metricool Reviews & Product Details

Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans.

Seller

Metricool

Discussions

metricool Community

Languages Supported

Danish, German, English, French, Italian, Dutch, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Isabel Romero

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by metricool.

FREE

$0.00

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metricool Integrations

(17)

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Joeri B.

Founder

Small-Business (50 or fewer emp.)

3/26/2024

"I love Metricool"

5/5

What do you like best about metricool?

Great reports and stats. I use it more than Google Analytics.

Clear and user-friendly interface.

Fast-reacting support team

Easy to set-up and integrate with social media platforms

The Hashtag tracker feature is really cool. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I can not think of anything.

At a certain moment I had an issue with using the Brave browser but that is solved. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your positive and clear review, Joeri. We appreciate you took the time to share your experience. We love our metricoolers too. Let's keep growing together!

Ingrid A.

Small-Business (50 or fewer emp.)

4/26/2024

"Metricool as a content management tool"

5/5

What do you like best about metricool?

Metricool makes my job easier as a community manager, it helps me see the best times to post and the reports are very good, the best part is that I can see the countries where my audience is from, even in organic content. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I would like there to be more affordable packages. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your review, Ingrid. We are glad to help you optimize your time.

Andy W.

Content Creator

Small-Business (50 or fewer emp.)

2/8/2024

"Without a doubt. BEST Social Media Tool"

5/5

What do you like best about metricool?

It was my greatest discovery this year. I used to have several different tools for managing social media: for measuring, responding messages, scheduling, creating reports... I tried several all-in-one tools, but they always fell short of their promises. Finally, I found Metricool. I can't live without Metricool now, and it truly delivers on its promises. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I would like to have threads on Metricool, but I thinks it's not allowed yet. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you so much for your great review, Andy. You metricoolers are the best. Indeed, the connection to Threads through the API for third parties is not available yet. As soon Meta provides the documentation, we will proceed with the integration into Metricool.

See how metricool improved

Samuel S.

Freelance

Small-Business (50 or fewer emp.)

2/11/2024

"The best tool to manage and measure social networks"

5/5

What do you like best about metricool?

What I like most about Metricool is that you can manage different social networks from a single platform. It is very easy to use and connect, and the analytics part is very well designed. A very useful tool. Review collected by and hosted on G2.com.

What do you dislike about metricool?

That it is not yet integrated with Meta Threads. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you very much for your fantastic review, Samuel. Our goal is to facilitate the management of your online presence, and we are glad to know that Metricool optimizes your time. At the moment, the connection to Threads via the API for third parties is not available. As soon as Meta provides the documentation, we will proceed with the integration into Metricool.

Cristina M.

Freelance ✨ Growth Marketing Manager | Project Manager

Small-Business (50 or fewer emp.)

2/14/2024

"Excellent tool for my day to day tasks, social strategy and analytics"

5/5

What do you like best about metricool?

It's an all in one tool, my Bible for my day-to-day work and tasks.

In one same place, I can answer all my social networks, program my publications and check the data.

I've tried many, and without the shadow of a doubt, the best one, better than Hootsuite even). Review collected by and hosted on G2.com.

What do you dislike about metricool?

Nothing by the moment, everything runs smoothly. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks a million for your positive review, Cristina. We are happy to help in your daily work. Metricoolers are the best, let's keep growing together!

Marcos G.

Enterprise (> 1000 emp.)

2/12/2024

"Very complete and reliable"

5/5

What do you like best about metricool?

Metricool is an extremely effective tool with high data reliability. I would highlight its connector to Google Looker Studio, which is tremendously comprehensive, reliable, and allows us to create customized reports of all kinds. Review collected by and hosted on G2.com.

What do you dislike about metricool?

It could gain flexibility to adapt the visualizations within the interface itself and combine data from different brands. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your review, Marcos. We agree, the connector to Looker Studio is one of the standout features, as it allows you to customize your reports with all the data that Metricool offers. We will pass your suggestion to the product team.

Verified User in Staffing and Recruiting

Small-Business (50 or fewer emp.)

2/29/2024

"Metricool is underrated and incredible"

5/5

What do you like best about metricool?

It's such a useful and easy tool! The platform is intuitive and aesthetically pleasing, and they are always adding more features and updates to it. It's, honestly, beyond its competitors. The customer support has always been very quick and helpful, and setting up your accounts is also really easy. I highly recommend Metricool! Review collected by and hosted on G2.com.

What do you dislike about metricool?

I can't think of anything, honestly, unless there were a way to get more new features faster! Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for sharing your experience with Metricool and recommending us, we really appreciate it. Let's keep growing together!

Nando O.

Abogado

Small-Business (50 or fewer emp.)

2/9/2024

"BEST all in one social media management Tool for me"

5/5

What do you like best about metricool?

The best Tool I found so far. I habe spent months searchinc for The perfect Tool to manager, analyze and schedule my social media accounts.

So there is too much to speak from here, just go and try It yourself, it's worth It with The best affordable price in entire industry. Review collected by and hosted on G2.com.

What do you dislike about metricool?

They improve features every month, so theres nothing to complain about It. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks a million for your great review, Nando. We love knowing that we are your all-in-one tool. Analyzing is key to the success of your social media strategy, we are happy to help you with it.

Guillermo G.

Small-Business (50 or fewer emp.)

2/13/2024

"For the past 4 years, Metricool has become my main tool for creating content and analyzing content"

5/5

What do you like best about metricool?

It's a very easy tool to handle, which provides me with very relevant analytics, and most importantly, they listen to the users and are constantly updating. Review collected by and hosted on G2.com.

What do you dislike about metricool?

That they have not yet been able to connect with personal LinkedIn accounts. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your review and for choosing us, Guillermo. Let's keep growing together! Regarding LinkedIn, it is possible to connect personal profiles, however LinkedIn does not provide stats through its API.

See how metricool improved

Sebastián V.

Strategic Customer Relationship Manager

Mid-Market (51-1000 emp.)

3/5/2024

"Complete and excellent platform for manage social media"

5/5

What do you like best about metricool?

The white label experience that we have with Metricool is unique. Best experience for users Review collected by and hosted on G2.com.

What do you dislike about metricool?

Nothing at all, everything works perfect Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your positive feedback, Sebastian. As you said, we keep improving the tool and white label is for sure on our roadmap, let's keep growing together!