Motion Reviews & Product Details

Motion's Creative Analytics platform combines visual content with performance metrics to help growth teams improve their creative strategy. We work with brands like Vuori and Therabody to increase the impact of their creative performance through data driven decision making.

Seller

Motion

Discussions

Motion Community

Languages Supported

English

Product Description

Creative is the most important lever for success when it comes to paid social advertising, but how can you make sure this is done right? On one hand, we have people who run the ads who are more analytical and on the other, we have our creative team members who are more conceptual. There’s a natural friction created because of the nature of the two teams. Motion allows you to bridge this gap by making it easy to visualize creative performance, analyze the top creatives, and sharing these findings across teams.

Overview by

James Mulvey

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Bairon P.

Creative Editor Lead

Small-Business (50 or fewer emp.)

10/16/2025

"AI-Powered Scheduling & Creative Insight Tool that Bridges Strategy + Execution"

5/5

What do you like best about Motion?

Motion unifies calendars, tasks, projects, and AI-driven insights within a single platform, making it a distinctive hub for managing creative operations. What truly sets it apart is the way it "thinks for you." I simply add tasks, set deadlines or priorities, and Motion automatically arranges them into open time blocks, working around my existing meetings. This automation eases the mental burden of planning and allows me to concentrate on execution.

I also appreciate how, when paired with Motion’s ad/creative reporting module, it surfaces creative performance insights. This blend of "what’s scheduled" and "what’s performing" helps ensure that production aligns with data-driven decisions. The interface is streamlined, and I like how tasks, subtasks, and calendar events coexist seamlessly.

With features like intelligent rescheduling, dependency management, multi-calendar integration, and AI-powered prioritization, Motion feels less like a traditional tool and more like a true productivity partner. Review collected by and hosted on G2.com.

What do you dislike about Motion?

While the idea and features are powerful, there are a few rough edges:

* Learning curve & setup intensity: To get good AI scheduling, you need to invest time up front—defining task durations, preferred work windows, priority rules, etc. Until that baseline is solid, the algorithm’s choices sometimes feel off.

* Mobile limitations: The desktop/web experience is strong; mobile feels more basic. Some features and views (especially project boards) aren’t fully mature on phone or tablet.

* Price vs. feature maturity: Compared to more mature project tools, a few advanced capabilities (custom automation, deep team workflows) feel like they’re just emerging. For teams expecting all-in-one depth, some parts of Motion may feel “good but not complete.”

* Calendar quirks & conflicts: Occasionally, tasks get auto-scheduled into less ideal times or get bumped when something changes. There have also been user-reported issues around recurring events or syncing edge cases.

* Support & onboarding speed: Some users have said setup or getting help can take longer than expected, especially when resolving unique team workflows. Review collected by and hosted on G2.com.

What problems is Motion solving and how is that benefiting you?

In creative agencies and production teams, managing time across numerous projects, video builds, reviews, and client interactions can be chaotic. Motion has helped me in several ways.

* It reduces decision fatigue, as I no longer have to guess which task to tackle next or where to fit it in—Motion automatically schedules my work on my calendar. By connecting creative performance metrics to asset production, I can better prioritize the iterations that have the most impact, aligning creative work with data-driven decisions.

* Motion also prevents scheduling gaps and overbooking by serving as a safeguard against double-booked meetings or an overload of deliverables in a single day. The planning overhead is significantly reduced; instead of constantly rearranging my schedule, I spend less time managing tasks and more time actually working.

* As the number of projects grows, Motion provides clarity by keeping everything visible. I always know the status of each project, what’s coming up, and what needs my attention. Overall, it has helped me minimize time lost to context switching, avoid missed deadlines, and maintain greater consistency in my deliverables. Review collected by and hosted on G2.com.

Sarah B.

Senior Creative Strategist

Small-Business (50 or fewer emp.)

6/10/2024

"The BEST Creative Analytics Software"

5/5

What do you like best about Motion?

I love how motion saves hours of my work day. It takes me 10 mins to pull reports that used to take me an hour and presents the data in easy to digest bites. Motion is my secret weapon! Amazing customer support too. Review collected by and hosted on G2.com.

What do you dislike about Motion?

I wish it had an integration with triple whale. I also wish that there was automated reporting options. Review collected by and hosted on G2.com.

Aurélie B.

Digital Marketing Consultant

Small-Business (50 or fewer emp.)

9/5/2023

"The best tool I've found for creative analysis"

5/5

What do you like best about Motion?

I've been using Motion for about two weeks now and my clients love it. I've even used it as an argument when I'm pitching new clients.

Motion is easy to use and you can create multiple reports based on your needs. I love their new feature "Motion Metrics" where they give a score to the creative based on each stage of the funnel - it's very helpful when talking to clients who aren't familiar with all the digital terms. Review collected by and hosted on G2.com.

What do you dislike about Motion?

So far, so good! Sometimes the reports are a little bit slow to load but it's probably Meta and Tiktok's fault. Review collected by and hosted on G2.com.

Julio S.

Small-Business (50 or fewer emp.)

10/30/2023

"No longer depend on spreadsheets!"

5/5

What do you like best about Motion?

What I love about motion is that it helps me quickly identify winning creatives and places where I could improve creatives, especially video. Review collected by and hosted on G2.com.

What do you dislike about Motion?

I don't have things I dislike to be honest. Review collected by and hosted on G2.com.

What problems is Motion solving and how is that benefiting you?

It used to take me a lot of time to find and evaluate top-performing creatives. I heavily relied on "manual work" using Dataslayer and Google Sheets to find and evaluate creatives. Now I only need to set up a few views and metrics in motion, and that's it. I can quickly know and act on my top-performing ads. Review collected by and hosted on G2.com.

David C.

Mid-Market (51-1000 emp.)

7/25/2023

"Game Changer for our FB ads and team"

5/5

What do you like best about Motion?

The interface makes the data incredibly easy to access and therefore useful. Having your data in spreadsheets makes it inaccessible for the creative brains in our team.

With the intuitive UI and the ability to see the creative's performance across many different campaigns as well as copy, we have a better understanding on what is working and what to iterate on. Review collected by and hosted on G2.com.

What do you dislike about Motion?

Not knowing how to use it to it's full potential yet.

Also, now they integrate with NB, but other attribution tools would be great. Review collected by and hosted on G2.com.

Sam W.

Small-Business (50 or fewer emp.)

8/11/2023

"Valuable tool we find essential to have in a 2023 world!"

5/5

What do you like best about Motion?

Ease of export is our most appreciated feature - works well for easily sharing across teams, internally, and with clients.

My second favourite is part about Motion is their team! Super helpful, friendly and work as a team with our team to help each other grow. Review collected by and hosted on G2.com.

What do you dislike about Motion?

The collaborative aspect of sharing out reports could be improved so it allows external people to comment on reports etc. Review collected by and hosted on G2.com.

Andrea M.

Project Manager

Small-Business (50 or fewer emp.)

12/29/2023

"Good experience"

4/5

What do you like best about Motion?

It has a really good interface and interaction Review collected by and hosted on G2.com.

What do you dislike about Motion?

Sometimes is a little slow but just sometimes Review collected by and hosted on G2.com.

Ryan W.

Small-Business (50 or fewer emp.)

7/12/2023

"Awesome Agency Solution for Ad Creative Reporting & Analysis"

5/5

What do you like best about Motion?

Motion makes it incredibly simple to analyze and report on the thousands of ads that we run across 20+ different DTC brands. Review collected by and hosted on G2.com.

What do you dislike about Motion?

The monthly fee is one of our bigger line items but the tool provides enough value to warrant the cost. Review collected by and hosted on G2.com.

Gina M.

Owner

Small-Business (50 or fewer emp.)

10/4/2023

"Takes a while to figure it out"

3.5/5

What do you like best about Motion?

Once you figure out how to use it, it's incredible. It can do amazing things. Review collected by and hosted on G2.com.

What do you dislike about Motion?

It's really complicated and takes a lot of YouTube videos and support tickets to get it to do what you want. Review collected by and hosted on G2.com.