to ensure every campaign is optimized as much as possible and the end of campaign reporting has provided great insight. **What do you dislike about Rev?** I have not found a downside to working with LeadCrunch AI. **Recommendations to others considering Rev:** Based on our experience, I would highly recommend LeadCrunch AI. **What problems is Rev solving and how is that benefiting you?** With LeadCrunch AI, we are surpassing our lead generation goals. They have delivered top quality leads based on our targeting parameters and have outperformed similar campaigns with other vendors. ### 10. Great for top funnel lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Susan Z. | Demand Generation Manager, Lifecycle Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Rev?** We partner with LeadCrunch to generate a lot of net new leads so we can fill our top funnel. Once we get these leads, we focus on nurturing them and have seen some high quality leads so far. The team is so amazing to work with! Anytime I have questions or would like to better understand how my content is performing for our content syndication programs, the team is there to help every step of the way. **What do you dislike about Rev?** Nothing to dislike so far! Everything is going well so far. **What problems is Rev solving and how is that benefiting you?** We focus on generating as many high quality leads as possible so we can continue to grow our pipeline and achieve success overall as a company and working with LeadCrunch helps us do this. ### 11. Reliable and easy to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Judy S. | Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Rev?** - Great customer service (shout out to Matt & Amanda) - Flexible campaign criteria - offers both lookalikes and ABM audience matching - Provides additional data through their "ai" tool -- gives insights into market segments, job titles, etc. most likely to convert for your business - Affordable CPL based on scope of program **What do you dislike about Rev?** For the most part no complaints! Our initial targeting needed a bit of tweaking, but the Leadcrunch team was responsive and optimized immediately. **What problems is Rev solving and how is that benefiting you?** We use Leadcrunch for both ABM campaigns and lookalike campaigns based on our Named Account lists. Has been great for content syndication to engage with contacts at our target accounts and open up potential new targets for us. ### 12. Not really sure the AI is working **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2018 **What do you like best about Rev?** My rep is attentive and willing to get on the phone to talk through issues. Lead delivery was well-executed. **What do you dislike about Rev?** Other content syndication programs performed a lot better for me and other AI-influenced list purchases did as well. For the CPL, I did not see a good return. Even when we adjusted the parameters, no success. My BDRs did not like these leads and nothing moved through to Closed-Won. **Recommendations to others considering Rev:** Lots of syndication vendors performed better for us. **What problems is Rev solving and how is that benefiting you?** We always want to fill our funnel with fresh leads, and the leads that were delivered were about as accurate as other vendors. Nothing closed quickly. Everything is in long-term nurture, so it may convert in months/years. ### 13. Worth considering, but all the common pitfalls of content syndication **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2018 **What do you like best about Rev?** We've run a lot of different content syndication programs and have never been very impressed. LeadCrunch has been the most promising, but we still struggled to show a clear and direct ROI. **What do you dislike about Rev?** We were plagued with all of the normal complaints about content syndication. Sales reps said that people were unfamiliar with us, did not download anything, etc. These were the least favorite lead types for our sales team. We also ran into issues with customers/prospects reaching out directly to us about shady/spammy phone calls they were receiving. **What problems is Rev solving and how is that benefiting you?** Effective lead generation and new sales pipeline. - [View Rev pricing details and edition comparison](https://www.g2.com/products/rev-rev/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-04+06%3A24%3A36+-0500&secure%5Bsession_id%5D=6401cbc7-ef16-403e-a8aa-dbf54f614360&secure%5Btoken%5D=ccb732a1e608878f43fb4a45c4eff63ad63777257d1dcc6b2711dbd0dadad5f4&format=llm_user) ## Rev Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Connections - Reporting ## Top Rev Alternatives - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,867 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) - 4.0/5.0 (941 reviews)