Link copied to clipboard # Looker vs Mode Comparison - What are their main differences? Share [ Export ](/compare/looker/mode-mode/export.csv) LookerMode[+ Add Product](#) Reviews **Looker** [ 4.4/5(1,652) ](https://www.g2.com/products/looker/reviews#reviews) **Mode** [ 4.5/5(330) ](https://www.g2.com/products/mode-mode/reviews#reviews) Pricing **Looker** Free Trial No pricing available **Mode** Free Trial **Free** All the basics for individual analysts · Studio **Pricing Insights** from reviews Time to Implement **Looker** 2 months Based on 29 responses **Mode** 1 monthFaster Based on 5 responses Return on Investment **Looker** 10 months1 month sooner Based on 23 responses **Mode** 11 months Based on 7 responses Perceived Cost **Looker** $$$$$ **Mode** $$$$$ Average Discount **Looker** 15% **Mode** Not enough reviews yet ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. Pros & Cons **Looker** [ Ease of Use (108) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[ Insights (64) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[ Learning Curve (52) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[ Learning Difficulty (38) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews) **Mode** [ Capabilities (1) ](https://www.g2.com/products/mode-mode/reviews?filters%5Bsentiment_snippet%5D=2247417&qs=pros-and-cons#reviews)[ Customization (1) ](https://www.g2.com/products/mode-mode/reviews?filters%5Bsentiment_snippet%5D=2247409&qs=pros-and-cons#reviews)[ Complex Setup (1) ](https://www.g2.com/products/mode-mode/reviews?filters%5Bsentiment_snippet%5D=2247452&qs=pros-and-cons#reviews)[ Complex Usage (1) ](https://www.g2.com/products/mode-mode/reviews?filters%5Bsentiment_snippet%5D=2247318&qs=pros-and-cons#reviews) Integrations **Looker** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image") Cognizo ](https://www.g2.com/products/cognizo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ View all ](https://www.g2.com/products/looker/integrations) **Mode** Not enough data Screenshots **Looker** ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png) **Mode** ![Mode screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/64626/Reports.png) Ratings Meets Requirements **Looker** 8.7 8.71,136 **Mode** 8.7 8.7285 Ease of Use **Looker** 8.3 8.31,143 **Mode** 8.7 8.7289 Ease of Setup **Looker** 8.3 8.3619 **Mode** 8.8 8.866 Ease of Admin **Looker** 8.3 8.3433 **Mode** 8.9 8.966 Quality of Support **Looker** 8.6 8.6972 **Mode** 8.9 8.9215 Has the product been a good partner in doing business? **Looker** 8.9 8.9412 **Mode** 9.1 9.165 Product Direction (% positive) **Looker** 8.7 8.71,063 **Mode** 8.8 8.8283 Features Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);) 8.3 791 8.4 239 Reports Reports Interface 8.6 684 | Verified 8.7(won by 0.1) 212 | Verified Steps to Answer 8.2(won by 0.1) 620 | Verified 8.1 167 | Verified Graphs and Charts 8.2 677 | Verified 8.3(won by 0.1) 215 | Verified Score Cards 8.3(won by 0.1) 529 | Verified 8.2 135 | Verified Dashboards 8.7(won by 0.1) 681 | Verified 8.6 206 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.4(won by 0.1) 627 | Verified 8.3 162 | Verified Data Column Filtering 8.6(won by 0.4) 648 | Verified 8.2 182 | Verified Data Discovery 8.5(won by 0.5) 621 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 179 | Verified Search 8.1(won by 0.2) 618 | Verified 7.9 181 | Verified Collaboration / Workflow 8.4(won by 0.2) 596 | Verified 8.2 169 | Verified Automodeling 7.7(won by default) 502 | Verified Feature Not Available Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics 7.6 429 | Verified 7.8(won by 0.2) 116 | Verified Data Visualization 8.4 648 | Verified 8.7(won by 0.3) 192 | Verified Big Data Services 8.0 518 | Verified 8.4(won by 0.4) 130 | Verified Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 8.5(won by 0.2) 84 | Verified Data Modeling 8.3(tied score) 407 | Verified 8.3(tied score) 88 | Verified WYSIWYG Report Design 8.0(won by 0.3) 358 | Verified 7.7 64 | Verified Integration APIs 8.1 331 | Verified 8.2(won by 0.1) 57 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform Mobile User Support Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Internationalization Not enough data Not enough data Sandbox / Test Environments Not enough data Not enough data Performance and Reliability Not enough data Not enough data Breadth of Partner Applications Not enough data Not enough data Mobile Access Not enough data Not enough data Metadata Management Not enough data Not enough data Additional Functionality Customizable Branding Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data AI Copilot Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Strategic Planning Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Trend Analysis Not enough data Not enough data Text Analysis Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Data Synchronization Not enough data Not enough data Widgets Not enough data Not enough data Benchmarking Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Trend/Problem Indicators Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Profitability Analysis Not enough data Not enough data OLAP Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Search/Filter Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Key Performance Indicators Not enough data Not enough data Dashboard Creation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Mining Not enough data Not enough data Forecasting Not enough data Not enough data Ad hoc Query Not enough data Not enough data Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);) 7.9 813 8.3 242 Reports Reports Interface 8.6 684 | Verified 8.7(won by 0.1) 212 | Verified Steps to Answer 8.2(won by 0.1) 620 | Verified 8.1 167 | Verified Graphs and Charts 8.2 677 | Verified 8.3(won by 0.1) 215 | Verified Score Cards 8.3(won by 0.1) 529 | Verified 8.2 135 | Verified Dashboards 8.7(won by 0.1) 681 | Verified 8.6 206 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Data Preparation Connectors 8.3 295 | Verified 8.4(won by 0.1) 61 | Verified Data Governance 8.3(won by 0.2) 264 | Verified 8.1 62 | Verified Data Modeling and Blending Data Querying 8.5 312 | Verified 9.3(won by 0.8) 96 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Filtering 8.7(tied score) 333 | Verified 8.7(tied score) 93 | Verified Data Blending 8.4 308 | Verified 8.8(won by 0.4) 70 | Verified Data Capture and Transfer Not enough data Not enough data Generative AI AI Text Generation 7.1(won by default) 87 Not enough data AI Text Summarization 7.1(won by default) 85 Not enough data Generative AI Not enough data Not enough data Agentic AI - Analytics Platforms Autonomous Task Execution 7.3(won by default) 40 Not enough data Multi-step Planning 7.4(won by default) 38 Not enough data Cross-system Integration 7.3(won by default) 40 Not enough data Adaptive Learning 7.2(won by default) 41 Not enough data Natural Language Interaction 7.4(won by default) 40 Not enough data Proactive Assistance 7.4(won by default) 38 Not enough data Decision Making 7.8(won by default) 39 Not enough data Third-Party Integrations Not enough data Not enough data Self Service Calculated Fields 8.4(won by 0.1) 627 | Verified 8.3 162 | Verified Data Column Filtering 8.6(won by 0.4) 648 | Verified 8.2 182 | Verified Data Discovery 8.5(won by 0.5) 621 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 179 | Verified Search 8.1(won by 0.2) 618 | Verified 7.9 181 | Verified Collaboration / Workflow 8.4(won by 0.2) 596 | Verified 8.2 169 | Verified Automodeling 7.7(won by default) 502 | Verified Feature Not Available Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Deployment & Integration - Analytics Platforms No-code Dashboard Builder 8.2(won by default) 40 Not enough data Report Scheduling and Automation 8.4(won by default) 44 Not enough data Embedded Analytics and White-labeling 7.8(won by default) 36 Not enough data Data Source Connectivity 8.4(won by default) 50 Not enough data Multiple Data Sources Not enough data Not enough data Query Builder Not enough data Not enough data Advanced Analytics Predictive Analytics 7.6 429 | Verified 7.8(won by 0.2) 116 | Verified Data Visualization 8.4 648 | Verified 8.7(won by 0.3) 192 | Verified Big Data Services 8.0 518 | Verified 8.4(won by 0.4) 130 | Verified Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Performance & Scalability - Analytics Platforms Large data handling and Query Speed 7.1(won by default) 58 Not enough data Concurrent User Support 8.1(won by default) 36 Not enough data Database Support Not enough data Not enough data Advanced Analytics & Modeling - Analytics Platforms Data Modeling and Governance 8.1(won by default) 47 Not enough data Notebook and Script Integration 7.2(won by default) 34 Not enough data Built-in Predictive and Statistical Models 7.5(won by default) 35 Not enough data Agentic AI Capabilities - Analytics Platforms Auto-generated Insights and Narratives 7.3(won by default) 35 Not enough data Natural Language Queries 7.6(won by default) 36 Not enough data Proactive KPI Monitoring and Alerts 7.6(won by default) 34 Not enough data AI Agents for Analytical Follow-ups 7.4(won by default) 34 Not enough data Personalized Intelligence - Analytics Platforms Behavioral Learning for Contextual Query Refinement 7.6(won by default) 34 Not enough data Role-based Insight Personalization 7.4(won by default) 36 Not enough data Conversational and Prompt-based Analytics 7.5(won by default) 34 Not enough data Ad hoc Query Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 8.5(won by 0.2) 84 | Verified Data Modeling 8.3(tied score) 407 | Verified 8.3(tied score) 88 | Verified WYSIWYG Report Design 8.0(won by 0.3) 358 | Verified 7.7 64 | Verified Integration APIs 8.1 331 | Verified 8.2(won by 0.1) 57 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Branding Not enough data Not enough data Dashboard Creation Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Metadata Management Not enough data Not enough data Forecasting Not enough data Not enough data Data Storage Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Data Migration Not enough data Not enough data AI Copilot Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Search/Filter Not enough data Not enough data Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Sentiment Analysis Not enough data Not enough data User Management Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Charting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Performance Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Extraction Not enough data Not enough data Widgets Not enough data Not enough data Storytelling Not enough data Not enough data Trend Analysis Not enough data Not enough data Collaboration Tools Not enough data Not enough data Financing Management Not enough data Not enough data Self-service Analytics Not enough data Not enough data KPI Monitoring Not enough data Not enough data Dashboard Not enough data Not enough data API Not enough data Not enough data Data Integration Not enough data Not enough data Scorecards Not enough data Not enough data Data Management Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Data Connectors Not enough data Not enough data Data Visualization Not enough data Not enough data Profitability Analysis Not enough data Not enough data Project Tracking Not enough data Not enough data Strategic Planning Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Predictive Analytics Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Templates Not enough data Not enough data Mobile Access Not enough data Not enough data Customizable Templates Not enough data Not enough data Workflow Management Not enough data Not enough data Financial Reporting Not enough data Not enough data Audit Management Not enough data Not enough data OLAP Not enough data Not enough data Single Sign On Not enough data Not enough data Data Synchronization Not enough data Not enough data Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);) 8.4 782 8.4 238 Reports Reports Interface 8.6 684 | Verified 8.7(won by 0.1) 212 | Verified Steps to Answer 8.2(won by 0.1) 620 | Verified 8.1 167 | Verified Graphs and Charts 8.2 677 | Verified 8.3(won by 0.1) 215 | Verified Score Cards 8.3(won by 0.1) 529 | Verified 8.2 135 | Verified Dashboards 8.7(won by 0.1) 681 | Verified 8.6 206 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields 8.4(won by 0.1) 627 | Verified 8.3 162 | Verified Data Column Filtering 8.6(won by 0.4) 648 | Verified 8.2 182 | Verified Data Discovery 8.5(won by 0.5) 621 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 179 | Verified Search 8.1(won by 0.2) 618 | Verified 7.9 181 | Verified Collaboration / Workflow 8.4(won by 0.2) 596 | Verified 8.2 169 | Verified Automodeling 7.7(won by default) 502 | Verified Feature Not Available Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Building Reports Data Transformation 8.3 387 | Verified 8.5(won by 0.2) 84 | Verified Data Modeling 8.3(tied score) 407 | Verified 8.3(tied score) 88 | Verified WYSIWYG Report Design 8.0(won by 0.3) 358 | Verified 7.7 64 | Verified Integration APIs 8.1 331 | Verified 8.2(won by 0.1) 57 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Mobile Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Customizable Branding Not enough data Not enough data Charting Not enough data Not enough data Customization Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Extraction Not enough data Not enough data Data Synchronization Not enough data Not enough data Application Development Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Geographic Maps Not enough data Not enough data Widgets Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Self-service Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Integration into Third Party Applications Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Single Sign On Not enough data Not enough data Trend Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Data Connectors Not enough data Not enough data Benchmarking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Streaming Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Drag & Drop Not enough data Not enough data Dashboard Creation Not enough data Not enough data Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.4 324 8.7 61 Metrics Sessions - Digital Analytics 8.8 238 9.1(won by 0.3) 32 Engagement 8.7 238 9.1(won by 0.4) 34 Entry and Exit Pages 8.4(won by 0.1) 224 8.3 29 Standard Event Tracking 8.3 226 8.8(won by 0.5) 31 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Event Tracking 8.4 215 8.9(won by 0.5) 31 (There is a greater than 0.5 difference between this product's rating and its competitors) Retention 8.3 224 8.7(won by 0.4) 33 Return 8.4 219 8.6(won by 0.2) 25 Conversions 8.5 230 8.6(won by 0.1) 33 Funnels 8.3 223 8.6(won by 0.3) 36 Reporting Real-Time Reporting 8.4 242 8.9(won by 0.5) 44 (There is a greater than 0.5 difference between this product's rating and its competitors) Retroactive Reporting 8.6 242 9.2(won by 0.6) 42 (There is a greater than 0.5 difference between this product's rating and its competitors) Segmentation 8.5 245 8.7(won by 0.2) 38 Mobile Reporting 8.1 199 8.7(won by 0.6) 21 (There is a greater than 0.5 difference between this product's rating and its competitors) Unification Across Devices 8.4 205 9.1(won by 0.7) 29 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports and Dashboards 9.0(tied score) 254 9.0(tied score) 49 Trending Feature Not Available 8.7(won by default) 39 Other User Data 8.7 226 8.8(won by 0.1) 39 Site Search Reporting 8.6(won by 0.5) 209 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 29 Load Time Monitoring 8.4(won by 0.1) 201 8.3 31 Campaign Tracking 8.7(won by 0.1) 215 8.6 32 E-Commerce 8.7(won by 0.1) 207 8.6 27 Promotional Messages 8.2 179 8.3(won by 0.1) 23 Administration Alerts 8.3 191 8.5(won by 0.2) 27 Agentic AI - Digital Analytics Autonomous Task Execution 7.4(won by default) 15 Not enough data Cross-system Integration 7.8(won by default) 15 Not enough data Proactive Assistance 7.8(won by default) 16 Not enough data Decision Making 7.9(won by default) 16 Not enough data Administration API / Integrations 8.4 218 9.0(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) QA Testing 8.3 193 8.6(won by 0.3) 32 Performance and Reliability 8.5 245 9.0(won by 0.5) 53 (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6 239 9.0(won by 0.4) 49 Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.2 312 8.6 46 Marketing Operations ROI Tracking 8.6 221 | Verified 8.9(won by 0.3) 31 | Verified Data Collection 8.7(won by 0.4) 242 | Verified 8.3 35 | Verified Customer Insights 8.5(tied score) 229 | Verified 8.5(tied score) 36 | Verified Multi-User Access 8.9(won by 0.1) 244 | Verified 8.8 37 | Verified Spend Management 8.4(won by default) 130 Feature Not Available White Label Feature Not Available Feature Not Available Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.6 231 | Verified 8.7(won by 0.1) 38 | Verified Reports and Dashboards 8.8 260 | Verified 9.1(won by 0.3) 42 | Verified Campaign Stickiness 8.5(won by 0.2) 212 | Verified 8.3 29 | Verified Multichannel Tracking 8.5(won by 0.2) 213 | Verified 8.3 34 | Verified Brand Optimization 8.4 199 | Verified 8.5(won by 0.1) 28 | Verified Predictive Analytics 7.9 120 | Verified 8.9(won by 1.0) 19 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution 6.8(won by default) 14 Not enough data Cross-system Integration 7.5(won by default) 14 Not enough data Proactive Assistance 7.3(won by default) 14 Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.2 754 Not enough data Reports Reports Interface 8.6 684 | Verified 8.7(won by 0.1) 212 | Verified Steps to Answer 8.2(won by 0.1) 620 | Verified 8.1 167 | Verified Graphs and Charts 8.2 677 | Verified 8.3(won by 0.1) 215 | Verified Score Cards 8.3(won by 0.1) 529 | Verified 8.2 135 | Verified Dashboards 8.7(won by 0.1) 681 | Verified 8.6 206 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Reports Reports Interface 8.5(won by default) 113 Not enough data Share Reports 8.5(won by default) 110 Not enough data Steps to Answer 8.1(won by default) 104 Not enough data Generative AI AI Text Generation 7.0(won by default) 100 Not enough data AI Text Summarization 7.1(won by default) 100 Not enough data Generative AI Not enough data Not enough data Visualization Graphs and Charts 8.5(won by default) 117 Not enough data Score Cards 8.5(won by default) 113 Not enough data Dashboards 8.7(won by default) 118 Not enough data Formats 8.3(won by default) 110 Not enough data Mobile Dashboards Not enough data Not enough data Public Dashboards Not enough data Not enough data Private Dashboards Not enough data Not enough data Data Updates Historical Snapshots 8.1(won by default) 107 Not enough data Real-Time Updating 8.3(won by default) 108 Not enough data Collaboration Sharing 8.4(won by default) 109 Not enough data Co-Editing 8.0(won by default) 106 Not enough data Devices 8.0(won by default) 103 Not enough data Data Updates Historical Snapshots 7.8(won by default) 137 Not enough data Real-Time Updating 8.0(won by default) 144 Not enough data Scheduled/Automated Reports 8.5(won by default) 146 Not enough data Customizable Reports Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality KPI Monitoring Not enough data Not enough data Secure Data Storage Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Visualization Not enough data Not enough data Single Sign On Not enough data Not enough data Natural Language Search Not enough data Not enough data Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Widgets Not enough data Not enough data Performance Metrics Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Data Aggregation Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Templates Not enough data Not enough data Data Synchronization Not enough data Not enough data API Not enough data Not enough data Forecasting Not enough data Not enough data Interactive Elements Not enough data Not enough data Single Page View Not enough data Not enough data Data Import/Export Not enough data Not enough data Drag & Drop Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Trend Analysis Not enough data Not enough data Workflow Management Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Functions/Calculations Not enough data Not enough data Historical Reporting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Visual Discovery Not enough data Not enough data Real-Time Updates Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Relational Display Not enough data Not enough data Visual Analytics Not enough data Not enough data OLAP Not enough data Not enough data Ad hoc Query Not enough data Not enough data Reporting & Statistics Not enough data Not enough data User Insights Reviewers' Company Size [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 60.4% Enterprise(\> 1000 emp.) 20.1% [![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode")](https://www.g2.com/products/mode-mode/reviews) Mode Small-Business(50 or fewer emp.) 24.8% Mid-Market(51-1000 emp.) 46.4% Enterprise(\> 1000 emp.) 28.8% Small-Business (50 or fewer emp.) 19.4% 24.8% Mid-Market (51-1000 emp.) 60.4% 46.4% Enterprise (\> 1000 emp.) 20.1% 28.8% Reviewers' Industry [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Computer Software 11.6% Information Technology and Services 11.2% Marketing and Advertising 8.4% Financial Services 7.4% Internet 6.0% Other 55.5% [![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode")](https://www.g2.com/products/mode-mode/reviews) Mode Information Technology and Services 14.1% Computer Software 13.8% Financial Services 7.5% Internet 6.6% Transportation/Trucking/Railroad 4.4% Other 53.6% FAQs ## Looker vs Mode FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Looker vs Mode? Mode stands out for its higher reviewer satisfaction scores in Ease of Setup, Quality of Support, and Ease of Use, while Looker is recognized for its centralized data modeling and real-time querying capabilities. | [Looker](https://www.g2.com/products/looker/reviews) | [Mode](https://www.g2.com/products/mode-mode/reviews) | | --- | --- | | 4.4/5 (1,656 reviews) | 4.5/5 (330 reviews) | | Mid-Market | Mid-Market | | 8.3 | 8.8 | | 8.6 | 8.9 | | Centralized data model with LookML and real-time warehouse querying | Balance between analyst power and self-serve exploration, clean UI, and configurable scheduling/alerting | ### How do the pricing models of Looker and Mode compare? Mode is rated higher for price and value satisfaction, indicating reviewers consider it the stronger value compared to Looker. - **Looker:** Reviewers describe pricing as "okay" but note that it can be expensive for smaller organizations and that costs have increased significantly for some use cases. - **Mode:** Reviewers do not cite pricing as a major concern and focus on its efficiency and ease of use, with no recent negative sentiment about cost. ### What are the best alternatives to Looker and Mode? The top three alternatives to Looker and Mode are Zoho Analytics, Tableau, and Domo. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1,656 reviews) | Mid-Market | Pricing can be expensive for smaller organizations | Centralized data model and real-time querying | | [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | No major pricing concerns cited | Balance of analyst power and self-serve exploration | | [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | 4.2/5 (286 reviews) | Mid-Market | — | — | | [Tableau](https://www.g2.com/products/tableau/reviews) | 4.4/5 (3,786 reviews) | Enterprise | — | — | | [Domo](https://www.g2.com/products/domo/reviews) | 4.3/5 (1,085 reviews) | Mid-Market | — | — | ### Which Analytics Platforms features should I prioritize when comparing Looker and Mode? Buyers should prioritize Dashboards, Ease of Setup, Quality of Support, Integrations, and Data Modeling when comparing Looker and Mode. - **Dashboards:** Both products are frequently praised for dashboard capabilities, with Dashboards as the most cited feature in recent reviews. - **Ease of Setup:** Mode scores 8.8, Looker scores 8.3, indicating Mode is easier to set up. - **Quality of Support:** Mode scores 8.9, Looker scores 8.6, showing a support advantage for Mode. - **Integrations:** Looker is frequently cited for integrations with Google Analytics (24 all-time mentions) and Slack (20 all-time mentions). - **Data Modeling:** Looker is recognized for its centralized data model with LookML, a unique strength not cited for Mode. ### What are the pros and cons of Looker vs Mode? Looker's headline strength is its centralized data modeling and real-time querying, while Mode's is its balance of analyst power and self-serve exploration with a clean UI. - **Looker strengths:** Centralized data model with LookML, real-time warehouse querying, easy sharing and embedding, strong integration with Google products, and automation of dashboards and reports. - **Looker trade-offs:** Steep learning curve for LookML and data modeling, limited visualization customization, performance slowdowns on large datasets, and higher pricing for smaller organizations. - **Mode strengths:** Balance between analyst power and self-serve exploration, clean and intuitive UI, configurable scheduling and alerting, and strong support for SQL and Python workflows. - **Mode trade-offs:** Challenging onboarding for less technical users, limited drag-and-drop capabilities, and some reviewers cite a learning curve and desire for more visualization options. ### Is Looker or Mode better for small businesses? Mode is a better fit for small businesses, as reviewers do not cite pricing as a concern and highlight ease of use, while Looker is noted as more expensive and complex for smaller organizations. - **Looker:** Largest segment is Mid-Market; reviewers note higher pricing and a steeper learning curve, making it less ideal for small businesses. - **Mode:** Largest segment is Mid-Market; reviewers highlight ease of setup and use, with no major pricing concerns, supporting its suitability for smaller teams. ### Which Analytics Platforms platform has better integrations? Looker is favored for integrations, with more frequent reviewer mentions of key third-party tools. - **Looker:** Google Analytics (24 all-time mentions), Slack (20 all-time mentions), Adjust (18 all-time mentions). - **Mode:** Reviewers mention integration with SQL databases and Python notebooks, but no third-party tool reaches the publishable mention threshold. ### How do Looker and Mode compare on customer support? Mode and Looker are rated in near-parity for Quality of Support, with Mode scoring 8.9 and Looker 8.6, a difference below the materiality threshold. - **Looker:** Reviewers describe support as generally responsive, with some citing helpful onboarding and others noting reliance on internal teams for troubleshooting. - **Mode:** Reviewers highlight reliable support, quick fixes, and positive experiences, with occasional mentions of a desire for more tutorials and documentation. ### Which is easier to implement, Looker or Mode? Mode is rated higher for Ease of Setup, scoring 8.8 versus Looker's 8.3, indicating Mode is easier to implement. - **Looker:** Reviewers note that setup can be complex due to LookML and data modeling requirements, but once configured, it is straightforward for end users. - **Mode:** Reviewers consistently describe setup as quick and easy, with many able to be productive within minutes of gaining access. ### Which product has better Dashboards? Both Looker and Mode are highly rated for Dashboards, with frequent positive mentions and strong reviewer satisfaction scores. - **Looker:** Dashboards are the most frequently cited feature, with reviewers praising their interactivity, real-time updates, and ease of sharing; Ease of Use score is 8.3. - **Mode:** Dashboards are also a core strength, with reviewers highlighting ease of creation, sharing, and customization; Ease of Use score is 8.7. Alternatives **Looker Alternatives** ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) ![Spotfire Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d4e0e320d2c90324c1d66baebd1e456e/spotfire-analytics.svg "Spotfire Analytics") [ Spotfire Analytics ](/products/spotfire-analytics/reviews) ![Zoho Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/1546618488/zoho-analytics.svg "Zoho Analytics") [ Zoho Analytics ](/products/zoho-analytics/reviews) **Mode Alternatives** ![Tableau](https://images.g2crowd.com/uploads/product/hd_favicon/335fbdd506ce66a7f19326fbc586410a/tableau-software-tableau.svg "Tableau") [ Tableau ](/products/tableau/reviews) ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) ![Sigma](https://images.g2crowd.com/uploads/product/hd_favicon/ddfbcf018eac0237200bdbd0ee80601c/sigma-computing-sigma.svg "Sigma") [ Sigma ](/products/sigma-computing-sigma/reviews)