Mode Features

Based on 212 Mode reviews and verified by the G2 Product R&D team. Reports interface for standard and self-service reports is intuitive and easy to use.

Based on 167 Mode reviews and verified by the G2 Product R&D team. Requires a minimal number of steps/clicks to answer business question.

Based on 215 Mode reviews and verified by the G2 Product R&D team. Offers a variety of attractive graph and chart formats.

Based on 135 Mode reviews and verified by the G2 Product R&D team. Score cards visually track KPI's.

Based on 206 Mode reviews and verified by the G2 Product R&D team. Provides business users an interface to easily design, refine and collaborate on their dashboards

Based on 162 Mode reviews and verified by the G2 Product R&D team. Using formulas based on existing data elements, users can create and calculate new field values.

Based on 182 Mode reviews and verified by the G2 Product R&D team. Business users have the ability to filter data in a report based on predefined or automodeled parameters.

Based on 179 Mode reviews and verified by the G2 Product R&D team. Users can drill down and explore data to discover new insights.

Based on 181 Mode reviews and verified by the G2 Product R&D team. Ability to search global data set to find and discover data.

Based on 169 Mode reviews and verified by the G2 Product R&D team. Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.

Based on 116 Mode reviews and verified by the G2 Product R&D team. Analyze current and historical trends to make predictions about future events.

Based on 192 Mode reviews and verified by the G2 Product R&D team. Communicate complex information clearly and effectively through advanced graphical techniques.

Based on 130 Mode reviews and verified by the G2 Product R&D team. Ability to handle large, complex, and/or siloed data sets.

Based on 84 Mode reviews and verified by the G2 Product R&D team. Converts data formats of source data into the format required for the reporting system without mistakes.

Based on 88 Mode reviews and verified by the G2 Product R&D team. Ability to (re)structure data in a manner that allows extracting insights fast and accurate.

Based on 64 Mode reviews and verified by the G2 Product R&D team. Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)

Based on 57 Mode reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 32 Mode reviews. Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 34 reviewers of Mode have provided feedback on this feature.

Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 29 Mode reviews.

As reported in 31 Mode reviews. Software automatically tracks standard user actions.

Based on 31 Mode reviews. Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate. This feature was mentioned in 33 Mode reviews.

Track user return rates and related metrics. 25 reviewers of Mode have provided feedback on this feature.

Track what proportion of users convert via a certain action. This feature was mentioned in 33 Mode reviews.

As reported in 36 Mode reviews. See how many users proceed down a certain path to conversion.

As reported in 44 Mode reviews. Obtain live data for who is currently accessing your site.

As reported in 39 Mode reviews. Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future. 42 reviewers of Mode have provided feedback on this feature.

As reported in 38 Mode reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites. 21 reviewers of Mode have provided feedback on this feature.

Able to unify user data across devices, recognizing returning users. This feature was mentioned in 29 Mode reviews.

Based on 49 Mode reviews. Allows users to easily build customized reports and dashboards.

Able to access user-specific data such as location, language, gender, and activity while on the site. 39 reviewers of Mode have provided feedback on this feature.

Report on keywords used in internal searches. 29 reviewers of Mode have provided feedback on this feature.

Based on 31 Mode reviews. Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best. 32 reviewers of Mode have provided feedback on this feature.

Based on 27 Mode reviews. Track revenue and transactions.

Based on 23 Mode reviews. Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels. 27 reviewers of Mode have provided feedback on this feature.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 38 reviewers of Mode have provided feedback on this feature.

Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 32 Mode reviews.

As reported in 53 Mode reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Based on 49 Mode reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 31 Mode reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 35 Mode reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 36 Mode reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 37 Mode reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 38 Mode reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 42 Mode reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 29 Mode reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 34 Mode reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 28 Mode reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 19 Mode reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Based on 61 Mode reviews and verified by the G2 Product R&D team. Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications.

Based on 62 Mode reviews and verified by the G2 Product R&D team. Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data

Based on 96 Mode reviews and verified by the G2 Product R&D team. Using formulas based on existing data elements, users can create and calculate new field values

Based on 93 Mode reviews and verified by the G2 Product R&D team. Business users have the ability to filter data in a report based on predefined or automodeled parameters.

Based on 70 Mode reviews and verified by the G2 Product R&D team. Allows the user to combine data from multiple sources into a functioning dataset.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces

Enables automated report generation and scheduled delivery to stakeholders

Allows dashboards and analytics to be embedded into external apps with branding flexibility

Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications

Efficiently processes large datasets with minimal lag and ensures high performance under load

Maintains performance and uptime during high traffic from multiple users or teams

Supports semantic data layers, role-based access controls, and metadata governance

Integrates with Jupyter, Python, or R for custom analytics and modeling

Provides native tools for statistical analysis, forecasting, and trend prediction

Uses AI to generate textual summaries, key takeaways, and data stories from dashboards

Allows users to query data and build reports using conversational or plain language

Detects and notifies users about KPI anomalies or significant metric changes in real time

Recommends next questions, analyses, or exploration paths using autonomous AI agents

Learns from historical user interactions to improve and personalize query results over time

Tailors dashboard views and suggestions based on user roles, access levels, and past behavior

Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying