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At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Small-Business (77.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $209.00 Per Month
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareOptmyzr
Star Rating
(121)4.6 out of 5
Market Segments
Small-Business (77.2% of reviews)
Entry-Level Pricing
Starting at $209.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Marin Software excels in Paid Keyword Optimization with a score of 8.2, while Optmyzr shines even brighter with a score of 8.9, indicating that users find Optmyzr's optimization features more effective for managing their paid search campaigns.
- Reviewers mention that Optmyzr offers superior Quality of Support with a score of 9.6 compared to Marin Software's 7.7, suggesting that users feel more supported and satisfied with the assistance they receive from Optmyzr.
- G2 users highlight that Marin Software's Ad Creation and Editing features scored 7.3, which is lower than Optmyzr's 8.5, indicating that users find Optmyzr's tools more user-friendly and efficient for creating and editing ads.
- Users on G2 report that Optmyzr's Budget Execution & Monitoring capabilities are rated at 9.0, significantly higher than Marin Software's 7.7, suggesting that users appreciate Optmyzr's ability to effectively manage and monitor their advertising budgets.
- Reviewers say that Marin Software's Scenario Planning feature scored 6.8, which is notably lower than Optmyzr's 7.9, indicating that users find Optmyzr's scenario planning tools more robust and useful for strategizing their campaigns.
- Users report that Optmyzr's Customization options are rated at 8.6, compared to Marin Software's 7.6, suggesting that users feel they have more flexibility and control over their advertising strategies with Optmyzr.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableOptmyzr
Essential
Starting at $209.00
Per Month
Essentials is perfect for small teams or in-house marketers who want powerful PPC tools without the agency-level complexity. Get all the core features you need to audit, optimize, and report with ease.
- Keyword, Search Query, Ad Optimizations
- PMax Optimizations and Insights
- Account Audits and Performance Reports
Free Trial
Marin Software
No trial information availableOptmyzr
Free Trial is available
Ratings
Meets Requirements
7.6
419
9.0
93
Ease of Use
7.6
419
8.5
93
Ease of Setup
7.1
246
8.8
65
Ease of Admin
7.8
251
9.1
65
Quality of Support
7.7
412
9.6
93
Has the product been a good partner in doing business?
8.0
250
9.6
65
Product Direction (% positive)
6.9
415
9.5
93
Features by Category
Channel Functionality
7.3
91
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
9.2
46
8.3
167
9.4
43
7.9
147
8.4
28
8.1
163
9.0
35
8.1
155
8.7
23
Feature Not Available
9.4
17
7.9
95
8.3
13
8.0
114
8.4
16
8.1
142
9.2
35
7.6
144
8.7
37
7.4
89
7.8
12
7.7
47
8.0
9
7.7
52
8.7
10
Targeting
8.0
135
8.8
37
7.9
121
8.5
25
7.6
136
9.2
36
7.6
113
8.6
23
Platform
7.9
131
8.3
20
8.4
152
8.7
42
8.6
154
9.2
41
8.1
155
9.4
44
8.4
136
9.3
34
7.9
143
9.2
37
8.2
140
9.4
37
8.2
112
9.1
24
8.1
145
9.2
36
Campaign Management & Optimization
8.2
326
8.9
68
8.0
321
8.8
63
7.3
310
8.5
66
7.6
253
7.4
36
6.8
207
8.0
51
7.8
293
8.3
51
7.3
272
8.9
67
6.0
179
6.0
33
6.3
291
7.5
46
7.3
173
8.7
41
7.7
304
9.0
63
Analytics & Administration
7.9
311
8.9
58
7.5
261
7.7
43
8.2
326
8.7
64
Platform
7.6
235
8.3
32
7.6
302
8.8
64
7.6
299
8.6
62
8.3
308
8.9
61
7.5
329
9.2
71
8.1
283
8.9
57
7.7
283
9.0
62
7.9
214
8.5
32
Platform Interoperability
Not enough data
8.0
9
Mobile Functionality
7.5
87
8.8
29
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
9.2
46
8.3
167
9.4
43
7.9
147
8.4
28
8.1
163
9.0
35
8.1
155
8.7
23
Feature Not Available
9.4
17
7.9
95
8.3
13
8.0
114
8.4
16
8.1
142
9.2
35
7.6
144
8.7
37
7.4
89
7.8
12
7.7
47
8.0
9
7.7
52
8.7
10
Targeting
8.0
135
8.8
37
7.9
121
8.5
25
7.6
136
9.2
36
7.6
113
8.6
23
Mobile
8.0
91
8.6
16
7.7
47
8.0
9
7.7
52
8.7
10
Platform
7.9
131
8.3
20
8.4
152
8.7
42
8.6
154
9.2
41
8.1
155
9.4
44
8.4
136
9.3
34
7.9
143
9.2
37
8.2
140
9.4
37
8.2
112
9.1
24
8.1
145
9.2
36
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0(won by default)
68
Not enough data
Campaign Management
8.0
169
9.2(won by 1.2)
46
8.3
167
9.4(won by 1.1)
43
7.9
147
8.4(won by 0.5)
28
8.1
163
9.0(won by 0.9)
35
8.1
155
8.7(won by 0.6)
23
Feature Not Available
9.4(won by default)
17
7.9
95
8.3(won by 0.4)
13
8.0
114
8.4(won by 0.4)
16
8.1
142
9.2(won by 1.1)
35
7.6
144
8.7(won by 1.1)
37
7.4
89
7.8(won by 0.4)
12
7.7
47
8.0(won by 0.3)
9
7.7
52
8.7(won by 1.0)
10
Targeting
8.0
135
8.8(won by 0.8)
37
7.9
121
8.5(won by 0.6)
25
7.6
136
9.2(won by 1.6)
36
7.6
113
8.6(won by 1.0)
23
Platform
7.9
131
8.3(won by 0.4)
20
8.4
152
8.7(won by 0.3)
42
8.6
154
9.2(won by 0.6)
41
8.1
155
9.4(won by 1.3)
44
8.4
136
9.3(won by 0.9)
34
7.9
143
9.2(won by 1.3)
37
8.2
140
9.4(won by 1.2)
37
8.2
112
9.1(won by 0.9)
24
8.1
145
9.2(won by 1.1)
36
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and Optmyzr are categorized as Mobile Advertising and Paid Search Advertising
Unique Categories
Marin Software is categorized as Retail Media Advertising Platforms, Cross-Channel Advertising, Social Media Advertising, and Display Advertising
Optmyzr has no unique categories
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optmyzr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Marketing and Advertising
64.9%
Automotive
6.1%
Retail
2.6%
Computer Software
2.6%
Oil & Energy
1.8%
Other
21.9%
Discussions
Marin Software has no discussions with answers
How can I better learn to use the Rule Enginge?
2 Comments
GT
Hi Eric! We'll reach out and set up a training session to walk you through the Rule Engine. You can also look at some of the resources we have here:...Read more
How come I often get no results in the rule enige?
1 Comment
MG
Hey Martijn, this could be because the filters on metrics performance might be on the higher side. Try running on a longer date range or lowering the...Read more
Optmyzr has no more discussions with answers
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