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Rev Reviews & Product Details

Rev powers sales and marketing teams to discover the fresh prospects that are most likely to become their next best customers. The world’s leading B2B sales and marketing organizations, including 7 of the top 10 cloud software companies, use Rev to focus time and effort above the funnel. They find more relevant prospects in less time, improve lead quality throughout the pipeline, and drive consistent revenue growth. Rev makes sales development your most powerful sales weapon. Sales development teams know that the key to a healthy funnel is starting with high potential leads. Other salestech companies have ignored the important work that happens above the funnel and, instead, focused on optimizing the funnel. In the meantime, Rev has been quietly reinventing what goes into it. At Rev, rather than guessing at customer matches based on a sliver of data, our AI-based technology assembles vast troves of firmographic, technographic and exegraphic data—and info on your company’s most valuable and satisfied customers—and uses this data to create a unique mathematical model of your ideal customer. We call it the aiCP, and it’s a more precise, efficient, and comprehensive way to discover fresh prospects than ever before. It’s part of our comprehensive Sales Development Platform, which gives SDRs and marketing teams the full suite of tools and support they need to maximize productivity and revenue.

Seller

Rev

Discussions

Rev Community

Languages Supported

English

Product Description

Since 2010, Rev has built the industry's most accurate speech recognition technology. We've processed millions of hours of human speech to develop AI models that consistently outperform the competition. But in high-stakes environments, accuracy alone isn’t enough. When a single phrase can win a case, break a story, or validate a hypothesis, you need more than just words on a page. Legal teams, journalists, and researchers all face the same challenge: identifying critical moments buried within hours of audio and video. Rev makes those moments searchable, understandable, and actionable. Our proprietary technology, paired with optional human review, creates transcripts that stand up in court, support Pulitzer-winning journalism, and validate groundbreaking research. We don’t just help you find the needle in the haystack. We help you understand why it matters. Rev’s comprehensive platform combines multimedia capture, AI and human transcription, customizable AI templates, and powerful editing tools. With features built for maintaining the record, you can search, cite, and share with confidence. From recording client meetings to generating court-ready exhibits, we streamline your entire workflow. We deliver unmatched accuracy on legal terminology and preserve every word with the integrity your work demands. And with industry-leading security protocols, we ensure confidentiality every step of the way. Since 2010, we've processed over 18 billion words from 7 million hours of human speech data, developing AI models that deliver 96% accurate AI transcription and 99% accuracy with human review. In 2025, Rev acquired SmartDepo, the legal industry's most trusted solution for AI-powered deposition summaries with 100% accurate page-line citations. Our technology is trusted by over 1 million users, including AM Law 100 firms, the industry's leading court reporting agencies, and media publications worldwide. Our commitment to privilege-protecting security is demonstrated through SOC 2 Type 2, HIPAA, and GDPR compliance, ensuring the confidentiality of your most sensitive legal information.

Overview by

Aileen Fenwick

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Rev Reviews (13)

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Erick A.

Mid-Market (51-1000 emp.)

7/6/2023

"Reporting and Visualization Made Easy!"

4.5/5

What do you like best about Rev?

Revsure empowers our business by seamlessly integrating data from various sources, enabling us to derive valuable insights. With its analytics capabilities, it offers our marketing and sales teams a clear understanding of our sales funnel, shedding light on what strategies are truly effective. It takes out the manual work of piecing together data from all our different sales and marketing programs. Review collected by and hosted on G2.com.

What do you dislike about Rev?

A lot of metrics and complex chart naming conventions can lead to confusion among individuals. Review collected by and hosted on G2.com.

What problems is Rev solving and how is that benefiting you?

Revsure plays a crucial role in facilitating connectivity between our team and various data sources such as Hubspot, Salesforce, Outreach, and LinkedIn Ads. By integrating these sources, we gain a comprehensive understanding of the impact generated by our diverse programs. Moreover, Revsure aids us in consolidating and visualizing our reports, allowing different business functions to access centralized and visually appealing insights. This unified approach empowers each function to comprehend its respective performance and its influence on the overall lead to opportunity conversions. Review collected by and hosted on G2.com.

Aaron O.

Head of RevOps Strategy

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/29/2022

"The B2B Version of Psychographic Targeting... FINALLY!"

5/5

What do you like best about Rev?

First, the data they compile is somewhat unique compared to their competitors. They bring together all of the obvious and normal data, but then they layer on seemingly random that end up making sense when viewed in concert by their AI. For instance, the age ranges of BOD and C-Suite members... turns out to be one of many factors in determining how early of an adopter a company is of new technology. And that's a level of insight I'm simply able to get from my other data vendors.

The other thing I love is their customer success investment. Most of my team is technically self-sufficient, but the Rev team is constantly providing suggestions to improve specific aiCPs (what Rev call's AI-generated account criteria and resulting lists), add custom Lenses (complex custom-built criteria that evaluate various data points unique to our use cases), and more. And when we have a user who is not so willing to jump into the deep end of a new platform, the Rev team will do ALL the work necessary to build and evaluate an aiCP. Review collected by and hosted on G2.com.

What do you dislike about Rev?

The two things that I'd like to see enhanced are:

1) The UX, which can be a bit glitchy at times and also hasn't yet been built to allow advanced users to leverage the most advanced functions (i.e. the Rev team needs to build custom Lenses, the UX doesn't show all 500+ Exegraphics, etc).

2) I would like to see 3rd party intent signals integrated. Both in the AI logic (looking for intent patterns that preceded purchase decisions of ideal accounts) and in the ongoing monitoring of account targets. In fairness, though, Rev focuses on finding high-fit PRE-intent accounts. And it is incredibly valuable to allow us to build relationships with likely buyers before competitors who only use intent targeting even have the account on their radars. Review collected by and hosted on G2.com.

What problems is Rev solving and how is that benefiting you?

Rev has started to level the playing field between B2B marketers and the B2C marketers we are all jealous of. Our B2C counterparts have been targeting audiences based on psychographics for several years, because they knew that somebody who was "more conservative-leaning" and "more impulsive" would be more likely to buy certain products than somebody who was "more progressive-leaning" and "slow to purchase."

It's certainly not perfect yet, but now B2B marketers can use similar "personality" targeting for accounts by using Rev. Rev calls these company personality traits "exegraphics," and they are tracking 500+ out-of-the-box traits, and they give us the ability to build our own custom exegraphic "Lenses."

So we use this technology to do two things for our clients:

1) Gain a deeper understanding of the hidden exegraphic ("personality") traits of our clients' best customers. Do they tend to be early adopters of new technology? Do they tend to invest more heavily in customer care? Are they hiring software developers faster than their competitors? This allows us to dial in our GTM messaging in ways that we hadn't considered before. Not to mention it allows us to build a REAL ideal client profile, instead of doing so with finger wavey guessing.

2) Find more companies that look like our ideal accounts. Rev gives us a list of companies that are MOST like the ideal current clients that we fed into the AI algorithm (or uses that criteria to rank a list we provide, when we have a tightly defined TAM).

To be clear, neither of the above comes out perfect as-is with the push of a button. But Rev gives us clear data and early insights that our strategists are able to quickly form into high-quality insights and recommendations. So we can focus on making decisions, not collecting and munging data. Review collected by and hosted on G2.com.

Nicole D.

RevOps Strategist

Mid-Market (51-1000 emp.)

10/27/2022

"Going Beyond Demo-and Firmographics with Next Level Account Insights"

5/5

What do you like best about Rev?

What I like best about Rev is the ease of use and the ability to quickly gain actionable insights. By easily uploading a seed list and a comparison list I can quickly gain insights into my target account lists or past customers AND find those that look similar (going beyond just demographics and firmographics.) Review collected by and hosted on G2.com.

What do you dislike about Rev?

One downside of using Rev is that there is sometimes too much data to decipher. I wish it was more obviously clear what firmographics are most important to my ideal customer profile - when narrowing down a list of 10,000+ accounts I wish rev helped rank and prioritize firmographics in a way that was a bit more clear. The plus side to this is analysis can be customized. Review collected by and hosted on G2.com.

What problems is Rev solving and how is that benefiting you?

Rev is solving the problem of truly identifying our Ideal Customer Profile, and prioritizing larger account lists. What if you could determine what other companies are most like your best current customers’ invisible traits? Rev is helping us do this. Instead of building ICPs and prioritizing accounts the OLD WAY - with firmographics, demographics, ego and aspiration, and frankly, guessing...we now have a new way to determine best fit and prioritize our accounts for outreach with these and exegraphics - the "personality traits" of B2B organizations. We are uncovering what links our best customers together and finding other companies that look most like them. Review collected by and hosted on G2.com.

Brendon R.

Director, Marketing Operations

Mid-Market (51-1000 emp.)

2/20/2023

"Great product, getting better all the time"

4.5/5

What do you like best about Rev?

Rev fills a gap in our tech stack, allowing us to define the criteria used in our ICP scoring model. The data they pull from LinkedIn profiles and job postings is helpful in determining a potential fit for our company's solution. Review collected by and hosted on G2.com.

What do you dislike about Rev?

The Salesforce integration is a bit nascent, and does not exact fit our use case. Due to this, we use their data services to load the data into our system in the proper way. Review collected by and hosted on G2.com.

Kelsey B.

Demand Generation Specialist

Mid-Market (51-1000 emp.)

10/25/2022

"Rev helped us reach our goals for Q3"

5/5

What do you like best about Rev?

I would say the most helpful thing about Rev is how great our rep is at getting our content up and running fast! We were able to get a new campaign turned around in just a couple days! Review collected by and hosted on G2.com.

What do you dislike about Rev?

The challenge at first with Rev was we were receiving leads that were out of our scope. However, once that surfaced, Rev was able to make the changes and our leads were high-quality leads for us. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

5/19/2022

"Great Customer Service!"

4/5

What do you like best about Rev?

The client success team has been extremely helpful during the learning process. Review collected by and hosted on G2.com.

What do you dislike about Rev?

The tool does not have the ability to upload multiple lists at a time. Review collected by and hosted on G2.com.

Shubham S.

Blogger and developer

Information Technology and Services

Small-Business (50 or fewer emp.)

2/3/2022

"Reliable and easy"

4/5

What do you like best about Rev?

Their support team is awesome.

Better understanding, like how your content performed. Review collected by and hosted on G2.com.

What do you dislike about Rev?

In my case, there's no complaint about now.

Everything is well now. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

2/10/2022

"Fast and easy integration and a good customer team!"

4.5/5

What do you like best about Rev?

Good lead quality that match our ICP and great cooperation from the customer success team. Review collected by and hosted on G2.com.

What do you dislike about Rev?

Sometimes, although rarely the fields aren't formatted properly Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

7/16/2019

"Excellent Customer Service and Campaign Performance"

5/5

What do you like best about Rev?

Working with LeadCrunch AI has been a great experience overall. I am very pleased with the level of customer service as well as our campaign performance. The team goes above and beyond to make sure we are hitting our goals with each campaign. Our bi-weekly status calls help to ensure every campaign is optimized as much as possible and the end of campaign reporting has provided great insight. Review collected by and hosted on G2.com.

What do you dislike about Rev?

I have not found a downside to working with LeadCrunch AI. Review collected by and hosted on G2.com.

Recommendations to others considering Rev:

Based on our experience, I would highly recommend LeadCrunch AI. Review collected by and hosted on G2.com.

What problems is Rev solving and how is that benefiting you?

With LeadCrunch AI, we are surpassing our lead generation goals. They have delivered top quality leads based on our targeting parameters and have outperformed similar campaigns with other vendors. Review collected by and hosted on G2.com.

Susan Z.

Demand Generation Manager, Lifecycle Marketing

Mid-Market (51-1000 emp.)

3/7/2019

"Great for top funnel lead generation "

4.5/5

What do you like best about Rev?

We partner with LeadCrunch to generate a lot of net new leads so we can fill our top funnel. Once we get these leads, we focus on nurturing them and have seen some high quality leads so far. The team is so amazing to work with! Anytime I have questions or would like to better understand how my content is performing for our content syndication programs, the team is there to help every step of the way. Review collected by and hosted on G2.com.

What do you dislike about Rev?

Nothing to dislike so far! Everything is going well so far. Review collected by and hosted on G2.com.