# Looker vs Mode Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in its **reports interface** , which is described as intuitive and straightforward. Users appreciate the ability to create new fields and calculate values using existing data elements, making it easier to generate reports for various campaigns.
- **Users say** that Mode strikes a balance between **data analysts** and self-service exploration for business users. Reviewers highlight the clean UI and the ease of accessing and modifying data queries, which enhances the overall user experience.
- **According to verified reviews** , Looker has a significantly higher G2 Score, indicating greater overall user satisfaction. Users have noted its effectiveness in **data visualization** and integration with tech stacks, which supports comprehensive marketing funnel analytics.
- **Reviewers mention** that Mode is particularly fast in retrieving information compared to other SQL-based programs, making it a preferred choice for users who need quick access to data insights. This speed is a key advantage for those who prioritize efficiency in their data analysis tasks.
- **G2 reviewers highlight** that while Looker has a robust feature set, some users find it challenging to match their specific workflow needs, indicating potential configuration hurdles during setup. This feedback suggests that new users may need to invest time in learning the system.
- **Users report** that both platforms offer strong support, but Mode's quality of support is noted to be slightly higher, with users appreciating the responsiveness and helpfulness of the support team, which can be crucial for troubleshooting and guidance.



| | Looker | Mode | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,647 | 330 | 
| **Largest Market Segment** | Mid-Market (60.6% of reviews) | Mid-Market (46.4% of reviews) | 
| **Entry Level Price** | No pricing available | Free All the basics for individual analysts | 

---
## Top Pros & Cons

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Mode

Pros:
- Capabilities (1 reviews)
- Customization (1 reviews)

Cons:
- Complex Setup (1 reviews)
- Complex Usage (1 reviews)

---
## Ratings Comparison
| Rating | Looker | Mode | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1132 reviews) | 8.7 (285 reviews) | 
  | **Ease of Use** | 8.3 (1138 reviews) | 8.7 (289 reviews) | 
  | **Ease of Setup** | 8.3 (614 reviews) | 8.8 (66 reviews) | 
  | **Ease of Admin** | 8.3 (430 reviews) | 8.9 (66 reviews) | 
  | **Quality of Support** | 8.6 (967 reviews) | 8.9 (215 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (409 reviews) | 9.1 (65 reviews) | 
  | **Product Direction (% positive)** | 8.7 (1060 reviews) | 8.8 (283 reviews) | 

---
## Pricing

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Mode

#### Entry-Level Pricing

Plan: Studio

Price: Free All the basics for individual analysts

Description: Included:

Key Features:
-  SQL, Python, & R
- Private database connections

[Browse all 3 editions](https://www.g2.com/products/mode-mode/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.3/10 | 784 |
| **Mode** | 8.4/10 | 239 |

#### Reports

| Feature | Looker | Mode | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.7 (212 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.1 (167 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.3 (215 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.2 (135 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.6 (206 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Mode | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.3 (162 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.2 (182 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.0 (179 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 7.9 (181 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.2 (169 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Feature Not Available | 

#### Advanced Analytics

| Feature | Looker | Mode | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.8 (116 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 8.7 (192 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (520 reviews) ✓ Verified | 8.4 (130 reviews) ✓ Verified | 

#### Building Reports

| Feature | Looker | Mode | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 8.3 (88 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 7.7 (64 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 8.2 (57 reviews) ✓ Verified | 

#### Platform

| Feature | Looker | Mode | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 750 |
| **Mode** | N/A | N/A |

#### Reports

| Feature | Looker | Mode | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.7 (212 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.1 (167 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.3 (215 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.2 (135 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.6 (206 reviews) ✓ Verified | 

#### Reports

| Feature | Looker | Mode | 
|---|---|---|
| **Reports Interface** | 8.5 (112 reviews) | Not enough data | 
| **Share Reports** | 8.5 (109 reviews) | Not enough data | 
| **Steps to Answer** | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | Looker | Mode | 
|---|---|---|
| **AI Text Generation** | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | Looker | Mode | 
|---|---|---|
| **Graphs and Charts** | 8.5 (116 reviews) | Not enough data | 
| **Score Cards** | 8.4 (111 reviews) | Not enough data | 
| **Dashboards** | 8.7 (116 reviews) | Not enough data | 
| **Formats** | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Mode | 
|---|---|---|
| **Historical Snapshots** | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | 8.3 (107 reviews) | Not enough data | 

#### Collaboration

| Feature | Looker | Mode | 
|---|---|---|
| **Sharing** | 8.4 (109 reviews) | Not enough data | 
| **Co-Editing** | 8.0 (106 reviews) | Not enough data | 
| **Devices** | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | Looker | Mode | 
|---|---|---|
| **Historical Snapshots** | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | 8.0 (143 reviews) | Not enough data | 
| **Email Reports** | 8.5 (145 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 7.9/10 | 806 |
| **Mode** | 8.3/10 | 242 |

#### Reports

| Feature | Looker | Mode | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.7 (212 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.1 (167 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.3 (215 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.2 (135 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.6 (206 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Looker | Mode | 
|---|---|---|
| **Connectors** | 8.3 (294 reviews) ✓ Verified | 8.4 (61 reviews) ✓ Verified | 
| **Data Governance** | 8.3 (264 reviews) ✓ Verified | 8.1 (62 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Looker | Mode | 
|---|---|---|
| **Data Querying** | 8.5 (313 reviews) ✓ Verified | 9.3 (96 reviews) ✓ Verified | 
| **Data Filtering** | 8.7 (334 reviews) ✓ Verified | 8.7 (93 reviews) ✓ Verified | 
| **Data Blending** | 8.4 (310 reviews) ✓ Verified | 8.8 (70 reviews) ✓ Verified | 

#### Generative AI

| Feature | Looker | Mode | 
|---|---|---|
| **AI Text Generation** | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Looker | Mode | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | 7.8 (40 reviews) | Not enough data | 

#### Self Service 

| Feature | Looker | Mode | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.3 (162 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.2 (182 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.0 (179 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 7.9 (181 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.2 (169 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Feature Not Available | 

#### Deployment & Integration - Analytics Platforms

| Feature | Looker | Mode | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (40 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.4 (44 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 7.7 (35 reviews) | Not enough data | 
| **Data Source Connectivity** | 8.4 (52 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | Looker | Mode | 
|---|---|---|
| **Predictive Analytics** | 7.6 (430 reviews) ✓ Verified | 7.8 (116 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (648 reviews) ✓ Verified | 8.7 (192 reviews) ✓ Verified | 
| **Big Data Services** | 8.0 (520 reviews) ✓ Verified | 8.4 (130 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Looker | Mode | 
|---|---|---|
| **Large data handling and Query Speed** | 7.2 (58 reviews) | Not enough data | 
| **Concurrent User Support** | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Looker | Mode | 
|---|---|---|
| **Data Modeling and Governance** | 8.2 (45 reviews) | Not enough data | 
| **Notebook and Script Integration** | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Looker | Mode | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 7.6 (35 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Looker | Mode | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (35 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 7.4 (37 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 7.6 (35 reviews) | Not enough data | 

#### Building Reports

| Feature | Looker | Mode | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 8.3 (88 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 7.7 (64 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 8.2 (57 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 776 |
| **Mode** | 8.4/10 | 238 |

#### Reports

| Feature | Looker | Mode | 
|---|---|---|
| **Reports Interface** | 8.6 (682 reviews) ✓ Verified | 8.7 (212 reviews) ✓ Verified | 
| **Steps to Answer** | 8.2 (620 reviews) ✓ Verified | 8.1 (167 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.2 (676 reviews) ✓ Verified | 8.3 (215 reviews) ✓ Verified | 
| **Score Cards** | 8.3 (530 reviews) ✓ Verified | 8.2 (135 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (679 reviews) ✓ Verified | 8.6 (206 reviews) ✓ Verified | 

#### Self Service 

| Feature | Looker | Mode | 
|---|---|---|
| **Calculated Fields** | 8.4 (627 reviews) ✓ Verified | 8.3 (162 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.6 (649 reviews) ✓ Verified | 8.2 (182 reviews) ✓ Verified | 
| **Data Discovery** | 8.4 (616 reviews) ✓ Verified | 8.0 (179 reviews) ✓ Verified | 
| **Search** | 8.1 (618 reviews) ✓ Verified | 7.9 (181 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (595 reviews) ✓ Verified | 8.2 (169 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (504 reviews) ✓ Verified | Feature Not Available | 

#### Building Reports

| Feature | Looker | Mode | 
|---|---|---|
| **Data Transformation** | 8.3 (386 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Data Modeling** | 8.3 (405 reviews) ✓ Verified | 8.3 (88 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (358 reviews) ✓ Verified | 7.7 (64 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (333 reviews) ✓ Verified | 8.2 (57 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.4/10 | 325 |
| **Mode** | 8.7/10 | 61 |

#### Metrics

| Feature | Looker | Mode | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (238 reviews) | 9.1 (32 reviews) | 
| **Engagement** | 8.7 (238 reviews) | 9.1 (34 reviews) | 
| **Entry and Exit Pages** | 8.4 (224 reviews) | 8.3 (29 reviews) | 
| **Standard Event Tracking** | 8.3 (226 reviews) | 8.8 (31 reviews) | 
| **Custom Event Tracking** | 8.4 (215 reviews) | 8.9 (31 reviews) | 
| **Retention** | 8.3 (225 reviews) | 8.7 (33 reviews) | 
| **Return** | 8.4 (219 reviews) | 8.6 (25 reviews) | 
| **Conversions** | 8.5 (231 reviews) | 8.6 (33 reviews) | 
| **Funnels** | 8.3 (223 reviews) | 8.6 (36 reviews) | 

#### Reporting

| Feature | Looker | Mode | 
|---|---|---|
| **Real-Time Reporting** | 8.4 (243 reviews) | 8.9 (44 reviews) | 
| **Trending** | Feature Not Available | 8.7 (39 reviews) | 
| **Retroactive Reporting** | 8.6 (242 reviews) | 9.2 (42 reviews) | 
| **Segmentation** | 8.5 (245 reviews) | 8.7 (38 reviews) | 
| **Mobile Reporting** | 8.1 (199 reviews) | 8.7 (21 reviews) | 
| **Unification Across Devices** | 8.4 (205 reviews) | 9.1 (29 reviews) | 
| **Custom Reports and Dashboards** | 9.0 (254 reviews) | 9.0 (49 reviews) | 

#### Other

| Feature | Looker | Mode | 
|---|---|---|
| **User Data** | 8.7 (226 reviews) | 8.8 (39 reviews) | 
| **Site Search Reporting** | 8.6 (209 reviews) | 8.1 (29 reviews) | 
| **Load Time Monitoring** | 8.4 (201 reviews) | 8.3 (31 reviews) | 
| **Campaign Tracking** | 8.7 (216 reviews) | 8.6 (32 reviews) | 
| **E-Commerce** | 8.7 (208 reviews) | 8.6 (27 reviews) | 
| **Promotional Messages** | 8.2 (180 reviews) | 8.3 (23 reviews) | 
| **Administration Alerts** | 8.3 (191 reviews) | 8.5 (27 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Looker | Mode | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | Looker | Mode | 
|---|---|---|
| **API / Integrations** | 8.4 (218 reviews) | 9.0 (38 reviews) | 
| **QA Testing** | 8.3 (193 reviews) | 8.6 (32 reviews) | 
| **Performance and Reliability** | 8.5 (245 reviews) | 9.0 (53 reviews) | 
| **User, Role, and Access Management** | 8.6 (239 reviews) | 9.0 (49 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.1/10 | 260 |
| **Mode** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Looker | Mode | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Looker | Mode | 
|---|---|---|
| **Data Sourcing** | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Looker | Mode | 
|---|---|---|
| **Lead Scoring** | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | Looker | Mode | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (168 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Looker** | 8.2/10 | 312 |
| **Mode** | 8.6/10 | 46 |

#### Marketing Operations

| Feature | Looker | Mode | 
|---|---|---|
| **ROI Tracking** | 8.6 (221 reviews) ✓ Verified | 8.9 (31 reviews) ✓ Verified | 
| **Data Collection** | 8.7 (242 reviews) ✓ Verified | 8.3 (35 reviews) ✓ Verified | 
| **Customer Insights** | 8.5 (229 reviews) ✓ Verified | 8.5 (36 reviews) ✓ Verified | 
| **Multi-User Access** | 8.9 (244 reviews) ✓ Verified | 8.8 (37 reviews) ✓ Verified | 
| **Spend Management** | 8.4 (130 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Looker | Mode | 
|---|---|---|
| **Campaign Insights** | 8.6 (231 reviews) ✓ Verified | 8.7 (38 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.8 (260 reviews) ✓ Verified | 9.1 (42 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (212 reviews) ✓ Verified | 8.3 (29 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.5 (213 reviews) ✓ Verified | 8.3 (34 reviews) ✓ Verified | 
| **Brand Optimization** | 8.4 (199 reviews) ✓ Verified | 8.5 (28 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.9 (120 reviews) ✓ Verified | 8.9 (19 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Looker | Mode | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Looker (2):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | Looker | Mode | 
|---|---|---|
| **Small-Business** | 19.3% | 24.8% | 
| **Mid-Market** | 60.6% | 46.4% | 
| **Enterprise** | 20.1% | 28.8% | 

### By Industry

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Mode

- **Information Technology and Services:** 14.1%
- **Computer Software:** 13.8%
- **Financial Services:** 7.5%
- **Internet:** 6.6%
- **Transportation/Trucking/Railroad:** 4.4%
- **Real Estate:** 4.1%
- **Marketing and Advertising:** 3.4%
- **Consumer Services:** 3.4%
- **Retail:** 3.1%
- **Market Research:** 3.1%
- **Other:** 36.4%

---
## Alternatives

### Alternatives to Looker

- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1011 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (279 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3692 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (616 reviews)

### Alternatives to Mode

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3692 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1011 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)
- [Hex](https://www.g2.com/products/hex-tech-hex/reviews) — 4.5/5 stars (398 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (334 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1640 reviews)
- [Metabase](https://www.g2.com/products/metabase/reviews) — 4.4/5 stars (147 reviews)

---
## Top Discussions

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Mode

- Title: [Can we make a dashboard out of mode analytics?](https://www.g2.com/discussions/27856-can-we-make-a-dashboard-out-of-mode-analytics) — 2 comments
  > **Top comment:** "Yes"
- Title: [How do i average on charts without averaging averages](https://www.g2.com/discussions/how-do-i-average-on-charts-without-averaging-averages) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can average on charts without averaging averages by returning the unaggregated result set, and then applying our average function on the desired..."
- Title: [Why do companies choose Mode over Periscope Data?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-periscope-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Mode better supports analysts and data scientists with full R and Python notebooks and an editing environment that supports multiple queries and..."
- Title: [Why do companies choose Mode over Tableau?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-tableau) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Extracts without any of the hassle. 
Advanced analysis with Python and R notebooks. 
Flexibility to build internal applications on top of your data. 
Easy..."
- Title: [Why do companies choose Mode over Looker?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-looker) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/looker-vs-mode-mode)