Mintent Reviews & Product Details

Mintent Overview

What is Mintent?

Mintent is the only Content Marketing Platform with Analytics built exclusively for content marketers. Mintent lets your team create, manage, and measure all of your marketing projects in one place. The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment. Customers include CenturyLink, NYU, Allegion, Premier Inc., and Barrick Gold.

Mintent Details
Website
Languages Supported
English
Product Description

Content marketing software aligns strategy and execution while tracking your results. All in one place.


Seller Details
Seller
Mintent
Company Website
HQ Location
Vancouver,Canada
Twitter
@getmintent
11,077 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
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Mintent Reviews

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Junior Business Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

To all industries it is something more accessible to find products that will help you perform processes that are complicated, so you always focus on looking for products that help you and our organizations are not exempted from doing so, which is why in the search for a good product we find this platform which has not helped in many ways because it helps to optimize a lot. Review collected by and hosted on G2.com.

What do you dislike?

The use of this product was very beneficial to our business and the use we gave it has not significantly improved our entire marketing team because it allows us to fulfill our own needs such as those of our clients, so we believe it is a lot of support for our organization and for our marketing team so we can say it is very helpful. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This platform is one of the best that have been utilized, since it is very good that it has been able to exceed all of the expectations we had about this product, which makes that the product is very good as well that it has a great integration capacity with other products, so we can recommend it to potential customers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

For the marketing team it was keeping monitoring of the marketing campaigns that were on the market was a bit difficult, so when we started using this product we did a good job as we were able to do monitoring for all of our campaigns as well as generating the acceptability report that was required and the report of those in charge of such campaigns, this product. Review collected by and hosted on G2.com.

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Software Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Mintent allows us to plan, create, publish, measure and optimize content type campaigns in one place. We can keep all the functionality of the content marketing platform at hand always, there are tools to work together that allow us to maximize marketing conversions. Mintent allows us to know precisely and consistently what assignments each of the members of the work team are working on on a daily basis, in one place and with a single monitoring tool. We can stop using spreadsheets that in the long run become tedious to keep track of so many templates that we have stored daily. Review collected by and hosted on G2.com.

What do you dislike?

Mintent contains extensive integration with other products that are required to maintain high functionality of the content marketing platform, it can in some cases be difficult for users to use it immediately due to the complexity of the design of some of our page templates. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

They are reminded to make use of the assignment of tasks to teammates in workflows and to communicate clearly with the whole team at any desired time, since they can be accessed to send a notification in the application or by email to each member of the team when it is time to review or approve the work of each of the members and in this way respect and comply with all the initially pre-established deadlines. With the application of this software we can send notifications to users through emails when the tasks are in their corners, with due dates that can be adapted according to the needs that are currently being studied. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The predetermined durations of the phases are particularly advantageous, since when a new project is incorporated in Mintent, it is only required to specify the prescription date of the project and its objective, the workflow will automatically establish the start dates and expiration date for each save stage of the workflow. Additionally, the linked due dates ensure that all stages are in sync as deadlines could naturally change throughout a project. Review collected by and hosted on G2.com.

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Head Of Business Management
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Mintent is an excellent service software for those professionals who are mainly in the marketing industry, because this tool is responsible for managing social networks and advertising campaigns within its functions. Manages professional areas that typically need constant monitoring to check how the targets are on the way to being accomplished, other features that this tool has are to schedule publications or even email any task that is being done to provide a greater follow up with the same tool. It would be possible to segment areas of the platform so that it adapts to each need or to each customer, is fast and usable for all tool users. Review collected by and hosted on G2.com.

What do you dislike?

It does not have a trial version for those who normally evaluate an application before using it. It is something that would be beneficial to change, which is to give users greater opportunity. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It does not require great programming skills and, while being a tool for large organizations, consumers who use it to coordinate provide them with benefits that help them accomplish their tasks quickly and efficiently. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It allows me to align all the tasks I conduct and to continue with the processes in a professional way. Currently they have been improving in terms of how fast the responses are in case of an inconvenience occurring, but in particular I like it because it tells me clearly that it is what I am doing to continue to organise myself in the best possible way in a easy and accurate way. Review collected by and hosted on G2.com.

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Sales Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Mintent allows you to ensure that you can give a responsible administration to both your work team and the activities of your marketing projects, thus ensuring that they are distributed equitably according to responsibilities of course, in addition to having control of how they go. giving the results, in addition to the fact that the projects that are managed in Mintent are from the publications that are made daily to complete marketing companies, since it will be within your reach to schedule your publications, create them directly in Mintent, in addition to publishing silmutaneously In different channels these publications, and of course you will be aware of how the impact of them is taking place, through complete reports where you will visualize metrics of the behavior of the campaigns, with captured times and reach statistics. Review collected by and hosted on G2.com.

What do you dislike?

Definitely Mintent could be at an advantage because it does not have Instagram integrated among the networks to which you can manage publications, taking into account the relevance and importance that this taking on Instagram in recent years, they should make a modification at this point, it would definitely give them a plus very valuable. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend Mintent because unlike softwares of its kind, taking into account all the functions and features it offers, its interface is very friendly, organized and with the menus located correctly so that the user can navigate and become familiar with the software more quickly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

What Mintent has contributed is the plus of having a program that not only remains a publication program, but has the intelligence included to give an organized theme to my publication cycle until I can divide it into stages, and assign characteristics to Review collected by and hosted on G2.com.

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Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Mintent has provided a great improvement in communication between work teams, before implementing its use we spent valuable time issuing files by mail, or having late conversations about revocations, perp really mintent allows everything to be done much faster, more efficient and comfortably, in addition, it is a great management tool, and with it we can include many people and departments, it really eases our work a lot and does everything in a more fluid way, but it really is very easy to use, and once You take the rhythm, it becomes a very intuitive execution, and finally, the draft section is a tool with great utility, it allows you to make the edits and discuss the changes with the work team in a much more efficient way. Review collected by and hosted on G2.com.

What do you dislike?

Principalmente la interfaz esta ha cambiado en varias ocasiones con cada actualizacion, he pensado que las funciones de publicacion en las redes sociales puede mejorar mucho, me ha pasado que he presentado solicitudes por separado para diferentes redes sociales, conteniendo estas el mismo mensaje, seria bueno el poder realizar un solo movimiento y que esto ya se publique en las diferentes plataformas de manera directa Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a very simple platform to handle if you have experience using these tools, you do not need to have a lot of experience or have a very specific training, it really is very intuitive and easy to master, it is a tool that I recommend for any company Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have used this software enough to be able to handle it without much difficulty, it has helped me to be aware of the company's content control, make modifications before they are issued, to establish a much more fluid communication with the work team , in addition, to be able to perform all these tasks in a fluid, fast and efficient way Review collected by and hosted on G2.com.

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Lead Project Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Mintent is an online campaign management program about its contents on the internet, in a nutshell it is a software that enables digital marketing professionals to carry out their activities from the same location. Because professionals in this field are constantly collecting large amounts of data in order to monitor the company's investment processes as well as preparing new ideas to catch the attention of potential customers. Mintent has strategic organization tools and the best thing is that it can be used as a group , allowing a working group to do everything from the same location. Review collected by and hosted on G2.com.

What do you dislike?

Integration with other applications should be enhanced because in some cases it is not related to the system but the others might claim it is very functional Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Any consumer can interact with it and as it is a simple platform, it will not require extensive training. Is a recommended tool for any company Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has helped me to obtain the input I need from my work team, as well as from my customers, as in my field, being on the lookout for what the customer wants is important to direct us towards services that are really appealing to them. I evaluate what my staff is doing and whether the steps they have taken are important or have produced benefits for the company. It means that the time spent coordinating everything has decreased by almost half, allowing us to concentrate on other administrative areas. Review collected by and hosted on G2.com.

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General manager of human resources
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

In each of the organizations that can apply any kind of program that is feasible for the marketing and advertising area, so that when beginning to use mintent, we can plan and followup to all of our advertising contents, besides being able to keep track of the team that is charged with making the marketing contents and advertising. Review collected by and hosted on G2.com.

What do you dislike?

If a poroglyphic has sometimes been used which can improve the reliability of marketing processes, we can say that mintent will help improve all of the statistics you can have in order to monitor your projects, so since we have been using mintent we have to say that this program has worked best for us. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is a product that can meet all the requirements that you would anticipate the company because when you start using it achieve tremendous improvement in the way you keep track of your campaigns and the workflow, making the most formidable experience. so it's easier to use in any organization or service. Furthermore, any member of the team may make use of this product which enhances all processes in a scientist. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Earlier to track the campaigns of all products we sponsor we look very difficult, so when we find this product we managed to keep track of all our ad campaigns so whenever we use it we can take the most advantage of this product in a very effective and simple way , making our team feel good about that. Review collected by and hosted on G2.com.

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Strategic Planning Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

All those processes that are carried out to identify the scope of their products and services can be managed from the same platform, there are currently a lot of software that do these tasks, but in the case of Mintent it combines powerful digital software which will allow you to manage marketing processes and create workflows to reach the goals that you have as an organization. It's a simple tool but it will take some knowledge to make the most of it, and although it's a new platform, it doesn't mean it doesn't suit the requirements, on the contrary it's easy to adapt to the sector you 're working in. Review collected by and hosted on G2.com.

What do you dislike?

It's a tool for professionals, and in my case he didn't consider something that disgusts me, it's practical enough. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend it to any professional, it does not require a high level of web knowledge, because the platform is quite interactive and easy to understand, so you can have more precise analyzes of your professional management. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It works mainly to organize myself, work with digital content and monitor all the activities that I do or do is important , it helps me to monitor all the movements that our customers make on our website and to know what is attracting them, so that from there I can create plans that are of interest to them, that increasing the reach of the messages we want to convey. And because it doesn't take more expertise than the basics to be a group manager, everyone can start using it. Review collected by and hosted on G2.com.

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Junior business analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Nowadays, there are many programs that help to visualize the performance of the products that are being carried out, so we always choose to look for programs that will help you in that sense so that in our organization we decide to use mint since it is a product that allows you to manage the process of how the products that are available are going and that also allows us to do so. Review collected by and hosted on G2.com.

What do you dislike?

Mintent possesses fantastic characteristics that enable you to improve more and more the processes of overcoming each product such that it has helped us to carry out the joint monitoring of the personnel in charge of all our goods that are present in the market and of the personnel in charge of checking the needs of our clients in order to improve every day more. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Each sees that we should suggest the goods we use and we also speak about the experiences had with the product and thereby give the product reality as we have tried it first-hand, so we know that this product is oriented in the right way. So we still recommend this commodity to Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Previously, before introducing the use of such an excellent tool, we had trouble monitoring the resources that our company provided, but after we began implementing the use of this tool, we have achieved in a very broad way what enabled multidisciplinary teams to be created, which made this the best we have been able to evaluate. Review collected by and hosted on G2.com.

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Strategic Planning Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Mintent is a platform that adapts very well to the new requirements of professionals, as it is an online platform that enables the creation, management and monitoring of financial processes through market research. It's an excellent web content control tool and you can collaboratively manage these distributions with your work team and manage the campaigns from the same location . This means you don't have to communicate with each team member through other platforms or software because you can do it directly from the same software. Review collected by and hosted on G2.com.

What do you dislike?

Some other similar tools offer testing services or a complete demo that allows you to see if your functions are necessary or not for your organization. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a necessary investment because you will not also need to pay to subscribe to other management methods but will have oversight of all the activities of your team from Mintent Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I do not now require multiple applications to conduct task assignments or monitoring of my skilled team's management, it has a simple interface that has allowed me to integrate easily and to handle all processes from my home. I can handle videos and categorize them to my taste, I also need online assistance, which is something I enjoy because it is an app that continuously incorporates features and I sometimes need qualified guidance and support. It also continuously notifies of any process performed by email, so that it could also be said to be a standard and easy to use tool. Review collected by and hosted on G2.com.

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Human Resources Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

If we can talk mintent is a platform that allows you to create an integrated workflow for your marketing publications, which offers you several features that you can use to your advantage such the unified schedule that will provide your team with full visibility and so you may discard unnecessary spreadsheets, in addition that we can rely on fl. Review collected by and hosted on G2.com.

What do you dislike?

Because mintent is a platform for project management, you should have no problem when using it as in our organization that the implementation of mintent helped us to develop the workflow inside our organization far more smoothly. Since it allowed us to refine our marketing workflows, it also enables organizations to plan more effectively the marketing strategies we would use. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If we can suggest that you so in my specific use with this program I can not complain because it can be used in a way that will make your work easier. Besides my personal usage, I think that this software will apply it from small companies to large companies from any industry. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Before knowing this wonderful platform we found ourselves with the drawback we didn't have to keep the necessary track of all our marketing campaigns and let alone the ability to share the activities to all our team, but since we began using mintent we've seen improvements in our work team since now all our work stream is more organized, and we'd be able to get our best mentents. Review collected by and hosted on G2.com.

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General Manager Sales Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Using Mintent has pleasantly surprised me, I think that marketing should also be related to these programs that allow you to automate processes, otherwise we would stay in the past. What Mintent really does is facilitate the process of meeting digital content calendars, and because it is software with the intelligence of automation, the application gives your marketing team the advantage of treating content, from your creation to publication in a smart way. In addition, this software has always been reliable to make publications on different channels and social networks, and this together with its publication scheduling tool, make an ideal work team. Review collected by and hosted on G2.com.

What do you dislike?

I think that Mintent is a software that has been on the market for several years, but there are still things that are not fully integrated so that the program is much more complete for example; If they did a market study they would know that it is quite fundamental, that they integrate new functions such as; intelligence with sales functions or something as simple as segmentation. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

What you can get from Mintent is its great ability to unify, so if you handle marketing in the old way, here you can get all those files and assets that your content creation team works with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mintent has been of great help to improve the coordination of the work, that is, it was very difficult to be constantly aware of the progress of the work of others by email, the same means with him we shared files for the publications, it is definitely much better to simplify the distribution of tasks hereby. Review collected by and hosted on G2.com.

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Business Development Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Mintent is a powerful tool for optimizing projects related to special market research for digital marketing professionals. Today, several organizations collaborate with various systems to gather all data and conduct the corresponding outcomes analysis. This software, which was founded in 2012, has been integrating all the special commands it requires in order not to need another tool, since the customers ' purchasing patterns can be decorated in one place, as well as the calendars, thus maximizing the workflow in order to achieve greater results in terms of the scope of information and efficient professional response. Review collected by and hosted on G2.com.

What do you dislike?

The high cost of this tool means that some are not willing to use it and check that it has functions that support the company, while it is one of my favorites, I will have to conclude that the high cost of the tool is a constraint for small businesses Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I suggest it especially for medium-sized and large companies Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I can organize and assign each team member a category where they can concentrate on either network management or the multi-channel publications that the tool offers me. This means that teamwork makes it much easier for me, since we can plan and produce the best outcomes in the brand management process, everybody understands the turnaround times and the presentations we make are much more accurate and when it comes to explaining it in meetings with senior managers it is easy for everyone to understand. Review collected by and hosted on G2.com.

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Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

This project management tool makes it very easy for us to find the perfect project plan. I organize project boards with departments, days of the week or designs. You can assign as many details as necessary to any task. Our project management tools allow task tagging, with our online project management tools, you can customize your dashboards to suit your unique project style. A fun way to smoothly reduce your team's email usage! Now, your team's valuable time is not wasted searching for an attachment that is impossible to find. It makes the job easier by letting everyone see what needs to be done, how, who, and when. I would definitely recommend to other managers. It made our working life so much easier. We have gained efficiency by saving hours of work every day. Save time with in-app messages online project management tools include integrated chat. Increase your team's efficiency and project output today. Review collected by and hosted on G2.com.

What do you dislike?

Task communication is often not organized and can lead to confusion. But with the best project management tools you can comment on specific tasks. This means that you avoid a lot of brutal stress by making task communication extremely clear. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Organize your project boards with departments, days of the week or designs. Don't get lost looking through your ever-increasing to-do lists. We could not have done that without the deep level of information provided by multi-channel attribution. We validate and improve channels, media and campaigns based on the data we collect in Dreamdata. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use it to set goals and assign your team. Deliveries ahead of schedule. I view project timelines as part of the online project management toolkit, the timeline feature makes it easy to see when projects will be completed and tasks, which simplifies expectations management and offers surprising results. Review collected by and hosted on G2.com.

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Senior Software Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

This is an excellent tool for handling marketing processes and projects, and all from the cloud, has automated consulting tools and the possibility of team collaboration without inconvenience. You will have a special marketing schedule which will allow you to create workflows for each of your projects in an intuitive and easy way. You will be able to access data and files straight from your computer and everything will be in one location enabling ideas from your working group to flourish, as well as gathering them to strategically identify changes and new business development processes. You can book a demo through the page to learn more about this tool. Review collected by and hosted on G2.com.

What do you dislike?

It does not have a free edition that restricts the scope of potential users who want to learn the tool before incorporating it into their work team. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is not only a tool for marketing companies but is easily applicable to many other fields, such as education. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Allows communication with my working team smoothly as I can communicate with each of them to find out which part of the marketing strategy process they are in, thanks to the fact that the tool also sends notifications to each member of the group so that they do not pass set dates, Allowing each to meet the time required for each activity. It also allows information to be stored on the network, freeing up space even on the Desktop Review collected by and hosted on G2.com.

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Social Media Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Mintent is a tool created to manage content marketing, that is, if you intend to manage the sale of content it is perfect, because through this platform you can coordinate all the campaigns, place and protect the material of your content in a safe place, also collaborate and create participation with team members, generating productivity and controlling deadlines. The best thing about this software is that it integrates artificial intelligence into marketing processes, that is, it can automate tasks that require less attention, so that you can control more important ones more carefully. The platform's intelligence features go beyond email scheduling or scheduled content publishing, but it helps you create niches, by detecting the personality of your audience, so that you can later Create marketing campaigns based on key information that will work with your audience. Review collected by and hosted on G2.com.

What do you dislike?

They should improve the support help channels, obviously it is a great inconvenience that they only have life support, some other channel would also be favorable to enable some contact number, or some complaints email. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would recommend new users to download the Evaluators Guide, which you will find on the platform, this will help you align your needs with the functions provided by the software. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The software has been of great help to unify work teams from different departments that are part of the marketing process, here everyone can participate in the parts of the projects that correspond to them. The software itself is easy to use, and makes it easy to load large files. Review collected by and hosted on G2.com.

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Consulting Services Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Mintent is a content specific communication tool that also provides features such as accurate and easy to understand reporting. It is a platform that allows you to monitor and develop the advertising campaigns of companies in a community and personal way, enhancing the workflow to obtain better professional results. Currently there are no free versions but you can check the effectiveness of the results obtained as it has the approval and certification of many companies worldwide that recommend it as one of the best web content marketing apps. Review collected by and hosted on G2.com.

What do you dislike?

It does not have trial versions, and it is necessary for companies that are starting to implement new technologies. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a new tool that can be adapted to the new requirements of new users and companies seeking to update their analytical and market research processes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

He has studied the technological market for many years and is one of the most complete and fastest, has a friendly interface that makes it easy to understand. Complies with business functions such as the creation of advertising campaigns that are tailored to the public we want to reach. Allow me to make administrative plans and manage web page accounts or even social network content. It's part of my work tools and many of my colleagues use it because it allows you to share content as a team, improving both the quality and the time we spend in the work. Review collected by and hosted on G2.com.

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Product Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Service communication tactics include digital technology as an extremely significant partner. With this in mind, Mintent was developed with the goal of supplying the consumer with personalized content marketing strategies, completely designed according to the company location, embedded through its own digital platforms. Thus, Mintent considers itself as a field of the company focused on the development of goods directly tailored to the interests of its customers, focusing on a successful action job. Behind the interface, we have a professional engineering staff, together with an extensive network of collaborators with signed credits in different areas that enable us to prioritize, manage and optimize all the content generated for the different platforms. Review collected by and hosted on G2.com.

What do you dislike?

Prices aren't exactly perfect, but they're not bad. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The goal of Mintent is to engage brands and customers, through the digital channels of advertisers (social networks or websites), to create content based on data collected through the date, to respond in real-time to customer interactions, and to measure the key indicators of brands on these platforms. The interaction takes place with the pace required by the user, the published material and its format is right, based on the impressions created by the date, the idea is to have a framework centered on the culture of the business, the motivation and the leadership of the advertising team, but with an ease of operation that makes its distribution, with an agility that is the main point, suitable to the needs and goals of the organization at all times. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mintent, offers us a framework for the design, development, and supervision of digital content, with this platform we can fulfill the need to create, manufacture and communicate with brands and customers on a daily basis, being able to meet this demand in an agile and completely personalized way, being able to develop an intense relationship with the customer and enabling us to do so. Review collected by and hosted on G2.com.

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Strategic Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

As we speak it is still difficult to track what publishes material, and this framework makes it very easy to build and prepare for until the material of the desired marketing is monitoring. Also this platform allows our marketing department to identify the flow of information and to also identify the people in this marketing process. The reality that every organization focusses on creating the best content and not searching for more information, is one of Mintent's fundamental functions, which is to build workflows and analyze libraries. The truth is that Mintent does not like them the most Review collected by and hosted on G2.com.

What do you dislike?

Since we started to use this platform, we received improvements in our marketing department, although it is well known that no platform is perfect in all respects, however everything depends on the use it has or the business sector which applies, but the use of mintent was the most positive aspect for our organizations since it is easy to use. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

And if you're like all platform we still find some specifics that we want to enhance so that all users feel at ease, however in the specific use, we feel at ease with the platform so that you have updates and are comprehensible will match our work. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

For our marketing department before we used this excellent platform, we met disorganized with following all of our social networking publications and the platforms where we placed our advertising, but with mintent we managed to follow it up with the flows of work. Review collected by and hosted on G2.com.

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International Sales and Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

I like to use Mintent in the area of marketing where I work, as the software covers many important functions in this area. Thanks to this tool I have been able to monitor marketing projects and track their evolution. Another thing that I like is that it is possible to engage different people in the same project, in addition to that, Mintent has the function of notifying those in charge of the fulfillment of the established time periods to execute the tasks. I also like that it is very easy to customize, this makes it possible to work with any campaign in the same system. Review collected by and hosted on G2.com.

What do you dislike?

A disadvantage of Mintent, is that on some occasions it could become cumbersome to carry out certain activities, such as when communicating things on different social networks, this could be due to the format of certain templates or the long procedure that the task implies within the software. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I highly recommend using Mintent in the area of marketing as it greatly facilitates your work. There are many tasks that can be simplified, many activities that can be done in a more enjoyable way and in this way optimize the marketing area in any company. The tool is perfectly adaptable for any project or campaign, so it can be used in large organizations or those that are just starting out. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

By using Mintent in my work we have been able to solve meeting problems, since now we do not need so many meetings to know how projects are progressing, since Mintent allows everyone to be aware of the evolution of the work thanks to its service on-line. This software has a large number of benefits to address both the creation process and the follow-up after the content is published. I use Mintent to know if the audience really likes what we are doing and thus be able to create new strategies according to that. Review collected by and hosted on G2.com.

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Digital Marketing Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Which is the best you can find on the web because there are many variables, ero in our organization we have dedicated ourselves to always use the best to improve our advertising campaigns, so with this excellent software, even if it is simple but sophisticated at the same time, for both small and large companies seeking to create, publish and monitor all marketing content. The best thing we find when using mintent is that it helps us to see workflows. Review collected by and hosted on G2.com.

What do you dislike?

If it is like all our apps on the market, we still have stuff that we do not like but you can say that this program is easy to manage and easily while there are contras, and that you don't have to worry about its features, but what can be said is that it makes you do it more effectively in so many of its positives. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This program that we have incorporated in our company didn't work in a way that we didn't expect, surpassed our expectations by enhancing our way of viewing and tracking our publications. Therefore we assume that this program is directed in the right direction. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ever before using this software in our company we had trouble getting tracking of the posts that were created to support our brand, however with the huge amount of posts was it not too difficult to do so fluently, however after the use of this software began to be introduced "we can keep track of publications without any problem. Review collected by and hosted on G2.com.

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Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

It is an ideal platform for marketing professionals, it incorporates in its software all the necessary tools for a complete analysis of content planning on websites. This, through a simple and effective platform. Manages the campaigns, the contents, the members of the work group, offers the possibility of monitoring results that benefit a continuous advance in the content plans, deadlines are managed through editorial calendars, a clear observation of social networks , publications are scheduled, in short, a tool that every professional whose objective is the growth of digital platforms, the increase in sales and / or the flow of public, must take into consideration. Review collected by and hosted on G2.com.

What do you dislike?

Despite the extensive benefits that this software has, something that would be very useful to include would be a trial version, to make users aware of all the benefits that this tool can offer them, this would value the use and generate confidence in those who have not tried it yet.

Another detail would be the interface, it has undergone many modifications and that makes it increasingly difficult to use, this can be slow and uncomfortable. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Although mintent has great functionality, to improve our objectives, it is recommended to complement it with other tools.

Before starting to use mintent, it is a good option to investigate its functionality and guides to get the most out of it from the first moment. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has been ideal to integrate it with Wordpress, visualize the interaction of the public with the content, and optimize both online and offline campaigns. Having a team control and the marketing strategy has been decisive in achieving the objectives that we have set ourselves, as well as complying with the provisions of the editorial agenda thanks to the automatic schedules that this tool has. Review collected by and hosted on G2.com.

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Human Resources Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

When we think about the advertising industry, even in the advertising field, it is still a tedious thing to track all the content that has already been released, but with this platform it has become very easy to build and prepare before the Desired marketing content is monitored, even this platform helps our marketing team to identify the content flow, and also to identify the people in it. And what he didn't like most is that mint allows any company to focus on creating the best content and stop pursuing more details, a key feature of minting is that you can create workflows. Review collected by and hosted on G2.com.

What do you dislike?

Since the introduction of the use of this platform has started, we have earned changes in our marketing department, as it is well recognized that no platform is perfect in all ways, so all this will depend on the use that is being made of it, or in the business sector that is being implemented, but for our company the use of mint has been the most positive that we have introduced. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Well, if it is like any platform we still find some information that we want to develop so that all users feel at ease, but in specific case, we feel at ease with the platform, as long as they have updates and are comprehensible they will adapt to our work. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

For our department of marketing before using this excellent tool, we found ourselves disorganized with the follow-up of all our publications on social networks and websites where we put our ads, but with mint we managed to follow up with the workflows. Review collected by and hosted on G2.com.

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