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Compare Looker and Mode 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Mid-Market (46.4% of reviews)
Entry-Level Pricing
No pricing available
Free All the basics for individual analysts
Looker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerMode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a customizable and interactive reporting experience, with users highlighting its ability to create visually appealing reports using various charts and graphs. This makes it particularly effective for tracking metrics like sales performance and customer trends.
- Users say that Mode offers a user-friendly interface that balances the needs of data analysts and business users. Reviewers appreciate its clean UI and the ease of accessing and modifying data queries, which enhances the overall data exploration experience.
- According to verified reviews, Looker has a significantly higher overall satisfaction score compared to Mode, indicating that users generally find it to be a more reliable and effective analytics platform for their needs.
- Reviewers mention that while Looker has a robust set of features, some users find it challenging to set up and configure to their specific workflows. In contrast, Mode is praised for its straightforward setup process, making it easier for users to get started quickly.
- Users highlight that Looker’s strong support and integration capabilities are beneficial for teams needing to share insights easily. However, Mode users appreciate its speed in retrieving information, often finding it quicker than other SQL-based tools, which can be a significant advantage for data-driven decision-making.
- G2 reviewers note that while Looker has a larger market presence and a wealth of user feedback, Mode's recent reviews indicate a strong focus on continuous improvement and user satisfaction, particularly in areas like data visualization and dashboard creation.
Pricing
Entry-Level Pricing
Looker
No pricing availableMode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Free Trial
Looker
Free Trial is available
Mode
Free Trial is available
Ratings
Meets Requirements
8.7
1,095
8.7
285
Ease of Use
8.3
1,100
8.7
289
Ease of Setup
8.2
578
8.8
66
Ease of Admin
8.3
430
8.9
66
Quality of Support
8.6
933
8.9
215
Has the product been a good partner in doing business?
8.9
408
9.1
65
Product Direction (% positive)
8.7
1,027
8.8
283
Features by Category
Reports
8.6
660
|
Verified
8.7
212
|
Verified
8.2
614
|
Verified
8.1
167
|
Verified
8.2
657
|
Verified
8.3
215
|
Verified
8.3
527
|
Verified
8.2
135
|
Verified
8.7
662
|
Verified
8.6
206
|
Verified
Self Service
8.4
620
|
Verified
8.3
162
|
Verified
8.6
636
|
Verified
8.2
182
|
Verified
8.4
610
|
Verified
8.0
179
|
Verified
8.1
614
|
Verified
7.9
181
|
Verified
8.3
588
|
Verified
8.2
169
|
Verified
7.7
499
|
Verified
Feature Not Available
Advanced Analytics
7.6
428
|
Verified
7.8
116
|
Verified
8.4
629
|
Verified
8.7
192
|
Verified
8.0
512
|
Verified
8.4
130
|
Verified
Building Reports
8.3
383
|
Verified
8.5
84
|
Verified
8.3
395
|
Verified
8.3
88
|
Verified
8.0
354
|
Verified
7.7
64
|
Verified
8.1
327
|
Verified
8.2
57
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
660
|
Verified
8.7
212
|
Verified
8.2
614
|
Verified
8.1
167
|
Verified
8.2
657
|
Verified
8.3
215
|
Verified
8.3
527
|
Verified
8.2
135
|
Verified
8.7
662
|
Verified
8.6
206
|
Verified
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
660
|
Verified
8.7
212
|
Verified
8.2
614
|
Verified
8.1
167
|
Verified
8.2
657
|
Verified
8.3
215
|
Verified
8.3
527
|
Verified
8.2
135
|
Verified
8.7
662
|
Verified
8.6
206
|
Verified
Data Preparation
8.4
281
|
Verified
8.4
61
|
Verified
8.3
262
|
Verified
8.1
62
|
Verified
Data Modeling and Blending
8.4
311
|
Verified
9.3
96
|
Verified
8.7
328
|
Verified
8.7
93
|
Verified
8.3
310
|
Verified
8.8
70
|
Verified
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
620
|
Verified
8.3
162
|
Verified
8.6
636
|
Verified
8.2
182
|
Verified
8.4
610
|
Verified
8.0
179
|
Verified
8.1
614
|
Verified
7.9
181
|
Verified
8.3
588
|
Verified
8.2
169
|
Verified
7.7
499
|
Verified
Feature Not Available
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.4
39
Not enough data
Advanced Analytics
7.6
428
|
Verified
7.8
116
|
Verified
8.4
629
|
Verified
8.7
192
|
Verified
8.0
512
|
Verified
8.4
130
|
Verified
Performance & Scalability - Analytics Platforms
8.0
41
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
383
|
Verified
8.5
84
|
Verified
8.3
395
|
Verified
8.3
88
|
Verified
8.0
354
|
Verified
7.7
64
|
Verified
8.1
327
|
Verified
8.2
57
|
Verified
Reports
8.6
660
|
Verified
8.7
212
|
Verified
8.2
614
|
Verified
8.1
167
|
Verified
8.2
657
|
Verified
8.3
215
|
Verified
8.3
527
|
Verified
8.2
135
|
Verified
8.7
662
|
Verified
8.6
206
|
Verified
Self Service
8.4
620
|
Verified
8.3
162
|
Verified
8.6
636
|
Verified
8.2
182
|
Verified
8.4
610
|
Verified
8.0
179
|
Verified
8.1
614
|
Verified
7.9
181
|
Verified
8.3
588
|
Verified
8.2
169
|
Verified
7.7
499
|
Verified
Feature Not Available
Building Reports
8.3
383
|
Verified
8.5
84
|
Verified
8.3
395
|
Verified
8.3
88
|
Verified
8.0
354
|
Verified
7.7
64
|
Verified
8.1
327
|
Verified
8.2
57
|
Verified
Metrics
8.8
238
9.1
32
8.7
238
9.1
34
8.4
224
8.3
29
8.4
226
8.8
31
8.4
215
8.9
31
8.3
225
8.7
33
8.4
219
8.6
25
8.5
230
8.6
33
8.3
222
8.6
36
Reporting
8.4
241
8.9
44
Feature Not Available
8.7
39
8.6
242
9.2
42
8.6
245
8.7
38
8.1
199
8.7
21
8.4
205
9.1
29
9.0
254
9.0
49
Other
8.7
226
8.8
39
8.6
209
8.1
29
8.4
201
8.3
31
8.7
215
8.6
32
8.7
207
8.6
27
8.2
179
8.3
23
8.3
191
8.5
27
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
9.0
38
8.4
194
8.6
32
8.5
246
9.0
53
8.6
240
9.0
49
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
8.9
31
|
Verified
8.7
240
|
Verified
8.3
35
|
Verified
8.5
227
|
Verified
8.5
36
|
Verified
8.9
244
|
Verified
8.8
37
|
Verified
8.3
129
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.6
230
|
Verified
8.7
38
|
Verified
8.8
260
|
Verified
9.1
42
|
Verified
8.5
212
|
Verified
8.3
29
|
Verified
8.5
213
|
Verified
8.3
34
|
Verified
8.4
199
|
Verified
8.5
28
|
Verified
7.9
119
|
Verified
8.9
19
|
Verified
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Mode are categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics and Data Visualization
Mode has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
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