Link copied to clipboard # Act-On vs Makesbridge Comparison - What are their main differences? Share [ Export ](/compare/act-on/makesbridge/export.csv) Act-OnMakesbridge[+ Add Product](#) Reviews **Act-On** [ 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews#reviews) **Makesbridge** [ 4.3/5(21) ](https://www.g2.com/products/makesbridge/reviews#reviews) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **Makesbridge** Free Trial **$240** per month · MailChimp Evolution **Pricing Insights** from reviews Time to Implement **Act-On** 2 months Based on 184 responses **Makesbridge** Not enough reviews yet Return on Investment **Act-On** 12 months Based on 125 responses **Makesbridge** Not enough reviews yet Perceived Cost **Act-On** $$$$$ **Makesbridge** $$$$$ Average Discount **Act-On** 12% **Makesbridge** Not enough reviews yet ![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On") ![Makesbridge](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9fe8bf7c717fa56d6227598e4969e0a3/makesbridge.png "Makesbridge") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Act-On** [ Ease of Use (25) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (17) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (12) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Learning Curve (8) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401343&qs=pros-and-cons#reviews) **Makesbridge** [ Automation Efficiency (2) ](https://www.g2.com/products/makesbridge/reviews?filters%5Bsentiment_snippet%5D=2450582&qs=pros-and-cons#reviews)[ Email Marketing (2) ](https://www.g2.com/products/makesbridge/reviews?filters%5Bsentiment_snippet%5D=2450556&qs=pros-and-cons#reviews)[ Dashboard Issues (1) ](https://www.g2.com/products/makesbridge/reviews?filters%5Bsentiment_snippet%5D=2450601&qs=pros-and-cons#reviews)[ Export Limitations (1) ](https://www.g2.com/products/makesbridge/reviews?filters%5Bsentiment_snippet%5D=2450624&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7af3e8b4bc65721e46c4dfb5d8aa4ea3/infor-customer-relationship-management-crm.jpg "Product Avatar Image") Infor Customer Relationship... ](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **Makesbridge** Not enough data Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **Makesbridge** ![Makesbridge screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/93000/Screen-Shot-2018-12-03-at-4.41.36-PM.png) Ratings Meets Requirements **Act-On** 8.2 8.2898 **Makesbridge** 9.2 9.210 Ease of Use **Act-On** 8.0 8.0905 **Makesbridge** 9.2 9.211 Ease of Setup **Act-On** 7.7 7.7514 **Makesbridge** 9.4 9.48 Ease of Admin **Act-On** 8.2 8.2519 **Makesbridge** 9.0 9.08 Quality of Support **Act-On** 8.7 8.7864 **Makesbridge** 9.5 9.510 Has the product been a good partner in doing business? **Act-On** 8.6 8.6499 **Makesbridge** 9.0 9.08 Product Direction (% positive) **Act-On** 8.1 8.1887 **Makesbridge** 10.0 10.011 Features Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 7.7 764 8.7 10 Email Marketing Building and Personalizing Emails 8.4 709 | Verified 8.8(won by 0.4) 8 | Verified Sending Outbound Emails 8.8(won by 0.5) 697 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 9 | Verified Manage Email Deliverability 8.3(won by 0.2) 692 | Verified 8.1 8 | Verified Automated Email Responses 8.5 617 | Verified 8.9(won by 0.4) 9 | Verified Online Marketing Landing Pages and Forms 7.9 642 | Verified 8.3(won by 0.4) 8 | Verified Dynamic Content 7.8 540 | Verified 8.5(won by 0.7) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) A/B Testing 7.9 518 | Verified 8.5(won by 0.6) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Optimized 7.9 603 | Verified 8.8(won by 0.9) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Search Tracking and Optimization 7.8 519 | Verified 9.0(won by 1.2) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.1 580 | Verified 8.8(won by 0.7) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Segmentation 8.4 626 | Verified 9.0(won by 0.6) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Lead Scoring and Grading 8.2(won by 0.1) 591 | Verified 8.1 8 | Verified Lead Nurturing 8.2 575 | Verified 9.0(won by 0.8) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Email Tracking 8.1 572 | Verified 8.8(won by 0.7) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Automated Alerts and Tasks 8.0 515 | Verified 8.5(won by 0.5) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) CRM Lead Integration 8.0 535 | Verified 9.2(won by 1.2) 8 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Data Quality Management 8.0(won by default) 560 | Verified Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.1(won by default) 507 | Verified Not enough data Event / Webinar Marketing 7.9(won by default) 429 | Verified Not enough data Calendaring 7.4(won by default) 336 | Verified Not enough data Budgeting 7.3(won by default) 79 Not enough data Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Sharing 7.1 373 | Verified 8.1(won by 1.0) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Advertising 6.8 233 | Verified 8.3(won by 1.5) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Social Listening 6.9(won by default) 306 | Verified Not enough data Social Campaigns 7.0(won by default) 317 | Verified Not enough data Social Media Engagement 7.6(won by default) 97 | Verified Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.9 649 | Verified 9.0(won by 1.1) 7 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Web Analytics 7.7 576 | Verified 8.6(won by 0.9) 7 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) ROI Analytics 7.1(won by default) 411 | Verified Not enough data Revenue Analytics 6.9(won by default) 355 | Verified Not enough data SEO / Keyword Analytics 7.3(won by default) 389 | Verified Not enough data Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Performance and Reliability 8.3 393 | Verified 9.0(won by 0.7) 5 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Output Document Generation 7.7 259 | Verified 9.3(won by 1.6) 5 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 7.6(won by default) 377 | Verified Not enough data Workflow Capability 7.8(won by default) 338 | Verified Not enough data User, Role, and Access Management 8.3(won by default) 398 | Verified Not enough data Internationalization 7.8(won by default) 206 | Verified Not enough data Sandbox / Test Environments 7.1(won by default) 204 | Verified Not enough data Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.2 395 | Verified 9.2(won by 1.0) 6 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integration APIs 7.8 308 | Verified 9.0(won by 1.2) 5 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Breadth of Partner Applications 7.4 282 | Verified 8.7(won by 1.3) 5 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);) 7.5 40 Not enough data Administration Template Creation 8.0(won by default) 37 Not enough data Preset Template Availability 7.3(won by default) 36 Not enough data Custom Unsubscribe 8.0(won by default) 36 Not enough data Email Segmentation 8.3(won by default) 36 Not enough data Detailed Server Logs 6.7(won by default) 26 Not enough data Alerts/Notifications 7.6(won by default) 30 Not enough data Drip Campaigns Not enough data Not enough data Customer Segmentation Not enough data Not enough data Integrations Webhooks 7.1(won by default) 26 Not enough data Event Tracking API 7.2(won by default) 24 Not enough data Mail Send API 7.1(won by default) 25 Not enough data Spam Filter Testing 7.8(won by default) 31 Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data A/B Testing Not enough data Not enough data Platform Custom Tracking Domain 7.6(won by default) 26 Not enough data Multiple Domains 7.3(won by default) 25 Not enough data Dedicated IP 7.6(won by default) 28 Not enough data Documentation 7.4(won by default) 28 Not enough data Sender Reputation Management 7.6(won by default) 27 Not enough data Tracking & Reporting 7.9(won by default) 36 Not enough data Enterprise Scalability 7.4(won by default) 29 Not enough data Performance and Reliability 7.8(won by default) 37 Not enough data Workflow Management Not enough data Not enough data List Management Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Not enough data Subscription Management Not enough data Not enough data Click Tracking Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Mobile Access Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Real-Time Data Not enough data Not enough data Unsubscribe Database Not enough data Not enough data AI Copilot Not enough data Not enough data Drag & Drop Not enough data Not enough data Geolocation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Simple Mail Transfer Protocol (SMTP) Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Analytics Not enough data Not enough data SMS Messaging Not enough data Not enough data Customizable Forms Not enough data Not enough data Autoresponders Not enough data Not enough data Email Marketing Not enough data Not enough data Message Personalization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Dynamic Content Not enough data Not enough data Customizable Fields Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Email Distribution Not enough data Not enough data Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.7 22 Not enough data Platform Basics Customizable Templates 8.2(won by default) 18 Not enough data Exporting 8.5(won by default) 19 Not enough data Multi-user Access and Collaboration 9.0(won by default) 17 Not enough data Multiple Personas 8.6(won by default) 14 Not enough data Data Analytics 8.6(won by default) 7 Not enough data Predictive Analytics Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Customer Journey Mapping Autonomous Task Execution Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Map Creation Not enough data Not enough data Email Marketing Not enough data Not enough data Single Sign On Not enough data Not enough data Performance Metrics Not enough data Not enough data Customer Database Not enough data Not enough data API Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Linking Not enough data Not enough data Whiteboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Visualization Not enough data Not enough data Collaboration Tools Not enough data Not enough data Brainstorming Not enough data Not enough data Conversion Tracking Not enough data Not enough data Workflow Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Personalization Not enough data Not enough data Customizable Reports Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Customer Profiles Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Tagging Not enough data Not enough data Audience Targeting Not enough data Not enough data CRM Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Communication Management Not enough data Not enough data Attribution Modeling Not enough data Not enough data Action Management Not enough data Not enough data Map Sharing Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Branding Not enough data Not enough data Generative AI Not enough data Not enough data Customer Touchpoints Not enough data Not enough data Customer Experience Management Not enough data Not enough data Diagramming Not enough data Not enough data Campaign Management Not enough data Not enough data A/B Testing Not enough data Not enough data Storyboarding Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.3 22 Not enough data Platform Basics Dynamic Segmentation 7.9(won by default) 18 Not enough data Journey Optimization 7.5(won by default) 17 Not enough data Platform Data Journey Reporting 7.3(won by default) 17 Not enough data Trends Reporting 6.4(won by default) 13 Not enough data Dashboards 7.5(won by default) 19 Not enough data Advanced Data Filtering 6.8(won by default) 17 Not enough data Platform Additional Functionality Journey Mapping 7.1(won by default) 15 Not enough data Integrations 7.1(won by default) 17 Not enough data Automated Alerts 7.8(won by default) 15 Not enough data Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 7.2 44 Not enough data Page Customization Drag and Drop 7.8(won by default) 40 Not enough data Templates 7.4(won by default) 39 Not enough data Advanced Customization 7.2(won by default) 36 Not enough data Content Library 7.6(won by default) 39 Not enough data Email Templates Not enough data Not enough data Page Optimization A/B Testing 7.2(won by default) 31 Not enough data Mobile Responsive 7.2(won by default) 43 Not enough data Web Analytics 7.3(won by default) 34 Not enough data SEO 6.6(won by default) 27 Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Integrations E-Commerce Integration 5.4(won by default) 17 Not enough data Third-Party Integrations 7.9(won by default) 34 Not enough data Domain Integration 7.8(won by default) 31 Not enough data Social Media Integration Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI AI Text Generation 6.7(won by default) 10 Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Agentic AI - Landing Page Builders Cross-system Integration Not enough data Not enough data Additional Functionality Campaign Segmentation Not enough data Not enough data Form Builder Not enough data Not enough data Contact Management Not enough data Not enough data Website Management Not enough data Not enough data API Not enough data Not enough data Drip Campaigns Not enough data Not enough data Email Marketing Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Website Publishing Options Not enough data Not enough data Engagement Tracking Not enough data Not enough data Email Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Template Management Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Forms Not enough data Not enough data SEO Management Not enough data Not enough data Real Time Editing Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaign Management Not enough data Not enough data Forms Management Not enough data Not enough data Widgets Not enough data Not enough data Lead Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Activity Dashboard Not enough data Not enough data Autoresponders Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data CRM Not enough data Not enough data Activity Tracking Not enough data Not enough data Design Management Not enough data Not enough data Content Management Not enough data Not enough data Responsive Web Design Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Lead Capture Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web Forms Not enough data Not enough data Lead Scoring[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 7.4 35 Not enough data Agentic AI - Lead Scoring Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Decision Making Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Attribution Lead Opportunity 7.5(won by default) 25 Not enough data Lead Assignment 7.4(won by default) 24 Not enough data Pipeline Acceleration 7.0(won by default) 23 Not enough data Discovery Lead Management 7.6(won by default) 26 Not enough data Scoring/Ranking 8.1(won by default) 32 Not enough data Lead Context 7.4(won by default) 24 Not enough data Pipeline Management Not enough data Not enough data Workflow Management Not enough data Not enough data Opportunity Management Not enough data Not enough data Task Management Not enough data Not enough data Contact Management Not enough data Not enough data Calendar Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Management Conversion Viability 6.5(won by default) 20 Not enough data Workflow 6.9(won by default) 22 Not enough data Platform Data Synchronization 8.0(won by default) 28 Not enough data Analysis 7.4(won by default) 29 Not enough data Sales Trend Analysis Not enough data Not enough data Demographic/Firmographic Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Interaction Tracking Not enough data Not enough data Customizable Fields Not enough data Not enough data Multiple Scoring Models Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Predictive Analytics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Contact Database Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Email Marketing Not enough data Not enough data Lead Nurturing Not enough data Not enough data Web Forms Not enough data Not enough data Document Storage Not enough data Not enough data Search/Filter Not enough data Not enough data Prospecting Tools Not enough data Not enough data Email Tracking Not enough data Not enough data Sales Forecasting Not enough data Not enough data Customizable Templates Not enough data Not enough data Lead Generation Not enough data Not enough data Sales Reports Not enough data Not enough data Lead Distribution Not enough data Not enough data Data Enrichment Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Capture Not enough data Not enough data Reminders Not enough data Not enough data Generative AI Not enough data Not enough data Forecasting Not enough data Not enough data Email Templates Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Workflow Automation Not enough data Not enough data Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.9 170 Not enough data Agentic AI - Marketing Account Intelligence Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Lead Intelligence Market Insights 8.1(won by default) 127 Not enough data Account-level Insights 7.9(won by default) 134 Not enough data Lead Analysis 8.0(won by default) 134 Not enough data Lead Management Segmentation 8.5(won by default) 140 Not enough data Predictive Scoring 8.0(won by default) 123 Not enough data Account Identification 7.9(won by default) 125 Not enough data Marketing Campaigns Omni-Channel Tracking 7.7(won by default) 94 Not enough data Revenue Planning 7.6(won by default) 79 Not enough data Media Attribution 7.6(won by default) 94 Not enough data Opportunity Timeline 7.9(won by default) 94 Not enough data Customization 7.8(won by default) 116 Not enough data Data Availability - Marketing Account Intelligence Technographic Data Availability Not enough data Not enough data Data Accuracy - Marketing Account Intelligence Technographic Data Accuracy Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 7.8 118 Not enough data Marketing Operations ROI Tracking 7.7(won by default) 74 | Verified Not enough data Data Collection 8.0(won by default) 85 | Verified Not enough data Customer Insights 8.0(won by default) 84 | Verified Not enough data Multi-User Access 8.2(won by default) 86 | Verified Not enough data Spend Management 6.7(won by default) 35 | Verified Not enough data White Label 7.3(won by default) 39 | Verified Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.2(won by default) 91 | Verified Not enough data Reports and Dashboards 8.2(won by default) 106 | Verified Not enough data Campaign Stickiness 7.7(won by default) 73 | Verified Not enough data Multichannel Tracking 7.7(won by default) 78 | Verified Not enough data Brand Optimization 8.0(won by default) 74 | Verified Not enough data Predictive Analytics Feature Not Available Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Show 2 feature categories with incomplete data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Visitor Identification Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Conversion Rate Optimization Not enough data Not enough data SEO Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Visual Analytics Not enough data Not enough data API Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data A/B Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Site Search Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Funnel Analysis Not enough data Not enough data Widgets Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Heatmaps Not enough data Not enough data Search/Filter Not enough data Not enough data Conversion Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Referral Tracking Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Data Visualization Not enough data Not enough data Behavior Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Charting Not enough data Not enough data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Time on Site Tracking Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Monitoring Not enough data Not enough data Tagging Not enough data Not enough data Dashboard Creation Not enough data Not enough data Campaign Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data User Interaction Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Multiple Site Management Not enough data Not enough data Website Analytics Not enough data Not enough data User Insights Reviewers' Company Size [![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 11.7% [![Makesbridge](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9fe8bf7c717fa56d6227598e4969e0a3/makesbridge.png "Makesbridge")](https://www.g2.com/products/makesbridge/reviews) Makesbridge Small-Business(50 or fewer emp.) 61.1% Mid-Market(51-1000 emp.) 27.8% Enterprise(\> 1000 emp.) 11.1% Small-Business (50 or fewer emp.) 38.3% 61.1% Mid-Market (51-1000 emp.) 50.0% 27.8% Enterprise (\> 1000 emp.) 11.7% 11.1% Reviewers' Industry [![Act-On](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.5% Computer Software 13.2% Information Technology and Services 11.4% Financial Services 4.8% Telecommunications 3.1% Other 53.1% [![Makesbridge](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9fe8bf7c717fa56d6227598e4969e0a3/makesbridge.png "Makesbridge")](https://www.g2.com/products/makesbridge/reviews) Makesbridge Marketing and Advertising 35.3% Financial Services 11.8% Telecommunications 5.9% Market Research 5.9% Hospitality 5.9% Other 35.3% Alternatives **Act-On Alternatives** ![Constant Contact Advanced 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Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews)