Primer Pricing Overview

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Free Trial

Primer Grow

Starting at $1,000.00

Per Month

Build awareness within your ICP across all major channels with a low monthly spend.

Primer Scale

Starting at $20,000.00

Per Year

Go beyond LinkedIn & Search. Target your ICP without wasted clicks across all major digital channels.

Build audiences of your best fit customers and sync them to any ad platform or B2B marketing & sales app.

Primer has 2 pricing editions, from $1,000 to $20,000. A free trial of Primer is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Primer is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Primer must be conducted with the seller.

Pricing information was last updated on October 10, 2024

Top-Rated Alternatives

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Primer Alternatives Pricing

The following is a quick overview of editions offered by other Account-Based Advertising Software

6sense Revenue Marketing 6sense Revenue Marketing Subscription	Contact Us1 Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available.	6sense is priced using a flexible, subscription-based model designed to scale with an organization’s go-to-market maturity and needs. Packages are customized based on elements such as the depth of AI and intent data required, data and credit usage, user access, and the level of orchestration across sales and marketing teams, with both entry-level and advanced offerings available. This tailored approach allows organizations to align their investment with expected value and business impact rather than a one-size-fits-all package. Contact us for more information
HubSpot Marketing Hub Marketing Hub Free	$0.00	For business owners and marketers who want to start generating website leads and tracking contact activity — for free. Forms Contact activity Contact management Contact & company insights Ad management Conversations inbox Team email Live chat Conversational bots Reporting dashboards Show More
Opensense Email Signatures Request a Demo	starting at $1per user/month

Various alternatives pricing & plans

Free Trial

Pricing information for the above various Primer alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Primer Pricing Reviews

(2)

Andrew S.

Growth Marketing Consultant

Mid-Market (51-1000 emp.)

1/19/2026

"Highly Targeted B2B Audiences That Boost Campaign Efficiency and Lead Quality"

5/5

What do you like best about Primer?

Primer allows us to create highly targeted audiences for B2B advertising, resulting in greater campaign efficiency and higher quality leads. Review collected by and hosted on G2.com.

What do you dislike about Primer?

If your audience is niche and you are using Primer for 1:1 targeting there can be a limit to it's scale. We've gotten around this by using Primer to create high quality seed lists for the platform algorithms to leverage. Review collected by and hosted on G2.com.

What problems is Primer solving and how is that benefiting you?

We are trying to improve paid social campaigns through better audience targeting. Primer is helping us become more efficient in cost per metrics while also improving our lead quality which saves our Sales Team time. We have limited native audience targeting based on our ICP and therefore depend on Primer to reach the right business decision makers. Review collected by and hosted on G2.com.

Connor B.

Growth Marketing Manager

Small-Business (50 or fewer emp.)

12/3/2025

"Extensive Integrations and Top-Notch Data for Marketing Success"

4.5/5

What do you like best about Primer?

Primer offers an extensive integration suite and very straightforward reporting, which makes it easy to operationalize across our marketing stack. The tool also delivers consistently strong contact match rates and provides high-quality third-party contact data that enhances our targeting. I also appreciate the depth of their resource library and support documentation—everything from use-case walkthroughs to implementation guides is clearly explained and genuinely helpful. Review collected by and hosted on G2.com.

What do you dislike about Primer?

The main limitation is the spend caps imposed on Primer audiences. For an established SaaS company with a larger paid media budget, these limits can feel restrictive and require additional planning to work around. Review collected by and hosted on G2.com.

What problems is Primer solving and how is that benefiting you?

Primer helps us target our ICP with much more consistency across platforms by combining our first-party data with their extensive third-party contact database. The audience filters are the best I’ve seen—granular, accurate, and highly customizable—allowing us to create very specific segments based on contact and company attributes. As a result, we’re running more precise campaigns, improving relevance, and maximizing the value of our existing data. Review collected by and hosted on G2.com.