# Which review management software offers strong integrations with CRM and POS systems?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 community, direct question from someone mapping this category: which review management software offers integrations with CRM and POS systems that go deeper than a logo wall? The difference I care about is direction: a real integration means the CRM or POS triggers the review request (a closed deal, a checkout) and review data flows back into the record, not a nightly CSV. Comparing<a class="a a--md" elv="true" href="https://www.g2.com/categories/review-management-software"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/review-management-software">review management</a> software, four stand out with G2's current numbers:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/birdeye/reviews"><strong>Birdeye</strong></a> (4.7, 4,205+ reviews): the integration catalog is the pitch, connecting the CRMs and POS systems local businesses already run so requests fire off a closed sale or job with no manual exports.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/reputation/reviews"><strong>Reputation</strong></a> (4.5, 2,465+) (formerly Reputation.com): enterprise-lean connections with Salesforce among the CRMs, and review data flowing back for multi-location reporting.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/feefo/reviews"><strong>Feefo</strong></a> (4.6, 155+): third-party integrations rate 88% on G2's feature data, with Salesforce commerce connections built around its verified-invitation model.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/yotpo/reviews"><strong>Yotpo</strong></a> (4.3, 265+): the ecommerce lane, where POS means Shopify POS and purchase events trigger requests in-store and online alike.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">When two of these both claim your CRM on the integrations page, what actually separated them in practice: the direction the data flows, or who had to maintain the sync?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 14 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;For me, the bigger differentiator would be who has to maintain the sync. Bi-directional data flow is useful, but if the integration constantly needs manual fixes or IT support, it stops feeling like a real integration pretty quickly.&lt;/p&gt;

##### Comment Metadata
- Posted at: 8 days ago
- Author title: Marketer





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