Opera Ads Features

Overall product functionality for display advertising.

Overall product functionality for mobile advertising.

As reported in 12 Opera Ads reviews. Overview of all media purchases and campaigns in a single interface.

As reported in 11 Opera Ads reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

As reported in 11 Opera Ads reviews. Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 11 Opera Ads reviews.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 11 reviewers of Opera Ads have provided feedback on this feature.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 11 Opera Ads reviews.

As reported in 10 Opera Ads reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

As reported in 10 Opera Ads reviews. Allows marketer to set a limit on how many times a consumer sees their ad.

As reported in 10 Opera Ads reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns. 10 reviewers of Opera Ads have provided feedback on this feature.

Based on 10 Opera Ads reviews. Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps. 10 reviewers of Opera Ads have provided feedback on this feature.

Based on 10 Opera Ads reviews. Supports rich media mobile ads that involve user interaction.

As reported in 10 Opera Ads reviews. Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 10 Opera Ads reviews.

Able to tailor ads based on consumer general region, state or designated market area (DMA). 10 reviewers of Opera Ads have provided feedback on this feature.

Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 10 Opera Ads reviews.

Able to track consumers on their mobile devices where cookies do not apply.

As reported in 10 Opera Ads reviews. Allows for ads to be placed in mobile apps.

As reported in 10 Opera Ads reviews. Supports rich media mobile ads that involve user interaction.

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI 10 reviewers of Opera Ads have provided feedback on this feature.

Based on 10 Opera Ads reviews. DSP pulls accurate estimates of available impressions and their cost.

As reported in 10 Opera Ads reviews. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. 10 reviewers of Opera Ads have provided feedback on this feature.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 10 reviewers of Opera Ads have provided feedback on this feature.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 10 Opera Ads reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 10 Opera Ads reviews.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 10 reviewers of Opera Ads have provided feedback on this feature.

As reported in 10 Opera Ads reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns. This feature was mentioned in 10 Opera Ads reviews.

Product functionality for real-time advertising.

Allows publisher to select which ad units to be bid on in real time.

Ability to set which impressions to make available to bidders

Ability to set a minimum price at which an ad unit can sell in an ad exchange.

Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.

Ability to see which advertisers are bidding on and buying ad units.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives