
We had social running in one tool, inbound sitting in another, and our company profiles maintained by whoever happened to notice they were wrong. Consolidating that was the first project I took on here. Publishing is planned in one place now. Everything that comes back, comments and direct messages included, arrives in a single inbox. The part I did not anticipate was AI. Over the last two quarters a growing share of our inbound has come from people who found us through an assistant rather than a search engine, and keeping our profiles accurate across the sources those models read is what made that possible. Review collected by and hosted on G2.com.
I have nothing to add here. The platform has suited our setup since we implemented it. Review collected by and hosted on G2.com.