metricool Reviews & Product Details

Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans.

Seller

Metricool

Discussions

metricool Community

Languages Supported

Danish, German, English, French, Italian, Dutch, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Isabel Romero

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by metricool.

FREE

$0.00

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metricool Integrations

(17)

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Borja d.

Social Media Manager

Small-Business (50 or fewer emp.)

2/9/2024

"Tool that provided totally necessary productivity in my work"

5/5

What do you like best about metricool?

Usability and time savings with a very successful interface Review collected by and hosted on G2.com.

What do you dislike about metricool?

Failures in the mentions sometimes, but I understand that it is a failure of the platforms, not theirs. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your positive feedback. We are happy Metricool helps you optimizing your time.

JOSE ENRIQUE C.

Mid-Market (51-1000 emp.)

1/31/2024

"POST ON SOCIAL MEDIA IN THE SHORTEST TIME WITH THE GREATEST IMPACT"

5/5

What do you like best about metricool?

The simplicity in its use and the time-saving in the automation of publications. The customer support is exquisite. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I hope they introduce some AI service soon. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your comments, Jose Enrique. We are glad to help you optimize your time. You have AI text generation available in the planner, if you have any questions, we will be happy to assist you through the online chat.

See how metricool improved

Aina S.

CEO

Small-Business (50 or fewer emp.)

12/13/2023

"Multiplatform necessary"

5/5

What do you like best about metricool?

What I like the most is that you can do a lot of things in one place and you don't need several different platforms. When you are a Social Media Manager or Community Manager, you appreciate this a lot. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I would like it to integrate with an AI that helps you create content visually or ideas like ChatGPT. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you very much for your feedback, Aina. Our main goal is to facilitate your social media management. I would like to mention that we already offer the possibility of creating texts with AI.

See how metricool improved

Mario C.

Diseñador web

Small-Business (50 or fewer emp.)

6/14/2023

"An app with tremendous potential to manage and schedule your daily posts."

5/5

What do you like best about metricool?

Well, what I like the most is the ability to schedule the content of all your social networks (or at least the most important ones) and have the assurance that everything will be published in perfect time and form. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Speaking of Instagram, which is what I use it for, you can't choose music from Instagram, so trying to go viral using trending music is impossible, and at the same time, you can't embed the stickers from that app either. In those areas, there is a lot of room for improvement. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

It solves the problem of having to post every day. I sit down one day and schedule posts and stories for a month, in this way my time is optimized tremendously and it makes my work as a community manager much easier. Additionally, it provides me with very valuable metrics about these posts and shows me the design of them on the application's wall. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you very much for your 5 stars, Mario! Regarding Instagram, at the moment its API for third parties does not allow it, so we cannot offer it on Metricool. As an alternative, you can use posting via notification. If you have any questions, we will be happy to assist you in the online chat.

See how metricool improved

Lucía C.

Marketing

Mid-Market (51-1000 emp.)

2/15/2024

"Excellent social media management tool"

5/5

What do you like best about metricool?

Metricool is an exceptional platform that has revolutionized the way companies and digital marketing professionals manage their online strategies. We have been working with them for 7 years and all we can say is positive. The functionalities, the interface, the customer service... Metricool is an indispensable ally! Review collected by and hosted on G2.com.

What do you dislike about metricool?

So far, I have nothing negative to say about Metricool. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you very much for your fantastic review, Lucía. You leave us speechless! Very happy to have you as a metricooler for 7 years, you encourage us to keep improving so that there are many more. Let's keep growing together!

Paula G.

Small-Business (50 or fewer emp.)

2/9/2024

"Very good software to manage many brands"

4.5/5

What do you like best about metricool?

The attention of your people, and the ease of use Review collected by and hosted on G2.com.

What do you dislike about metricool?

There are no statistics for personal LinkedIn Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your comments, Paula, without a doubt, two key points of Metricool. Regarding LinkedIn, it does not provide personal profile data through its API for third parties, so we cannot offer those metrics.

Celia Y.

Copywriter & Translator

Small-Business (50 or fewer emp.)

2/15/2024

"Very intuitive and practical for managing all my social media accounts"

5/5

What do you like best about metricool?

The best thing about Metricool is that you can schedule all posts on different social networks, taking into account the peak activity times for each one. Additionally, the interface is very intuitive and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Currently, you can schedule stories, but with still limited functionalities. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you so much for sharing, Celia. We love to help you plan and analyze. Unfortunately the limitations of the stories come from Instagram's API ,we hope they expand the features soon.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/9/2024

"Comfortable and decisive"

4/5

What do you like best about metricool?

Graphics are very visual, updates are applied frequently, and customer service is prompt. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Data should not be collected for complete closed months and should be for the last X days. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you for your comments, we keep working to optimize the tool. Regarding data, it is collected daily from the Social Media platforms and reflected on your account everyday, if you have any questions about metrics, please contact us in the live chat.

Cristina A.

Consultora

Small-Business (50 or fewer emp.)

2/13/2024

"Very useful tool for social media professionals, and analytics."

4.5/5

What do you like best about metricool?

You can plan your social media post in a full media tool, optimize and analyze. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Maybe the price is a bit high, but for me it is okay. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your feedback, Cristina. We are happy to help with the monthly reports.

Lorena H.

Co Founder & CMO

Small-Business (50 or fewer emp.)

2/16/2024

"Measuring data and understanding data, key to our success, thanks to Metricool"

5/5

What do you like best about metricool?

The user experience, very easy to use and implement. All data is in the same place. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Nothing so far, integrate it with Google Analytics? Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks a million for your positive comments, Lorena. We take the user experience very seriously, we're glad you enjoy it. Our website tracker is an alternative to analytics, i.e. they are complementary data collection methods (as an example, we don't use cookies). With the connector to Looker Studio, you could combine both if you find it interesting to measure visitor traffic flow and conversions.

Feel free to contact us in the live chat for more details.