--- title: Nova Reviews meta_title: 'Nova Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 42 reviews by the users' company size, role or industry to find out how Nova works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 42 scale: '5' date_modified: '2026-08-09' parent_category: name: Sales Acceleration url: https://www.g2.com/categories/sales-acceleration --- # Nova Reviews **Vendor:** Nova **Category:** [Email Tracking Software](https://www.g2.com/categories/email-tracking) **Average Rating:** 4.6/5.0 **Total Reviews:** 42 ## About Nova 3X the meetings in half the time. Multiply the effectiveness of your sales team using Nova’s data science-driven approach ## Nova Reviews ### 1. Nova is a great tool to increase productivity for Sales Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Aviv R. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2018 **What do you like best about Nova?** Nova effortlessly tracks in salesforce which is always nice because now I don't have to constantly remember to BCC Salesforce. At the same time the flows are really convenient to manage. I also really enjoy the side panel that gives me all the information on the contact in one place so I don't have to go to multiple places to see what I need to know. **What do you dislike about Nova?** I would like a better way to track email opens/clicks. It would be nice if Nova had a dashboard on the email thread itself that said how many times they opened/clicked instead of having to search them on the left-side panel. At the same time, I would like a way to know when the last time I called a contact was, that way I make sure I touch everyone frequently. **What problems is Nova solving and how is that benefiting you?** Sending out mass emails and following up with those contacts are the main use cases we are using Nova for. We also use it to track all activity within Salesforce. Using Nova is convenient because it consolidates multiple steps, and it makes it easy to call on the contacts, and track flow activity. ### 2. Nova is amazing! **Rating:** 4.0/5.0 stars **Reviewed by:** Shannon C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2018 **What do you like best about Nova?** Nova allows me to be personalized at scale. I can write and organize email messages for different use cases, easily tailoring messages to different personas. The SFDC integration is great. I can either add someone to a Nova flow within the SFDC UI or toggle between Gmail and SFDC through Nova. Nova pulls the contact's LinkedIn, making it easy to connect with them and add personalized content efficiently. I also like that I can make phone calls from Nova, and the caller ID shows my cell phone, making it easy for prospects to call me back directly. **What do you dislike about Nova?** Nova can work on reducing latency. This is a pain point since it slows down how many emails I can send per hour. **Recommendations to others considering Nova:** Nova is amazing! **What problems is Nova solving and how is that benefiting you?** I use Nova to generate new business pipeline. ### 3. Nova does all the hard work for you **Rating:** 4.0/5.0 stars **Reviewed by:** Maryam W. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2018 **What do you like best about Nova?** I like the ease with which I can import my leads from Salesforce and send them all personalized messages within minutes. Nova comes up with a top-notch script for me that needs only slight tweaking. It's also keen to allow me to review each letter before its sent out. The interface allows me to see exactly who opened my emails when and targeting those individuals who might be the best return on investment for me. **What do you dislike about Nova?** I've experienced some glitches and received an ongoing error message with Nova unfortunately. It would not load on my email and countless hours were spent between me and Nova engineers to resolve the problem. Ultimately, it was resolved having been blocked by the internet server I was using at the time. But discovering that this was the problem took quite some time and frustrated quite a few of us. **Recommendations to others considering Nova:** Definitely give it a try. It's an easy Chrome extension and it can add real value to your B2B sales efforts! **What problems is Nova solving and how is that benefiting you?** We are achieving B2B Sales goals and expediating outbound sales outreach unlike ever before. Nova is doing all the grunt work, we are just orchestrating it. It has made it quick and easy to find warm leads and expand outreach efforts, while also tracking progress and making adjustments wherever necessary. ### 4. Nova makes emails enjoyable again **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Nova?** Nova has a great interface that is easy to use daily. Other softwares have dashboards that at first are easy, and then have too many clicks to get where you want. Nova makes it a joy each day to do my emails, reminders etc. The personalization feature is really amazing, though I haven’t had a ton of need for it lately. **What do you dislike about Nova?** The reminders don’t always pop up like I expect. Also loading time when manually entering names and companies on sidebar sometimes is slow. **Recommendations to others considering Nova:** Watch the tutorials! **What problems is Nova solving and how is that benefiting you?** I send welcome emails for signups for my company, and Nova gives me a chance to really see who is signing up for my product, vs it being automated and having no idea who is actually using my product. I love that about Nova! The cadences are so easy to manage. ### 5. Amazing Product for what it does well. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2018 **What do you like best about Nova?** The personalizations that Nova finds is absolutely killer **What do you dislike about Nova?** There are certain features from other similar softwares I like better. I wish there was an option for a webpage like Outreach.io. If there was a way to sort everything by accounts so I know I am not messaging too many people from the same company at once. **Recommendations to others considering Nova:** Account Based Selling Options Website availability instead of just being inside gmail **What problems is Nova solving and how is that benefiting you?** I am able to send out 200 emails in very little time with Nova which has proven to be very helpful for me ### 6. Great for SDRs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2018 **What do you like best about Nova?** I love that I am able to use different flows to reach out to different categories of prospects. This is really beneficial when sending out hundreds of emails. **What do you dislike about Nova?** I would like the ability to view the whole task list, not just the first 100 tasks. **What problems is Nova solving and how is that benefiting you?** Nova saves me so much time by tracking which prospects interact with my messaging the most, so I am the most efficient at reaching out to those prospects that show interest. ### 7. Automation makes sequencing a breeze. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Nova?** The flexible calendar feature makes scheduling sequences of 3, 4, or 5 emails easy. The program is very much "set it and forget it." **What do you dislike about Nova?** I would like it if I had more control over filtering my past sends according to prospect persona. **Recommendations to others considering Nova:** Very affordable and efficient email sequencing tool. **What problems is Nova solving and how is that benefiting you?** Nova makes it easy to do mass mailings. Once the initial send is done, Nova then takes care of my follow-up messages. ### 8. Personalization at Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2018 **What do you like best about Nova?** Nova allows me to streamline my personalization workflow so that I can be relevant and scale my outreach process to prospects. **What do you dislike about Nova?** I wish I had the ability to pause and restart nova flows. **What problems is Nova solving and how is that benefiting you?** My ability to personalize my outreach at scale has allowed me to book more meetings than if I was doing the personalization and research myself. I also think that the Analytics suite is interesting than other tools and gives me the insight to see how my messaging is working and how certain verticals are performing to others. ### 9. Order tracking application **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2018 **What do you like best about Nova?** Simple user-interface. Great for administering orders and it very useful for tracking work of agents. Great tool to keep tasks organized. **What do you dislike about Nova?** I wish Nova were able to integrate with more web-based applications. I also believe that it has to potential to include more features which would make our ordering process leaner. **Recommendations to others considering Nova:** Integration with more software. **What problems is Nova solving and how is that benefiting you?** I've realized that this is one of the best applications our agents like for tracking their orders. Different queues allow them to stay organized and productive. ### 10. Great Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2018 **What do you like best about Nova?** The support is really incredible - whenever I have a question someone is available to help me through it. **What do you dislike about Nova?** It's definitely a new product so some things (specifically around SalesForce integration) haven't been thought of quite yet. That said, they're quick to put things in the roadmap. **Recommendations to others considering Nova:** Lean on the support team! **What problems is Nova solving and how is that benefiting you?** Automated follow up has saved me a TON of time! ### 11. Personalized messaging to the masses **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2018 **What do you like best about Nova?** Ability to insert quick personalization into email touches. Nova does a great job accepting feedback and quickly enhancing the product **What do you dislike about Nova?** Young product that still needs to mature. Lacks some features/functionality of more mature tools in the same space **What problems is Nova solving and how is that benefiting you?** Emails to prospects for sales ## Nova Discussions - [What is Nova used for?](https://www.g2.com/discussions/what-is-nova-used-for) - [View Nova pricing details and edition comparison](https://www.g2.com/products/nova/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+16%3A06%3A08+-0500&secure%5Bsession_id%5D=860687ca-72be-4a7e-bd8a-54de3ebc1262&secure%5Btoken%5D=bbe0939009a9f80a1c73957446bb00c95410fcb51ec3afb44397f9b3142cc878&format=llm_user) ## Nova Features **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics** - Open Rates - Link Activity - Attachment Activity **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions ## Top Nova Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,688 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - 4.5/5.0 (4,153 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - 4.3/5.0 (3,501 reviews)