# Qualtrics Strategy & Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,013 ## About Qualtrics Strategy & Research Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foundational research tool for building, launching, and analyzing survey research. With CoreXM, you can bring siloed or outsourced operations into a holistic, end-to-end platform for all insights that you are looking to gather and act upon. Featuring capabilities and solutions for every department, CoreXM helps you to reach your audiences wherever they are, ensuring you get insights faster than ever before. You can even create your own projects, or use projects designed by Qualtrics experts — for brand, customer insights, product research or employee experience — so you can take action where it’s needed most. With Qualtrics CoreXM, you enable everyone to capture, analyze and share actionable insights and use them to identify or improve existing products, services and experiences. It’s time to increase your experience data efficiency with the world’s most flexible solution for modern-day research and feedback. 1) Focus on the right outcomes Empower every decision with predictive insights and AI-powered recommendations to take the right actions and improve experiences. This includes AI-driven text analytics to understand open-ended feedback at scale, reporting for each stakeholder, and plenty more. 2) Sophisticated research made simple Create, customize, and modify any research project in minutes with a point-and-click UI, PhD-backed methodologies, and a robust library of more than 100 question types and templates designed by survey scientists. All ready to use, with no coding required, ever. 3) Drive speed and agility Scale access to experience insights across the organization with purpose-built solutions, workflows, and easy collaboration. Add to that a flexible platform with unmatched integrations into the systems your organization already uses. 4) Save time and money Standardize your research on a single platform to build out a comprehensive system of record for all your respondent data. Become a research expert with AI that does the heavy lifting for you, offering recommendations to improve survey quality and compatibility. 5) Consolidate and streamline research Through one unified system that connects and centralizes everyone’s ability to listen, understand and act on feedback and experience opportunities, delve deeper into data, design personal experiences at scale, and drastically increase research efficiency. 6) Reduce risk exposure Featuring unbeatable enterprise-grade security, compliance and governance functionality, Qualtrics CoreXM is GDPR, HITRUST, ISO 27001 certified and FedRAMP compliant. 7) Expand your bandwidth with experts on demand Make your data work harder for you. Enlist our Research Services and network of partners for support with design, analytics, reporting and respondent sourcing. Plus, thanks to a fully flexible engagement model, use us as much, or as little, as you need. \* Key Qualtrics CoreXM product features - Expert designed templates - Drag-and-drop survey builder - Automated XM Solutions - Customizable survey themes - Full collaboration tools - Advanced survey logic - Quota management - Built-in, AI-driven methodology and question quality analysis (ExpertReview) - AI-powered analytics and intelligence (Stats iQ & Text iQ) - Crosstabs - REST API access for system integration - SMS distribution - WCAG 2.0 compliant - Email and chat support \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the technology platform that organizations use to collect, manage and act on experience data, also called X-data. The Qualtrics XM Platform is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business — customer, product, employee, and brand — on one platform. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics CustomerXM Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend. Featuring the ultimate listening engine, as well as predictive intelligence and analytics, and full closed-loop actioning capabilities, Qualtrics CustomerXM enables you to go beyond measurement and drive action throughout the organization. https://www.g2.com/products/qualtrics-customer-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics ProductXM Bring your customers into product development with Qualtrics ProductXM. Seek out and solve broken product experiences, all with one system of action for everything from market assessment and concept testing to pricing and packaging. https://www.qualtrics.com/product-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics EmployeeXM Gather continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity and innovation. With Qualtrics EmployeeXM, empower everyone in your organization to take actions that put your people first. This includes AI-driven analytics and IO psychology-based decision tools, guided manager action planning, real-time automated workflows and much more. https://www.g2.com/products/qualtrics-employee-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics BrandXM Don’t just track your brand’s past — get the keys to increase market share and acquire customers faster than ever before. With Qualtrics Brand Experience Management (BrandXM), empower your organization with world-class technology and trusted methodologies and expert guidance so you can stay ahead of the competition, both now and in the future. Featuring both holistic brand performance tools, real-time market insights, automated alerts, and adaptable surveys, you can quickly craft data-driven brand strategies based on proven approaches. https://www.qualtrics.com/brand-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics DesignXM Uncover market trends, changing behaviors, and unmet needs, and then take the right actions to design the experiences people want next. Qualtrics DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to create experiences that power breakthrough products and services. https://www.qualtrics.com/design-xm/ ## Qualtrics Strategy & Research Pros & Cons **What users like:** - Users appreciate the **ease of use** of Qualtrics, enabling effortless survey creation and management with powerful features. (295 reviews) - Users praise the **ease of survey creation** in Qualtrics, highlighting its versatile features and automation options. (245 reviews) - Users appreciate the **flexible and scalable survey capabilities** of Qualtrics, enhancing their research and data management experience. (108 reviews) - Users appreciate the **intuitive design** of Qualtrics, making survey creation and data analysis seamless and efficient. (98 reviews) - Users appreciate the **ease of creating and updating surveys** with Qualtrics, enjoying the intuitive and user-friendly interface. (81 reviews) - User Interface (70 reviews) - Insights (68 reviews) - Templates (60 reviews) - Data Analysis (58 reviews) - Helpful (58 reviews) **What users dislike:** - Users find the **survey collaboration limitations** frustrating, complicating sharing and feedback processes significantly. (79 reviews) - Users notice **survey limitations** in customization and interactivity, stating the interface could be more engaging and modern. (62 reviews) - Users report a **steep learning curve** with Qualtrics, finding it unintuitive and challenging to troubleshoot effectively. (52 reviews) - Users find the **limited customization** options in Qualtrics, making it challenging to tailor surveys to specific needs. (47 reviews) - Users find **pricing issues** with Qualtrics Strategy & Research, deeming it expensive and lacking flexible payment options. (46 reviews) - Expensive (45 reviews) - Steep Learning Curve (45 reviews) - Complexity (35 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Strategy & Research Reviews ### 1. Intuitive Surveys, Results can be difficult to view **Rating:** 4.0/5.0 stars **Reviewed by:** Emily H. | Chief Creative Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Qualtrics Strategy & Research?** I like that it's very easy to put together a quick survey with Qualtrics Strategy & Research and have various types of questions. The UI is intuitive and pretty for the person taking the survey. I found it easy to add questions in the format I wanted, rearrange/order them the way I wanted, and add if/then questions. It's easy and quick to build the survey. I prefer Qualtrics more than other tools because it's designed specifically as a survey tool. **What do you dislike about Qualtrics Strategy & Research?** I was having trouble with reading results as a whole. There was one question I had on a 1-5 scale and it was giving me the mean, median, and mode of the results rather than just the number of responses and the number on the scale they selected. I eventually found results in the ways I wanted, but it took me a little while to find the summaries, the results altogether, and the results by individual. Just maybe an easy way to see summary results and individual results on the main survey page. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to obtain feedback, understand work quality, and plan future strategies. It benefits me to understand where clients are satisfied and dissatisfied. It's easy to create surveys with various questions and an intuitive UI, making it user-friendly for survey takers. ### 2. Essential Tool for Enterprise Experience Management **Rating:** 4.5/5.0 stars **Reviewed by:** Akansha C. | Infra Managed Service Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Qualtrics Strategy & Research?** I use Qualtrics Strategy & Research as a critical telemetry tool for our identity infrastructure. I love its ability to quantify the human element of our infrastructure by integrating X-Data and O-Data to map user sentiment directly to Azure performance metrics. I find Text iQ's automated sentiment analysis incredibly useful, allowing me to move from anecdotal feedback to data-driven decisions quickly. The X-O integration lets me identify specific 'friction points' in our identity lifecycle, helping build evidence-based architectures. I appreciate how it transforms unstructured feedback into a structured, data-driven approach. The integration with our Microsoft ecosystem, including Azure DevOps and Power BI, is seamless, and I value the automated feedback loop it creates for our engineering team. Additionally, I find the initial setup for basic feedback fast and the investment in configuring SSO and API with Azure AD worthwhile for its automation capabilities. **What do you dislike about Qualtrics Strategy & Research?** While the platform is incredibly deep, the onboarding process for advanced research modules has a steep learning curve. Additionally, for a technical team, the initial integration of O-Data can be more manual than the marketing suggests. I’d love to see more 'low-code' connectors for cloud environments like Azure, which would allow us to close the 'Experience Gap' even faster without as much custom configuration. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to bridge the gap between technical architecture and user experience, solve unstructured feedback issues, automate security audits, and gather feedback on Azure AD deployments for data-backed decisions. ### 3. Comprehensive Research with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Thomas W. | Sr. CX Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Qualtrics Strategy & Research?** I like that we have a very solid support team that has been helping us over the year. I have felt a lot of gratitude for the results they have provided. I appreciate the breadth of the research and the depth of the information. Also, how easy it is to use and the quality of the deliverables has been satisfactory. I am grateful to be partnered with Qualtrics for brand research. **What do you dislike about Qualtrics Strategy & Research?** I did find there were some gaps that we discussed with the team that we wanted to try to fill. After the research was done, they didn't go deep enough in certain areas of our growth businesses that we wanted to know about. This resulted in a change of direction for us eventually. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics Strategy & Research helps us understand customer perceptions and feelings about our brand, which is crucial for our B2B company as it's hard to gather this insight through other methods. ### 4. Outstanding Tool for Efficient Research and Data Collection **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail V. | Lpc-a, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Qualtrics Strategy & Research?** Using Qualtrics Strategy & Research, I find it a sophisticated tool that's particularly great for university-level research. It allows me to easily gather, organize, and analyze research data which is crucial for presenting at conferences. The accessibility and ease of creating surveys, forming research questions, and sending out links make it extremely efficient. The ability to choose the right subjects and analyze data effectively has been invaluable. It stood out as more professional and organized compared to other tools like SurveyMonkey and Microsoft Forms, which I appreciate. **What do you dislike about Qualtrics Strategy & Research?** I would say maybe a more organized app would be good. That way, you know, we are able to do it from, you know, the comfort of our phone or an iPad. I think, you know, updating an app would be good. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I find Qualtrics Strategy & Research best for collecting and analyzing data efficiently, making it specific to research needs compared to other general tools like SurveyMonkey. ### 5. Effortless Surveys with Intuitive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Qualtrics Strategy & Research?** I like that Qualtrics Strategy & Research is very simple to use; it's not complicated, which means anyone can use it. I also appreciate how easy it is to look at the results from respondents and create different graphs and tables. There is a lot of flexibility in the features when it comes to viewing results and data, as well as cool options for different types of questions and logic flows. Setting it up is pretty simple, and creating different surveys is straightforward. **What do you dislike about Qualtrics Strategy & Research?** I don't think there's anything that doesn't work as well. But it is kind of like a bit of a more pickier system. You do have to give it a moment to kinda work out. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I find creating surveys with Qualtrics Strategy & Research easy, whether for evaluations or feedback. I can quickly send surveys, get results, and the features allow me to view results in different ways with graphs and tables, helping customize question logic effortlessly. ### 6. Powerful Platform for Research and Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek S. | Associate Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Qualtrics Strategy & Research?** What I like most about Qualtrics Strategy & Research is its advanced analytics and flexibility. It makes it easy to collect high-quality feedback and turn complex data into clear, actionable insights for decision-making. **What do you dislike about Qualtrics Strategy & Research?** One downside of Qualtrics Strategy & Research is the steeper learning curve, especially for new users. Some advanced features can feel complex and may require training to use effectively. Pricing can also be on the higher side, which may be a limitation for smaller teams. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics Strategy & Research helps solve the challenge of collecting and analyzing complex feedback at scale. It enables deeper insights through advanced survey logic and analytics, making it easier to understand customer and user behavior. This supports better decision-making, improves research quality, and helps turn data into actionable outcomes more efficiently. ### 7. Seamless Data-to-Insight with Robust, Presentation-Ready Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Qualtrics Strategy & Research?** The most helpful part of the platform is the seamless integration between data collection and reporting. I love that I don't have to export data to a third party tool to see meaningful trends, the built in dashboards are robust and presentation-ready. It has significantly cut down our 'time-to insight, allowing us to pivot our strategies based on fresh feedback almost instantly **What do you dislike about Qualtrics Strategy & Research?** The licensing costs are quite high compared to mid-level survey tools, which makes it a tough sell for smaller projects or teams with limited budgets **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** We really needed a better way to map out the customer journey and identify exactly where we were losing people. Qualtrics helps us pinpoint those friction points through their research tools ### 8. Effortless Survey Solving with Intuitive Design **Rating:** 4.5/5.0 stars **Reviewed by:** Tony A. | IT manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Qualtrics Strategy & Research?** I find Qualtrics Strategy & Research to be a powerful tool for survey and research, with support for advanced logic that can handle complex studies. I participated in complicated studies efficiently, and Qualtrics made them look easy, logical, and simple. I like the studies designed with it because they seem logical, easy, and interested in every detail. It's also very important to me that it loads quickly and easily on the browser. The initial setup was very easy, especially with the drag & drop tool for designing surveys. **What do you dislike about Qualtrics Strategy & Research?** Qualtrics has many choices it need expertise to deal with **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics Strategy & Research supports advanced logic and makes complicated studies look easy, logical, and simple for me as a survey solver. ### 9. Flexible Surveys, but Clunky Export Options **Rating:** 2.5/5.0 stars **Reviewed by:** Sasha K. | Head Librarian, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Qualtrics Strategy & Research?** I like the flexibility and the number of options available for surveys and questionnaires. I’m currently using it to collect applications for a program, and it’s been a good fit for that. **What do you dislike about Qualtrics Strategy & Research?** The export option is clunky and I wish there was an easier way to generate text files of each response rather than csv or pdf **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** We’re currently using it to collect applications for a research program, and it’s been an easy way to build the form collaboratively with my team while also gathering all the necessary information. ### 10. Effective Survey Tool with a Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Aryan M. | Freelancer/Student, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Strategy & Research?** I use Qualtrics Strategy & Research for collecting information from different demographics, which helps me manage services or products effectively. The survey builder stands out for being intuitive, allowing me to drag and write different questions using conditional logic and check everything instantly. I find the voice features useful, and the comprehensive dashboard features are familiar and really helpful. The platform is excellent at interpreting customer feedback and understanding nuances in emotional or sentimental analysis. It's a significant time saver, allowing me to manage my work without wasting hours, as it seems to handle information seamlessly compared to other platforms. **What do you dislike about Qualtrics Strategy & Research?** The platform isn't perfect. Sometimes the interface can get really, really heavy, especially when dealing with large datasets or multiple dashboards. It gets hard to comprehend the scale of the situation and understand what's in front of you. Also, sometimes the servers don't work very well, causing the pages to take too much time to load, which can hurt a bit. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to collect and interpret customer feedback, which helps me provide services effectively. It aids in filtering out specific demographics for projects. I find its survey builder and dashboard features comprehensive, saving me time in managing my work. ### 11. Easy-to-Use Surveys with Flexibility and Strong Tool Linking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Qualtrics Strategy & Research?** Very easy to use interface, really like the depth that we're able to go into in the surveys. Ability to link to tools the company is using is nice. While I don't typically watch for performance with survey software, it seems to run fine. We've compared Qualtrics to other tools used in our org and it allows us more flexibility and a better ability to ask exactly what we're looking for. **What do you dislike about Qualtrics Strategy & Research?** It's a bit pricy compared to some of the other competitors. While Qualtrics is industry standard, would be good to spend similar to the other tools **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** We've used qualtrics to run our employee surveys. It's done a great job showing the results and ensuring that we have actionable data to work off of. We've also used it to collect user feedback and it works well, especially since users are already familiar with the tool. ### 12. Empowers Strategic Decisions with Robust Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Saksham S. | Business Research analyst , Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about Qualtrics Strategy & Research?** I appreciate how seamless Qualtrics Strategy & Research integrates the full research lifecycle from survey design and distribution to advanced analysis and reporting. The platform's flexibility allows me to create complex, customized surveys while maintaining data quality, and its analytics tools make it easy to extract actionable insights. The platform's robustness, advanced analytics capabilities, and ability to turn complex survey data into actionable insights make it extremely valuable for strategy and research teams. **What do you dislike about Qualtrics Strategy & Research?** While Qualtrics is extremely powerful, managing very large data sets and highly complex survey logic can sometimes feel cumbersome, especially when multiple teams are collaborating on the same project. The platform could benefit from more intuitive workflow management features and smoother integration with certain analytics or visualization tools. Enhancements in real-time collaboration and automated reporting would also help reduce manual effort and speed up the delivery of insights to stakeholders. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for running structured customer and market research that aids strategic decision making. It helps us design surveys, collect reliable data, and analyze insights, translating raw data into clear recommendations for leadership and cross-functional teams. ### 13. Powerful, Flexible Platform for Collecting and Analyzing Experience Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Qualtrics Strategy & Research?** Qualitrics is a powerful, comprehensive, tool-based platform which helps to collect and analyse the experience data across multiple platforms. Their survey is also highly flexible, and their analytical tool helps us to uncover deeper data analysis. They also have automation and trigger-based capabilities, which are very efficient. **What do you dislike about Qualtrics Strategy & Research?** Since their platform has very complex features, their learning curve is also a bit slow and complex to understand. Also, some of their advanced modules and integration are a bit expensive when compared with the competitors in this space. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics helps us to capture and analyse data systematically from customers and enables us to identify the trends with AI sentiment analysis. With the help of this platform, its helps our marketing startegy to be planned and implemented, rather than making assumptions on our strategy. ### 14. Powerful Platform for Advanced Research and Insights **Rating:** 4.0/5.0 stars **Reviewed by:** farha n. | Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Qualtrics Strategy & Research?** I use Qualtrics Strategy & Research to design and manage surveys, analyze customer and market research data, and generate actionable insights for strategic decision-making. It's a powerful and reliable platform for conducting advanced research and analytics. The survey design tools are highly flexible and intuitive, making it easy to create complex questionnaires with logic, branching, and customization. The analytics and reporting features are especially strong, allowing teams to turn raw data into meaningful insights through dashboards and advanced analysis. One of the biggest strengths of Qualtrics is its ability to handle large-scale research projects while maintaining data accuracy and quality. The platform also integrates well with other tools, which improves workflow efficiency. My favorite aspect is its ability to combine powerful survey design with advanced analytics in a single platform. The flexibility in creating complex surveys, paired with real-time dashboards and in-depth analysis, makes it easy to turn data into actionable insights, significantly improving efficiency and supporting confident, data-driven decision-making. **What do you dislike about Qualtrics Strategy & Research?** The learning curve can be steep for new users, especially with advanced survey logic and analytics. Pricing and licensing can feel restrictive for smaller teams or individual researchers. Advanced analytics and reporting could use more customization options and faster performance with large datasets. Some export options and settings could be simplified to improve usability. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to manage complex research data effectively. It replaces fragmented processes with an all-in-one platform for survey creation, data collection, and analysis, reducing errors and saving time. The advanced analytics turn data into actionable insights for strategic decision-making. ### 15. Reliable for Data Collection, But Complex Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Saskia S. | Director, Research Compliance & Project Support, Non-Profit Organization Management, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Qualtrics Strategy & Research?** I like that Qualtrics Strategy & Research is used by a lot of people, so it's a known quantity in the research world. People already know that if you're using it, you don't have to explain that it's HIPAA compliant, which makes it easier. And it's relatively straightforward to use. **What do you dislike about Qualtrics Strategy & Research?** I think the branching logic setup is a little bit complicated. I wish there were other ways to do it, like having options or visual cues. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to collect HIPAA compliant research data, ensuring it remains private and confidential while being easy to export for analysis. ### 16. Fast Feedback with Comprehensive Tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Qualtrics Strategy & Research?** I find Qualtrics Strategy & Research really helpful for conducting concept testing to assess new AI ideas. The self-run survey support provides fast feedback, which is crucial for my work. I like the comprehensive self-serve tools because they allow me to adjust on the fly or run tests super fast. The initial setup was easy, even though it takes time to train new team members. **What do you dislike about Qualtrics Strategy & Research?** I think it takes time for Qualtrics Strategy & Research to adapt to the AI environment faster. I would like it to lean into new product flows which are much faster, but I don't always have the time. It also takes time to train new team members even though the initial setup was easy. **Recommendations to others considering Qualtrics Strategy & Research:** Best for non newbies **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for concept testing AI ideas, benefiting from self-run survey support for fast feedback. Its comprehensive self-serve tools allow me to adjust on the fly and run tests super fast. ### 17. Powerful and Easy-to-Use Survey Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jayaram B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2026 **What do you like best about Qualtrics Strategy & Research?** I like how easy it is to create surveys and gather insights quickly. The platform is very flexible and the reporting features helps in understanding the data clearly without much effort. **What do you dislike about Qualtrics Strategy & Research?** One thing i find challenging is that it has a bit of a learning curve, especially for new users. The interface can feel slightly complex at times, and some features take time to understand. Also, the pricing feels a bit high compared to other survey tools. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** It helps me to collect and analyze feedback in one place instead of doing it manually. This saves time and makes it easier to make decisions on real data. ### 18. Effortless Customer Insights and Survey Design for Startups **Rating:** 4.5/5.0 stars **Reviewed by:** Ayush S. | Student, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2025 **What do you like best about Qualtrics Strategy & Research?** What I value most about Qualtrics Strategy & Research is how seamlessly it helps me understand real customer problems. As a student startup founder, I rely on it to quickly design professional surveys and turn the responses into clear, actionable insights. This process not only saves me time but also boosts my confidence in validating my product ideas effectively. **What do you dislike about Qualtrics Strategy & Research?** I appreciate Qualtrics Strategy & Research for providing robust insights and high-quality survey tools. However, when I first started using the platform, I found it a bit complex to navigate. Additionally, I observed that many of the advanced features are quite costly, which can make it difficult for students and early-stage startups to access all the functionalities they might need. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics Strategy & Research gives me the ability to truly grasp what users want, moving beyond mere assumptions. It helps me validate project or software ideas, collect honest feedback, and motivate more people to respond through incentives. I also find it easy to analyze trends, which lets me improve my product by leveraging real customer insights and experiences. ### 19. Reliable Surveys with Room for Engagement Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Rajat P. | IT administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Qualtrics Strategy & Research?** I feel like the interface and the language are quite easily understandable and good, and it's quite attention-seeking. Qualtrics Strategy & Research acts like a bridge between us consumers and brands to shape up future products and tell the brands about our preferences and views. The quality of data and reliability is top-notch and most trustworthy. The initial setup was quite easy as their site is easy to understand, with everything laid out in a guide-like article. I would rate it a solid 9 and would surely recommend it to others as it is one of the best in business. **What do you dislike about Qualtrics Strategy & Research?** It is very simple and plain and not much colorful and most importantly the surveys are sometimes boring and disqualify also. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics Strategy & Research acts as a bridge between consumers and brands, helping shape future products based on preferences and views. The quality and reliability of data are top-notch and trustworthy. ### 20. Key User Insights That Drive Data-Driven Design Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit K. | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Qualtrics Strategy & Research?** As a user experience designer, it helps me gather key insights from a specific segment of users, and based on that, we can make data-driven decisions. **What do you dislike about Qualtrics Strategy & Research?** There isn’t much in the way of refinement I would suggest, but one area to improve would be the dashboard view, as I find it a bit challenging to navigate through the filters. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** It helps our team build user-friendly products by gathering the key inputs we need to make better decisions and, ultimately, create something truly useful. ### 21. Platform that powers "Employee Satisfaction" survey **Rating:** 4.5/5.0 stars **Reviewed by:** Milton D. | Manager, Talent Acquisition, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Qualtrics Strategy & Research?** The ability to send surveys via email, SMS, QR code, and even through offline apps is really good. **What do you dislike about Qualtrics Strategy & Research?** Massive datasets (10,000+ responses) sometimes lead "lag" when trying to load heavy visualization dashboards. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** It helps me to seek employee engagement inputs ### 22. Advanced, Secure Survey Builder with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Qualtrics Strategy & Research?** This is now a very advanced system to build out detailed and custom surveys to get interesting insights on various products and services with very strong security and great support when we get stuck building out surveys **What do you dislike about Qualtrics Strategy & Research?** I guess because of the advanced feature it's pretty expensive. While it is a useful tool, it does have a rather steep learning curve that can be difficult for some people to understand. We can customize surveys, but the UI is pretty rigid and can't be changed much. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** In order to get good and insightful opinions from customers and users, this tool allows us to get very precise information. ### 23. Empowers Deep Research with Flexible Design and Insightful Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Piyush S. | Student, Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Qualtrics Strategy & Research?** What I like most about Qualtrics Strategy & Research is how well it supports deep and meaningful research, not just basic surveys. From what I’ve seen in user experiences, it allows a lot of flexibility in survey design and helps turn responses into clear insights through its dashboards and analytics. It feels reliable for making data-driven decisions, especially when research quality really matters. **What do you dislike about Qualtrics Strategy & Research?** Frequent price increases and also customer support and over involvement of a specialist. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics solves the problem of managing complex research and making sense of large amounts of feedback. It benefits me by letting me design detailed surveys easily and quickly turning responses into clear insights, so I can spend less time on manual analysis and more time using the data to make better decisions. ### 24. Easy Survey Setup with Flexible Options **Rating:** 5.0/5.0 stars **Reviewed by:** Allen S. | Information Technology Security Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Qualtrics Strategy & Research?** Easy of setting up a survey, and the flexibility it provides. **What do you dislike about Qualtrics Strategy & Research?** Data extraction can be difficult to automate with backend databases **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Quick survey creation without a lot of need to IT technical support required. ### 25. Thoughtful, Relevant Surveys for Everyday Situations **Rating:** 5.0/5.0 stars **Reviewed by:** E. Paul D. | Authorized Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Qualtrics Strategy & Research?** Very thoughtful questions on the surveys pertinent to everyday current situations. **What do you dislike about Qualtrics Strategy & Research?** Some surveys can be a little lengthy at times. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** They provide updated responses from their research which helps me better analyze current industry trends. ### 26. Easy-to-Create Surveys That Are Simple to Send in Bulk **Rating:** 4.0/5.0 stars **Reviewed by:** Ashish C. | Central Operations - Associate, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Qualtrics Strategy & Research?** The surveys are easy to make and send to multiple people at a time! **What do you dislike about Qualtrics Strategy & Research?** The tracking of the responses is little difficult and confusing for me and my team. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** It solves the challenge of running multiple surveys from multiple requestors at the same time within a single team. Any team member can create and send their own feedback surveys simultaneously, collecting responses from different people without getting in each other’s way. ### 27. A Great Tool For Conducting Research & Gathering Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Qualtrics Strategy & Research?** What I like best about Qualtrics Strategy & Research is how comprehensive and flexible the platform is for gathering and interpreting insights. It allows us to design sophisticated research studies and quickly turn feedback into actionable strategies. The dashboards and data visualization tools make it easy to share findings across teams, helping us make more informed, customer-driven decisions at scale. **What do you dislike about Qualtrics Strategy & Research?** What I dislike about Qualtrics Strategy & Research is that the platform can feel a bit complex at first, especially when setting up advanced studies or custom logic. Some of the deeper analytics features require more technical know-how or support to fully leverage. Additionally, the cost can be high for smaller teams that don’t need the full suite of enterprise capabilities. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics Strategy & Research is helping us streamline how we collect and analyze customer and market feedback. Instead of relying on multiple tools or manual reporting, we can centralize all survey data, sentiment analysis, and performance tracking in one place. This allows us to identify trends faster, validate strategic decisions with real insights, and present data-backed recommendations to clients with confidence. Ultimately, it’s improved our ability to make informed, customer-centric business decisions. ### 28. Great for Gathering Customer Data, but Data Quality Needs Better Moderation **Rating:** 3.5/5.0 stars **Reviewed by:** Zeshan A. | Mid Market Business Development - Uber For Business, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Qualtrics Strategy & Research?** Helps me gather consumer and business customer data to help improve and refine the product **What do you dislike about Qualtrics Strategy & Research?** Some of the information needs to be moderated and can lack data quality **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Helps product managers make more informed decisions for features to add and remove ### 29. Tech-Savvy and Convenient, But Needs Speed Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Sharina M. **Reviewed Date:** January 12, 2026 **What do you like best about Qualtrics Strategy & Research?** I really enjoy how everything is technical. I'm very tech savvy, and being able to use computers, iPads, phones, anything in that nature, it allows me to truly use things easily. I think the amount of data that it allows us to use is even more beneficial. So I just like how convenient it is as well. **What do you dislike about Qualtrics Strategy & Research?** I would just say the inaccurate sometimes, and lagging it being very slow. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for surveys to gather information and improve our processes, helping us address issues and enhance research by delivering necessary data. ### 30. Elevated Survey Quality with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Numana F. | Freelancer **Reviewed Date:** December 22, 2025 **What do you like best about Qualtrics Strategy & Research?** I use Qualtrics Strategy & Research to do surveys and I really appreciate the quality surveys it helps me provide, even with minimal quality questions. I like the presentation of the survey results provided by Qualtrics Strategy & Research. Plus, I find it great that their research team reaches out to the right people for the opinions needed. I switched from Bitlabs to Qualtrics Strategy & Research for better quality, and I'm happy with the transition. The initial setup was quite easy. **What do you dislike about Qualtrics Strategy & Research?** There's nothing I remember that I dislike about qualtrics strategy **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to provide quality surveys with minimal quality questions. ### 31. Advanced Questionnaires with Powerful Branching, Stats, and Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Radek V. | Frontend developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Qualtrics Strategy & Research?** Well prepared questionnaire service with advanced features like branching and stats and analytics at the end **What do you dislike about Qualtrics Strategy & Research?** Might be a bit overwhelming for beginners. Loading time of the whole solution on client side. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Basically need to know your customer or customers opinion about your product/service ### 32. Comprehensive Survey Tool, But Needs Better Support **Rating:** 3.0/5.0 stars **Reviewed by:** Shira A. | Associate Director, Research Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Strategy & Research?** I like the functionality of survey building in Qualtrics Strategy & Research. There are lots of response formats to choose from, and the range is really comprehensive. Plus, I appreciate that there's no minimum number of questions required when creating surveys. The testing feature is also very helpful. **What do you dislike about Qualtrics Strategy & Research?** The platform itself is not very intuitive for non-techies and support is lacking. More tutorials and more direct support from the platform customer service team in a timely manner would help. Initial setup was not easy. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to deploy surveys and manage panels. It provides a centralized place to send surveys, receive responses, and build a database. ### 33. Powerful for complex, custom surveys. Very expensive. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Qualtrics Strategy & Research?** QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time insights. It scales well for large projects, integrates smoothly with other systems (like our online community, for example) and still gives flexibility for customization when you need it. **What do you dislike about Qualtrics Strategy & Research?** There is a steep learning curve for advanced features if you’re used to other platforms. Also it is a higher cost compared to lighter tools, and occasional frustrations with collaboration or survey ownership, especially if someone outside your organization is helping you. I also don’t find their text analytics to be great either. I haven’t explored the AI features, so I can’t comment on that yet. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** As an enterprise, we use XM for all our customer CX as well as primary research. It makes it easy to bring feedback from customers, employees, and partners into one place, which makes comparisons and feedback straightforward for all to see via dashboards. It also handles large respondent groups and complex survey designs without slowing down or breaking. ### 34. Qualtrics is an excellent software to create clean, clear online surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Qualtrics Strategy & Research?** I like the interface is super easy to use. You just add your questions and there's a ton of ways to customize each question. **What do you dislike about Qualtrics Strategy & Research?** I think the interface could be a bit brighter to be more engaging. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** It helps me send our research survey studies to study participants. They just click the link and fill out the survey. ### 35. Flexible Custom Surveys, Time-Consuming due to Less Intuitive UI **Rating:** 3.0/5.0 stars **Reviewed by:** Anoopkumar G. | Senior Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Qualtrics Strategy & Research?** Flexibility for creating custom surveys. **What do you dislike about Qualtrics Strategy & Research?** The user interface isn’t very intuitive given the number of options available. It takes a lot of time to create a moderately complex survey. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Gathering business requirements for complex needs. ### 36. Intuitive and User-Friendly Survey Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Kym O. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Qualtrics Strategy & Research?** I like that Qualtrics Strategy & Research is very easy to fill up and create surveys. It's also very easy to set out surveys so that everyone can get a response linked to them. The setup was very intuitive and user-friendly. **What do you dislike about Qualtrics Strategy & Research?** I feel like sometimes the forms are very long to fill up, but that's also because of my own fault because I create way too many questions to go along with it. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research to mass set up surveys and emails efficiently. It's easy to create and distribute surveys, making it simple to gather responses. ### 37. Great Question Library and In-App Analytics for Fast Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Qualtrics Strategy & Research?** the library of questions as well as in app data analysis and visuals - for simple ones, it is a quick step to report drafts **What do you dislike about Qualtrics Strategy & Research?** No un-do button or capability. Some finger slip up can mess up flow of a survey in one click, but fixing it can be 2-3 hours. Really needs a undo feature **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Saves time and storage of project materials ### 38. Excellent Survey Creation Tool for Broad Audience Reach **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos R. | Project Manager III, Systems Solutions and Deployment (SSD), Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Strategy & Research?** Great tool for creating surveys to gather responses from a wide array of users. **What do you dislike about Qualtrics Strategy & Research?** Would be great if it would be possible to text survey links! **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** The main issue addressed here is collecting a large variety of inputs from many different users. I appreciate having the flexibility to design a survey in the way I believe is most effective. ### 39. User-Friendly Interface, Centralized Survey Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Connor C. | Student **Reviewed Date:** January 27, 2026 **What do you like best about Qualtrics Strategy & Research?** I like the user-friendly interface and tools for analysis in Qualtrics Strategy & Research. The simple process of importing survey templates is also a big plus for me. **What do you dislike about Qualtrics Strategy & Research?** I find that some guidance for placing filters and getting analysis could be improved. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I use Qualtrics Strategy & Research for collecting feedback and sorting data. It centralizes survey responses, making analysis easier and offering suggestions for improvement. ### 40. Reliable Solution for Surveying **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy W. | Database Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2025 **What do you like best about Qualtrics Strategy & Research?** The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Customer service is very helpful and responsive. Qualtrics is also very reliable. **What do you dislike about Qualtrics Strategy & Research?** The platform can be difficult to learn due to it's vast range of tools and options and can come off as a little intimidating or challenging to use. Pricing model may not be economical for small businesses. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Highly efficient as it uses data-driven insights allowing my non-profit to evaluate the success of our programs. ### 41. Research Powerhouse That Transforms Data Into Strategy **Rating:** 4.0/5.0 stars **Reviewed by:** panth m. | Head of Marketing Automation, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Qualtrics Strategy & Research?** The best part of Qualtrics Strategy & Research is its flexibility. It is powerful enough for advanced, logic-heavy surveys yet intuitive enough for teams to get up and running without writing code. The ability to centralize brand tracking, market insights, and customer behavior analysis in one platform is a huge win for a marketer like me to use. The dashboard and real-time reporting make it easy to communicate findings with my teammates, clients and other members. **What do you dislike about Qualtrics Strategy & Research?** While incredibly powerful, the learning curve can be steep for beginners. Some advanced features are hidden behind complex menus or require training to fully utilize. Collaboration between users such as real-time co-editing or comment threads feels limited too. Also, pricing tiers can be challenging for smaller teams like us or projects with a narrow scope, as you often pay for more capability than you actually use. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** It helps us and my agency to collect and understand customer and market feedback in one place. Before using it, we had to work with different tools for surveys, data collection, and reporting, which made things slow and messy. Now, we can create surveys, see the results, and share insights with our team all in one platform. It saves us time, helps us make faster decisions, and keeps everyone on the same page with accurate and easy-to-read data. ### 42. Qualtrics combines enterprise-level tools with an approachable interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Qualtrics Strategy & Research?** Our company use Qualtrics for custom surveys with powerful results. It has integrated tools for deep insights. The best part is that it is integrated with AI, so we can trust that it's insightful, intuitive, and scalable. **What do you dislike about Qualtrics Strategy & Research?** While the basics are intuitive, more complex functions (like embedded data, custom workflows, and advanced logic) can require significant training or support. Licensing can be expensive, especially when scaling to multiple departments or adding advanced features/modules. ROI depends heavily on usage depth. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** As part of the Learning & Development team, Qualtrics Strategy & Research has become essential in how we design, evaluate, and continuously improve our programs. We use it to run post-training feedback surveys, skills assessments, and employee learning needs analyses across departments. For example, after a leadership training session, we can quickly deploy surveys, track response trends, and identify areas where additional support is needed. Its integration with our internal systems allows us to automatically trigger surveys based on learning milestones, and the AI-driven text analytics helps surface common feedback themes without manual sorting. This not only saves us time but ensures our L&D initiatives are data-informed, targeted, and aligned with employee development goals. ### 43. Excellent Platform for Effortless Surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Keomi Lynnette A. | Customer service Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Qualtrics Strategy & Research?** It’s a great platform for intuitive survey design, powerful analytics turning data into strategy, deep customization, and features like AI-driven insights, automation, and seamless integration of qualitative/quantitative feedback for faster, impactful business decisions **What do you dislike about Qualtrics Strategy & Research?** I dislike Qualtrics Strategy & Research for its steep learning curve, high cost (especially for small businesses), and restrictive survey features like limited previews **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** fragmented data, slow insights, and guesswork by unifying qualitative & quantitative research on one AI-powered platform, helping businesses understand market trends ### 44. Easy-to-Understand Analytics That Deliver Clear Survey Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Qualtrics Strategy & Research?** I love how easy the analytics are to understand once the survey has been administered. **What do you dislike about Qualtrics Strategy & Research?** I don't really dislike a whole lot about qualitrics, honestly, its just finding the time and relearning any updates they give. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** I'm not real sure. ### 45. Very Informative and user friendly application **Rating:** 5.0/5.0 stars **Reviewed by:** Ayush P. | A, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2025 **What do you like best about Qualtrics Strategy & Research?** User friendly interface and informative dashboards. Very descriptive and easy to integrate **What do you dislike about Qualtrics Strategy & Research?** Couple of dashboards and forms are not clearly represented. However with minor tweaks, it can be corrected **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics is one strop solution for all the survey and insights from the same. With simplest of the interface it provides a lot of information and insights based on the survey results ### 46. Go-to tool for research purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Qualtrics Strategy & Research?** Qualtrics is an extremely powerful tool to conduct research with your target audience. It helps gather both qualitative and quantitative feedback and ensures targetted flow of the questionnaire to show specific questions to a certain audience base. Helps with insights for all research studies **What do you dislike about Qualtrics Strategy & Research?** The learning curve can be slightly longer than expected to understand all features to make the best use of this tool **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** It has helped to streamline the research studies conducted through the year , both annual and pulse surveys. The results from the survey have helped us to take calculated decisions basis insights gathered ### 47. Effortless Review and Monitoring with Impressive Results **Rating:** 4.5/5.0 stars **Reviewed by:** Ankush S. | Area Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2025 **What do you like best about Qualtrics Strategy & Research?** The Qualtrics Strategy & Reserch has made the review and monitoring so simple to execute that it has helped tremendously to improve the output metrics **What do you dislike about Qualtrics Strategy & Research?** The interface isn't that user friendly. Sometimes to find the right link takes time **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** The consumer insights analytics is helping to understand customer verbatim and effective binning for a better root cause analysis driving a better CX ### 48. Qualtrics Offers In-Depth, Highly Relevant Survey Questions **Rating:** 5.0/5.0 stars **Reviewed by:** Emile D. | Investment Advisor Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Qualtrics Strategy & Research?** Very in-depth questions that are relevant to current concerns. **What do you dislike about Qualtrics Strategy & Research?** Sometimes redundant scenarios but not usually. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** How AI affects modern financial planning. ### 49. Qualtrics Makes Getting the Results I Need Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Qualtrics Strategy & Research?** Qualtrics is very easy to use, and it provides the results I need. **What do you dislike about Qualtrics Strategy & Research?** So far, I haven’t found anything I dislike about Qualtrics. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** Qualtrics helps us create the surveys we need to gather information from our customers. ### 50. Effortless Setup Makes Onboarding a Breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Qualtrics Strategy & Research?** The seamless integration with the Qualtrics platform enables easy visualization of findings and tracking of progress over time, supporting more informed strategic planning. **What do you dislike about Qualtrics Strategy & Research?** Overall, while the service is valuable, there is room for more customization and industry-specific depth. **What problems is Qualtrics Strategy & Research solving and how is that benefiting you?** It helps us sort through all the feedback we receive and determine what actually matters. They make it easier to spot problems, understand what people need, and decide what to focus on. Because of that, we can make smarter decisions and take action based on real insights instead of guesswork. ## Qualtrics Strategy & Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Strategy & Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-strategy-research/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A41%3A02+-0500&secure%5Bsession_id%5D=a42aea94-3f06-405a-a99f-f69073f0366d&secure%5Btoken%5D=0f8d8bdae73dfebcecc3c024ed2d6bec02cf4a332a09accaaecb266d5a958f29&format=llm_user) ## Qualtrics Strategy & Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) ## Qualtrics Strategy & Research Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Administration** - Quality Control - Data Sampling - Collaboration **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Generative AI** - AI Text Generation - AI Text Summarization **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Summarization **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Qualtrics Strategy & Research Alternatives - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 4.4/5.0 (2,012 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) - 4.5/5.0 (1,123 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (730 reviews)