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Qualtrics Strategy & Research Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Qualtrics Strategy & Research Integrations

(6)
Verified by Qualtrics Strategy & Research

Qualtrics Strategy & Research Media

Qualtrics Strategy & Research Demo - Survey Results Dashboards
Survey results dashboards make creating visualizations from your data fast and easy.
Qualtrics Strategy & Research Demo - ExpertReview
ExpertReview is an AI-powered research assistant to help you achieve high-quality surveys so you get back the best possible data.
Qualtrics Strategy & Research Demo - Intuitive User Interface
Qualtrics' intuitive user interface makes survey building fast and easy for beginners and experts alike.
Qualtrics Strategy & Research Demo - Survey Templates
Qualtrics' 20+ XM Solutions and 50+ survey templates make it easy to launch expert-designed surveys.
Qualtrics Strategy & Research Demo - xFlow
Make experience management muscle memory with xFlow, our automated action engine.
Qualtrics Strategy & Research Demo - Survey Editor
Create surveys and give them advanced functionality with ease.
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Play Qualtrics Strategy & Research Video
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Qualtrics Strategy & Research Reviews (3,009)

View 17 Video Reviews
Reviews

Qualtrics Strategy & Research Reviews (3,009)

View 17 Video Reviews
4.4
3,010 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and flexibility of Qualtrics Strategy & Research, highlighting its intuitive interface that simplifies survey creation and data analysis. Many appreciate the platform's ability to deliver actionable insights quickly, making it a valuable tool for both simple and complex research needs. However, some users note that the pricing can be high, which may limit access for smaller teams.

Pros & Cons

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Emily H.
EH
Chief Creative Officer
Small-Business (50 or fewer emp.)
"Intuitive Surveys, Results can be difficult to view"
What do you like best about Qualtrics Strategy & Research?

I like that it's very easy to put together a quick survey with Qualtrics Strategy & Research and have various types of questions. The UI is intuitive and pretty for the person taking the survey. I found it easy to add questions in the format I wanted, rearrange/order them the way I wanted, and add if/then questions. It's easy and quick to build the survey. I prefer Qualtrics more than other tools because it's designed specifically as a survey tool. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

I was having trouble with reading results as a whole. There was one question I had on a 1-5 scale and it was giving me the mean, median, and mode of the results rather than just the number of responses and the number on the scale they selected. I eventually found results in the ways I wanted, but it took me a little while to find the summaries, the results altogether, and the results by individual. Just maybe an easy way to see summary results and individual results on the main survey page. Review collected by and hosted on G2.com.

Akansha C.
AC
Infra Managed Service Analyst
Enterprise (> 1000 emp.)
"Essential Tool for Enterprise Experience Management"
What do you like best about Qualtrics Strategy & Research?

I use Qualtrics Strategy & Research as a critical telemetry tool for our identity infrastructure. I love its ability to quantify the human element of our infrastructure by integrating X-Data and O-Data to map user sentiment directly to Azure performance metrics. I find Text iQ's automated sentiment analysis incredibly useful, allowing me to move from anecdotal feedback to data-driven decisions quickly. The X-O integration lets me identify specific 'friction points' in our identity lifecycle, helping build evidence-based architectures. I appreciate how it transforms unstructured feedback into a structured, data-driven approach. The integration with our Microsoft ecosystem, including Azure DevOps and Power BI, is seamless, and I value the automated feedback loop it creates for our engineering team. Additionally, I find the initial setup for basic feedback fast and the investment in configuring SSO and API with Azure AD worthwhile for its automation capabilities. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

While the platform is incredibly deep, the onboarding process for advanced research modules has a steep learning curve. Additionally, for a technical team, the initial integration of O-Data can be more manual than the marketing suggests. I’d love to see more 'low-code' connectors for cloud environments like Azure, which would allow us to close the 'Experience Gap' even faster without as much custom configuration. Review collected by and hosted on G2.com.

Thomas W.
TW
Sr. CX Manager
Enterprise (> 1000 emp.)
"Comprehensive Research with Room for Improvement"
What do you like best about Qualtrics Strategy & Research?

I like that we have a very solid support team that has been helping us over the year. I have felt a lot of gratitude for the results they have provided. I appreciate the breadth of the research and the depth of the information. Also, how easy it is to use and the quality of the deliverables has been satisfactory. I am grateful to be partnered with Qualtrics for brand research. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

I did find there were some gaps that we discussed with the team that we wanted to try to fill. After the research was done, they didn't go deep enough in certain areas of our growth businesses that we wanted to know about. This resulted in a change of direction for us eventually. Review collected by and hosted on G2.com.

Abigail V.
AV
Lpc-a
Small-Business (50 or fewer emp.)
"Outstanding Tool for Efficient Research and Data Collection"
What do you like best about Qualtrics Strategy & Research?

Using Qualtrics Strategy & Research, I find it a sophisticated tool that's particularly great for university-level research. It allows me to easily gather, organize, and analyze research data which is crucial for presenting at conferences. The accessibility and ease of creating surveys, forming research questions, and sending out links make it extremely efficient. The ability to choose the right subjects and analyze data effectively has been invaluable. It stood out as more professional and organized compared to other tools like SurveyMonkey and Microsoft Forms, which I appreciate. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

I would say maybe a more organized app would be good. That way, you know, we are able to do it from, you know, the comfort of our phone or an iPad. I think, you know, updating an app would be good. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
GN
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Surveys with Intuitive Features"
What do you like best about Qualtrics Strategy & Research?

I like that Qualtrics Strategy & Research is very simple to use; it's not complicated, which means anyone can use it. I also appreciate how easy it is to look at the results from respondents and create different graphs and tables. There is a lot of flexibility in the features when it comes to viewing results and data, as well as cool options for different types of questions and logic flows. Setting it up is pretty simple, and creating different surveys is straightforward. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

I don't think there's anything that doesn't work as well. But it is kind of like a bit of a more pickier system. You do have to give it a moment to kinda work out. Review collected by and hosted on G2.com.

Vivek S.
VS
Associate Engineer
Computer Software
Small-Business (50 or fewer emp.)
"Powerful Platform for Research and Insights"
What do you like best about Qualtrics Strategy & Research?

What I like most about Qualtrics Strategy & Research is its advanced analytics and flexibility. It makes it easy to collect high-quality feedback and turn complex data into clear, actionable insights for decision-making. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

One downside of Qualtrics Strategy & Research is the steeper learning curve, especially for new users. Some advanced features can feel complex and may require training to use effectively. Pricing can also be on the higher side, which may be a limitation for smaller teams. Review collected by and hosted on G2.com.

Sasha G.
SG
University Archivist and Special Collections Librarian
Higher Education
Mid-Market (51-1000 emp.)
"Flexible Surveys, but Clunky Export Options"
What do you like best about Qualtrics Strategy & Research?

I like the flexibility and the number of options available for surveys and questionnaires. I’m currently using it to collect applications for a program, and it’s been a good fit for that. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The export option is clunky and I wish there was an easier way to generate text files of each response rather than csv or pdf Review collected by and hosted on G2.com.

Aryan M.
AM
Freelancer/Student
Small-Business (50 or fewer emp.)
"Effective Survey Tool with a Learning Curve"
What do you like best about Qualtrics Strategy & Research?

I use Qualtrics Strategy & Research for collecting information from different demographics, which helps me manage services or products effectively. The survey builder stands out for being intuitive, allowing me to drag and write different questions using conditional logic and check everything instantly. I find the voice features useful, and the comprehensive dashboard features are familiar and really helpful. The platform is excellent at interpreting customer feedback and understanding nuances in emotional or sentimental analysis. It's a significant time saver, allowing me to manage my work without wasting hours, as it seems to handle information seamlessly compared to other platforms. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The platform isn't perfect. Sometimes the interface can get really, really heavy, especially when dealing with large datasets or multiple dashboards. It gets hard to comprehend the scale of the situation and understand what's in front of you. Also, sometimes the servers don't work very well, causing the pages to take too much time to load, which can hurt a bit. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Easy-to-Use Surveys with Flexibility and Strong Tool Linking"
What do you like best about Qualtrics Strategy & Research?

Very easy to use interface, really like the depth that we're able to go into in the surveys. Ability to link to tools the company is using is nice. While I don't typically watch for performance with survey software, it seems to run fine. We've compared Qualtrics to other tools used in our org and it allows us more flexibility and a better ability to ask exactly what we're looking for. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

It's a bit pricy compared to some of the other competitors. While Qualtrics is industry standard, would be good to spend similar to the other tools Review collected by and hosted on G2.com.

Saksham  S.
SS
Business Research analyst
Hospitality
Enterprise (> 1000 emp.)
"Empowers Strategic Decisions with Robust Insights"
What do you like best about Qualtrics Strategy & Research?

I appreciate how seamless Qualtrics Strategy & Research integrates the full research lifecycle from survey design and distribution to advanced analysis and reporting. The platform's flexibility allows me to create complex, customized surveys while maintaining data quality, and its analytics tools make it easy to extract actionable insights. The platform's robustness, advanced analytics capabilities, and ability to turn complex survey data into actionable insights make it extremely valuable for strategy and research teams. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

While Qualtrics is extremely powerful, managing very large data sets and highly complex survey logic can sometimes feel cumbersome, especially when multiple teams are collaborating on the same project. The platform could benefit from more intuitive workflow management features and smoother integration with certain analytics or visualization tools. Enhancements in real-time collaboration and automated reporting would also help reduce manual effort and speed up the delivery of insights to stakeholders. Review collected by and hosted on G2.com.

Questions about Qualtrics Strategy & Research? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
Last activity 9 months ago

What is Qualtrics CoreXM used for?

Navaneeth M.
NM
Navaneeth Mohanan
Last activity 3 days ago

What is the best-rated experience management service for tech companies?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

20 months

Average Discount

14%

Perceived Cost

$$$$$

How much does Qualtrics Strategy & Research cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 17 purchases.

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Qualtrics Strategy & Research Features
Survey Builder
Question Types
Templates
Branching/Skip Logic
Branding
Multimedia Support
Reporting & Analytics
BI Tools Integration
Data Exporting
Comparison
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Qualtrics Strategy & Research