Opera Ads Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising.
Campaign Management (13)
Campaign Dashboard
As reported in 12 Opera Ads reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
As reported in 11 Opera Ads reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
As reported in 11 Opera Ads reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 11 Opera Ads reviews.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 11 reviewers of Opera Ads have provided feedback on this feature.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 11 Opera Ads reviews.
Fraud Protection
As reported in 10 Opera Ads reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
As reported in 10 Opera Ads reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
As reported in 10 Opera Ads reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. 10 reviewers of Opera Ads have provided feedback on this feature.
Rich Media Capabilties
Based on 10 Opera Ads reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps. 10 reviewers of Opera Ads have provided feedback on this feature.
Mobile Rich Media Capabilities
Based on 10 Opera Ads reviews. Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
As reported in 10 Opera Ads reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 10 Opera Ads reviews.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 10 reviewers of Opera Ads have provided feedback on this feature.
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 10 Opera Ads reviews.
Mobile (3)
Mobile Tracking
Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
As reported in 10 Opera Ads reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
As reported in 10 Opera Ads reviews. Supports rich media mobile ads that involve user interaction.
Demand Side Platforms (4)
Machine Learning Optimization
DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI 10 reviewers of Opera Ads have provided feedback on this feature.
Estimate and Projections
Based on 10 Opera Ads reviews. DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities
As reported in 10 Opera Ads reviews. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities
DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. 10 reviewers of Opera Ads have provided feedback on this feature.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 10 reviewers of Opera Ads have provided feedback on this feature.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 10 Opera Ads reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 10 Opera Ads reviews.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 10 reviewers of Opera Ads have provided feedback on this feature.
Workflow Capability
As reported in 10 Opera Ads reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns. This feature was mentioned in 10 Opera Ads reviews.
SSP Functionality (1)
SSP Functionality
Product functionality for real-time advertising.
SSP (5)
Ad Unit Availability
Allows publisher to select which ad units to be bid on in real time.
Impression Targeting
Ability to set which impressions to make available to bidders
Floor Price
Ability to set a minimum price at which an ad unit can sell in an ad exchange.
Advertiser Restrictions
Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.
Bid Reporting
Ability to see which advertisers are bidding on and buying ad units.
Platform Interoperability (2)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Demand Side Platform (DSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Supply Side Platform (SSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.

