I love that it pulls all of our reviews into one easy to manage dashboard.
I also like that it gives us a solid analytic resource for our gains and setbacks.
The BIGGEST win is the surveys that we use when clients check out. We can set a threshold to ask if they would like to share on social channels if their rating was above a rating we determine. And even better, we can select which sites to ask to push to, which has been immensely helpful for us to focus on increasing our ratings one specific sites so we have a better overall rating! Review collected by and hosted on G2.com.