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MarketMuse Reviews & Product Details

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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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MarketMuse Reviews (216)

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Reviews

MarketMuse Reviews (216)

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4.6
216 reviews

Pros & Cons

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Verified User in Human Resources
UH
Small-Business (50 or fewer emp.)
"A complex platform"
What do you like best about MarketMuse?

MarketMuse has an excellent content optimisation tool. When drafting long-form content, you can easily identify relevant keywords to improve the content score. The compete tool works relatively fast and provides a list of keywords. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I found MarketMuse very complex to learn. It takes a while to figure out where to find all the tools, and the steps needed in each case. Creating Briefs is complex and the templates aren't that easy to customise. It's also very expensive. Review collected by and hosted on G2.com.

James B.
JB
Director of Partnerships
Mid-Market (51-1000 emp.)
"Marketmuse it the #1 choice for all SEO content whenever I consider crafting any content."
What do you like best about MarketMuse?

I like the ease of navigation through all the various features. I also enjoy the simplicity of how everything is broken down to be easily consumed by a variety of experience levels. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

That when you start one query in one feature it doesn't carry over your progress to another query feature. For example, if I am researching a topic, why not when I go to write the content it compares based on what I was originally served up in my research query. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Just amazing!!"
What do you like best about MarketMuse?

The optimise tab! It helps me optimise my articles before publishing them, even though The Google Algo works in mysterious ways. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Nothing!! I believe the app is well done. Review collected by and hosted on G2.com.

Saurabh P.
SP
Founder
Small-Business (50 or fewer emp.)
"Really Amazing Software to do Content Audit , Planning & Scaling"
What do you like best about MarketMuse?

UI / UX is Nice . Credit Limits are Good. Content Optimization, Compete reports are really very helpfull to understand and optimize the Content for search engine .I love the credits. Very Strategic and Data-Driven Approach Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I just want if they can also ADD " INDIA " as Location. Resources & use cases are very limited. They Don't have any webinars and live classes to support the users . Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"User-friendly SEO writing tool"
What do you like best about MarketMuse?

I appreciate that Marketmuse is so straightforward. The interface needs little-to-no explanation, and it's easy to login and get going. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

It can load very slowly when pulling keywords, and I've noticed it can be a bit glitchy when trying to run a search for a pre-existing URL. It doesn't always pull the copy in. Review collected by and hosted on G2.com.

Response from Elizabeth Irvine of MarketMuse

Thank you for writing a review for MarketMuse! We love to receive feedback. And I'm happy to say that we have worked on improving the user experience in terms of load times and bugs, with more improvements coming. Hopefully that helps!

CG
Content Creator/Blogger
Small-Business (50 or fewer emp.)
"Great Value Optimizer that Works"
What do you like best about MarketMuse?

I like that MarketMuse is easy to use. It pulls my article via the URL so that I don't have to copy/paste it into the space like other optimizers I've used. Also, it gets results. I've seen articles I've optimized with MarketMuse move up the the rankings. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I think MarketMuse could do a better job of targeting long-tail keywords to include in articles. I feel like there are a lot of LSI keywords and short/broad terms suggested. I'd also like to see an option for optimizing an article that isn't published yet. I'd like the copy/paste option for new unpublished content. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market (51-1000 emp.)
"Content Marketing Manager"
What do you like best about MarketMuse?

Optimization of written content using keyword targeting Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Load time of results when searching for briefs and keywords Review collected by and hosted on G2.com.

AD
Content Marketing & PR Manager
Mid-Market (51-1000 emp.)
"Smart platform, but not perfect yet"
What do you like best about MarketMuse?

I really like the approach MarketMuse takes in helping content marketers identify topics and intent as opposed to just keywords. In our space, intent can be tricky around certain keywords and MarketMuse has done a relatively good job of helping us make the best possible decisions with some articles. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The user experience is a little clunky and confusing. After spending enough time with it (and watching lots of tutorial videos), I've figured out a way to best use the platform that's quick and relatively painless. Also, if you're in a niche industry like the one I do content marketing for, the briefs are not always the best. This is definitely a great platform for SaaS companies that offer something specific, like tax software, or HR software. It's not as good for industries that are in manufacturing. Review collected by and hosted on G2.com.

Jim N.
JN
CMO
Mid-Market (51-1000 emp.)
"Game Changing Software"
What do you like best about MarketMuse?

The software is easy to use and geared for multiple expertise levels. It provides an eminently easy and actionable way to improve search results and drive greater organic traffic. We've literally (OK, well not literally but...) performed miracles with it. I've been a user for about 5 years -- hard to imagine doing marketing without this software and easy to use process/methodology. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Support level varies. CS is hit or miss. Some are very aggressive about setting up touchpoints. Others you don't hear from much. Though the software really doesn't require a lot of handholding. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Fantastic Software For Content Optimization"
What do you like best about MarketMuse?

MarketMuse is a huge help when it comes to helping form a content strategy and it consistently helps us in creating content that is semantically relevant and ranks. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Like any other software, there are a few things here and there that can be improved on. The optimize feature for example at times returns topics that aren't relevant. They frequently release updates though, so I'm hoping this will be fixed soon. Review collected by and hosted on G2.com.

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Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

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MarketMuse Features
SEO Auditing
Link Building
Keyword Research
SERP Rank Tracking
Competitor Analysis
Data Visualization
Custom Reports
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