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# Qualtrics Market Research vs SurveyMonkey Comparison - What are their main differences?

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Qualtrics Market ResearchSurveyMonkey[+ Add Product](#)

Reviews

**Qualtrics Market Research** [

4.4/5(3,019)

](https://www.g2.com/products/qualtrics-market-research/reviews#reviews)

**SurveyMonkey** [

4.4/5(24,033)

](https://www.g2.com/products/surveymonkey/reviews#reviews)

Pricing

**Qualtrics Market Research**
Free Trial

No pricing available

**SurveyMonkey**
Free Trial

**Contact Us** · SurveyMonkey Enterprise

**Pricing Insights**
from reviews

Time to Implement

**Qualtrics Market Research**
2 months

Based on 46 responses

**SurveyMonkey**
1 monthFaster

Based on 274 responses

Return on Investment

**Qualtrics Market Research**
20 months

Based on 32 responses

**SurveyMonkey**
11 months9 months sooner

Based on 228 responses

Perceived Cost

**Qualtrics Market Research**
$$$$$

**SurveyMonkey**
$$$$$

Average Discount

**Qualtrics Market Research**
14%7% more

**SurveyMonkey**
7%

 ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Qualtrics Market Research**
[
Ease of Use (295)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[
Survey Creation (246)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[
Survey Issues (79)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[
Survey Limitations (62)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews)

**SurveyMonkey**
[
Ease of Use (376)
](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1082395&qs=pros-and-cons#reviews)[
Ease of Creation (171)
](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1082655&qs=pros-and-cons#reviews)[
Expensive (116)
](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1080695&qs=pros-and-cons#reviews)[
Limitations (91)
](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1081220&qs=pros-and-cons#reviews)

Integrations

**Qualtrics Market Research**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image")

Fuel Cycle

](https://www.g2.com/products/fuel-cycle/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/qualtrics-market-research/integrations)

**SurveyMonkey**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bef9663981cdfb14ebe3dedd51c75d6b/arlo-training-management-software.png "Product Avatar Image")

Arlo Training Management...

](https://www.g2.com/products/arlo-training-management-software/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f13487cd4bbd25aec7f3c9dcb9cf957/articulate-360.png "Product Avatar Image")

Articulate 360

](https://www.g2.com/products/articulate-360/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image")

Asana

](https://www.g2.com/products/asana/reviews)[
View all
](https://www.g2.com/products/surveymonkey/integrations)

Screenshots

**Qualtrics Market Research**
 ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png)

**SurveyMonkey**
 ![SurveyMonkey screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1468809/Create.png)

Ratings

Meets Requirements

**Qualtrics Market Research**

8.9

8.92,516

**SurveyMonkey**

9.0

9.021,066

Ease of Use

**Qualtrics Market Research**

8.5

8.52,521

**SurveyMonkey**

9.2

9.221,209

Ease of Setup

**Qualtrics Market Research**

8.3

8.31,070

**SurveyMonkey**

9.0

9.08,558

Ease of Admin

**Qualtrics Market Research**

8.4

8.41,037

**SurveyMonkey**

8.9

8.97,906

Quality of Support

**Qualtrics Market Research**

8.7

8.72,190

**SurveyMonkey**

8.5

8.514,901

Has the product been a good partner in doing business?

**Qualtrics Market Research**

8.7

8.7965

**SurveyMonkey**

8.8

8.86,935

Product Direction (% positive)

**Qualtrics Market Research**

8.1

8.12,428

**SurveyMonkey**

7.7

7.720,531

Features

Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

8.5

511

8.4

1,916

Survey Management

Survey Builder

9.0

457

9.1(won by 0.1)

1618

Customizable Questions

9.1(won by 0.2)

455

8.9

1497

Templates

8.4

397

8.6(won by 0.2)

1375

Survey Distribution

8.9(tied score)

450

8.9(tied score)

1480

Mobile Survey

Not enough data

Not enough data

Site Intercept Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Survey Customization

Question Branching

8.9(won by 0.4)

433

8.5

1187

Branding

8.5(won by 0.3)

395

8.2

1224

Multimedia Support

8.5(won by 0.4)

359

8.1

1061

Multilingual Surveys

8.6(won by 0.5)

313

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

904

Survey Insights

Reporting & Analytics

8.5

453

8.6(won by 0.1)

1494

BI Tools Integration

8.4(won by 0.4)

290

8.0

942

Data Exporting

8.7(won by 0.2)

440

8.5

1298

Permissions

8.5(won by 0.1)

386

8.4

1139

Collaboration Tools

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Survey

Adaptive Learning

7.6(tied score)

12

7.6(tied score)

143

Proactive Assistance

7.6

12

7.7(won by 0.1)

155

Decision Making

8.4(won by 0.3)

15

8.1

154

Dynamic Content

Not enough data

Not enough data

Additional Functionality

Survey/Poll Management

Not enough data

9.4(won by default)

8

Single Sign On

Not enough data

Not enough data

Phone Polling

Not enough data

Not enough data

Online Polling

Not enough data

Not enough data

Support Audio/Images/Video

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Word Clouds

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Q&A Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Question Piping

Not enough data

Not enough data

Offline Response Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Response Validation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Response Quotas

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Randomization

Not enough data

Not enough data

User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);)

7.6

19

Not enough data

User Response Methods

Survey

8.7(won by default)

14

Not enough data

Video Snippets

6.3(won by default)

8

Not enough data

Video Interview

5.7(won by default)

7

Not enough data

Photo Submission

7.3(won by default)

8

Not enough data

Text/Notes

8.3(won by default)

9

Not enough data

Commenting/Notes

Not enough data

Not enough data

Participant Selection

In-App

6.9(won by default)

9

Not enough data

In-Store

6.9(won by default)

8

Not enough data

On-Site

7.5(won by default)

8

Not enough data

Recruitment Pool

8.1(won by default)

8

Not enough data

Single Sign On

Not enough data

Not enough data

Insights

Analytics

8.9(won by default)

12

Not enough data

Collaboration

8.0(won by default)

9

Not enough data

Sorting

8.8(won by default)

10

Not enough data

Visual Analytics

Not enough data

Not enough data

Generative AI

AI Text Summarization

6.9(won by default)

7

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

User Journeys

Not enough data

Not enough data

Usability Testing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

For Mobile

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Unmoderated Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Software Testing Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Moderated Usability Testing

Not enough data

Not enough data

Quantitative Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Video recording/Transcriptions

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Performance Testing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Statistical Analysis[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

8.0

14

Not enough data

Administration

Quality Control

8.5(won by default)

12

Not enough data

Data Sampling

8.2(won by default)

12

Not enough data

Collaboration

8.9(won by default)

12

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Statistical Process Control

Not enough data

Not enough data

Capabilities

Data Visualization

8.3(won by default)

12

Not enough data

Survival Analysis

8.5(won by default)

12

Not enough data

Risk Data Attributes

8.3(won by default)

11

Not enough data

Cost Analysis

8.1(won by default)

12

Not enough data

Multivariate Analysis

Not enough data

Not enough data

What-if Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Bayesian Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Regression Analysis

Not enough data

Not enough data

Methodology

ANOVA Support

8.3(won by default)

10

Not enough data

Regression

7.0(won by default)

10

Not enough data

Time Series Analysis

7.1(won by default)

11

Not enough data

Generative AI

AI Text Generation

7.4(won by default)

9

Not enough data

AI Text Summarization

7.7(won by default)

10

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Compliance Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Statistical Simulation

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Neural Network Modeling

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Association Discovery

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Clustering

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

File Storage

Not enough data

Not enough data

Decision Tree

Not enough data

Not enough data

Multiple Scoring Models

Not enough data

Not enough data

Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

6.9

11

Not enough data

Data collection

Natural Language Processing (NLP)

7.1(won by default)

7

Not enough data

Data Sources

7.4(won by default)

7

Not enough data

Custom Research Sources

8.1(won by default)

7

Not enough data

Lead Enrichment

6.9(won by default)

6

Not enough data

Advanced Data Collection

6.9(won by default)

7

Not enough data

Segment Trending

Web

6.0(won by default)

7

Not enough data

Social

6.1(won by default)

6

Not enough data

Benchmarks

7.4(won by default)

7

Not enough data

Finance 

5.7(won by default)

7

Not enough data

Analysis

Custom Dashboards

7.2(won by default)

9

Not enough data

Reports

7.7(won by default)

8

Not enough data

Integrations

5.8(won by default)

8

Not enough data

Platform

Search

7.0(won by default)

9

Not enough data

User, Role, And Access Management

6.9(won by default)

8

Not enough data

Mobile User Support

6.9(won by default)

9

Not enough data

Alerts

6.0(won by default)

8

Not enough data

Collaboration

7.1(won by default)

8

Not enough data

Compliance

7.1(won by default)

8

Not enough data

Agentic AI - Market Intelligence

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Feedback Analytics[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

8.0

423

Feedback Management

Tagging

Not enough data

7.9(won by default)

163

Segmentation

Not enough data

8.3(won by default)

166

Custom Reports and Dashboards

Not enough data

8.2(won by default)

238

Feedback Analysis

Thematic Analysis

Not enough data

8.2(won by default)

159

Sentiment Analysis

Not enough data

8.0(won by default)

155

NPS/CSAT Scoring

Not enough data

7.9(won by default)

153

Feedback Sources

Online Reviews

Not enough data

8.2(won by default)

156

Surveys

Not enough data

9.3(won by default)

351

Social Media

Not enough data

7.8(won by default)

138

Customer Service Channels

Not enough data

7.7(won by default)

136

Generative AI

AI Text Generation

Not enough data

7.4(won by default)

151

AI Text Summarization

Not enough data

7.5(won by default)

90

Online Form Builder[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

8.6

370

Customization

Custom Fields

Not enough data

8.8(won by default)

233

Conditional Logic

Not enough data

8.5(won by default)

235

Multi-page Forms

Not enough data

8.8(won by default)

231

Design

Not enough data

8.4(won by default)

277

Forms Creation & Design

Not enough data

10.0(won by default)

18

Additional Functionality

Embedded Forms

Not enough data

8.3(won by default)

171

Offline Capability

Not enough data

7.7(won by default)

146

Notifications

Not enough data

8.4(won by default)

213

Payments

Not enough data

7.7(won by default)

146

Mobile Forms

Not enough data

8.6(won by default)

209

Customizable Forms

Not enough data

8.0(won by default)

5

Real-Time Notifications

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Additional Functionality

Reporting & Statistics

Not enough data

9.4(won by default)

8

Multi-Channel Distribution

Not enough data

9.0(won by default)

5

Surveys & Feedback

Not enough data

10.0(won by default)

13

Data Import/Export

Not enough data

8.5(won by default)

14

Reporting/Analytics

Not enough data

7.9(won by default)

7

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Document Classification

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Autofill

Not enough data

Not enough data

Convert to PDF

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Media Library

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Full Text Search

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Brand Intelligence[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

8.7

83

Not enough data

Brand Signals

Comparison

8.8(won by default)

66

Not enough data

AI

8.2(won by default)

65

Not enough data

Brand Health

9.0(won by default)

65

Not enough data

Brand Analytics

Trend Analysis

8.8(won by default)

68

Not enough data

Tracking

8.7(won by default)

69

Not enough data

Consumer Insights Platforms[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

8.7

66

Survey Design - Consumer Insights Platforms

Self-Serve Survey Builder

Not enough data

9.2(won by default)

17

Question Branching

Not enough data

8.2(won by default)

14

Conditional Logic

Not enough data

8.8(won by default)

10

Multi-Use Methodologies

Not enough data

Not enough data

Industry & Locale Adaptability

Not enough data

Not enough data

Behavioral & Adaptive Logic Guidance

Not enough data

Not enough data

AI Smart Probes

Not enough data

Not enough data

Audience Access - Consumer Insights Platforms

Customer Data Upload

Not enough data

9.7(won by default)

5

Flexible Audience Options

Not enough data

Not enough data

Consumer Panels

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Data Collection - Consumer Insights Platforms

Rapid Research

Not enough data

9.3(won by default)

9

Quality Assurance

Not enough data

Not enough data

Mobile / Mixed Mode

Not enough data

Not enough data

Analytics - Consumer Insights Platforms

AI-Powered Insights

Not enough data

7.3(won by default)

5

Qualitative Research Support

Not enough data

9.3(won by default)

5

Benchmarking & Norms

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Collaboration - Consumer Insights Platforms

Shared Workspaces

Not enough data

8.6(won by default)

6

Dashboards & Embedded Integrations

Not enough data

Not enough data

Embeddable Reports

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Additional Functionality

Reporting & Statistics

Not enough data

8.9(won by default)

6

Surveys & Feedback

Not enough data

9.7(won by default)

6

Multi-Channel Distribution

Not enough data

10.0(won by default)

5

Data Visualization

Not enough data

6.9(won by default)

6

Data Import/Export

Not enough data

7.6(won by default)

14

Survey/Poll Management

Not enough data

9.8(won by default)

7

Customizable Questions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Face-to-Face

Not enough data

Not enough data

Survey Sample Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Offline Access

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Phone-Based

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Panel Management

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Paper-Based

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

API

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Show 1 feature category with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)

Qualtrics Market Research

Small-Business(50 or fewer emp.)

21.6%

Mid-Market(51-1000 emp.)

33.4%

Enterprise(\> 1000 emp.)

44.9%

[![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")](https://www.g2.com/products/surveymonkey/reviews)

SurveyMonkey

Small-Business(50 or fewer emp.)

36.8%

Mid-Market(51-1000 emp.)

34.2%

Enterprise(\> 1000 emp.)

29.0%

Small-Business

(50 or fewer emp.)

21.6%

36.8%

Mid-Market

(51-1000 emp.)

33.4%

34.2%

Enterprise

(\> 1000 emp.)

44.9%

29.0%

Reviewers' Industry

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)
Qualtrics Market Research

Higher Education

21.1%

Education Management

11.7%

Research

7.7%

Information Technology and Services

6.7%

Market Research

4.3%

Other

48.5%

[![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")](https://www.g2.com/products/surveymonkey/reviews)
SurveyMonkey

Education Management

8.4%

Hospital & Health Care

5.9%

Higher Education

5.8%

Marketing and Advertising

5.0%

Non-Profit Organization Management

4.9%

Other

69.9%

FAQs

## Qualtrics Market Research vs SurveyMonkey FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Qualtrics Market Research vs SurveyMonkey?

Qualtrics Market Research is distinguished by its advanced research capabilities and enterprise focus, while SurveyMonkey is favored for its ease of use and broad accessibility.

| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) |
| --- | --- |
| 4.4/5 (3,018 reviews) | 4.4/5 (23,901 reviews) |
| Enterprise | Small-Business |
| 8.3 | 9.0 |
| 8.7 | 8.5 |
| Advanced features and analytics | Ease of use and accessibility |

### How do the pricing models of Qualtrics Market Research and SurveyMonkey compare?

SurveyMonkey is rated higher for value, with a stronger Price/Cost satisfaction score than Qualtrics Market Research.

- **Qualtrics Market Research:** Reviewers frequently cite high licensing costs and note that advanced features can make it expensive, especially for smaller teams.
- **SurveyMonkey:** Reviewers describe SurveyMonkey as cost-effective at scale, with positive sentiment around its pricing for small businesses, though some mention that advanced features require higher-tier plans.
- **Switching reasons:** Recent reviews mention switching to SurveyMonkey for more flexible pricing and to Qualtrics Market Research for advanced analytics despite higher costs.

### What are the best alternatives to Qualtrics Market Research and SurveyMonkey?

The top three alternatives to Qualtrics Market Research and SurveyMonkey are SurveySparrow, Jotform, and QuestionPro.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3,018 reviews) | Enterprise | Reviewers cite high licensing costs and advanced features | Advanced features and analytics |
| [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23,901 reviews) | Small-Business | Cost-effective at scale, but advanced features can be expensive | Ease of use and accessibility |
| [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2,067 reviews) | Small-Business | — | User-friendly interface |
| [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,415 reviews) | Small-Business | — | Flexible form creation |
| [QuestionPro](https://www.g2.com/products/questionpro/reviews) | 4.5/5 (1,151 reviews) | Small-Business | — | Comprehensive survey tools |

### Which Survey features should I prioritize when comparing Qualtrics Market Research and SurveyMonkey?

Buyers should prioritize ease of use, survey creation flexibility, analytics and reporting, customization, and pricing satisfaction when comparing Qualtrics Market Research and SurveyMonkey.

- **Ease of Use:** SurveyMonkey scores 9.2, Qualtrics Market Research 8.5; SurveyMonkey has 375 all-time mentions for ease of use, Qualtrics Market Research 296.
- **Survey Creation:** SurveyMonkey has 171 all-time mentions for ease of creation, Qualtrics Market Research 246 for survey creation.
- **Analytics and Reporting:** Qualtrics Market Research is frequently cited for advanced analytics and reporting (69 mentions for insights, 48 for reporting), while SurveyMonkey is noted for insights generation (59 mentions).
- **Customization:** SurveyMonkey has 61 all-time mentions for customization, Qualtrics Market Research 48 for customizability.
- **Pricing Satisfaction:** SurveyMonkey is rated higher on price/cost satisfaction, with reviewers noting cost-effectiveness at scale.

### What are the pros and cons of Qualtrics Market Research vs SurveyMonkey?

Qualtrics Market Research's headline strength is advanced analytics, while SurveyMonkey's is ease of use.

- **Qualtrics Market Research strengths:** Advanced features (109 all-time mentions), robust analytics and reporting (69 for insights, 48 for reporting), flexibility in survey creation (246 for survey creation), and strong customer support (55 mentions).
- **Qualtrics Market Research trade-offs:** Steep learning curve (53 mentions), higher pricing (47 mentions), and limited customization (47 mentions).
- **SurveyMonkey strengths:** Ease of use (375 mentions), intuitive interface (120 mentions), quick survey creation (171 mentions), and easy integrations (56 mentions).
- **SurveyMonkey trade-offs:** Expensive advanced features (116 mentions), limited customization (62 mentions), and some reviewers cite poor visualization (33 mentions).

### Is Qualtrics Market Research or SurveyMonkey better for small businesses?

SurveyMonkey is the better fit for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment.

- **Qualtrics Market Research:** Largest segment is Enterprise; reviewers note advanced features but cite higher costs and a steeper learning curve for smaller teams.
- **SurveyMonkey:** Largest segment is Small-Business; reviewers consistently highlight ease of use, quick setup, and cost-effectiveness for small organizations.

### Which Survey platform has better integrations?

SurveyMonkey is favored for integrations, with more reviewer-cited mentions and positive sentiment.

- **Qualtrics Market Research:** Reviewers mention integration with Microsoft ecosystem tools such as Azure DevOps and Power BI in recent reviews.
- **SurveyMonkey:** 56 all-time reviews mention easy integrations, with recent reviews highlighting CRM and Outlook integrations.

### How do Qualtrics Market Research and SurveyMonkey compare on customer support?

Qualtrics Market Research and SurveyMonkey are rated in near-parity for Quality of Support, with scores of 8.7 and 8.5 respectively.

- **Qualtrics Market Research:** Reviewers frequently cite strong customer support (55 all-time mentions), with recent reviews noting helpful and responsive support teams.
- **SurveyMonkey:** 73 all-time reviews mention customer support, with recent feedback describing support as generally good, though some note slower response times for complex issues.

### Which is easier to implement, Qualtrics Market Research or SurveyMonkey?

SurveyMonkey is rated higher for Ease of Setup, with a 0.7-point advantage over Qualtrics Market Research.

- **Qualtrics Market Research:** Reviewers describe setup as straightforward for basic surveys but note a steeper learning curve and more complex onboarding for advanced features.
- **SurveyMonkey:** Reviewers consistently highlight quick and easy setup, with many stating they were able to launch surveys within minutes and found the process intuitive.

### Which product has better Surveys?

SurveyMonkey is rated higher for Surveys, the most frequently mentioned feature across both products.

- **Qualtrics Market Research:** 246 all-time mentions for survey creation, 296 for ease of use, and a Meets Requirements score of 8.9.
- **SurveyMonkey:** 171 all-time mentions for ease of creation, 375 for ease of use, and a Meets Requirements score of 9.0.

Alternatives

**Qualtrics Market Research Alternatives**

 ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow")

[
SurveySparrow
](/products/surveysparrow/reviews)

 ![QuestionPro](https://images.g2crowd.com/uploads/product/hd_favicon/1554106208/questionpro.svg "QuestionPro")

[
QuestionPro
](/products/questionpro/reviews)

 ![AskNicely](https://images.g2crowd.com/uploads/product/hd_favicon/8b4f2337b545e6e7a2bcea877e24da94/asknicely.svg "AskNicely")

[
AskNicely
](/products/asknicely/reviews)

 ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting")

[
UserTesting
](/products/usertesting/reviews)

**SurveyMonkey Alternatives**

 ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow")

[
SurveySparrow
](/products/surveysparrow/reviews)

 ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")

[
Jotform
](/products/jotform/reviews)

 ![AskNicely](https://images.g2crowd.com/uploads/product/hd_favicon/8b4f2337b545e6e7a2bcea877e24da94/asknicely.svg "AskNicely")

[
AskNicely
](/products/asknicely/reviews)

 ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform")

[
Typeform
](/products/typeform/reviews)