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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (60.0% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$240 per month
Act-On
Star Rating
(1,053)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansMakesbridge
Star Rating
(17)4.5 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$240 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in its Email Segmentation feature, scoring 8.5, which allows for targeted marketing campaigns. In contrast, Makesbridge shines in Segmentation with a score of 9.0, providing more refined options for user categorization.
- Reviewers mention that Act-On's Quality of Support is rated at 8.6, indicating a solid support system, while Makesbridge outperforms with a score of 9.5, suggesting that users find their support team exceptionally responsive and helpful.
- G2 users highlight that Act-On's Automated Email Responses feature scores 8.5, which is beneficial for maintaining engagement. However, Makesbridge's similar feature scores higher at 8.8, indicating a more effective automation process according to user feedback.
- Users on G2 report that Act-On's Landing Pages and Forms feature has a score of 7.9, which is decent but lacks some advanced functionalities. In comparison, Makesbridge's score of 8.3 suggests a more user-friendly and effective landing page creation process.
- Reviewers mention that Act-On's Dynamic Content feature scores 7.8, which is useful but not as robust as Makesbridge's 8.5 score, indicating that Makesbridge offers better personalization options for users.
- Users say that Act-On's Performance and Reliability score is 8.0, which is satisfactory, but Makesbridge leads with a score of 9.0, suggesting that users experience fewer issues and better uptime with Makesbridge.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Makesbridge
MailChimp Evolution
$240
per month
Perfect for MailChimp customers who need to move into a more advanced sales and marketing platform and assistance to make it happen.
- 5,000 Contacts
- Unlimited Emails
- Nurture Drips
Free Trial
Act-On
No trial information availableMakesbridge
Free Trial is available
Ratings
Meets Requirements
8.2
891
9.2
10
Ease of Use
8.0
898
9.3
10
Ease of Setup
7.7
508
9.5
7
Ease of Admin
8.2
516
9.0
7
Quality of Support
8.7
857
9.5
10
Has the product been a good partner in doing business?
8.6
496
9.0
7
Product Direction (% positive)
8.1
882
10.0
10
Features by Category
Email Marketing
8.4
707
|
Verified
8.8
8
|
Verified
8.8
697
|
Verified
8.1
8
|
Verified
8.3
692
|
Verified
8.1
8
|
Verified
8.5
615
|
Verified
8.8
8
|
Verified
Online Marketing
7.9
640
|
Verified
8.3
8
|
Verified
7.8
539
|
Verified
8.5
8
|
Verified
7.9
518
|
Verified
8.5
8
7.9
603
|
Verified
8.8
8
|
Verified
7.8
519
|
Verified
9.0
8
|
Verified
Lead Management
8.1
579
|
Verified
8.8
8
|
Verified
8.0
560
|
Verified
Not enough data
8.4
625
|
Verified
9.0
8
|
Verified
8.2
590
|
Verified
8.1
8
|
Verified
8.2
575
|
Verified
9.0
8
|
Verified
8.1
572
|
Verified
8.8
8
|
Verified
8.0
514
|
Verified
8.5
8
|
Verified
8.0
533
|
Verified
9.2
8
|
Verified
Campaign Management
8.1
507
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.4
336
|
Verified
Not enough data
7.3
79
Not enough data
Social
6.9
306
|
Verified
Not enough data
7.1
373
|
Verified
8.1
7
7.0
317
|
Verified
Not enough data
7.6
97
|
Verified
Not enough data
6.8
233
|
Verified
8.3
6
Reporting & Analytics
7.9
648
|
Verified
9.0
7
|
Verified
7.7
576
|
Verified
8.6
7
|
Verified
7.1
411
|
Verified
Not enough data
6.9
355
|
Verified
Not enough data
7.3
389
|
Verified
Not enough data
Platform
7.6
377
|
Verified
Not enough data
7.8
337
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
7.8
206
|
Verified
Not enough data
7.1
204
|
Verified
Not enough data
8.3
392
|
Verified
9.0
5
|
Verified
7.7
259
|
Verified
9.3
5
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
9.0
5
|
Verified
7.8
307
|
Verified
9.0
5
|
Verified
7.4
282
|
Verified
8.7
5
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Makesbridge are categorized as Marketing Automation
Unique Categories
Makesbridge has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Makesbridge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
33.3%
Financial Services
13.3%
Telecommunications
6.7%
Hospitality
6.7%
Health, Wellness and Fitness
6.7%
Other
33.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
Makesbridge has no discussions with answers
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