Reddit for business Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising.
Social Functionality (1)
Social Functionality
Product functionality for social advertising. 16 reviewers of Reddit for business have provided feedback on this feature.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising.
Campaign Management (13)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. 15 reviewers of Reddit for business have provided feedback on this feature.
Campaign Optimization
Based on 16 Reddit for business reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 18 reviewers of Reddit for business have provided feedback on this feature.
Bulk Editing
Based on 15 Reddit for business reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Based on 15 Reddit for business reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 16 Reddit for business reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 16 Reddit for business reviews.
Frequency Capping
As reported in 12 Reddit for business reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 14 Reddit for business reviews.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. 15 reviewers of Reddit for business have provided feedback on this feature.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. This feature was mentioned in 14 Reddit for business reviews.
In-App Ads
Based on 13 Reddit for business reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 14 Reddit for business reviews.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. 17 reviewers of Reddit for business have provided feedback on this feature.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 15 Reddit for business reviews.
Geo-Targeting
As reported in 16 Reddit for business reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 15 Reddit for business reviews. Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Allows for ads to be placed in mobile apps. 13 reviewers of Reddit for business have provided feedback on this feature.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. 14 reviewers of Reddit for business have provided feedback on this feature.
Platform (9)
API / Integrations
As reported in 12 Reddit for business reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 15 Reddit for business reviews.
User, Role, and Access Management
Based on 18 Reddit for business reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 18 Reddit for business reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations. 16 reviewers of Reddit for business have provided feedback on this feature.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 17 reviewers of Reddit for business have provided feedback on this feature.
Workflow Capability
As reported in 15 Reddit for business reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 16 Reddit for business reviews.
Notifications
As reported in 18 Reddit for business reviews. Alerts marketer of the performance of particular campaigns.
Platform Interoperability (3)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 11 reviewers of Reddit for business have provided feedback on this feature.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Networks (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
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