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Omnisend Reviews & Product Details

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Omnisend Reviews (1,249)

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Reviews

Omnisend Reviews (1,249)

View 1 Video Reviews
4.6
1,249 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Omnisend for its ease of use and powerful automation features, which simplify the process of creating and managing email and SMS campaigns. The intuitive interface and pre-built workflows allow marketers to save time and streamline their efforts, making it a reliable choice for e-commerce businesses. However, some users note that the reporting features could be more robust for deeper insights.

Pros & Cons

Generated from real user reviews
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Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Intuitive Interface and Strong AI Support, but Segmentation and Email Reuse Need Depth"
3.5/5
What do you like best about Omnisend?

The ease to use the system, every step in the interface feels logic. When you have questions the AI assistent is very strong, also in creating segments. This support is much appreciated. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The depth in which i would like to create segments is not available in Omnisend. There can still be some improvement there. Also in the options to reuse sent emails in different flows, there are steps to take and things to improve. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Glad the interface feels logical at every step, and it's great to hear the AI assistant has been genuinely useful, especially when building segments. The feedback on segmentation depth and email reuse across flows is fair and worth noting. It's good to know the Shopify connection and multi-source data setup is working the way you need it to.

Nicholas D.
ND
Nicholas D.
Founder
Small-Business (50 or fewer emp.)
"Effortless Communication and Stellar Support"
5/5
What do you like best about Omnisend?

I really like Omnisend's easy-to-navigate user interface and the great support. The UI makes it super simple to get around and understand the features. It's easy to set up, and although I had some issues on my end, it was very straightforward with Omnisend. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Nothing major, I would say a better process for verifying a domain as when it fails the details can be very hard for a new comer to understand what they need to change. If these 2 records have omnisend show this as a means of more of a direction on the fix needed Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Really appreciate you highlighting the ease of use and our support! We hear you on domain verification, it's one of those technical pieces we're continuously refining to be more intuitive. Keeping your member and client communication simple and effective is what helps you stay focused on what matters most.

Joshua  C.
JC
Joshua C.
Computer Engineer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Effortless Email Campaigns and Automation Made Easy"
5/5
What do you like best about Omnisend?

I like how easy it is to create email campaigns and automate messages without much setup. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The pricing can get expensive as your subscriber list grows. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Saving time on follow-ups while keeping engagement strong is exactly what good automation should do, so it's great to hear that's clicking for you. On pricing, it's a fair point as lists grow, and we're always working to make sure the value keeps pace. Thanks for sharing your experience!

JP
Justin P.
Small-Business (50 or fewer emp.)
"Omnisend's Automation: A Beginner's Best Friend"
5/5
What do you like best about Omnisend?

Omnisend has been awesome. It's quick to set up, and they've already done a lot of hard work for you, so you just need to put in a little time depending on what you're trying to accomplish. The automations are great. It helps me capture emails from visitors on my Shopify store and automatically handles things like abandoned cart emails. Everything is really easy to navigate, and the layout is user-friendly, even for a beginner. Setting it up was super easy, thanks to all the pre-loaded templates for pop-up ads and their email automations. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I haven't run into any major issues yet since i"m still early in using it. there's a lot of features available, so it can tale a little time to explore everything. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Thanks for the detailed feedback! Sounds like the pre-built automations and templates are doing exactly what they should, making email marketing simple so you can focus on growing your store. We're here to support you as you explore more features and scale up.

CB
Carlos B.
Real estate TI
Real Estate
Mid-Market (51-1000 emp.)
"Great automation tools that save a lot of time"
5/5
What do you like best about Omnisend?

Omnisend makes it very easy to create automated email sequences and keep customer communication running without constant manual work. The templates are well designed, the workflow builder is straightforward, and getting campaigns live takes very little time. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

While the platform is easy to use, some reporting features could provide more detailed insights. There are also moments when I would like additional flexibility when customizing certain automation conditions. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Glad the automation tools are doing the heavy lifting for you! Keeping customer communication consistent without the manual work is exactly what the workflow builder is built for. With that time freed up, you're in a much better position to focus on strategy and content that actually moves the needle. Your feedback on reporting depth and automation flexibility is noted, and it's genuinely useful input.

Heather S.
HS
Heather S.
Executive Director
Small-Business (50 or fewer emp.)
"Seamless Connectivity and Effective Cart Recovery"
4/5
What do you like best about Omnisend?

I find Omnisend easy to transition to (you do need a little website knowledge), which is great after using another platform for nearly 12 years. I haven't lost connection so far with Omnisend, unlike my previous experience. I'm pleased with how it's allowed us to gain back some customers who abandoned their carts, which was a big goal for us. The connectivity and ability to track abandoned carts have been really helpful. I love that it allowed us to gain back customers on the first day the workflow was installed. The cost and usability for tracking and connecting abandoned carts were also factors that motivated our switch to Omnisend. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The segments, make it easier to connect to a site. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

We're really glad the transition went smoothly, especially after 12 years with another platform. Hearing that you recovered customers on day one with the cart recovery workflow is exactly the kind of impact we want to deliver. Reliable connectivity and tracking shouldn't be a struggle, and we appreciate you trusting us to support your WooCommerce store. Thanks for the feedback on segments, we're always working to make setup even more intuitive.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Omnibot Makes Creating Professional Emails Easy"
5/5
What do you like best about Omnisend?

The most helpful part of Omnisend is definitely the Omnibot. I have little to no experience with creating emails, and I have a lot of questions. I am able to ask a question back and forth or if I have to step away from my laptop I can always return later with a response from Omnibot. It has been an immense help for someone like me who wants to have a professional looking email, but doesn't quite have all the knowledge yet. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I wish that there was more tutorials within the website for help. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Thank you for sharing this! We're really glad Omnibot gave you the support and flexibility you needed, especially while learning the ropes. Seeing you reach a level of professionalism you're proud of is exactly what we're here for. We hear you on the tutorial request, we'll keep working to make resources even more accessible as you continue to grow.

Jennifer L.
JL
Jennifer L.
Marketing Manager (Lifecycle & CRM Focus)
Small-Business (50 or fewer emp.)
"Seamless Onboarding with Exceptionally Handy Support"
5/5
What do you like best about Omnisend?

The onboarding experience was seamless and the support from a single individual is very handy Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Nothing the entire experience has been fantastic Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

No complaints and results like higher revenue, better CTR and open rates, and noticeably lower costs? That's exactly the kind of win we love to hear about. Thrilled the onboarding and support made the transition easy from day one.

Soul Crystals X.
SX
Soul Crystals X.
Owner/Founder
Small-Business (50 or fewer emp.)
"Time-Saving Email Automation That Elevates Your Brand"
4.5/5
What do you like best about Omnisend?

Omnisend makes it easy to create beautiful, on-brand newsletters and marketing campaigns. The editor is intuitive, and the templates are modern, clean, and easy to customise. Automation flows are simple to set up and have helped me nurture customer relationships without needing advanced technical knowledge. I also like how seamlessly it integrates with my Shopify account, making it easy to segment audiences, trigger emails based on behaviour, and track performance. Overall, it gives me the tools to look professional and connect with my audience in a meaningful way. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

It can feel a bit limited when it comes to deeper design control and fine-tuned customisation. If you’re someone who wants full creative freedom or highly specific visual elements and formatting, it may not fully meet those expectations. It also sits at a relatively high price point, and some features are locked behind higher-tier plans - this can be challenging for small businesses that are still growing. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Thank you for the detailed feedback. We’re glad to hear Omnisend’s intuitive editor, automation flows, and seamless Shopify integration help you create polished campaigns, nurture customer relationships, and drive stronger results without needing technical complexity. We appreciate your note on deeper design control and pricing — insights like this help us better understand how to support you as your business continues to grow.

Verified User in Biotechnology
AB
Verified User in Biotechnology
Small-Business (50 or fewer emp.)
"Incredible Support and Valuable Analytics with Omnisend"
5/5
What do you like best about Omnisend?

The customer service is incredible, and the data you receive—fed back into Omnisend—is extremely useful for analytics. I wouldn’t recommend any other provider. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

We had a slight issue with domain verification, but it turned out to be our fault. Thankfully, Irem’s fantastic customer service helped us get it sorted quickly. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Knowing our support team showed up when it counted is genuinely good to hear. And when email marketing is central to your business, having reliable data to act on makes every send more effective. Thanks for the recommendation - we don't take that lightly.

Questions about Omnisend? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Orlando V.
OV
Orlando Varela
•
Last activity 4 months ago

Omnisend support and modern layouts are great, but how do you handle integration with a sales platform?

GU
Guest User
•
Last activity 2 months ago

What is Mautic software?

Pricing Options

Pricing provided by Omnisend.

Free

$0.00
Per Month

Standard

Starting at $16.00
Per Month

Pro

Starting at $59.00
Per Month
Omnisend Comparisons
Omnisend Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
Mobile Optimized
Marketing Lead Database
Data Quality Management
Segmentation
Basic Reporting
Web Analytics
ROI Analytics