Qualtrics Market Research Features

Text-based surveys or quizzes related to user experience.

Individually recorded video clips based on situations or prompts.

One-on-one video conferences with users.

Screenshots or in-context photos sent in from users.

Text responses to situational prompts.

Leave comments and notes on documents for others to view

Intercepting users during application usage.

Intercepting customers during in-person shopping experience.

Intercepting visitors while on particular webpage.

Vendor-provided database of respondents.

Allow users to access multiple services after entering their login credentials once

Actionable data generated from user responses.

Collaborative tools for analyzing or repurposing responses.

Tools for tagging, storing, and searching responses.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Data quality consists of deduplication, cleansing, and appending your marketing database.

Allows users to select samples of data for defined procedures.

Share data across your organization.

Allows users to manage data from a number of sources

Receive data and information in real time

Statistical methods to assist with and maintain quality control of processes

Communicate complex information clearly and effectively through advanced graphical techniques.

Supports evaluation of durations, events, and reliability in relation to statistical analysis

Identify risk data attributes such as description, category, owner, or hierarchy.

Tools to analyze financial data in order to gain usable insights.

Analysis of data sets that contain more than one variable

Provides varying estimates based on different scenarios

Apply statistical/mathematical models to sets of data

A statistical method, based on Bayesian inference, that expresses unknown parameters as probability statements

Review data from past periods to reveal recurring tendencies and predict future performance

Analysis to understand which of the independent variables are related to the dependent variable

Supports analysis of variance (ANOVA) to determine observed variance.

Supports various regression methods such as ordinary least squares (OLS), weighted least squares (WLS), or generalized linear model (GLM).

Supports the analysis of time series data for predictive analytics and exploratory analysis.

Provides NLP features for filtering data collection down to specific data points

Provides a wide selection of data sources for aggregated news and MARKET data

Allows users to make custom data collection queries

Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy

Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,

Provides features for tracking competitors websites including information such as pricing changes or new product features

Provides features for tracking competitor activity on social media

Allows users to benchmark their product against other competitors in order to understand competitive position in the market

Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations

Provides users with search tools in order to find the data they need quickly

Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Allows software to be easily used on multiple mobile devices, including phone and tablet devices

Provides features for email and messaging alerts surrounding contact and company updates

Allows multiple users to access and collaborate on the platform

Provides features for users to follow domestic and international privacy and data colelction compliance laws

Allows users to create custom market intellignece dashboards

Allows users to build and export reports for market data

Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software

Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor

Tailored or customizable questions for more targeted and relevant data collection

Offers pre-built templates for creating surveys with different audiences or use cases

Provides tools for distributing surveys through email, SMS, social media, etc.

Distribute a survey via mobile devices

Survey popup over a webpage to specific users based on their behavior

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Survey design technique that directs respondents to different questions based on their previous answers

Allows users to customize survey colors, logos, and URLs to match company branding

Ability to embed videos, photos, or other rich media

Allows for creation of surveys in different languages and advanced survey translation

Provides tools to visualize and analyze data

Allows integration with third -party reporting and business intelligence applications

Allows users to export reports from the product into an .xsl, .csv, or .pdf file

Allows administrators to set permissions on viewing, filtering, or sharing survey results

Provides a channel for team members to share media files, communicate, and work together

Share and present designs

Analyze survey results via statistical testing or crosstabs directly within the software

Receive data and information in real time

Interact with data visualization elements, such as charts and graphs, to drill down into data

Compare and contrast products, brands, sentiment, etc.

Provides AI generated insights.

Quantifies digital consumer intelligence to analyze brand health.

Identification and analysis of brand or product trends.

Capability to track and measure brand results over time.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Supports various research types: brand tracking, concept testing, CX, campaign evaluation, journey mapping.

Adjusts templates, quotas, norms, language, and structure for different markets, verticals, and geographies.

Suggests logic paths, mitigates bias (order, fatigue), and optimizes question flow.

Enables users to build surveys with branching, quotas, randomization without needing vendor support.

Dynamically generates follow-up questions during survey based on respondent answers to deepen insight.

Survey design technique that directs respondents to different questions based on their previous answers

Capability of a software or system to make decisions and perform actions based on specified conditions

Supports multiple sourcing modes: panels, open links, partner audiences.

Allows uploading of first-party customer / CRM lists for sampling or recontact.

Gives access to pre-profiled consumer panels for targeting.

Receive data and information in real time

Enables launching, collecting, and closing studies quickly (hours to days) for agile insights.

Implements checks (fraud, attention, logic, cleaning) during collection to ensure data reliability.

Supports surveys via mobile, SMS, app, web, adapting delivery to device and context.

Automates summary, trend detection, clustering, and insights generation.

Supports qualitative methods like open-text, video, or discussion feedback.

Offers benchmarks, industry norms, comparative analytics.

Use AI to generate content in the form of text, images, videos, etc.

Provides interactive dashboards, narrative visualizations, and embedding into external systems or BI tools.

Allows embedding insight modules, export to other systems, push-to BI or product dashboards.

Enables team collaboration, commenting, version control, and stakeholder review flows.

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Alter the layout and content of reports

Tailored or customizable questions for more targeted and relevant data collection

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Gauge satisfaction and receive information for improvement and success

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Track and document all activities across devices, networks, and other systems

Search and filter data across systems to locate required information by entering keywords or certain criteria

Review data from past periods to reveal recurring tendencies and predict future performance

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Active reporting of data and metrics

Market research conducted via in-person interviews

Manage sample of audience for conducting market research surveys

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Process of dividing customers into groups based on common characteristics

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

View and track pertinent metrics to find patterns and gain insights from data

Manage and support multiple languages

Graphical representation of data

Observe and track the demand, usage, progress or quality of a system, product, or user

Assemble applications and processes by dragging over and arranging pre-built components

Ability of websites, web applications, or mobile applications to function without an active internet connection

Import and export data to and from software applications

Customize data fields to support various needs and use cases

Market research conducted via telephone

Create, save, and re-purpose templates for emails, forms, etc.

Timed notification for any upcoming task, deadline, appointment, or activity

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Add customized logos and colors to align with company branding

Conduct and manage panel discussions for the purpose of market research

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Market research conducted via paper

Compare key metrics for the business against prominent players in the industry

Application programming interface that allows for integration with other systems/databases

Allow users to access multiple services after entering their login credentials once

Create and administer polls and surveys

Pre-designed layouts that can be customized to match preferences and requirements

Define levels of authorization for access to specific files or systems

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Manage, store and organize emails within the system or via third-party apps

Apply statistical/mathematical models to sets of data

Reminders sent via email

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Allow users to access multiple services after entering their login credentials once

Survey or poll in which voice broadcast recipients can communicate responses via the phone

Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page

Allow media to be embedded in the question or answer options

Tracks metrics that provide insight into how a user interacts with any interface or product

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Graphical representation of data

Create and administer polls and surveys

Use AI to generate content in the form of text, images, videos, etc.

Visual representations of words that give greater prominence to words that appear more frequently

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customize data fields to support various needs and use cases

Create, save, and re-purpose templates for emails, forms, etc.

Manage, store and organize emails within the system or via third-party apps

Allow the audience to interact or engage with the content

Allow users to collaborate and ask questions regarding folders and/or documents within the system

Gauge satisfaction and receive information for improvement and success

Track and document all activities across devices, networks, and other systems

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Application programming interface that allows for integration with other systems/databases

Removes data that is incomplete, inaccurate, or irrelevant from a dataset

Create and send email blasts/campaigns

Protect sensitive data for digital privacy

Allow reviewers to provide anonymous feedback to encourage honest conversations

Modifying a website's URL to enhance readability, branding, or campaign alignment

Integration of respondents' answers from previous survey questions into subsequent questions or text

Practice of collecting data and responses for market research/surveys without an internet connection

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels

Assemble applications and processes by dragging over and arranging pre-built components

Import and export data to and from software applications

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Process of dividing customers into groups based on common characteristics

Limit the number of participants with certain characteristics you want to complete the survey

Manage and support multiple languages

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Reminders sent via email

Games or game-like elements to track progress and reward accomplishments

Randomize the displayed order of questions and answer options

Track user's interaction with the prototype

Process of evaluating a product or website by testing it with representative users.

Tracks metrics that provide insight into how a user interacts with any interface or product

Compatible with mobile devices

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Graphical representation of data

Application programming interface that allows for integration with other systems/databases

Assemble applications and processes by dragging over and arranging pre-built components

Capture what is happening on a computer screen

Track visitors'/audience's responses across web pages and other optimized content

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Tailored or customizable questions for more targeted and relevant data collection

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Create, manage and access prototypes to capture design concepts and test on users

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Process of dividing customers into groups based on common characteristics

Import and export data to and from software applications

Review data from past periods to reveal recurring tendencies and predict future performance

Analyze and gain insights into user experience

Observe and track the demand, usage, progress or quality of a system, product, or user

Set up connections to third-party platforms to improve business processes

Software is used for working on online pages

Record and follow the progress of every issue

Provides a channel for team members to share media files, communicate, and work together

Gauge satisfaction and receive information for improvement and success

Add customized logos and colors to align with company branding

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Pre-designed layouts that can be customized to match preferences and requirements

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Manage and support multiple languages

Receive data and information in real time

Plan and coordinate all the resources, costs and time needed to execute assignments

Customize data fields to support various needs and use cases

Conduct user tests while watching/moderating the session

Metrics that are measured statistically.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Organize and group data or items based on various criteria

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Recorded video session of the tests

Highlight content and/or make notations about parts of content

Allows developers to check if their applications/web browsers are running as expected.

Compare key metrics for the business against prominent players in the industry

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Alter the layout and content of reports

Estimate or forecast of a future scenario based on the study of present trends

Create and administer polls and surveys

Creation, administration, and evaluation of assessments or tests

Track and document all activities across devices, networks, and other systems

Supports various video file formats

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Create, design and manage workflows for repetitive tasks

Geographic location of visitors determines behavior of the software

Define levels of authorization for access to specific files or systems

Reminders sent via email

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track and report regulatory data to either internal management or external stakeholders

Active reporting of data and metrics

Assess the performance of a method by picking a random sample from a normal distribution

Form predictions based on past and present data/trends

A classification and/or predictive modeling technique used for data analysis

Interact with data visualization elements, such as charts and graphs, to drill down into data

Define levels of authorization for access to specific files or systems

Connect to big data sources

Alter the layout and content of reports

Assemble applications and processes by dragging over and arranging pre-built components

Access, combine, transform, and store data without the help of an IT department

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Translate EDI formats into data suitable for use with company applications.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

View and track pertinent metrics to find patterns and gain insights from data

Predict future data based on historical data sets

Application programming interface that allows for integration with other systems/databases

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Machine learning method, based on rules, to find interesting relationships between variables in large databases

Generate one-off reports that meet information requirements

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Set up connections to third-party platforms to improve business processes

Create labels for products that contain required information such as colors, sizes, dates, etc.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Observe and track the demand, usage, progress or quality of a system, product, or user

Clustering or grouping objects based on data similarities

Import and export data to and from software applications

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Store and access documents, forms, and photos in one centralized place

Support tool that enables users to progress through a series of steps to solve a problem

Create multiple models or equations for generating scores