Picmaker Features
Social Management (7)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (4)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (7)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Template Creation (4)
Image Upload
Directly upload images to use for your graphic on the platform. This feature was mentioned in 26 Picmaker reviews.
Stock Image Library
Based on 26 Picmaker reviews. Choose from pre-loaded images to use for your banner.
Drag & Drop Editing
Ability to edit without any coding or design knowledge. This feature was mentioned in 26 Picmaker reviews.
Variety Of Banner Types
Create a stactic, animated or interactive banner. This feature was mentioned in 25 Picmaker reviews.
Design & Editing (3)
Shape & Clip Art
Insert a variety of shapes and clipart onto your design. 25 reviewers of Picmaker have provided feedback on this feature.
Font Selection
Based on 25 Picmaker reviews. Chose from a variety of fonts to layer over your graphic.
Scale
Based on 26 Picmaker reviews. Scale your image to a variety of sizes.
Ad Management (3)
Ad Sets
Ability to duplicate and save your design as an ad set. This feature was mentioned in 14 Picmaker reviews.
Export As Different File Types
As reported in 20 Picmaker reviews. Ability to save your image as a variety of file types.
Schedule
As reported in 10 Picmaker reviews. Schedule banners to be published ahead of time.
Analytics (3)
Reporting
Ensure your ads are reaching your target demographic.
Heatmap
Ability to see how your audience is interacting with your ads.
Budget
Ability to adjust your campaign budget. 10 reviewers of Picmaker have provided feedback on this feature.
Content & Collaboration (6)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Planning (2)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. 12 reviewers of Picmaker have provided feedback on this feature.
Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance.
Design (6)
Templates
Ability for users to choose from prebuilt templates for various design formats (E.g. flyer, presentation, invitation, etc.) to edit and customize. 16 reviewers of Picmaker have provided feedback on this feature.
Layout editor
Allows users to build layouts by dragging UI elements into a visual design editor. This feature was mentioned in 14 Picmaker reviews.
Publishing formats
As reported in 13 Picmaker reviews. Ability for created designs to be easily exported in multiple formats. Designs can also be optimized for printing. Print optimization takes size into account to ensure the designs retain their quality during the printing process.
Saved preferences
Based on 12 Picmaker reviews. Provides the ability to save specific preferences, such as the color palette and font library. This lets the designer create efficiently without starting from scratch.
Infographics
Offers templates and data visualization capabilities for the creation of infographics.
Asset Library
As reported in 13 Picmaker reviews. Provides a built-in library of assets, including images, elements and shapes, to aid users in design creation. Users can also upload personal assets to be used in designs.
Platform Additional Functionality (2)
Mobile Access
Provides a mobile-friendly app allows users to work between their desktops, laptops and mobile devices for a smooth continuation of work.
File Storage
Based on 13 Picmaker reviews. Allows for free and/or paid storage of created design files.
Performance Tracking (3)
Dashboard
As reported in 10 Picmaker reviews. Provides a dashboard containing an overview of the design system's data and brand's analytics
Asset Performance
Based on 10 Picmaker reviews. Analyses brand asset performance - provides insight into who is using them, how they are being used and how often
Template Usage
Offers insight into how which design templates are being used, by whom, and how often This feature was mentioned in 11 Picmaker reviews.
Functionality (4)
Design Templates
Allows users to create design templates and save them in a library for other team members to utilize when making on-brand visuals 10 reviewers of Picmaker have provided feedback on this feature.
Workflow Management
Provides a platform where design projects can be managed
Collaboration
Allows various creators and stakeholders to collaborate on design projects in real-time
Educational Resources
Offers educational resources to help users learn about branding and design
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms.
Generative AI (7)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Video
Provides the ability to generate video from a text prompt.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-3D
Provides the ability to generate 3D renderings from a text prompt.
Agentic AI - Photo Editing (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.




