Newspoint Reviews & Product Details

Newspoint.io is an internet and social media monitoring and analytics tool developed by a Polish company Newspoint to help companies, media and PR agencies monitor and analyse conversations across a wide range of traditional and social media sources including social media, blogs, news, portals, online forums, radio and TV. Its unique selling proposition is a comprehensive global media monitoring and analysis spanning across 170 countries and 75 languages to empower organizations to easily explore trends, assess the effectiveness of communication activities, identify new customers and influencers locally and across the globe, cutting-edge search engine technology and extensive archive of up to 10 years of digital data. Newspoint offers advanced filtering and various types of analysis including sentiment analysis, trend analysis, competitive analysis and influencer analysis. It allows users to compare the number of mentions of their brand to competitors and analyse the reach and value of communication. Newspoint provides simple intuitive interface with summary statistics, influencers, metadata (e.g., likes, shares, comments, followers, movie views, etc.), sentiment and competition and preview of articles that appeared in the context of the search topic with key statistics including publication date, sentiment, reach, value of communication, gender data and sources. Users can easily select authors by gender, reach, sentiment or advertising equivalent and access a list of top authors meeting selected criteria. Newspoint also provides live reports and real-time alerts to notify users when their brand, competitors or company are mentioned across various social channels. Crisis alerts with negative overtone posts are also available. Newspoint is a member of many local and international organizations (e.g. PBI, IAB, AMEC, FIBEP, Repropol), which allows Newspoint to comply with the latest trends for measuring the communication activities and offer the highest standards in communication research.