Pluspoint Features
Social Management (11)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Multi-Account Management
Manage and post content across multiple social media accounts and platforms simultaneously
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Multi-Campaign
Manage multiple campaigns in one system
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Automated Publishing
Establish rules for automatic propagation of social media posts across one or more channels
Real-Time Analytics
Analyze and gain insights into data in real-time
Consumer Intelligence (3)
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Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
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Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Reporting (2)
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Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
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Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (10)
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Social Networks Monitoring
Helps track and monitor social media trends and interactions.
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Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Review Monitoring
Automatically monitor and receive alerts for any new online reviews
Brand Management
The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Response Management
Planning and managing of resources and procedures to mitigate the impact of events and incidents
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Negative Feedback Management
Identify, track, and respond to negative feedback
Keyword Tracking
Track and monitor a specific set of keywords
In-House Management (2)
Employee Performance
Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Channels (2)
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Multi-Channel Coverage
Software incorporates multiple digital communications channels.
Open Listening
Allows incorporation of inbound contacts from non-marketing channels.
Design (8)
Create Content
Includes or integrates with content creation apps.
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Personalization
Outbound communications are segmented and personalized.
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Inbound Identification
Inbound contacts are identified and handled based on history.
Regulatory Compliance
Software verifies compliance with GDPR, CAN-SPAM, and other legal requirements.
Batch Communications
Send messages, notifications, or documents to an entire customer base at the same time
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
On-Demand Communications
Generate personalized communications upon request to meet customer needs
Interactive Content
Allow the audience to interact or engage with the content
Listing Management (4)
Network Directory
Ability to submit location data to a wide variety of digital services
Data Aggregators
Ability to submit location data to major aggregators
Duplicate Monitoring
Consistently monitors search engines and directories and removes duplicate listings
Optimization
Offers the ability to enhance listings with menus, photos, videos, or other rich data
Performance (2)
Real-Time Updates
Changes to location data are synced across listings immediately and in real time
Analytics
Provides data or insights into listing performance and engagement
Local Search Optimization (17)
Rank Tracking
Monitor and report on ranking in local search results
Online Listings
Report on local citations and distribute accurate listing data to directories and search engines
Google My Business
Optimize or automate content for Google My Business
Reputation Management
Monitor online reviews and brand reputation
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Dashboards and Reporting
Provide insights and data visualizations from a comprehensive dashboard
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Pageview Tracking
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Advertising Management
Manage advertising space and its sales within your network or publication
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Listing Management
Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Reviews Management
Track and monitor reviews of products or services
Content & Collaboration (7)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Image Library
Store and manage images
Analytics (4)
Net Promoter Score (NPS)
Calculates net promoter score (NPS) using customer feedback data.
Customer Satisfaction (CSAT) Score
Calculates customer satisfaction (CSAT) score using customer feedback data.
Customer Effort Score (CES)
Calculates customer effort score (CES) using customer feedback data.
Gamification
Provides gamification tools to incentivize employees to leverage customer feedback insights.
Customization (11)
Stakeholder Management
Provides insight concerning engagement with various stakeholders in regards to customer feedback and experience.
Multilanguage Support
Allow users to create surveys and repond to customer feedback in a variety of languages.
Multiple Branding Support
Allows users to deploy surveys and intake feedback data for multiple brands.
Vertical-specific Solutions
Vendor provides industry- or role-specific experience management solutions.
Customizable Branding
Add customized logos and colors to align with company branding
Knowledge Management
Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills
Workflow Management
Create, design and manage workflows for repetitive tasks
Email Management
Manage, store and organize emails within the system or via third-party apps
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Survey/Poll Management
Create and administer polls and surveys
Negative Feedback Management
Identify, track, and respond to negative feedback
Collection (5)
Authentication
Provide multiple methods of user authentication such as social media accounts.
Review Forms
Generate review forms and questionnaires to gather feedback from users.
Personalization
Ability to personalize review forms and questionnaires based on user type.
Engagement
Allow users to share, like/dislike, and comment on reviews.
Community Q&A
Consumers can ask questions about products and request feedback from peers.
Moderation (3)
Reviewer Validation
Checks to ensure the reviewers are real people who used the products.
Response Types
Evaluate consumer feedback to ensure that it's authentic and relevant.
Legal Agreements
Define and implement terms and conditions for privacy, copyright, or intellectual property.
Use Cases (3)
E-commerce
Reviews can be collected directly from e-commerce platforms or online stores.
Retail
Reviews can be distributed across multiple channels (online, in store, etc.).
Customer Service
Allow consumers to provide feedback while interacting with customer service representatives.
Administration (5)
Incentives
Provide incentives for reviewers, such as coupons and gift cards.
Syndication
Manage syndication to distribute reviews across multiple channels.
Insights
Analyze data points such as page views, average rating, or consumer sentiment.
Content
Support multiple types of user generated content such as text, video, or photos.
Sampling
Manage product samples used for promotional purposes.
Display Options (6)
Badges
Generate multiple types of badges based on user ratings.
Widgets
Create reviews widgets that can be embedded on websites and online stores.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Marketing
Manage marketing campaigns, as well as SEO, SERP, and A/B testing.
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Website Integration
Seamlessly integrates with 3rd party websites
Generative AI (9)
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AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
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AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Online Reputation Management (10)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
CRM Integration
Integration with third-party CRM systems
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Review Management (3)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Multi-Language
Manage and support multiple languages
Agentic AI - Experience Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Multi-Language
Manage and support multiple languages
Agentic AI - Social Media Management (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Additional Functionality (171)
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Geo Rankings
Discover the ranking of business based on location-specific keywords at the zip level
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Localization Automation
Adapt content to display differently based on viewer location
Bounce Rate Analysis
Report on email bounce rate statistics
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
SEO Audit
Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines
Campaign Analytics
Track and interpret campaign performance metrics
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Backlink Monitoring
Discover the total number of backlinks, referring domains, and referring IPs going to a domain
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Multi-Language
Manage and support multiple languages
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Multi-Location
Manage and support multiple locations
White Label
Ability that lets users rebrand the software to make it look like their own
Hashtag Tracking
Track the usage of certain hashtags
Review Sharing
Share internal and external reviews on social media platforms
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Predictive Analytics
Predict future data based on historical data sets
Customer Advocacy
Encourage your customers to promote your company by providing materials, tools, and reward programs
Automated Responses
Automatic reply functionality for incoming messages
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Employee Advocacy
Enables employees to promote their company by supplying them with materials, tools, and reward programs
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Scoring
Automatically calculate score after the assessment
API
Application programming interface that allows for integration with other systems/databases
Customizable Reports
Alter the layout and content of reports
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Customizable Fields
Customize data fields to support various needs and use cases
Review Request
Allows businesses to request reviews from their customers
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Customizable Reports
Alter the layout and content of reports
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customizable Branding
Add customized logos and colors to align with company branding
Social Advertising
Create and manage advertising campaigns on social media networks
Filtering
Find & retrieve relevant data or documents
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Keyword Tracking
Track and monitor a specific set of keywords
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Workflow Management
Create, design and manage workflows for repetitive tasks
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
API
Application programming interface that allows for integration with other systems/databases
Data Visualization
Graphical representation of data
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Social Promotion
Market event via social media tools
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Brand Tracking
Monitor social media posts or web that mention a particular brand
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Commenting/Notes
Leave comments and notes on documents for others to view
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Review Monitoring
Automatically monitor and receive alerts for any new online reviews
Email Reminders
Reminders sent via email
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Activity Tracking
Track and document all activities across devices, networks, and other systems
Data Import/Export
Import and export data to and from software applications
Review Notification
Notifies a business when a review is left
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Real-Time Analytics
Analyze and gain insights into data in real-time
Survey/Poll Management
Create and administer polls and surveys
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
SMS Messaging
Send messages via SMS
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Purchasing & Receiving
Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Customizable Reports
Alter the layout and content of reports
Response Management
Planning and managing of resources and procedures to mitigate the impact of events and incidents
Customizable Branding
Add customized logos and colors to align with company branding
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Review Badge Management
Allows businesses to manage badges from review websites.
Negative Feedback Management
Identify, track, and respond to negative feedback
Social Sharing
Allows businesses to share their videos on social media.
Real-Time Data
Receive data and information in real time
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Commenting/Notes
Leave comments and notes on documents for others to view
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Social Promotion
Market event via social media tools
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Email Management
Manage, store and organize emails within the system or via third-party apps
Review Request
Allows businesses to request reviews from their customers
Multi-Location
Manage and support multiple locations
Multi-Channel Campaigns
Allows for businesses to run a variety of different campaigns across different channels
Chat/Messaging
Communicate using direct chat or messages within the system
Chat/Messaging
Communicate using direct chat or messages within the system
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Customizable Branding
Add customized logos and colors to align with company branding
Call Recording
Record the audio of phone conversations for quality assurance purposes
Autoresponders
Create and automatically send premade copy in response to customer messages
IVR
Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response
Email Management
Manage, store and organize emails within the system or via third-party apps
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
SMS Messaging
Send messages via SMS
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Multi-Language
Manage and support multiple languages
Interaction Tracking
Track interaction history by documenting conversations for contacts
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer History
Access previous interactions or concerns to maintain customer relationships
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Video Support
Supports various video file formats
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Inbox Management
Organize, prioritize, and manage incoming communications
API
Application programming interface that allows for integration with other systems/databases
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Activity Tracking
Track and document all activities across devices, networks, and other systems
Real-Time Reporting
Active reporting of data and metrics
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
NPS Survey Structure
Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels
Customizable Forms
Customize contracts and forms to collect specific information
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Data Visualization
Graphical representation of data
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Text Analysis
Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc
Customizable Reports
Alter the layout and content of reports
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Multi-Channel Data Collection
Collect information from multiple sources
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Customizable Fields
Customize data fields to support various needs and use cases
Real-Time Analytics
Analyze and gain insights into data in real-time
Predictive Analytics
Predict future data based on historical data sets
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
API
Application programming interface that allows for integration with other systems/databases
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Multi-Channel Support
Collect information from and communicate with customers or users across multiple channels, such as email, phone, live chat, web, and other touchpoints.
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