Picmaker Features
Social Management (11)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Multi-Account Management
Manage and post content across multiple social media accounts and platforms simultaneously
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Multi-Campaign
Manage multiple campaigns in one system
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Automated Publishing
Establish rules for automatic propagation of social media posts across one or more channels
Real-Time Analytics
Analyze and gain insights into data in real-time
Reports & Dashboards (5)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding.
Customizable Reports
Alter the layout and content of reports
Social Analytics (17)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Lead Attribution
Identify the source channel that resulted in a new lead in the system
Real-Time Analytics
Analyze and gain insights into data in real-time
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Campaign Analytics
Track and interpret campaign performance metrics
Keyword Tracking
Track and monitor a specific set of keywords
Influencer Tracking
Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
Activity Tracking
Track and document all activities across devices, networks, and other systems
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Template Creation (4)
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Image Upload
Directly upload images to use for your graphic on the platform.
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Stock Image Library
Choose from pre-loaded images to use for your banner.
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Drag & Drop Editing
Ability to edit without any coding or design knowledge.
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Variety Of Banner Types
Create a stactic, animated or interactive banner.
Design & Editing (3)
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Shape & Clip Art
Insert a variety of shapes and clipart onto your design.
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Font Selection
Chose from a variety of fonts to layer over your graphic.
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Scale
Scale your image to a variety of sizes.
Ad Management (3)
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Ad Sets
Ability to duplicate and save your design as an ad set.
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Export As Different File Types
Ability to save your image as a variety of file types.
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Schedule
Schedule banners to be published ahead of time.
Analytics (3)
Reporting
Ensure your ads are reaching your target demographic.
Heatmap
Ability to see how your audience is interacting with your ads.
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Budget
Ability to adjust your campaign budget.
Content & Collaboration (7)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Image Library
Store and manage images
Planning (2)
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Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance.
Design (6)
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Templates
Ability for users to choose from prebuilt templates for various design formats (E.g. flyer, presentation, invitation, etc.) to edit and customize.
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Layout editor
Allows users to build layouts by dragging UI elements into a visual design editor.
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Publishing formats
Ability for created designs to be easily exported in multiple formats. Designs can also be optimized for printing. Print optimization takes size into account to ensure the designs retain their quality during the printing process.
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Saved preferences
Provides the ability to save specific preferences, such as the color palette and font library. This lets the designer create efficiently without starting from scratch.
Infographics
Offers templates and data visualization capabilities for the creation of infographics.
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Asset Library
Provides a built-in library of assets, including images, elements and shapes, to aid users in design creation. Users can also upload personal assets to be used in designs.
Platform Additional Functionality (2)
Mobile Access
Provides a mobile-friendly app allows users to work between their desktops, laptops and mobile devices for a smooth continuation of work.
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File Storage
Allows for free and/or paid storage of created design files.
Performance Tracking (3)
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Dashboard
Provides a dashboard containing an overview of the design system's data and brand's analytics
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Asset Performance
Analyses brand asset performance - provides insight into who is using them, how they are being used and how often
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Template Usage
Offers insight into how which design templates are being used, by whom, and how often
Functionality (4)
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Design Templates
Allows users to create design templates and save them in a library for other team members to utilize when making on-brand visuals
Workflow Management
Provides a platform where design projects can be managed
Collaboration
Allows various creators and stakeholders to collaborate on design projects in real-time
Educational Resources
Offers educational resources to help users learn about branding and design
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms.
Generative AI (9)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Video
Provides the ability to generate video from a text prompt.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-3D
Provides the ability to generate 3D renderings from a text prompt.
Photos/Images
Photos/Images
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Photo Editing (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Social Media Management (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Social Media Analytics (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (97)
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Benchmarking
Compare key metrics for the business against prominent players in the industry
Content Library
Centralized repository to store content and assets
Charting
Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Dashboard Creation
Creation and customization of dashboards
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Automated Scheduling
Automatically create schedules based on business needs or employee availability and qualifications
Multi-Channel Data Collection
Collect information from multiple sources
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Commenting/Notes
Leave comments and notes on documents for others to view
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Data Import/Export
Import and export data to and from software applications
Data Visualization
Graphical representation of data
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Competitor Monitoring
Track activity of your competitors
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Customizable Branding
Add customized logos and colors to align with company branding
Real-Time Data
Receive data and information in real time
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Social Promotion
Market event via social media tools
Social Advertising
Create and manage advertising campaigns on social media networks
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Real-Time Reporting
Active reporting of data and metrics
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Social Performance Management
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
API
Application programming interface that allows for integration with other systems/databases
Customizable Reports
Alter the layout and content of reports
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customizable Branding
Add customized logos and colors to align with company branding
Social Advertising
Create and manage advertising campaigns on social media networks
Filtering
Find & retrieve relevant data or documents
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Keyword Tracking
Track and monitor a specific set of keywords
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Workflow Management
Create, design and manage workflows for repetitive tasks
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
API
Application programming interface that allows for integration with other systems/databases
Data Visualization
Graphical representation of data
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Social Promotion
Market event via social media tools
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Brand Tracking
Monitor social media posts or web that mention a particular brand
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Commenting/Notes
Leave comments and notes on documents for others to view
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
File Conversion
Convert files to a different format
Image Editing
Edit, touch up, and convert images for publishing
Real Time Editing
Preview and make real-time changes in the web content
Social Sharing
Allows businesses to share their videos on social media.
File Management
Create, save, and store files
Animations & Transitions
Ability to insert animations/transitions
Watermarking
Add a digital mark to show ownership of an image, video, document, etc.
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Presentation Tools
Share and present designs
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
File Sharing
Public or private sharing of digital files such as documents, audio/video, images, and more
Multiple Output Formats
Create content in various formats, such as print, PDF, HTML and more
File Storage
Store and access documents, forms, and photos in one centralized place
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Task Management
Create, manage and track all task activities and progression
Image Library
Store and manage images
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Batch Processing
Software's ability to perform similar action on multiple similar files simultaneously
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
API
Application programming interface that allows for integration with other systems/databases
Content Sharing
Digitally share pre-made materials and self-created content with others
Content Import/Export
Import or export content
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Pre-built Templates
Pre-defined templates within a library for common cases such as contracts, websites, emails, and more
Preview Functionality
Preview materials before finalizing projects
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Image Protection
Protect a range of image file formats
Media Management
Planning, organizing, and controlling the distribution of information or videos, images, audio, and other content
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
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