Mode Features
Reports (5)
Reports Interface
Based on 212 Mode reviews and verified by the G2 Product R&D team.
Reports interface for standard and self-service reports is intuitive and easy to use.
Steps to Answer
Based on 167 Mode reviews and verified by the G2 Product R&D team.
Requires a minimal number of steps/clicks to answer business question.
Graphs and Charts
Based on 215 Mode reviews and verified by the G2 Product R&D team.
Offers a variety of attractive graph and chart formats.
Score Cards
Based on 135 Mode reviews and verified by the G2 Product R&D team.
Score cards visually track KPI's.
Dashboards
Based on 206 Mode reviews and verified by the G2 Product R&D team.
Provides business users an interface to easily design, refine and collaborate on their dashboards
Self Service (5)
Calculated Fields
Based on 162 Mode reviews and verified by the G2 Product R&D team.
Using formulas based on existing data elements, users can create and calculate new field values.
Data Column Filtering
Based on 182 Mode reviews and verified by the G2 Product R&D team.
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Discovery
Based on 179 Mode reviews and verified by the G2 Product R&D team.
Users can drill down and explore data to discover new insights.
Search
Based on 181 Mode reviews and verified by the G2 Product R&D team.
Ability to search global data set to find and discover data.
Collaboration / Workflow
Based on 169 Mode reviews and verified by the G2 Product R&D team.
Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.
Advanced Analytics (3)
Predictive Analytics
Based on 116 Mode reviews and verified by the G2 Product R&D team.
Analyze current and historical trends to make predictions about future events.
Data Visualization
Based on 192 Mode reviews and verified by the G2 Product R&D team.
Communicate complex information clearly and effectively through advanced graphical techniques.
Big Data Services
Based on 130 Mode reviews and verified by the G2 Product R&D team.
Ability to handle large, complex, and/or siloed data sets.
Building Reports (4)
Data Transformation
Based on 84 Mode reviews and verified by the G2 Product R&D team.
Converts data formats of source data into the format required for the reporting system without mistakes.
Data Modeling
Based on 88 Mode reviews and verified by the G2 Product R&D team.
Ability to (re)structure data in a manner that allows extracting insights fast and accurate.
WYSIWYG Report Design
Based on 64 Mode reviews and verified by the G2 Product R&D team.
Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)
Integration APIs
Based on 57 Mode reviews and verified by the G2 Product R&D team.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Metrics (9)
Sessions - Digital Analytics
As reported in 32 Mode reviews.
Accurately measure total web traffic and present data elegantly.
Engagement
As reported in 34 Mode reviews.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
29 reviewers of Mode have provided feedback on this feature.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
As reported in 31 Mode reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
Based on 31 Mode reviews.
Able to set up custom variables to track any user activity on the site.
Retention
This feature was mentioned in 33 Mode reviews.
Accurately measure bounce rate.
Return
Based on 25 Mode reviews.
Track user return rates and related metrics.
Conversions
33 reviewers of Mode have provided feedback on this feature.
Track what proportion of users convert via a certain action.
Funnels
36 reviewers of Mode have provided feedback on this feature.
See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
This feature was mentioned in 44 Mode reviews.
Obtain live data for who is currently accessing your site.
Trending
As reported in 39 Mode reviews.
Report on how any user activity has changed over time.
Retroactive Reporting
42 reviewers of Mode have provided feedback on this feature.
Report on user activity in the past and set up predictive models for the future.
Segmentation
38 reviewers of Mode have provided feedback on this feature.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
21 reviewers of Mode have provided feedback on this feature.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
29 reviewers of Mode have provided feedback on this feature.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
This feature was mentioned in 49 Mode reviews.
Allows users to easily build customized reports and dashboards.
Other (7)
User Data
This feature was mentioned in 39 Mode reviews.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
This feature was mentioned in 29 Mode reviews.
Report on keywords used in internal searches.
Load Time Monitoring
As reported in 31 Mode reviews.
Track load times on different devices and systems.
Campaign Tracking
Based on 32 Mode reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
As reported in 27 Mode reviews.
Track revenue and transactions.
Promotional Messages
23 reviewers of Mode have provided feedback on this feature.
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
As reported in 27 Mode reviews.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Based on 38 Mode reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
As reported in 32 Mode reviews.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
As reported in 53 Mode reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
49 reviewers of Mode have provided feedback on this feature.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Marketing Operations (4)
ROI Tracking
Based on 31 Mode reviews and verified by the G2 Product R&D team.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 35 Mode reviews and verified by the G2 Product R&D team.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 36 Mode reviews and verified by the G2 Product R&D team.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 37 Mode reviews and verified by the G2 Product R&D team.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Campaign Activity (6)
Campaign Insights
Based on 38 Mode reviews and verified by the G2 Product R&D team.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 42 Mode reviews and verified by the G2 Product R&D team.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 29 Mode reviews and verified by the G2 Product R&D team.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 34 Mode reviews and verified by the G2 Product R&D team.
Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 28 Mode reviews and verified by the G2 Product R&D team.
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 19 Mode reviews and verified by the G2 Product R&D team.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Data Preparation (2)
Connectors
Based on 61 Mode reviews and verified by the G2 Product R&D team.
Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications.
Data Governance
Based on 62 Mode reviews and verified by the G2 Product R&D team.
Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data
Data Modeling and Blending (3)
Data Querying
Based on 96 Mode reviews and verified by the G2 Product R&D team.
Using formulas based on existing data elements, users can create and calculate new field values
Data Filtering
Based on 93 Mode reviews and verified by the G2 Product R&D team.
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Blending
Based on 70 Mode reviews and verified by the G2 Product R&D team.
Allows the user to combine data from multiple sources into a functioning dataset.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Analytics Platforms (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Deployment & Integration - Analytics Platforms (4)
No-code Dashboard Builder
Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces
Report Scheduling and Automation
Enables automated report generation and scheduled delivery to stakeholders
Embedded Analytics and White-labeling
Allows dashboards and analytics to be embedded into external apps with branding flexibility
Data Source Connectivity
Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications
Performance & Scalability - Analytics Platforms (2)
Large data handling and Query Speed
Efficiently processes large datasets with minimal lag and ensures high performance under load
Concurrent User Support
Maintains performance and uptime during high traffic from multiple users or teams
Advanced Analytics & Modeling - Analytics Platforms (3)
Data Modeling and Governance
Supports semantic data layers, role-based access controls, and metadata governance
Notebook and Script Integration
Integrates with Jupyter, Python, or R for custom analytics and modeling
Built-in Predictive and Statistical Models
Provides native tools for statistical analysis, forecasting, and trend prediction
Agentic AI Capabilities - Analytics Platforms (4)
Auto-generated Insights and Narratives
Uses AI to generate textual summaries, key takeaways, and data stories from dashboards
Natural Language Queries
Allows users to query data and build reports using conversational or plain language
Proactive KPI Monitoring and Alerts
Detects and notifies users about KPI anomalies or significant metric changes in real time
AI Agents for Analytical Follow-ups
Recommends next questions, analyses, or exploration paths using autonomous AI agents
Personalized Intelligence - Analytics Platforms (3)
Behavioral Learning for Contextual Query Refinement
Learns from historical user interactions to improve and personalize query results over time
Role-based Insight Personalization
Tailors dashboard views and suggestions based on user roles, access levels, and past behavior
Conversational and Prompt-based Analytics
Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.




