--- title: Qualtrics Market Research Reviews meta_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3017 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3017 scale: '5' date_modified: '2026-08-01' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,017 ## About Qualtrics Market Research Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews ## Qualtrics Market Research Pros & Cons **What users like:** - Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management. (296 reviews) - Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features. (246 reviews) - Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options. (109 reviews) - Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis. (99 reviews) - Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options. (82 reviews) - User Interface (70 reviews) - Insights (69 reviews) - Templates (60 reviews) - Helpful (59 reviews) - Data Analysis (58 reviews) **What users dislike:** - Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes. (79 reviews) - Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement. (62 reviews) - Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging. (53 reviews) - Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively. (47 reviews) - Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives. (47 reviews) - Expensive (46 reviews) - Steep Learning Curve (46 reviews) - Complexity (36 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Market Research Reviews ### 1. User-friendly platform with excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** The platform is easy to use and has a broad range of excellent customer support. **What do you dislike about Qualtrics Market Research?** Some survey-building steps are time-consuming. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Enables me to quickly create multiple surveys, with many formatting options available. ### 2. Research driven **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul K. | Analyst - Survey Programming, Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2022 **What do you like best about Qualtrics Market Research?** I like the qualtrics UI just click through we can do complex research. Also autosave feature are very usefull to avoid any miss. And it is very simple to use even for new person can made quality survey by doing some practice. **What do you dislike about Qualtrics Market Research?** I thing that I don't like sometimes it will take lot of time when saving to save, while I'd removal by one by one take sufficient time. There should be an feature like deciher to put all that I'ds that we need to remove at once. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is a tool where we can analyse the customer things by doing research in the form of short or long survey. Also we can handle here more complex survey with easyly. It is beneficial for product growth while understand that in what factors we need to be focused and we can focus on that perticular part that while analysed the data come from survey research. ### 3. Very easy to use platform with a high degree of functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Julieta A. | Business Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Qualtrics Market Research?** I like the efficiency of the platform. The security and governance features are top notch. What I like most about Qualtrics is the simple user interface. I like that the data can be exported in different formats. **What do you dislike about Qualtrics Market Research?** The subject lines of messages saved in your library are not transferred. Sometimes you have to scroll a lot up to set up the questions. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Good for monitoring and managing survey load on respondent panels. A wide variety of question types are available. It also helps me send robust surveys to our user base with complex skip logic. Qualtrics is easy to use and the surveys are very easy to set up. ### 4. Great program for data collection **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** Love how easy it is to export data collected **What do you dislike about Qualtrics Market Research?** The learning curve for a new user. It is not particularly intuitive. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It allows me to produce professional quality surveys ### 5. Comprehensive survey design **Rating:** 4.0/5.0 stars **Reviewed by:** John Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Qualtrics Market Research?** Flexibility and scalability: Qualtrics CoreXM can be used by businesses of all sizes and across a variety of industries. It offers flexibility in terms of survey design and distribution, as well as scalability in terms of the number of respondents and surveys. **What do you dislike about Qualtrics Market Research?** Some potential negatives of Qualtrics CoreXM mentioned in online reviews and customer feedback include its steep learning curve, high pricing, and limited customer support for certain plans. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Gathering customer feedback, measuring customer experience. ### 6. CoreXM for Candidate Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Aldryn V. | Experience Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Qualtrics Market Research?** The ability to group more than one survey into a set of projects to be able to analyze the entire candidate's journey uniformly, which facilitates the configuration and monitoring process. **What do you dislike about Qualtrics Market Research?** The process of mapping the data sources in the dashboards and the mapping of the additional sources for the creation of dimensions/categories is a bit long, sometimes the clients consider that it is very manual due to the amount of embedded data that can be have each project. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The possibility of putting the measurement of the experience of the candidates in a different module than the Employee Experience, since the separation of the directories helps to guarantee the clarity of the information ### 7. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Qualtrics Market Research?** The use to use platform and the quick online and phone support that can help if faced issues or had questions. **What do you dislike about Qualtrics Market Research?** Algorithm setting for survey logic sometimes it's confusing but with the help of support this becomes easier **What problems is Qualtrics Market Research solving and how is that benefiting you?** Delivering surveys ### 8. Easy to create surveys, but hard to understand the results **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Qualtrics Market Research?** It is easy and user-friendly to create survey questions. **What do you dislike about Qualtrics Market Research?** I struggle with understanding how to work with the results. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Creating surveys to be used across my organization. ### 9. Quality and quantity **Rating:** 5.0/5.0 stars **Reviewed by:** mariamo p. | Founding Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Qualtrics Market Research?** I like the "everything you need to strategize your business" in one software environment, that you don't need to have different companies to improve productivity, analytics, acquire new customers and etc... **What do you dislike about Qualtrics Market Research?** I can say that I'm feel very comfortable with this company and I know my company data is secured. But just kne advice that there's many many information provided on the website. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualitrics helps me to increase engagement, have the statistics workflow, implementation and its easy for me to manage my customers needs and group flow. ### 10. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan C. | RevOps Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Qualtrics Market Research?** It's ease of use was what I liked the most. It's easy to implement. **What do you dislike about Qualtrics Market Research?** I did not find a solid knowledge center for it, but that might have been on my end. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We were looking at different use cases for one of our products and competitions. ### 11. Easy surveys **Rating:** 5.0/5.0 stars **Reviewed by:** JUAN G. | Informations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Qualtrics Market Research?** It is really easy to use and set up, it has a lot of options, you can customize and use logics to display the questions that are relevant for a respondent, you can customize with your logo. **What do you dislike about Qualtrics Market Research?** in some ocassions you have to scroll up a lot to set up the questions as you want, the left control panel has a lot of options that are hard to understand, most of the times I use templates **What problems is Qualtrics Market Research solving and how is that benefiting you?** Easy, fast, and customizible way to create surveys to provide informations to the business units without needing a market research consultancy project, we can leverage information on real time. ### 12. Qualtrics - go beyond of form builder **Rating:** 4.0/5.0 stars **Reviewed by:** Viet Hoang N. | System Reporting and Analytics Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** I like Qualtrics about its features. Qualtrics has many advanced features that other form/survey builders haven't had, such as matrix table, side by side, heat map, captcha, etc. In addition, I'm also impressed by its report function which can easily customise the report with the data that we want **What do you dislike about Qualtrics Market Research?** Because of a lot of features, it will be hard for beginners, and sometimes I feel hard to find things. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics allows us to fully customised our forms and surveys. And it has the table question that we can't find anywhere else. ### 13. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics is easy to use -- you can get a simple survey programmed and launched relatively quickly. There is the capability to customize many features and ensure survey respondents can navigate the survey easily. **What do you dislike about Qualtrics Market Research?** It is essential to know Javascript to customize your survey fully. Also, customer service is sometimes less than ideal. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I am able to use Qualtrics to program surveys quickly. ### 14. Survey made easy with Qualtrics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Qualtrics Market Research?** The plethora of default survey templates and the ability to conduct surveys in bulk are some of my favorite things about Qualtrics. Additionally, we can choose from a lot of different options for the survey questions, which makes the survey very interesting and increases our ability to understand our users better. **What do you dislike about Qualtrics Market Research?** The process could be improved a lot in terms of implementing the platform. There aren't sufficient help documents available, making the initial use of the product a little tricky. **What problems is Qualtrics Market Research solving and how is that benefiting you?** One of the things that we can do well with Qualtrics is bulk survey completion. We can now understand better how our product releases are perceived directly by our users, which is of great value to us. ### 15. Easy-to-use tool to create surveys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Qualtrics Market Research?** I like how intuitive the layout of the website is. The homepage is straightforward; you can see your recent surveys and see how many responses you have received for your active surveys. Qualtrics CoreXM allows you to easily incorporate different functions into your surveys, such as sliders, multiple-choice questions, and matrix tables. **What do you dislike about Qualtrics Market Research?** There were a couple of times when analytics from my survey took some time to load, but this was not a significant problem. Other than that, I am pretty satisfied with Qualtrics CoreXM. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM allows me to create and distribute surveys efficiently and provides vital analytics to understand my survey participants. Thanks to this software, I am able to use surveys in my psychology studies without any stress or worries! ### 16. Great survey tool **Rating:** 4.5/5.0 stars **Reviewed by:** Rob G. | Information Security, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Qualtrics Market Research?** Easy to use and configure, easy for respondents to fill out as well. **What do you dislike about Qualtrics Market Research?** Great tool - no issues with Qualtrics CoreXM! **What problems is Qualtrics Market Research solving and how is that benefiting you?** Surveys to gather feedback to make improvements across the organization. ### 17. Qualtrics CoreXM makes it easy to understand feedback from your peers and other stakeholders. **Rating:** 5.0/5.0 stars **Reviewed by:** Bargiel A. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Qualtrics Market Research?** Ease of use, Qualtrics CoreXM allows me to easily carry out surveys, extract a large number of comments and transfer them to Excel for further analysis, in addition, the surveys can be saved in different formats, such as CSV and others. Extremely flexible, Qualtrics CoreXM offers integration with CRM and other platforms, such as Salesforce, Jira, Marketo, etc, to name a few. **What do you dislike about Qualtrics Market Research?** No negative comments... I like its flexibility. I like being able to easily integrate it with other tools. I enjoy identifying new audiences and getting feedback and even new ideas. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Excellent, works well when synced across different platforms and is a great IT support portal to conduct countless surveys for insights from peers, colleagues, customers, and other stakeholders. ### 18. Solid survey building tools at-scale **Rating:** 4.0/5.0 stars **Reviewed by:** brodie G. | Survey and Data Officer, Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Qualtrics Market Research?** Building surveys in CoreXM is a breeze - tons of features for just about any type of question you could want. Some of the best features include piping in text and adding JavaScript for any behaviours which aren't supported out of the box. **What do you dislike about Qualtrics Market Research?** Running complex surveys requires a lot of post-processing before we can produce insights (eg: merging loop columns). In addition, a lack of Javascript linting or debug tools can make troubleshooting frustrating. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It allows us to quickly and repeatedly survey our large student populations at scale, focusing on design and delivery improvements rather than getting stuck in all the little details. ### 19. Nice Use Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel M. | UX Researcher, Consumer Goods, Enterprise (> 1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Qualtrics Market Research?** I believe that one of the things that I like is the interface and the user experience when using the tool to create surveys and connect them to other software like adobe. It is very useful for UX researchers when getting information from people through surveys. **What do you dislike about Qualtrics Market Research?** Compare to others I think it is a good tool. I don't really have anything bad to say about it. Sometimes it can be slow but I have notice that it depends also on my internet connection. **What problems is Qualtrics Market Research solving and how is that benefiting you?** As a UX Designer I have to collect a lot of data, and sometimes I have to do it through surveys. This is a good tool to use (even the free version) to collect insights. ### 20. Qualtrics Core Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan E. | VP of Enterprise Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about Qualtrics Market Research?** CoreXM allows you the ability create surveys and interact with customers through easy setup questions **What do you dislike about Qualtrics Market Research?** Really downsides besides having to create the surveys an questions of choice which is to be expected **What problems is Qualtrics Market Research solving and how is that benefiting you?** The benefits are that we can get quick customer and prospect feedback in a matter of a few days ### 21. Qualtrics is robust and secure **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics has robust options for creating custom surveys with complex workflows, and my organization says it's secure. **What do you dislike about Qualtrics Market Research?** The interface seems to change somewhat frequently, and not always toward a more intuitive design. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics allows me to send custom surveys to large numbers of users, which helps me make recommendations for improving our services. ### 22. Amazing Survey Suite, but Support and Web features are so-so **Rating:** 3.5/5.0 stars **Reviewed by:** Robbie A. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics is the standard for surveying users, and everything from the UI to the customization is great. The advanced rules, survey types, and flows you can make unlock a lot of potential when surveying customers **What do you dislike about Qualtrics Market Research?** Qualtrics Support is limited when it comes to anything technical or with specific uses cases; questions in the past have often referred us to their help portal, which didn't cover the topic we were asking about. Their Site Intercept feature is the main way you can distribute web surveys, but the functionality feels outdated compared to more modern and dedicated web-survey toolsets. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Understanding the trends and behaviors of our users, and doing so with advanced targeting and custom question flows for each response ### 23. Helpful for surveys and online experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** Userfriendly and intuitive; it has good plugins with Mturk and other such profiles which makes it easy. **What do you dislike about Qualtrics Market Research?** There could be better analytics. Sometimes which interface updates things are different. **What problems is Qualtrics Market Research solving and how is that benefiting you?** To conduct scientific studies and surveys and experiments, Qualtrics has been very beneficial as a researcher for me and other academics and researchers. ### 24. Qualtrics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Qualtrics Market Research?** Intuitive, love that it is a smart system and gives you oportunitites to improve the survey by giving you recomendations. **What do you dislike about Qualtrics Market Research?** Wish excel was an option to when exporting reports. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Helping find user experience painpoints, that ,y team and I can then prioritize and solve for within our space. ### 25. Used to be the best aftersales service there is! **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Qualtrics Market Research?** The platform itself is spectacular however, their aftersales service is nowhere near what it was before. Most of my tickets queued on their technical support is +6 days rolling. Some of them are issues you cannot find in their support center. I understand that they are a tech company, but no SLA? C'mon! You can do better than this. **What do you dislike about Qualtrics Market Research?** Their world-class support is nowhere near world-class. We get passed around most of the time with no intent/attempt to do root cause analysis. I had to intervene on some of the tickets as it takes them too long to respond. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Right now? It only functions as a platform that sends our surveys. ### 26. Great for Surveys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** It's fairly easy to use to create surveys and pull reports as needed. **What do you dislike about Qualtrics Market Research?** I think that the main interface, when having multiple surveys created, could be better improved to streamline the entire process. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The ability to receive responses from specific groups, and the ability to sort and prepare responses for comparison. ### 27. Intuitive and user friendly data collection platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Qualtrics Market Research?** It's easy to quickly set up surveys! There are plenty of formatting options to choose from, and the user-experience offered via Qualtrics is matched to none. **What do you dislike about Qualtrics Market Research?** There are a few functionalities that accomplish the same thing across the platform, but depending on where you access that functionality, different options/settings are available. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics offers an accessible way of data collection. There are tons of training resources available (both through Qualtrics and the XM Community), which makes it incredibly easy to train staff and get people started with using Qualtrics. Additionally, Qualtrics makes data review and analysis more accessible by way of simple, straight-forward tutorials and explanations. ### 28. Easy to use and user-friendly platform for survey researchers **Rating:** 5.0/5.0 stars **Reviewed by:** Caitlyn K. | research assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Qualtrics Market Research?** The best part of the Qualtrics CoreXM platform is the ease with which I can start and design new projects, input my survey questions, and see my results in real-time. **What do you dislike about Qualtrics Market Research?** One downside to using this platform is that it can be hard to find the answers to specific questions pertaining to survey design and programming errors. Some user forums are out of date. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM allows the novice researcher to create surveys, collect data, and efficiently distribute all materials to participants and others involved in the project with confidence. ### 29. Decent tool with simplicity and flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Humaira J. | Survey Programmer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2022 **What do you like best about Qualtrics Market Research?** The agility of the tool is the best thing. It is very easy to learn, easy to understand and easy to teach as well. Drag and drop features saves the time. Knowledge base is the best part which covers almost all the points and makes understanding the tool much easier. Display logic, skip logic randomisation everything is easily done. **What do you dislike about Qualtrics Market Research?** Adding complex custom validation is a bit difficult. Data analysis tab sometimes takes a lot time to and we need to refresh the tab again and again. Some of the additional logics can be implemented only by using Java script. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The survey flow which is very flexible to use with the branching logic. The typing tool is implemented with so much of ease. The dashboard and the reporting is also beneficial. ### 30. Easy to use tool for product insight data **Rating:** 4.0/5.0 stars **Reviewed by:** Samuel T. | Quality Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** The features and functionality are very broad and agile. The reporting makes things easy to read and shows how I can look at customer insight data in a meaningful way. The survey capabilities of the software are one of the best, if not the best I've used thus far. **What do you dislike about Qualtrics Market Research?** Nothing really stands out to me aside from price increases. I do wish i wouldn't get more expensive, although the value it brings helps to make up for it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I want valuable customer feedback shown in a clean and meaningful way, and the platform does that for us. Whenever we need more information on product enhancements or even issues, the survey platform they offer is great. ### 31. The most flexible platform **Rating:** 5.0/5.0 stars **Reviewed by:** Isabel P. | Coordinador de operaciones, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Qualtrics Market Research?** I run market reasearch at qualtrics and it is really flexible with the complex logics, also it has a lot of different types of questions, building logics is easy and customizing the look and feel too. **What do you dislike about Qualtrics Market Research?** The graphics on the reports are kind of limited, you have all the basics in terms of graphs and filters, if you want to build something more dynamic you can try using cx dashboards. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Being able to manage to build good surveys, having good templates and allowing my organization to automanage the market research activity and not depending from a third party. ### 32. Trusted, reliable and advanced tool for creating surveys. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Qualtrics Market Research?** It is a great and simple application for creating forms. It has a very nice and great form creator which is the best option for creating online surveys. I also love how easy and simple it is to use. Fantastic and great automation features. Qualtrics CoreXM supports multiple languages. The available answers are simple and easy to read. **What do you dislike about Qualtrics Market Research?** I haven't yet experienced any that requires improvement. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is very easy to navigate through thus making it simple and fast to create surveys. I like the fact that i get the results quickly. The layout is highly customizable. Offers tools to obtain quick information. ### 33. QM for Surveys and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Qualtrics Market Research?** Very easy product to use. Lots of options to accomplish what we need. **What do you dislike about Qualtrics Market Research?** Would be helpful to see tutorials integrated with options so its easier to determine if feature will be a good fit for survey or not. **What problems is Qualtrics Market Research solving and how is that benefiting you?** easy way to analyze data, export into usable formats ### 34. Love to make surveys with Qualtrics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Qualtrics Market Research?** Ease of use, constant innovation, great customer support **What do you dislike about Qualtrics Market Research?** Would like cleaner data visualization via the website **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualitative data review, continuing to improve programs and events ### 35. Best thing to run studies for my magister research **Rating:** 5.0/5.0 stars **Reviewed by:** CRISTINA A. | Magister in Innovation and Knowledge Management, Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics is really helpful and easy to use, you can easily build a good research tool, it helped me lot with my magister reasearch, the information is captured well organized and is easy to process. **What do you dislike about Qualtrics Market Research?** Qualtrics has a lot of possibilities, so sometimes it was a little bit hard for me to differenciate from all the buttons, practicing I learned and start remembering all of them. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The possibility to launch a good academic research, with proved methodology and the necessary flexibility to be adjusting on the road the questions that you have to launch ### 36. Useful Survey Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Brenda B. | Senior Research Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics is a very clean platform that is beginner user friendly. I quite enjoy the fact that there are free tutorials for novices. My company has switched to this platform from a different survey creation competitor and it has proven to be a good decision thus far. **What do you dislike about Qualtrics Market Research?** I currently don't have any dislikes at this time but will consider returning to this review if I find any. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics allows multiple staff members at my organization to work on survey creation at a time, whereas with previous software only one staff member could use the survey creation tool. In other words, Qualtrics is allowing us to make significant progress on projects. ### 37. Qualtrics CoreXM review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about Qualtrics Market Research?** I like the templates that help me to design the survey to collect customer feedback that I like. The features are also powerful, making it a great product. **What do you dislike about Qualtrics Market Research?** I don't have much to dislike. The survey fonts can be improved. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The templates that already built in helps me to design the survey, and collect the information that I would like to from my customers. ### 38. survey become easier **Rating:** 4.0/5.0 stars **Reviewed by:** DEVALLA S. | Business development executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Qualtrics Market Research?** The best i liked in Qualtrics core XM is the dashboard with is neaty designed easy to understand interface with detail graphical representation and that data can be understood easily. **What do you dislike about Qualtrics Market Research?** The price is little high , but with the futures offerd i personally this this is the product that you can go for, nothing to dislike as of now. Requesting frequent updates according to market trends **What problems is Qualtrics Market Research solving and how is that benefiting you?** In analysing trends , actions of the users , easy to understand user trends and patters using surveys , can get the priority of the issues such as severe, moderate , minor, suggestion and passed , solved most of my problems ### 39. Great data collection resource tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Judith J. | Financial Accountant, Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Qualtrics Market Research?** It supports very many languages thus accomodating our large clientele base. It's easy to conduct surveys as it simplifies and organizes the questions in such a way it's easy to follow and know what to improve on when it comes to our brand so as to better our clients experience by engaging them in this process. **What do you dislike about Qualtrics Market Research?** It can at times take a little bit of time to load data and analysis on tabulated responses made hence can be frustrating since you have to refresh Screen to be able to see those results. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We are able to make better decisions having considered our customers feedback thus improving on service delivery. We are able to manage market activity by the help of direct feedback we get. ### 40. Very useful and good to understand. **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurav J. | Process Developer, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Qualtrics Market Research?** Easy to use Data can be stored easily Upload data from any company database **What do you dislike about Qualtrics Market Research?** As of now i haven't received any points to be disliked **What problems is Qualtrics Market Research solving and how is that benefiting you?** Reports generation process Dashboard ### 41. Wonderful AI experience management solution **Rating:** 4.5/5.0 stars **Reviewed by:** Cherie C. | Desktop Support Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM has excellent customer support for ensuring everything goes well for their users, from scratch to integration processes to build and run AI-based experience surveys smoothly. I also like the prebuilt surveys and questionnaires, as they are well-curated and, most of the time, fulfill your needs immediately. **What do you dislike about Qualtrics Market Research?** Formatting is not easy for the extracted data and text, and users must deal with it in the way it is. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I have used Qualtrics CoreXM for BI and for creating data analytics-based complex surveys, and it has been a convenient source for getting intel about our product's sentiments. The survey reports are significant for implementing feature improvements and restructuring product strategery. ### 42. Working together as a partnership to deliver improved Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Linda B. | National CX and Insights Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Qualtrics Market Research?** Real-time data outputs allow visibility instantly of things impacting the customer's experience. The ease of designing surveys and the multiple channels it can deliver through **What do you dislike about Qualtrics Market Research?** Limitations of some of the widgets when using custom metrics and the process of building the dashboards to achieve a great look and feel- for example, copying pages and setting your colour palates that would decrease the time to build **What problems is Qualtrics Market Research solving and how is that benefiting you?** Bringing the Voice of the customer to the forefront to allow for decision-making and prioritization based on the most significant impact on the customer's experience ### 43. The data you need under one roof **Rating:** 4.0/5.0 stars **Reviewed by:** Diana F. | Customer Service Representative, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Qualtrics Market Research?** the fact that we had most of the information we needed for the metrics on one roof, as i mentioned before a lot of the information that we need to make charts are there **What do you dislike about Qualtrics Market Research?** as well as the last programs reviewed, the use is not that easy for people that are not familiar with this kind of programs and the training gets harder because there's to much information to learn **What problems is Qualtrics Market Research solving and how is that benefiting you?** For me it was very helpful when I had to make charts about the performance we had, because we had all the information in ones system and we could make a chart faster than before ### 44. Used Qualtrics to create a survey **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Qualtrics Market Research?** Very easy to use for both people creating surveys and people using it. I like that it has templates that you can use so that if someone is not familiar with creating a survey, for example, surveys for college courses, they can follow these templates to ensure that they are getting everything they need from their research. **What do you dislike about Qualtrics Market Research?** I do not have any complaints with regard to this service. Maybe the company could have more tutorials or videos that go through how to use the platform to create the best insights **What problems is Qualtrics Market Research solving and how is that benefiting you?** I think that Qualtrics is making it easier to conduct market research or research in general through surveys. Market research is already quite difficult do this is cutting down the time and effort required ### 45. It always does what I need it to do and I discover more functionality all the time. **Rating:** 4.5/5.0 stars **Reviewed by:** Brittany T. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Qualtrics Market Research?** Complicated surveys are intuitive to build and easy to manage. **What do you dislike about Qualtrics Market Research?** The data output is pretty ugly. The reports are not intuitive for me, so I always end up creating my own, and the data needs a lot of formatting to make it understandable for the client. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Complex surveys with a lot of branching or logic are best built in Qualtrics. I've tried other survey platforms, and they aren't as intuitive, or they don't have the same capabilities. ### 46. An amazing tool for Survey programming **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit K. | Survey Programmer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2022 **What do you like best about Qualtrics Market Research?** I am using Qualtrics for more than 4 years to design survey. I like the result section most its because it provides the full data review in a GUI based. Its interface is very user friendly as creating a survey is very easy and quick. **What do you dislike about Qualtrics Market Research?** I don't like the Data and Analysis tab as it is sometimes furstating. This takes time to load the recorded responses whenever you open this tab and after loading you need to refresh the tab to see the result. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Using this tool for more than 4 years. Creating simple as well as complex survey on this platform. Total experiance is awesome. It provides a chance to replace several other platform we used to collect data. ### 47. User Friendly and intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** David L. | Quality Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Market Research?** The interface is very intuitive; there are not many things that would require previous training or anything more than a walkthrough. The Questions are easy to edit and move around, which makes creating a survey rather easy. **What do you dislike about Qualtrics Market Research?** I think that an area of opportunity is on the design part, one is limited to the interface/backgrounds that are available and it's not 100% customizable. Providing the option to create one's background would improve the overall experience. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Data gathering from Customers/Stakeholders. This is a great way to collect insights from other teams or customers, allowing us to analyze and find trends, areas of opportunity, or both. ### 48. CoreXM is a great Qualtrics tool to get started **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Qualtrics Market Research?** survey built with complex logic and branches **What do you dislike about Qualtrics Market Research?** Don't have Dashboards as a project along with XM Directory.Should atleast have basic XM directory contacts. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Helps to build all my branches in the same survey. ### 49. Best research tool for data **Rating:** 4.5/5.0 stars **Reviewed by:** Harikishan M. | Software Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM is the best tool for collecting and analyzing survey data. **What do you dislike about Qualtrics Market Research?** Learning to use Qualtrics CoreXM takes a lot of time for beginners. **What problems is Qualtrics Market Research solving and how is that benefiting you?** We use it to gather customer feedback about our products. ### 50. Efficient and easy to learn **Rating:** 4.0/5.0 stars **Reviewed by:** Alonso E. | Research manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Qualtrics Market Research?** The software is intuitive, very easy to navigate, and there are a lot of open resources and manuals on the web to familiarize yourself with it. If you have previous experience with similar software, you should be able to get started right away. **What do you dislike about Qualtrics Market Research?** If you are only using the drag and drop menu, you are limited in what you can do. It could also be challenging to add customization or more complex logic if you don't know c++ or a similar scripting languages **What problems is Qualtrics Market Research solving and how is that benefiting you?** The software helps me and my company delve into insights; we use it as one of our core tools for data collection. Since the software is easy to use, analysts get up to speed quickly and are able to program surveys if needed. ## Qualtrics Market Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Market Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-market-research/reviews?page=13§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+20%3A00%3A43+-0500&secure%5Bsession_id%5D=edf47fd6-d565-4dc0-b498-bef236498e4a&secure%5Btoken%5D=78a7e97134ca1365fe5235fc529f15ae395bac2cc234ae562263517ba982c3f5&format=llm_user) ## Qualtrics Market Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Qualtrics Market Research Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Administration** - Quality Control - Data Sampling - Collaboration **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Generative AI** - AI Text Generation - AI Text Summarization **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Summarization **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Qualtrics Market Research Alternatives - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,535 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 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