Optmyzr Features

Based on 29 Optmyzr reviews. Overall product functionality for mobile advertising.

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 46 Optmyzr reviews.

Enables marketer to set metrics by which their campaigns are automatically optimized. 43 reviewers of Optmyzr have provided feedback on this feature.

As reported in 28 Optmyzr reviews. Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 35 Optmyzr reviews.

As reported in 23 Optmyzr reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

As reported in 17 Optmyzr reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Based on 13 Optmyzr reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad. 16 reviewers of Optmyzr have provided feedback on this feature.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 35 Optmyzr reviews.

Based on 37 Optmyzr reviews. Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction. This feature was mentioned in 12 Optmyzr reviews.

Allows for ads to be placed in mobile apps.

As reported in 10 Optmyzr reviews. Supports rich media mobile ads that involve user interaction.

Based on 37 Optmyzr reviews. Able to target desired audiences based on demographics and behavior variables.

As reported in 25 Optmyzr reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 36 Optmyzr reviews.

As reported in 23 Optmyzr reviews. Able to match the marketer's ad with specific content on a site or page.

As reported in 16 Optmyzr reviews. Able to track consumers on their mobile devices where cookies do not apply.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction. This feature was mentioned in 10 Optmyzr reviews.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 20 Optmyzr reviews.

Able to create custom reports to cater to specific metrics and key performance indicators. 42 reviewers of Optmyzr have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 41 Optmyzr reviews.

Based on 44 Optmyzr reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. 34 reviewers of Optmyzr have provided feedback on this feature.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 37 Optmyzr reviews.

As reported in 37 Optmyzr reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 24 reviewers of Optmyzr have provided feedback on this feature.

As reported in 36 Optmyzr reviews. Alerts marketer of the performance of particular campaigns.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 32 Optmyzr reviews.

As reported in 64 Optmyzr reviews. Able to set custom alerts to notify you of changes to key performance indicators.

Able to customize metrics and other platform features based on personalized needs. 62 reviewers of Optmyzr have provided feedback on this feature.

Based on 61 Optmyzr reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 71 Optmyzr reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. This feature was mentioned in 57 Optmyzr reviews.

As reported in 62 Optmyzr reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 32 Optmyzr reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

Helps find the right keywords to drive relevant traffic to your website. 68 reviewers of Optmyzr have provided feedback on this feature.

As reported in 63 Optmyzr reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

Can manage and bulk upload changes to multiple platforms. This feature was mentioned in 66 Optmyzr reviews.

Automate copy changes by scheduling changes in advance. This feature was mentioned in 36 Optmyzr reviews.

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. This feature was mentioned in 51 Optmyzr reviews.

As reported in 51 Optmyzr reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

Target customers by options beyond keywords such as location, time of day or week, or by devices. This feature was mentioned in 67 Optmyzr reviews.

Able to quickly make bulk changes through a desktop editor. 33 reviewers of Optmyzr have provided feedback on this feature.

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. This feature was mentioned in 46 Optmyzr reviews.

Based on 41 Optmyzr reviews. Supports product listing ads, allowing users to edit ads and track PLA performance.

Based on 63 Optmyzr reviews. Set a budget plan and automate it’s execution with monitoring capabilities.

Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. This feature was mentioned in 58 Optmyzr reviews.

As reported in 43 Optmyzr reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.

Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 64 Optmyzr reviews.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives