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MarketMuse Reviews & Product Details

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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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MarketMuse Reviews (216)

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Reviews

MarketMuse Reviews (216)

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4.6
216 reviews

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Sharjeel A.
SA
Content Manager
Small-Business (50 or fewer emp.)
"Excellent for keyword optimization"
What do you like best about MarketMuse?

I love that their accuracy with relevant keywords is so high. The software I feel offers much more relevant keywords when compared to most market leaders, and the content briefs also help in creating a decent outline. They even have suggestions for internal and external linking with the exact words to link to.

Overall I am a happy user. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Usability could be better, take a leaf out of Surfer's book? The explainer videos aren't great. They can do with some snackable content to take users through all the features and how exactly to use them. i.e. Need more interactive, engaging content to get started because there's a bit of a learning curve. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Small-Business (50 or fewer emp.)
"Excellent tool for creating optimized content"
What do you like best about MarketMuse?

I like that MarketMuse is effective at improving search engine rankings, and most pages can be optimized relatively quickly. It does take a little extra effort, but it's easily worth it as your content is likely to get more exposure and generate more revenue. I've used MarketMuse to optimize content published at several different websites and I've found it to be effective. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I find the dashboard and the functionality to be a little confusing. I think it could be better designed and more intuitive. Competitors like Frase and Surfer are more logical and easier to use, in my opinion. Review collected by and hosted on G2.com.

Response from Elizabeth Irvine of MarketMuse

Thank you for taking the time to submit a review of MarketMuse! We greatly appreciate the feedback. We've made some changes to the research workflows that simplify the interface. One search now populates data in Topic Navigator, Questions, Keyword Research, Heatmap (previously Compete), Connect, and SERP X-ray. It's much easier to find the data you need to make decisions. Please find some more information in the URL provided. Thanks again!

See how MarketMuse improved
Sam S.
SS
Marketing Content Manager
Mid-Market (51-1000 emp.)
"Awesome SEO tool!"
What do you like best about MarketMuse?

The tool-specific dashboards are extremely helpful and easy to use, and the in-software document editor helps ensure a holistic, context-driven approach to SEO. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Sometimes it can take a minute or two for MarketMuse to analyze the keyword/phrase you input and provide you with results. I've even had to refresh the page after a minute or two. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Small-Business (50 or fewer emp.)
"Great tool to get the search traffic"
What do you like best about MarketMuse?

I mostly optimize my blog posts for SEO. MarketMuse shows what keywords I've missed and what is the recommended length of the post so that I'd get a chance to compete with other search results. Overall, I like that many of the optimized blog posts actually rank quite high, I haven't seen similar results with Surfer or RankIQ. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The keywords that the optimization tool offers sometimes are quite off-topic or the same for similar topics. But as I use the generous free version, I'm not mad. I've used the paid version of Surfer for similar queries, and it is less precise. Review collected by and hosted on G2.com.

Garit B.
GB
SEO & Digital Marketing Consultant
Small-Business (50 or fewer emp.)
"Fantastic SEO and content strategy software! A huge competitive advantage."
What do you like best about MarketMuse?

On both a sitewide and page-level basis, MarketMuse shows you how to optimize for semantic relevance. Using its unique topical modeling technology, you know which articles to write, what to write in those articles, and how to beat your competitors in SEO content strategy.

This is a must-have tool for any content or SEO professional writing in the internet age. We use it for keyword research, copy brief creation, and topical analysis in my businesses. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Like any powerful tool, there is a learning curve to MarketMuse. It's fairly short, but you have to invest the time. Review collected by and hosted on G2.com.

Jim R.
JR
Business Owner
Small-Business (50 or fewer emp.)
"Market Muse: A simple and easy to use tool for optimising written content."
What do you like best about MarketMuse?

I enjoy scoping out the competition to see what they've done and why it works, alongside the valuable search data that comes back after optimising a page with Market Muse. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I would love to upgrade and be able to plan a content strategy, although the pricing is really focused on enterprise-style companies. This is not a dislike, just a reality. Review collected by and hosted on G2.com.

Mary Beth S.
MS
Owner
Small-Business (50 or fewer emp.)
"Save Time and with MarketMuse"
What do you like best about MarketMuse?

MarketMuse takes the guesswork out of writing posts with an eye to SEO. It helps me write articles containing information people are looking for, as well as the guidance I need to ensure I'm using the most common words people search for. It's a real timesaver and helps to minimize frustration. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Sometimes it seems to be a bit too heavy for my computer to handle having the program/webpage open as well as other pages in my browser. Besides that, it's easy to use and well worth the money! Review collected by and hosted on G2.com.

Kay-Anne R.
KR
Marketing Lead
Small-Business (50 or fewer emp.)
"Helpful tool for SEO content"
What do you like best about MarketMuse?

Marketmuse makes it super easy to optimize my upcoming and existing blog posts for the keyword of choice. I use it more for refreshing content than anything else and find it very easy to use and impactful. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I find MarketMuse's planning tool a little bit less useful than their optimization. It's a little bit harder to get the hang of, get started with and get a lot of value out of. Review collected by and hosted on G2.com.

CL
Freelance writer
Small-Business (50 or fewer emp.)
"A fantastic resource"
What do you like best about MarketMuse?

I love the MarketMuse briefs. Headings, content tips, keyword suggestions, and title suggestions make writing an article simple. I especially love the tool when writing about subjects I'm not familiar with. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Very rarely, I'll get a brief that doesn't include key words or topics I'd like to see covered. In this case, I do a little editing and add it in myself. Review collected by and hosted on G2.com.

EC
Freelance Content Writer
Mid-Market (51-1000 emp.)
"Makes SEO Content Writing a Breeze"
What do you like best about MarketMuse?

MarketMuse simplifies keyword research. I use the "optimize" feature most frequently. It shows me the average score for my seed keyword as well as a target score to optimize my content. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The biggest downside I've experienced so far is the limited number of queries I receive each month with upgrading my plan. I also think the saved writing feature gets glitchy when I don't complete a project in a single sitting. Review collected by and hosted on G2.com.

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Exclusive savings on MarketMuse through G2 Deals

Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

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MarketMuse Features
SEO Auditing
Link Building
Keyword Research
SERP Rank Tracking
Competitor Analysis
Data Visualization
Custom Reports
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