Omnisend Reviews & Product Details

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible. Whether you're just getting started or running a large operation, Omnisend grows with you. 💌 Send newsletters and targeted campaigns Create shoppable emails with a drag-and-drop editor and 250+ ready-made templates. Add coupon codes, insert products automatically, and use Campaign Booster to resend to non-openers with a fresh subject line. 💸 Drive sales on autopilot with ecommerce automations Automations are roughly 2% of all email sends, yet they drive nearly a third of email revenue. Use pre-built flows for cart abandonment, welcome series, browse abandonment, back-in-stock alerts, and post-purchase, or build your own in the no-code Automations Editor. 🎯 Improve your targeting with unlimited segmentation Segment on shopping behavior, purchase history, and engagement, with 30+ ready-made segments and a lifecycle view from new subscribers to loyal VIPs. Lists update automatically as customer data changes. 📱 Combine email with SMS and more channels Add global SMS and web push right next to your emails, in the same platform and the same workflow. There's no need to pay for separate email, SMS, and push apps. 📥 Build your email and SMS lists Collect subscribers with mobile-friendly popups, signup boxes, landing pages, and a Wheel of Fortune. Use exit-intent forms and targeting rules to decide who sees what. ✨ Automate content, personalization, and targeting with AI Generate on-brand copy, subject lines, and preheaders in seconds. Describe a segment in plain language and get it instantly. Recommend products automatically, and find who's about to churn and who your highest-value customers are with RFM analysis. AI is built into every plan, free included, with no add-ons or credits. 🤖 Work from ChatGPT or Claude with Omnisend MCP Connect Omnisend to ChatGPT or Claude, then run performance checks, get segment suggestions, and draft campaigns in one conversation using your real account data. 🎧 24/7 support on every plan Live chat and email around the clock, whichever plan you're on, in 6 languages. From $400/month you also get a dedicated Account Expert. 🚚 Free 5-day migration Switching from Klaviyo or Mailchimp? Our team rebuilds every list, flow, and template in five days, free, including your custom automations. Big-platform features, up to 35% less. Start free and upgrade when you're ready. Every plan includes automation, segmentation, and A/B testing. Omnisend also invites freelancers and agencies to join the partner program, built to help them win more clients and earn industry-leading revenue share on referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ *Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.

Seller

Omnisend

Discussions

Omnisend Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Justinas Ziogas

Used by Fiverr and 2 others

Beta

Pricing

Pricing provided by Omnisend.

Free

$0.00

Per Month

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Omnisend Integrations

(30)

Verified by Omnisend

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Rimvydas S.

Ecomerce worker

Small-Business (50 or fewer emp.)

2/15/2026

"Easy WooCommerce Automations That Drive Orders Fast"

4.5/5

What do you like best about Omnisend?

The main thing I like is how easy it is to set up automations for WooCommerce. Abandoned cart and welcome emails were quick to launch and started bringing orders almost immediately. The interface is simple and not overwhelming compared to other email tools. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Some settings and permissions can be confusing during the initial connection with WooCommerce, especially when managing multiple stores. Clearer guidance during setup would make the onboarding smoother. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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This is great to hear! Knowing your abandoned cart and welcome flows started driving orders right away makes our day. We really appreciate the feedback on the WooCommerce setup, clearer guidance during that initial connection is something we're focused on improving. Excited to keep helping you recover revenue without the manual work.

Verified User

Small-Business (50 or fewer emp.)

6/3/2026

"Seamless Integration for Effortless Email Marketing"

5/5

What do you like best about Omnisend?

I use Omnisend for email marketing for my online business, and I like how easy it is to navigate. It was already integrated with my online store provider platform, which made it seamless to set up. Omnisend enables me to gather and save customer information efficiently; it helps me spend less time on the administration side of my business, allowing me to focus more on the creativity I enjoy. When I had trouble setting up my custom email address with my domain, their support responded promptly. I really like it so far, and I would highly recommend it. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I haven't experienced anything I dislike about Omnisend yet. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Getting up and running without friction makes such a difference, especially when you're managing everything yourself. Knowing Omnisend helps you stay focused on the creative work rather than the admin side is exactly what we're here for. Really appreciate the kind words and the recommendation!

Orlando V.

Supervisor

Small-Business (50 or fewer emp.)

6/28/2026

"Fast, Knowledgeable Support with Modern, Eye-Catching Design"

5/5

What do you like best about Omnisend?

The support is fast and knowledgeable. The graphics and layouts look modern and are eye-catching for customers. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I thins the way the app open from my Sales Platform. I need to be more integrated. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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It's great to hear the support hit the mark and that your campaigns are visually working for your audience. Good design and reliable support together make a real difference in how your marketing lands. On the integration side, we'd love to hear more - feel free to share your suggestions with our support team.

Milena P.

Ceo

Small-Business (50 or fewer emp.)

10/6/2025

"Amazing customer service. Their support is on another level."

5/5

What do you like best about Omnisend?

After posting my experience, the Omnisend team reached out right away. Their support was outstanding — kind, patient, and truly caring. They made sure everything was taken care of and followed up until it was perfect. I’m very impressed with their service. Omnisend is not only more affordable than Klaviyo but also far better when it comes to customer care. I’m happy I chose them for my new Shopify AI website. Like today I was genuinely surprised today when I got a message from Baarath from customer support checking in on me to see if I needed anything. You don’t see that kind of care often. Their support is on another level. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I don't have dislike. If you contact the Omnisend be specific you will get a help! I was genuinely surprised today when I got a message from Baarath from customer support checking in on me to see if I needed anything. You don’t see that kind of care often. Their support is on another level. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

I initially encountered an issue with campaign emails, but when I reached out for help, Sanya provided exceptional support. She created a step-by-step video showing me exactly how to use email marketing with the free subscription, which was incredibly helpful since it was my first time sending out marketing emails. Afterward, both Sanya and Baarath followed up with me via email to ensure everything was working smoothly and to let me know they were available if I needed further assistance. I also want to highlight Eduarda, whom I spoke with several times. I was truly impressed by her deep expertise—she clearly knows Omnisend inside and out and answered all my questions with ease. Thank you again for the outstanding support! I was genuinely surprised today when I received a message from Baarath in customer support, just checking in to see if I needed anything. That level of care is rare these days, and their support really stands out as exceptional. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you so much for this amazing feedback — it means a lot to us. We’re thrilled to hear that your first experience with email marketing was a positive one, and that our team, especially Sanya and Baran, were there to guide you every step of the way.

Hearing that their support made a lasting impression — from personalized videos to thoughtful follow-ups — is exactly the kind of customer care we strive for. We believe real help means being responsive, human, and sticking with you until everything works just right.

It’s also great to know Omnisend is not only meeting your expectations but helping you grow your new Shopify AI website with confidence. We’re here whenever you need us — always ready to support your next steps.

Priscila R.

Owner

Apparel & Fashion

Small-Business (50 or fewer emp.)

1/29/2026

"Smooth Transition and Effortless Automation"

5/5

What do you like best about Omnisend?

I like using Omnisend for email automation and personalization, which allows me to send the right emails based on customer behavior in the store, like browsing products or making purchases, without having to manually manage everything. The biggest value for me was the smooth migration from Klaviyo to Omnisend. Their team helped set everything up, saving me a lot of time and effort, and they replicated the automations we had in Klaviyo. Plus, Omnisend is cheaper than Klaviyo but has all the features I need. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Domain registration could be a bit more straightforward, although this might be more related to our domain setup than Omnisend setup. More platform-specific guides for domain setup would help, for example with GoDaddy, with step-by-step instructions on how to add the required records. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for the thoughtful review. We’re pleased the transition from Klaviyo was handled smoothly and that your automations are running efficiently. Making migrations easier and automation reliable helps businesses move forward with confidence and grow faster.

Irtaza n.

marketing manager

Small-Business (50 or fewer emp.)

11/13/2025

"Effective but Complicated"

4.5/5

What do you like best about Omnisend?

The best thing about Omnisend is it's very efficient and has good templates. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Sometimes mail going into spam and all that. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is addressing several key problems for businesses, particularly those in eCommerce and digital marketing. One major issue is the complexity of managing multiple marketing channels. Omnisend simplifies this by integrating email, SMS, and push notifications into one platform, allowing for a cohesive marketing strategy.

Another problem is the challenge of personalizing communication and targeting the right audience effectively. Omnisend provides tools for advanced segmentation and automation, enabling businesses to send tailored messages based on customer behavior and preferences. This leads to higher engagement rates and conversion.

Additionally, many businesses struggle with tracking and analyzing the performance of their campaigns. Omnisend offers detailed analytics and reporting features, helping users understand what’s working and what isn’t, so they can optimize their strategies accordingly.

The benefits of using Omnisend include increased sales through personalized marketing, improved customer retention, and more efficient use of time and resources. By streamlining communication and providing valuable insights, Omnisend enables businesses to grow their customer base and enhance overall marketing effectiveness. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for sharing your feedback. We’re glad to hear Omnisend’s efficiency and templates are helping you build campaigns more easily. We appreciate your note about occasional emails landing in spam — our team is always happy to review your setup and provide guidance on deliverability best practices so your messages consistently reach the inbox. If you ever need help, feel free to reach out via the in-app chat or at support@omnisend.com — we’re here for you.

Chris D.

Director

Small-Business (50 or fewer emp.)

11/16/2025

"Effortless Campaigns and Intuitive Design—A Game-Changer!"

5/5

What do you like best about Omnisend?

I've been using Klaviyo like forever, we switched to Ominsend due to pricing, but wow, what a far superior experience. What used to take me 4 to 5 hours, I can now do in an hour. Making campaigns is so intuitive, I could not be happier. I used to sweat email promotions, now it's a pleasure. Customer support is superb. If the bot can't help, a person will, in quick time, too. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The templates are too busy. I'd like some straightforward ones. Maybe they're somewhere, but I find myself deleting most of the sections. My mailshots are simple; the templates are not. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for the detailed feedback. We’re thrilled to hear Omnisend helps you build campaigns more efficiently than your previous experience with Klaviyo, and that our support team is there when you need them. We appreciate your note about template simplicity — we’re actively expanding our template options to provide cleaner, more minimal starting points so you can create high-converting campaigns without extra steps.

Rossana E.

Marketing Manager

Small-Business (50 or fewer emp.)

6/16/2026

"Robust Marketing Automation Tool to Effectively Manage Email Campaigns and Social Media Posts"

5/5

What do you like best about Omnisend?

It has greatly simplified our lead generation, email campaign management and analytics in one platform and I particularly like the lead scoring feature which helps us focus on the best prospects. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I don’t have any critiques for this robust marketing automation platform it has greatly improved our marketing efforts. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thanks for sharing your experience! Having lead generation, email campaigns, and analytics all in one place makes a real difference, and it's great to hear lead scoring is helping you focus on the right prospects. Streamlining multichannel campaigns that way is exactly how you get more out of every marketing effort. Glad it's working for your business!

Harshith K.

SEO Analyst

Mid-Market (51-1000 emp.)

8/24/2026

"Easy Email and SMS Marketing Automation"

5/5

What do you like best about Omnisend?

“Easy automation and clear campaign data.” It provides good value for the price, especially through automation and time savings. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

“Advanced features can take time to learn” Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Easy automation and real time savings - that's the combination we want every user to feel. Glad the campaign data and value for price have been working well for you. The learning curve on advanced features is fair feedback, and our team is always available to help you get there faster!

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

3/15/2026

"Omnisend: the best option for a solid mailing strategy in Shopify"

5/5

What do you like best about Omnisend?

After trying several tools, Omnisend is definitely the best for having a solid mailing strategy, especially if you have your store on Shopify.

You have the ability to create automated flows with a very broad layer of customization, and even the ability to create unique discount codes for each user, something that few platforms offer.

On the other hand, the ability to create customizable landing pages easily and quickly is something that greatly eases the workload and increases the size of the database. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

A big step would be to integrate WhatsApp, very useful for Latin markets. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thanks for the strong vote of confidence! It's great to hear that the customization depth in automations, unique codes, and landing pages are making a real difference in building your database and perfecting your marketing strategy. We've noted your WhatsApp suggestion for Latin markets. Excited to support your continued success!