# Qualtrics Strategy & Research Reviews
**Vendor:** Qualtrics  
**Category:** [Survey Software](https://www.g2.com/categories/survey)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 3,014
## About Qualtrics Strategy & Research
Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foundational research tool for building, launching, and analyzing survey research. With CoreXM, you can bring siloed or outsourced operations into a holistic, end-to-end platform for all insights that you are looking to gather and act upon. Featuring capabilities and solutions for every department, CoreXM helps you to reach your audiences wherever they are, ensuring you get insights faster than ever before. You can even create your own projects, or use projects designed by Qualtrics experts — for brand, customer insights, product research or employee experience — so you can take action where it’s needed most. With Qualtrics CoreXM, you enable everyone to capture, analyze and share actionable insights and use them to identify or improve existing products, services and experiences. It’s time to increase your experience data efficiency with the world’s most flexible solution for modern-day research and feedback. 1) Focus on the right outcomes Empower every decision with predictive insights and AI-powered recommendations to take the right actions and improve experiences. This includes AI-driven text analytics to understand open-ended feedback at scale, reporting for each stakeholder, and plenty more. 2) Sophisticated research made simple Create, customize, and modify any research project in minutes with a point-and-click UI, PhD-backed methodologies, and a robust library of more than 100 question types and templates designed by survey scientists. All ready to use, with no coding required, ever. 3) Drive speed and agility Scale access to experience insights across the organization with purpose-built solutions, workflows, and easy collaboration. Add to that a flexible platform with unmatched integrations into the systems your organization already uses. 4) Save time and money Standardize your research on a single platform to build out a comprehensive system of record for all your respondent data. Become a research expert with AI that does the heavy lifting for you, offering recommendations to improve survey quality and compatibility. 5) Consolidate and streamline research Through one unified system that connects and centralizes everyone’s ability to listen, understand and act on feedback and experience opportunities, delve deeper into data, design personal experiences at scale, and drastically increase research efficiency. 6) Reduce risk exposure Featuring unbeatable enterprise-grade security, compliance and governance functionality, Qualtrics CoreXM is GDPR, HITRUST, ISO 27001 certified and FedRAMP compliant. 7) Expand your bandwidth with experts on demand Make your data work harder for you. Enlist our Research Services and network of partners for support with design, analytics, reporting and respondent sourcing. Plus, thanks to a fully flexible engagement model, use us as much, or as little, as you need. \* Key Qualtrics CoreXM product features - Expert designed templates - Drag-and-drop survey builder - Automated XM Solutions - Customizable survey themes - Full collaboration tools - Advanced survey logic - Quota management - Built-in, AI-driven methodology and question quality analysis (ExpertReview) - AI-powered analytics and intelligence (Stats iQ & Text iQ) - Crosstabs - REST API access for system integration - SMS distribution - WCAG 2.0 compliant - Email and chat support \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the technology platform that organizations use to collect, manage and act on experience data, also called X-data. The Qualtrics XM Platform is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business — customer, product, employee, and brand — on one platform. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics CustomerXM Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend. Featuring the ultimate listening engine, as well as predictive intelligence and analytics, and full closed-loop actioning capabilities, Qualtrics CustomerXM enables you to go beyond measurement and drive action throughout the organization. https://www.g2.com/products/qualtrics-customer-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics ProductXM Bring your customers into product development with Qualtrics ProductXM. Seek out and solve broken product experiences, all with one system of action for everything from market assessment and concept testing to pricing and packaging. https://www.qualtrics.com/product-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics EmployeeXM Gather continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity and innovation. With Qualtrics EmployeeXM, empower everyone in your organization to take actions that put your people first. This includes AI-driven analytics and IO psychology-based decision tools, guided manager action planning, real-time automated workflows and much more. https://www.g2.com/products/qualtrics-employee-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics BrandXM Don’t just track your brand’s past — get the keys to increase market share and acquire customers faster than ever before. With Qualtrics Brand Experience Management (BrandXM), empower your organization with world-class technology and trusted methodologies and expert guidance so you can stay ahead of the competition, both now and in the future. Featuring both holistic brand performance tools, real-time market insights, automated alerts, and adaptable surveys, you can quickly craft data-driven brand strategies based on proven approaches. https://www.qualtrics.com/brand-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics DesignXM Uncover market trends, changing behaviors, and unmet needs, and then take the right actions to design the experiences people want next. Qualtrics DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to create experiences that power breakthrough products and services. https://www.qualtrics.com/design-xm/



## Qualtrics Strategy & Research Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Qualtrics, enabling effortless survey creation and management with powerful features. (295 reviews)
- Users praise the **ease of survey creation** in Qualtrics, highlighting its versatile features and automation options. (245 reviews)
- Users appreciate the **flexible and scalable survey capabilities** of Qualtrics, enhancing their research and data management experience. (108 reviews)
- Users appreciate the **intuitive design** of Qualtrics, making survey creation and data analysis seamless and efficient. (98 reviews)
- Users appreciate the **ease of creating and updating surveys** with Qualtrics, enjoying the intuitive and user-friendly interface. (81 reviews)
- User Interface (70 reviews)
- Insights (68 reviews)
- Templates (60 reviews)
- Data Analysis (58 reviews)
- Helpful (58 reviews)

**What users dislike:**

- Users find the **survey collaboration limitations** frustrating, complicating sharing and feedback processes significantly. (79 reviews)
- Users notice **survey limitations** in customization and interactivity, stating the interface could be more engaging and modern. (62 reviews)
- Users report a **steep learning curve** with Qualtrics, finding it unintuitive and challenging to troubleshoot effectively. (52 reviews)
- Users find the **limited customization** options in Qualtrics, making it challenging to tailor surveys to specific needs. (47 reviews)
- Users find **pricing issues** with Qualtrics Strategy & Research, deeming it expensive and lacking flexible payment options. (46 reviews)
- Expensive (45 reviews)
- Steep Learning Curve (45 reviews)
- Complexity (35 reviews)
- UX Improvement (35 reviews)
- Not Intuitive (34 reviews)


## Qualtrics Strategy & Research Discussions
  - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes
  - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes
  - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote
  - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote
  - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote

- [View Qualtrics Strategy & Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-strategy-research/reviews?page=86&section=pricing&secure%5Bexpires_at%5D=2026-05-13+20%3A07%3A55+-0500&secure%5Bsession_id%5D=4a8a8dae-ea78-48aa-862a-0eb9d534db0e&secure%5Btoken%5D=52fddd59793c16dfff5536e1df997cd2b846eeec74548d1805c4cfb2454262e1&format=llm_user)
## Qualtrics Strategy & Research Integrations
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews)
  - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews)

## Qualtrics Strategy & Research Features
**User Response Methods**
- Survey
- Video Snippets
- Video Interview
- Photo Submission
- Text/Notes

**Administration**
- Quality Control
- Data Sampling
- Collaboration

**Analytics**
- Net Promoter Score (NPS)
- Customer Satisfaction (CSAT) Score
- Customer Effort Score (CES)
- Gamification

**Data collection**
- Natural Language Processing (NLP)
- Data Sources
- Custom Research Sources
- Lead Enrichment
- Advanced Data Collection

**Survey Management**
- Survey Builder
- Question Types
- Templates
- Survey Distribution

**Brand Signals**
- Comparison
- AI
- Brand Health

**Survey Design - Consumer Insights Platforms**
- Multi-Use Methodologies
- Industry & Locale Adaptability
- Behavioral & Adaptive Logic Guidance
- Self-Serve Survey Builder
- AI Smart Probes

**Participant Selection**
- In-App
- In-Store
- On-Site
- Recruitment Pool

**Capabilities**
- Data Visualization
- Survival Analysis
- Risk Data Attributes
- Cost Analysis

**Customization**
- Stakeholder Management
- Multilanguage Support
- Multiple Branding Support
- Vertical-specific Solutions

**Segment Trending**
- Web
- Social
- Benchmarks
- Finance 

**Survey Customization**
- Branching/Skip Logic
- Branding
- Multimedia Support
- Multilingual Surveys

**Brand Analytics**
- Trend Analysis
- Tracking

**Audience Access - Consumer Insights Platforms**
- Flexible Audience Options
- Customer Data Upload
- Consumer Panels

**Insights**
- Analytics
- Collaboration
- Sorting

**Methodology**
- ANOVA Support
- Regression
- Time Series Analysis

**Analysis**
- Custom Dashboards
- Reports
- Integrations

**Survey Insights**
- Reporting & Analytics
- BI Tools Integration
- Data Exporting
- Permissions

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Data Collection - Consumer Insights Platforms**
- Rapid Research
- Quality Assurance
- Mobile / Mixed Mode

**Platform**
- Search
- User, Role, And Access Management
- Mobile User Support
- Alerts
- Collaboration
- Compliance

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Summarization

**Agentic AI - Experience Management**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Survey**
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Analytics - Consumer Insights Platforms**
- AI-Powered Insights
- Qualitative Research Support
- Benchmarking & Norms

**Agentic AI - Market Intelligence**
- Cross-system Integration
- Proactive Assistance

**Collaboration - Consumer Insights Platforms**
- Dashboards & Embedded Integrations
- Embeddable Reports
- Shared Workspaces

## Top Qualtrics Strategy & Research Alternatives
  - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 4.4/5.0 (2,012 reviews)
  - [QuestionPro](https://www.g2.com/products/questionpro/reviews) - 4.5/5.0 (1,123 reviews)
  - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (730 reviews)