--- title: Primer Reviews meta\_title: 'Primer Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 40 reviews by the users' company size, role or industry to find out how Primer works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 40 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Primer Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise Primer for its **effective audience targeting** , enhancing campaign performance and match rates effortlessly. [(9 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1456864&qs=pros-and-cons#reviews) Users highlight Primer's **ease of use** , enabling effective targeting on B2C channels like Facebook with confidence. [(8 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1456879&qs=pros-and-cons#reviews) Users appreciate Primer's **seamless integrations** with CRMs, enhancing their targeting capabilities and audience management effortlessly. [(5 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1457149&qs=pros-and-cons#reviews) Users highlight Primer's **high-quality data** and strong match rates, significantly enhancing targeting across marketing channels. [(4 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=2047081&qs=pros-and-cons#reviews) Users value the **intuitive interface** of Primer, making it easy to navigate and optimize B2B marketing efforts. [(4 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=2099339&qs=pros-and-cons#reviews) Users find **limited visibility** due to imposed spend caps, making it hard to strategize effectively for larger budgets. [(3 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1457237&qs=pros-and-cons#reviews) Users note that there are **limited features** when targeting niche audiences, affecting scaling possibilities with Primer. [(2 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=2489124&qs=pros-and-cons#reviews) Users find the **limited reporting** features of Primer restrictive, hindering their ability to analyze audience exposure effectively. [(2 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1457070&qs=pros-and-cons#reviews) Users feel limited by **industry restrictions and small audience sizes** , hindering their ability to scale ad spend effectively. [(1 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=2343748&qs=pros-and-cons#reviews) Users feel the **inaccurate targeting** with Primer limits audience reach and hinders effective advertising scale. [(1 mentions)](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1457013&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Primer ##### 1. Audience Targeting Users praise Primer for its **effective audience targeting** , enhancing campaign performance and match rates effortlessly. [ See 9 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1456864&qs=pros-and-cons#reviews) See Related User Reviews ![Connor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor M.") CM Connor M. Mid-Market (51-1000 emp.) 4.0/5 "Flexible Audience Building and Easy Ad Platform Sync for Surround-Sound Campaigns" What do you like about Primer? Primer offers great flexibility for building and creating audiences while also making it easy to sync directly with my primary ad platforms. This allo ![Andrew S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew S.") AS Andrew S. Mid-Market (51-1000 emp.) 5.0/5 "Highly Targeted B2B Audiences That Boost Campaign Efficiency and Lead Quality" What do you like about Primer? Primer allows us to create highly targeted audiences for B2B advertising, resulting in greater campaign efficiency and higher quality leads. ##### 2. Ease of Use Users highlight Primer's **ease of use** , enabling effective targeting on B2C channels like Facebook with confidence. [ See 8 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1456879&qs=pros-and-cons#reviews) See Related User Reviews ![Connor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor M.") CM Connor M. Mid-Market (51-1000 emp.) 4.0/5 "Flexible Audience Building and Easy Ad Platform Sync for Surround-Sound Campaigns" What do you like about Primer? Primer offers great flexibility for building and creating audiences while also making it easy to sync directly with my primary ad platforms. This allo ![Connor B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor B.") CB Connor B. Small-Business (50 or fewer emp.) 4.5/5 "Extensive Integrations and Top-Notch Data for Marketing Success" What do you like about Primer? Primer offers an extensive integration suite and very straightforward reporting, which makes it easy to operationalize across our marketing stack. The ##### 3. Integrations Users appreciate Primer's **seamless integrations** with CRMs, enhancing their targeting capabilities and audience management effortlessly. [ See 5 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1457149&qs=pros-and-cons#reviews) See Related User Reviews ![Connor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor M.") CM Connor M. Mid-Market (51-1000 emp.) 4.0/5 "Flexible Audience Building and Easy Ad Platform Sync for Surround-Sound Campaigns" What do you like about Primer? Primer offers great flexibility for building and creating audiences while also making it easy to sync directly with my primary ad platforms. This allo ![Connor B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor B.") CB Connor B. Small-Business (50 or fewer emp.) 4.5/5 "Extensive Integrations and Top-Notch Data for Marketing Success" What do you like about Primer? Primer offers an extensive integration suite and very straightforward reporting, which makes it easy to operationalize across our marketing stack. The ##### 4. Data Quality Users highlight Primer's **high-quality data** and strong match rates, significantly enhancing targeting across marketing channels. [ See 4 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=2047081&qs=pros-and-cons#reviews) See Related User Reviews ![Connor B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor B.") CB Connor B. Small-Business (50 or fewer emp.) 4.5/5 "Extensive Integrations and Top-Notch Data for Marketing Success" What do you like about Primer? Primer offers an extensive integration suite and very straightforward reporting, which makes it easy to operationalize across our marketing stack. The LK Lauren K. Enterprise (\> 1000 emp.) 5.0/5 "The best platform for finding your B2B audiences on social media" What do you like about Primer? Primer is a great tool for B2B companies trying to reach their target audiences on social platforms. The onboarding process was quick and seamless, wi ##### 5. Intuitive Users value the **intuitive interface** of Primer, making it easy to navigate and optimize B2B marketing efforts. [ See 4 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=2099339&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Precision Targeting Made Easy with Primer" What do you like about Primer? Primer makes it incredibly easy to reach a very specific ICP with precision. The detailed targeting options such as company size, job title, seniority LK Lauren K. Enterprise (\> 1000 emp.) 5.0/5 "The best platform for finding your B2B audiences on social media" What do you like about Primer? Primer is a great tool for B2B companies trying to reach their target audiences on social platforms. The onboarding process was quick and seamless, wi ### 5 Cons or Disadvantages of Primer ##### 1. Limited Visibility Users find **limited visibility** due to imposed spend caps, making it hard to strategize effectively for larger budgets. [ See 3 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1457237&qs=pros-and-cons#reviews) See Related User Reviews ![Connor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor M.") CM Connor M. Mid-Market (51-1000 emp.) 4.0/5 "Flexible Audience Building and Easy Ad Platform Sync for Surround-Sound Campaigns" What do you dislike about Primer? Primer can become even stronger if it allows for syncing to more ad platforms. It would also be great if there were some way to get reporting on expos ![Connor B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor B.") CB Connor B. Small-Business (50 or fewer emp.) 4.5/5 "Extensive Integrations and Top-Notch Data for Marketing Success" What do you dislike about Primer? The main limitation is the spend caps imposed on Primer audiences. For an established SaaS company with a larger paid media budget, these limits can f ##### 2. Limited Features Users note that there are **limited features** when targeting niche audiences, affecting scaling possibilities with Primer. [ See 2 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=2489124&qs=pros-and-cons#reviews) See Related User Reviews ![Andrew S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew S.") AS Andrew S. Mid-Market (51-1000 emp.) 5.0/5 "Highly Targeted B2B Audiences That Boost Campaign Efficiency and Lead Quality" What do you dislike about Primer? If your audience is niche and you are using Primer for 1:1 targeting there can be a limit to it's scale. We've gotten around this by using Primer to c ##### 3. Limited Reporting Users find the **limited reporting** features of Primer restrictive, hindering their ability to analyze audience exposure effectively. [ See 2 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1457070&qs=pros-and-cons#reviews) See Related User Reviews ![Connor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor M.") CM Connor M. Mid-Market (51-1000 emp.) 4.0/5 "Flexible Audience Building and Easy Ad Platform Sync for Surround-Sound Campaigns" What do you dislike about Primer? Primer can become even stronger if it allows for syncing to more ad platforms. It would also be great if there were some way to get reporting on expos ![Sutton R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sutton R.") SR Sutton R. Mid-Market (51-1000 emp.) 4.0/5 "No more black box targeting" What do you dislike about Primer? We can't fully leverage the HubSpot integration (currently in Beta) because it doesn't support list membership filters, which is how our target lists ##### 4. Filtering Problems Users feel limited by **industry restrictions and small audience sizes** , hindering their ability to scale ad spend effectively. [ See 1 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=2343748&qs=pros-and-cons#reviews) See Related User Reviews ![Brooke B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brooke B.") BB Brooke B. Mid-Market (51-1000 emp.) 4.0/5 "Great for Niche Targeting, But Limited Audience Size Restricts Scaling" What do you dislike about Primer? Our audience is highly specialized, and with Primer, we found ourselves restricted by both industry and specific filters. The available audience sizes ##### 5. Inaccurate Targeting Users feel the **inaccurate targeting** with Primer limits audience reach and hinders effective advertising scale. [ See 1 mentions ](https://www.g2.com/products/primer-sayprimer-com-primer/reviews?filters%5Bsentiment_snippet%5D=1457013&qs=pros-and-cons#reviews) See Related User Reviews ![Brooke B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brooke B.") BB Brooke B. Mid-Market (51-1000 emp.) 4.0/5 "Great for Niche Targeting, But Limited Audience Size Restricts Scaling" What do you dislike about Primer? Our audience is highly specialized, and with Primer, we found ourselves restricted by both industry and specific filters. The available audience sizes ![Rafik F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rafik F.") RF Rafik F. Senior Performance Marketing Manager Mid-Market (51-1000 emp.) 4/21/2026 "Straightforward Audience Targeting Building with a Clean UX and Clear Audience Reporting" 4.5/5 What do you like best about Primer? It is one of the most straightforward B2B marketing tool used to target audiences across Google, Meta, and TikTok. Their UX is very simple and easy to understand and the integration with ad platforms is only a few clicks away. I also really appreciate the dashboard audience overview that showcase how your audience size is segmented while you are building it. Review collected by and hosted on G2.com. What do you dislike about Primer? I think there's room for improvement with measuring the ROI in-platform. If a pixel is installed, then I presume it should be possible to pull key events in platform to showcase ROI for every audience built on the platform in a more inclusive view Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Reaching decision makers in small business is no easy task. Primer helped us exclude a lot of the fluff job titles and industry verticals in close proximity to ours. This helped impacting our platform ROI very positively over time. Review collected by and hosted on G2.com. Show More Response from Keith Delaney of Primer [Editedit](https://www.g2.com/survey_responses/primer-review-12662902/official_response/edit) Thanks so much for the kind words! We've been rolling out more and more measurement/intelligence features. Next time you log in check out the Overview! [See how Primer improved](https://support.sayprimer.com/primer/reviewing-performance/analyze-interaction-and-demand) Current UserValidated ReviewerSource: Organic ![Dustin T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dustin T.") DT Dustin T. Founder / CMO Small-Business (50 or fewer emp.) 4/9/2026 "SayPrimer Delivers Affordable B2B Targeting Across Google, Meta, and TikTok" 5/5 What do you like best about Primer? Great tool that allows us to target B2B targets across all ad platforms. Most B2B ad targeting is limited to LInkedIn and CPM's are extremely expensive. SayPrimer allows us to target the same people but on Google/Meta/TikTok where the CPM's are much cheaper and people are more inclined to take action. It's helped us drive much stronger ROI for our clients. Review collected by and hosted on G2.com. What do you dislike about Primer? Don't really have anything negative to say. We've been using them since 2024 and have had no issues. Customer support is amazing and they are proactive in letting you know if there are any suggestions with your account. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Reach B2B buyers with ads that I otherwise wouldn't have been able to do. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Josh W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh W.") JW Josh W. Mid-Market (51-1000 emp.) 3/26/2026 "Essential for Accurate Audience Building" 5/5 What do you like best about Primer? I like that Primer is easy to use and it works well. Building audiences is crucial for us, and Primer gives us significantly higher match rates than any other option across paid search and social channels. It also helps us by creating and matching lists directly to platforms, making sure we have correct and accurate audiences, which is essential for getting the best return on our ad spend. Primer effectively combines lists that otherwise don't match in-platform or to the audiences we want to target. Review collected by and hosted on G2.com. What do you dislike about Primer? There are some platforms that Primer doesn't connect to yet, but it hasn't created a roadblock for us at this time. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Primer helps us build audiences for paid channels with a high match rate, solving mismatched lists issues and providing use across platforms easily. It ensures accurate audiences for better ad spend returns. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Connor B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor B.") CB Connor B. Growth Marketing Manager Small-Business (50 or fewer emp.) 12/3/2025 "Extensive Integrations and Top-Notch Data for Marketing Success" 4.5/5 What do you like best about Primer? Primer offers an extensive integration suite and very straightforward reporting, which makes it easy to operationalize across our marketing stack. The tool also delivers consistently strong contact match rates and provides high-quality third-party contact data that enhances our targeting. I also appreciate the depth of their resource library and support documentation—everything from use-case walkthroughs to implementation guides is clearly explained and genuinely helpful. Review collected by and hosted on G2.com. What do you dislike about Primer? The main limitation is the spend caps imposed on Primer audiences. For an established SaaS company with a larger paid media budget, these limits can feel restrictive and require additional planning to work around. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Primer helps us target our ICP with much more consistency across platforms by combining our first-party data with their extensive third-party contact database. The audience filters are the best I’ve seen—granular, accurate, and highly customizable—allowing us to create very specific segments based on contact and company attributes. As a result, we’re running more precise campaigns, improving relevance, and maximizing the value of our existing data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gabriel D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel D.") GD Gabriel D. Paid Media Specialist Mid-Market (51-1000 emp.) 3/19/2026 "Easy B2B Audience Setup for Meta & Google Ads with Powerful Filtering" 5/5 What do you like best about Primer? Primer offers a very easy and affordable way to set up B2B audiences on Meta and Google Ads, with filtering options that are even better than what LinkedIn Ads offers natively. You can do this in multiple ways, such as integrating directly with your CRM or uploading a CSV, and the platform is straightforward and easy to use. Review collected by and hosted on G2.com. What do you dislike about Primer? In my opinion, the pricing tiers require a significant jump in commitment from one level to the next. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Primer lets us use B2B targeting filters to build more precise ad audiences on B2C platforms like Meta and Google Ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Naor V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Naor V.") NV Naor V. Paid Marketing Associate Enterprise (\> 1000 emp.) 5/5/2026 "Efficient Audience Targeting with Cost Challenges" 3/5 What do you like best about Primer? I appreciate Primer for its customer exclusion and audience granularity features. They allow me to exclude customers and irrelevant personas from marketing programs, which is very impactful. I find the audience control it offers to exclude customers from certain offers incredibly beneficial. The initial setup of Primer was extremely easy for me, making it a smooth transition from using Metadata.io. Review collected by and hosted on G2.com. What do you dislike about Primer? CPA is super high, and the ideal segments we use for true ICP targeting get overwhelmingly saturated high frequencies over 6 or so weeks. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? I use Primer for audience expansion and improving lead quality, allowing me to exclude customers and irrelevant personas from campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Andrew S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew S.") AS Andrew S. Growth Marketing Consultant Mid-Market (51-1000 emp.) 1/19/2026 "Highly Targeted B2B Audiences That Boost Campaign Efficiency and Lead Quality" 5/5 What do you like best about Primer? Primer allows us to create highly targeted audiences for B2B advertising, resulting in greater campaign efficiency and higher quality leads. Review collected by and hosted on G2.com. What do you dislike about Primer? If your audience is niche and you are using Primer for 1:1 targeting there can be a limit to it's scale. We've gotten around this by using Primer to create high quality seed lists for the platform algorithms to leverage. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? We are trying to improve paid social campaigns through better audience targeting. Primer is helping us become more efficient in cost per metrics while also improving our lead quality which saves our Sales Team time. We have limited native audience targeting based on our ICP and therefore depend on Primer to reach the right business decision makers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Connor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor M.") CM Connor M. Director of Marketing Mid-Market (51-1000 emp.) 1/26/2026 "Flexible Audience Building and Easy Ad Platform Sync for Surround-Sound Campaigns" 4/5 What do you like best about Primer? Primer offers great flexibility for building and creating audiences while also making it easy to sync directly with my primary ad platforms. This allows for great surround-sound advertising across the places my customers like to be. It was very easy to set up and we use this in for audience building on a daily basis. Review collected by and hosted on G2.com. What do you dislike about Primer? Primer can become even stronger if it allows for syncing to more ad platforms. It would also be great if there were some way to get reporting on exposure to the audience by platform. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Primer is helping ensure that we align our paid media targeting with our ICP across different platforms helping ensure efficient advertising and targeting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kristian N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristian N.") KN Kristian N. Paid Social Specialist Small-Business (50 or fewer emp.) 5/20/2026 "Strong META Audience Match Quality" 5/5 What do you like best about Primer? Strong META audience match quality rate! Review collected by and hosted on G2.com. What do you dislike about Primer? I wish audiences could be deleted, not just archived Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Primer helps us solve the problem of limited targeting options on Meta. Instead of relying only on lookalikes or interests, we can build audiences based on real business attributes like job titles, companies, industries, and company lists, then push those audiences into Meta. That gives us better targeting precision, higher match quality, and usually better lead quality because Primer adds a layer of B2B intelligence that Meta does not have natively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Soumen H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soumen H.") SH Soumen H. Fractional CMO | Marketing Strategy | Demand Gen Small-Business (50 or fewer emp.) 5/22/2026 "Great UI/UX and Accurate Matching That Works as Advertised" 4.5/5 What do you like best about Primer? UI?UX is great and overall the product works as advertised. The matching is very good. Review collected by and hosted on G2.com. What do you dislike about Primer? The revealed visitor interface is a little confusing to understand. And possibly charge based on number of matched contacts than number of audiences. Review collected by and hosted on G2.com. What problems is Primer solving and how is that benefiting you? Reaching the right audience across all popular ad channels. Review collected by and hosted on G2.com. 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