partnrUP Features
Link Options (2)
Custom Links
Allows affiliates to create custom links for products.
Referral Link Generator
Provides an affiliate link generator.
Tracking Options (3)
Email Updates
Provides both merchants and affiliates with email updates on campaign performance.
Affiliate Tracking
Provides merchants with data and analysis on the performance of campaigns and specific affiliations.
Cookieless Tracking
Allows for tracking without the use of cookies.
Organization (5)
Workflows
Provides built-in workflow management.
Playlists
Allows users to organize video playlists.
Deep Search
Allows users to search for videos using words in the title, words spoken during the video, and/or words that appear on the screen.
Analytics
Provides analytics concerning video viewership and usage.
Permissions
Allows users to set permissions for access to videos or playlists.
Customization (4)
Branding
Allows users to add custom branding (logos, brand colors, etc) to videos.
Customizable Thumbnails
Allows users to choose thumbnails for videos.
Custom Metadata
Allows users to attach customized metadata to videos.
Annotations
Allows users to add annotations during video capture or during editing.
Planning (1)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Affiliate Management (3)
Affiliate Network
Provides advertisers with access to a network of affiliates.
Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
Includes features for customizing campaign assets.
Content (4)
Types
Manages multiple types of social content such as text, documents, videos, and images
Migration
Allows users to migrate content and product data from other systems such as Product information Management (PIM)
Publishing
Include workflows and rules for content sharing and publishing
UGC
Provide features or integrate with sfotware to manage user-generated content (UGC)
Engagement (5)
Live Streaming
Allows users to live stream content, which can be recorded and replayed on demand
Omnichannel
Support engagement on multiple channels such as email, phone, and in-store
Personalization
Provide pesonalization options such as dynamic templates, localized content, amd recommendations
Conversational Commerce
Provides chatbots and intelligent assistants for conversational commerce
Moderation
Include rules and workflows for moderation of social engagement
Social Shopping (3)
Promotions
Provide coupons or discounts that are available exclusively on social media
Shoppable Media
Manage shoppable content such as images or videos that buyers can click to access a store
Social Store
Create social stores and customizable branded landing pages
Analytics (3)
Product Insights
Analyze social media sales to determine which products sell better
Social Listening
Monitor social media interactions to identify consumer trends
Campaigns
Track the performance of marketing campaigns and social media advertising
Agentic AI - Video CMS (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Influencer Marketing (14)
Influencer Recruitment
Based on 29 partnrUP reviews. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. 27 reviewers of partnrUP have provided feedback on this feature.
Audience Analysis
Based on 24 partnrUP reviews. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Based on 29 partnrUP reviews. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Based on 29 partnrUP reviews. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
As reported in 28 partnrUP reviews. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. 32 reviewers of partnrUP have provided feedback on this feature.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. 34 reviewers of partnrUP have provided feedback on this feature.
Reporting and Dashboards
As reported in 30 partnrUP reviews. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
As reported in 26 partnrUP reviews. Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. This feature was mentioned in 26 partnrUP reviews.
Influencer Compensation
Provides features for compensating influencers for their work. This feature was mentioned in 24 partnrUP reviews.
Social Commerce
Supports social commerce capabilites such as shoppable content. This feature was mentioned in 26 partnrUP reviews.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. 26 reviewers of partnrUP have provided feedback on this feature.
Publishing (1)
Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Social Media (1)
Social Media Integration
Create and publication of content for social media platforms.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives


