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Omnisend Reviews & Product Details

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Omnisend Media

Omnisend Demo - Email marketing & newsletters, built for impact
Email marketing & newsletters, built for impact
Omnisend Demo - Convert more visitors with highly-targeted landing pages
Convert more visitors with highly-targeted landing pages
Omnisend Demo - Grow your email & SMS list with high-converting tools
Grow your email & SMS list with high-converting tools
Omnisend Demo - Fast support, available 24/7
Fast support, available 24/7
Omnisend Demo - Drive revenue round-the-clock with pre-built ecommerce workflows
Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Demo - Make your messages hit home
Make your messages hit home
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Omnisend Reviews (1,180)

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Reviews

Omnisend Reviews (1,180)

View 1 Video Reviews
4.6
1,181 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Omnisend for its ease of use and intuitive interface, which simplifies email marketing and automation tasks. Many appreciate the platform's seamless integration with Shopify, allowing for effective customer engagement and streamlined workflows. However, some users note that template customization can be limited, which may restrict creative flexibility.

Pros & Cons

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Cheryl S.
CS
Resident Faculty
Consumer Services
Small-Business (50 or fewer emp.)
"Effective Email Marketing with Room for Improvement"
What do you like best about Omnisend?

I like the way that Omnisend integrates with Shopify. I also like that I can import my own templates. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Really appreciate you taking the time to share what's working and where we fell short. It's great to hear the Shopify integration and template flexibility are helping you build those personalized flows that drive real connections with your audience, and that the switch from MailerLite is delivering better results. That said, we hear you on the onboarding experience and the challenges with flow migration. That's not the smooth start we want for anyone. We'd love to hear more about the Google Drive integration challenges you're facing and help optimize everything so your flows work exactly the way you envisioned. Please reach out via in-app chat or email us at support@omnisend.com so we can dig into the specifics and make sure your flows and dynamic content are working seamlessly going forward.

Verified User in Apparel & Fashion
AA
Small-Business (50 or fewer emp.)
"Far above the competition"
What do you like best about Omnisend?

I love how simple and intuitive Omnisend is. I value that everything can be set up with just a few clicks and is ready to edit emails. I also appreciate its ability to resolve the replacement of the confirmation email in Shopify with a few clicks, as well as creating a discount pop-up, and complete automations like welcome, abandoned cart, and abandoned checkout, all in just 2 days. The simplicity and speed to achieve things using the least possible time are very important to me. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

At the moment, the only thing I would add is an extra email to replace the Shipping confirmation email in Shopify, in the same way that I have the option to edit the Thank You email and replace the Shopify order confirmation. This would be a great advantage for those of us who do not use Shopify Plus. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

That's amazing to hear! Getting everything up and running in 2 days is exactly the kind of efficiency we aim for. Thanks for the note on shipping confirmations, we're always listening to what would make things even smoother for Shopify merchants. Excited to keep supporting your customer communication as you scale!

Laura O.
LO
Email marketer
Small-Business (50 or fewer emp.)
"Great ESP for an impresssive price"
What do you like best about Omnisend?

What I like best about Omnisend is how intuitive the UX is. Within 10-20 minutes you get the hang of it - which matters when you're onboarding new clients and need to move fast. The platform covers the essentials well: email sends, pop-ups, and audience analytics, all in one place. It's also more budget-friendly than a lot of the alternatives, which makes it a realistic recommendation for a lot of brands who can't afford a very pricey ESP. The customer service is helpful, I think the AI chatbot works pretty well for basic questions, too. I'd give it an 8 out of 10 overall and a 10/10 for brands on a budget - it's definitely one of the best email marketing platforms to use. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The audit permission level doesn't allow you to view flow designs, which isn't consistent with how other ESPs handle it - that's kind of irritatating when auditing potential client accounts. The two-step limit on pop-ups is restrictive, and adjusting image sizes within the pop-up builder is more difficult than it should be. Also having a deliverability 'score' section from 1-100 would be great. The analytics could be improved as well, but I have faith Omnisend will make these changes overtime. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Really appreciate you sharing this perspective as an agency partner. It's great to hear the quick onboarding and centralized setup help you move efficiently across client accounts, and that the budget-friendly positioning makes Omnisend a realistic fit for more brands.

Your points on audit permissions, pop-up steps, and analytics depth are noted. We hear you on the deliverability score idea too. These kinds of insights from people managing multiple accounts help us understand where the platform needs to improve.

It's clear the centralized setup and testing capabilities are helping you cut through the noise and focus on strategy that delivers. We're here to keep that momentum going.

Margita V.
MV
Founder
Small-Business (50 or fewer emp.)
"Good post-migration experience"
What do you like best about Omnisend?

What I like best about Omnisend is their support team. Deniz, in particular, helped me migrate from Brevo to Omnisend. I had previously gone through migration from Mailchimp to Brevo and it was quite a painful process back then. This time, however Omnisend team handled everything for me, from the moment I filled out the form, the whole migration was completed within just a few days, and I barely felt the transition at all. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

It's still a bit early to comment in detail, but I would love to see more native integrations with some smaller niche tools in the future. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Thank you for this detailed feedback! We're thrilled Deniz and the migration team made your transition from Brevo so seamless, especially after a tough experience moving from Mailchimp before. Being built specifically for ecommerce makes a real difference when you need automations and segmentation that actually work for online stores without the workarounds. We hear you on wanting more niche tool integrations and appreciate that input as we keep improving.

Mingo B.
MB
Marketing Director
Small-Business (50 or fewer emp.)
"Effortless Email & SMS Marketing with Unmatched Support"
What do you like best about Omnisend?

I use Omnisend for email and SMS marketing. It's an easy system to use when sending emails, and I've found it to be the easiest for setup and sending compared to other products. I send about 3-4 product emails and 3-4 SMS sends a week, and it couldn't be any easier. Being able to create segments for sending is also a really great feature. We offer online products globally, so creating segments for domestic and international groups saves me so much time and effort. The initial setup was very easy, especially with the Omnisend team helping to migrate our contact info and flows, which was a game changer! Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

There isn't much I don't like about Omnisend. It's truly a great system. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Really appreciate you sharing this! It's great to hear the segments are making your global and domestic targeting so much more efficient. When setup and weekly sends are that smooth, it frees you up to focus on what matters most - reaching the right customers at the right time. Thanks for trusting us with your email and SMS marketing!

Verified User in Arts and Crafts
UA
Small-Business (50 or fewer emp.)
"Powerful email management with minor setup challenges"
What do you like best about Omnisend?

I really like the testing capabilities of Omnisend because they give me peace of mind. The tools are flexible enough that I can set them up to closely match the design of my personal branding and my artist website shop (yenablooms.com). It's important to me that everything is set up correctly, so it looks like the emails are coming from me. It's great that all my communications, whether email or website, appear unified rather than being split across different platforms. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The initial setup of Omnisend was kind of hard for me because I haven't really done email before. I had to ask my LLM a lot about how to set things up, how to connect things, and the meaning of individual segments. It would've taken me much longer if I hadn't been working with an LLM. Also, during the initial setup, I felt the existing flows are more optimized towards e-commerce. For my art shop, it would have been helpful to have more guidance specific to my needs along the initial user journey. Even though I use Claude for assistance, without it, the setup would have been a pretty large lift. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

So glad the testing tools and design flexibility are giving you that confidence! We know brand consistency matters, especially for artists building a direct connection with their audience. Your feedback about the onboarding experience for non-ecommerce shops is really valuable, we're always looking at ways to make those first steps clearer for different business types. Excited to support Yenablooms as you grow your community!

CA
CEO/Owner
Small-Business (50 or fewer emp.)
"Efficient Email Marketing with Stellar Support"
What do you like best about Omnisend?

I use Omnisend for my email marketing on my Shopify store, and it allows me to set up and execute all of my email marketing needs. I'm able to set up automations, campaigns, and pop-up forms for my website, which is super helpful. One of the things I really like about Omnisend is the customer support. My questions are answered quickly, and any setup issues are easily fixed. The support team is very responsive and thorough, and I can review previous chats if I need to. This makes my email marketing run smoothly and efficiently. Also, the initial setup was easy, and I didn't have many issues with it. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The verification process for my domain name took a few days and was confusing to set up. The directions for this process need to be clarified. When I first attempted to get verified, it was denied without any reason given, and it took over a week to be notified that it was complete. I feel that the directions for verification need to be updated and made easier to understand for new users. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

We're glad Omnisend is covering your email marketing end-to-end and that our support team has been there when you needed them. Quick, thorough help makes a real difference when you're running a store. Thanks for flagging the domain verification experience, that shouldn't have been confusing or slow, and we take that feedback seriously. We're working to make the process clearer and faster for everyone setting up.

Zeyneb A.
ZA
Junior Digital Designer
"Streamlines Email Campaigns Effortlessly"
What do you like best about Omnisend?

I use Omnisend to send emails for our events, making it easier for people to attend. I think it solves the time problem as it’s easier to send emails, and you can also clean contacts. I like Omnisend for having the ability to fully edit templates and give admin access. I can send multiple emails with campaigns without them getting mixed up. For example, I can get a ready template by just editing the text a bit, which makes my email template ready to send - it's way easier. I can give admin access to copy other templates from other Omnisend accounts. The initial setup was pretty easy, we had no problems, and I would recommend Omnisend, more like 10 out of 10 because it's pretty easy. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I think for me at first it was hard to make a template from zero. It was like a website building thing-like. But then I managed to learn it. I'm actually a graphic designer so I thought it would be easy, but I struggled a bit. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

A 10/10 recommendation means a lot, thank you! It's great to know the template system and campaign tools are helping you coordinate event emails efficiently and keep everything organized. We appreciate you sharing the honest feedback about the initial learning curve. It's designed for flexibility, which sometimes means a bit more upfront work. Sounds like once you got the hang of it, you've been able to move quickly and manage multiple audiences with ease.

Verified User in Wholesale
AW
Small-Business (50 or fewer emp.)
"Great customer service and excellent turnaround time by the team"
What do you like best about Omnisend?

We've been using Omnisend for the past 2 years and it's one of the best choices we've made company-wise. The customer service side of things is by far their best asset (followed by the extremely user-friendly platform they have created). I can't name everyone who's helped us over the years, but from Agustin to Beran, Saanya, Baarath and many others that I couldn't name, their team is top-notch. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Nothing that makes us question our use or contemplate switching over. It's a very, very solid platform. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

We really appreciate you taking the time to share this! Hearing that our team has consistently found solutions for your B2B wholesale needs over the past 2 years makes us proud. It's not always a straightforward fit, but knowing we've been able to adapt and keep things running smoothly for you means everything. Thanks for sticking with us!

Rob W.
RW
Owner
Small-Business (50 or fewer emp.)
"Amazing Value at a Fraction of the Cost"
What do you like best about Omnisend?

Cost! I am paying a fraction of what I used to pay with a previous platform. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

So far, after 20 days, no issues. If I absolutely have to write something, I wish the crop tool was a little user-friendlier in their template builder. But not anything worth mentioning. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

Thanks for sharing this! Sounds like you're getting the value and support you need without the price creep. Your feedback on the template crop tool is noted, we appreciate you taking the time to mention it, even if it's minor 😊

Questions about Omnisend? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Coeur V.
CV
Coeur Vaillant
Last activity almost 4 years ago

Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?

GU
Guest User

What is Omnisend used for?

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Omnisend Comparisons
Omnisend Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
Mobile Optimized
Marketing Lead Database
Data Quality Management
Segmentation
Basic Reporting
Web Analytics
ROI Analytics
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Omnisend