Lusha Reviews & Product Details

What I like about Lusha is its simple UI and UX. Compared with Apollo and Zoom Info, I find Lusha much easier to use so much so that even a rookie on the team or a fresher can pick it up quickly whereas Apollo and Zoominfo still feel more complex.

On pricing and overall performance, I can say that for its price point, Lusha is quite affordable. When we compared license pricing with Apollo and Zoom Info, Lusha worked well for us. We used Lusha earlier, around two years back, especially when the sales team wanted more successful outreach with better data, intent, and proper signals. At that point, the sales team started using Lusha more actively.

Later, as the team grew bigger, we felt the data available in Lusha was a bit less compared to Apollo and Zoom Info, so the organization needed to shift to Zoom Info and Apollo. Now, half of the team uses Zoominfo for its AI intelligence features. We generally use the tech stack feature, which makes our pitch more refined by helping us understand what we should say to the prospect and which software we should reference as the basis for our conversation or client call. The AI intent signals also help us recognize current hiring and initiatives, and the org chart feature helps us understand the current structure of employees. That gives us more information to work with.

For integrations, when we had Lusha, we integrated it with Salesforce. The benefit at that time was being able to integrate and see the pipeline directly in our Salesforce dashboard. Lusha connects to CRMs like Salesforce and HubSpot, and by using that feature we made sure to capture all relevant contacts. We could create a list in Lusha and then push that same list directly into our CRM (Salesforce), ensuring proper tracking and maintenance of each and every record.

One more AI feature I want to mention is that it helps in creating automations. By automations, I mean scheduling emails and tracking campaigns for support and onboarding. Our onboarding and team support experience was good quite efficient and helpful. After procurement of licenses, they conducted onboarding sessions, helped us understand the product in more detail, and showed us how to make the best possible use of the software to ensure the best ROI from it. Overall, it was a great buy for us, helped us get good data, and we still have ongoing client business from it that continues to help us grow each day.

Also, since we are a small company basically a startup we generally don’t have the budget right now to go with high CRMs. That’s why we thought to go with Lusha, because I feel it’s the most affordable tool at the moment when we compared it to Zoom Info and Apollo. Apart from that, since we just started, we try to keep our budgets for licensing and the software we use each month around 10k per month and not extend beyond that. Combining everything we do, I feel Lusha is able to handle things for us. Even when I have to go and do the job, Lusha makes sure I can set up automation for email sending, which ensures that while I’m on the job, my business side of Kaikuro is still working and we’re able to reach out to our potential clients. Review collected by and hosted on G2.com.

The main feature I can say I dislike about Lusha is that it doesn’t offer an inbuilt dialer where you can view and dial the number in real time. You have to use additional software just to make calls, which makes the work more hectic and time-consuming. Having an integrated dialer would have been a top-class offering and the cherry on the cake. Also, many times when you load a large list, the UI freezes, which can cause problems. Apart from that, I haven’t seen any major issues.

Another thing I’d like to add is that when we were using the trial versions, we tested Apollo and Lusha (and we also tested ZoomInfo with the help of someone in the corporate world). What we observed was that Apollo had a lot more numbers available for a single contact for example, direct numbers, headquarters numbers, direct emails, work emails, and sometimes personal emails as well. In comparison, with Lusha we generally tend to get only a single email and a single number most of the time. That’s an area Lusha can improve, because having more contact details would increase our chances and probability of connecting with clients or prospects. Review collected by and hosted on G2.com.

Seamless Chrome Extension: The browser extension overlay on LinkedIn and company sites is widely considered its standout feature. Reps can reveal phone numbers and verified emails with a single click without opening a separate database tab. High Phone & Email Accuracy: Compared to low-cost scrapers, Lusha maintains relatively high data accuracy—typically hitting 80–90% for business emails and reliable direct dials for North American contacts. One-Click CRM Syncing: It integrates directly into platforms like Salesforce, HubSpot, and Pipedrive. New contact details automatically populate into the CRM to eliminate manual copy-pasting. Intent & Trigger Automation: You can set up topic tracking (e.g., technographic changes, hiring spikes, software adoption). The system automatically surface-scores accounts as Warm, Hot, or Very Hot and pushes weekly alerts or target lists directly to reps. Conversational AI & LLM Integrations: Integrating Lusha’s data API directly into LLM workspaces (such as Claude via MCP plugins) enables reps to run conversational prospecting. You can prompt the model to research accounts, enrich lead data, and draft tailored emails without switching between tabs. One-Click Sequence Generation (Lusha Engage): Its native email automation takes enriched lead lists and auto-generates multi-touch email cadences based on value propositions, tone, and campaign goals. Review collected by and hosted on G2.com.

Inconsistent Phone Data & Outdated Leads: While business emails tend to be reliable, phone number accuracy drops noticeably outside North America or for mid-level employees. Reps often run into dead end numbers, corporate switchboards tagged as direct lines, or contacts who changed jobs months prior. Aggressive Credit Consumption: The credit system can burn out quickly. Phone number reveals consume multiple credits per contact (often up to 5 credits for a phone lookup vs. 1 credit for an email), making bulk cold-calling lists expensive to compile. Review collected by and hosted on G2.com.

The data is updated and keep on updating

The most important requirement of a sales guy.

Its always very useful. Review collected by and hosted on G2.com.

The cost of licenses per user is costly for most of the companies. Review collected by and hosted on G2.com.

One thing I've noticed recently is the improvement in search speed and the way Lusha surfaces contact information with better filtering options. It has become easier to narrow down prospects by company size, industry, job title, and location, which saves a lot of manual work. I also like that the platform continues to expand its contact database, making it easier to find decision-makers across different markets. While I still verify important contact details before reaching out, the overall experience feels smoother than before, and the workflow fits well into my daily prospecting routine. Review collected by and hosted on G2.com.

I'd like to see Lusha invest more in real-time data updates, especially since contact information changes frequently. While the platform is generally reliable, there are times when email addresses or job titles are outdated, requiring manual verification. Another area for improvement is mobile number coverage. Having access to more verified direct mobile numbers, particularly for decision-makers in SMBs and mid-market companies, would significantly improve connect rates and reduce time spent searching elsewhere. If Lusha can enhance data freshness and expand its verified mobile database, it would become an even stronger prospecting solution. Review collected by and hosted on G2.com.

What I like most about Lusha is how quickly it helps me find accurate contact information for decision-makers without spending hours researching. The Chrome extension fits naturally into my workflow, especially when I'm prospecting on LinkedIn. It saves time by providing verified business emails and phone numbers, making outreach much more efficient. I also like that the interface is clean and easy to use, so new team members can get started without much training. While no database is perfect, I've found the data quality to be reliable enough for day to day sales prospecting, helping me connect with more qualified leads and improve my outreach results. Review collected by and hosted on G2.com.

The biggest drawback is that the contact database isn't always up to date, especially for smaller companies or people who have recently changed jobs. Occasionally, phone numbers or email addresses are outdated, which can lead to bounced emails or unsuccessful calls. The credit system can also feel restrictive when you're doing high-volume prospecting, as credits get used up quickly. I also wish there were more advanced filtering options in some searches and better coverage in certain international markets. Overall, it's a solid tool, but improving data freshness, global coverage, and credit flexibility would make it even more valuable. Review collected by and hosted on G2.com.

What I like best about Lusha is its ease of use and the accuracy of its contact data. It helps me quickly find verified emails and phone numbers of decision-makers, which saves a lot of research time and improves outreach efficiency. The LinkedIn integration and CRM enrichment features also make prospecting and lead management much smoother. Review collected by and hosted on G2.com.

Users consistently report a few major pain points with Lusha, primarily centered around inaccurate or outdated contact data, a restrictive credit-based pricing model, and privacy concerns. Review collected by and hosted on G2.com.

The Best part of Lusha is help to find contact and company information quickly and accurately the platform is smooth and it can be integrated with any CRM and LinkedIn for lead automation

It has a clean UI/UX design and consist of reliable B2B data Review collected by and hosted on G2.com.

One thing we dislike about this tools is contact data is not always accurate or up to date the B2B data refreshment time is higher than other tools in the market especially for smaller companies or frequent job changes Review collected by and hosted on G2.com.

What I liked about Lusha is that it has a simple UI and UX. Compared with Apollo and Zoom Info, I find Lusha much easier to use, to the point that even a rookie on the team or a fresher can understand it quickly, whereas Apollo and Zoominfo still feel more complex.

On pricing and overall performance, I can say that at its price point Lusha is quite affordable. When we compared license pricing with Apollo and Zoom Info, Lusha worked well for us. We used Lusha earlier, around 2 years back, especially when the sales team wanted more successful outreach with better data, intent, and proper signals. At that point, the sales team started using Lusha more actively.

Later, as the team grew bigger, we felt the data available in Lusha was a bit less compared to Apollo and Zoom Info, so the organization needed to shift to Zoom Info and Apollo. Now, half of the team uses Zoominfo for its AI intelligence features. We generally use the tech stack feature, which makes our pitch more refined what we should say to the prospect and which software we should reference as the basis for our conversation or client call. The AI intent signals through artificial intelligence also help us recognize current hiring, initiatives, and the org chart feature helps us understand the current structure of employees. That gives us more information to work with.

For integrations, when we had Lusha we integrated it with Salesforce. The benefit at that time was being able to integrate and see the pipeline directly in our Salesforce dashboard. Lusha connects to CRMs like Salesforce and HubSpot, and using that feature we made sure to capture all relevant contacts. We could create a list in Lusha and then push that same list directly into our CRM (Salesforce), ensuring proper tracking and maintenance of each and every record.

One more AI feature I want to mention is that it helps in creating automations by automations I mean scheduling emails and tracking campaigns for support and onboarding. Our onboarding and team support experience was good, quite efficient and helpful. After procurement of licenses, they conducted onboarding sessions, helped us understand the product in more detail, and showed us how to make the best possible use of the software to ensure the best ROI from it. Overall, it was a great buy for us and helped us get good data, and we still have ongoing client business from it that continues to help us grow each day. Review collected by and hosted on G2.com.

The main feature I can say I dislike about Lusha is that it doesn’t offer an inbuilt dialer where you can view and dial the number in real time. You have to use additional software just to make calls, which makes the work more hectic and time-consuming. Having an integrated dialer would have been a top-class offering and the cherry on the cake. Also, many times when you load a large list, the UI freezes, which can cause problems. Apart from that, I haven’t seen any major issues. Review collected by and hosted on G2.com.

One standout update is Lusha's AI integration which lets AI assistants access verified B2B data more seamlessly. Combined with smarter buying signals and CRM-aware recommendations, it makes prospecting faster and more contextual. Review collected by and hosted on G2.com.

Lusha could improve its contact data accuracy in some regions, expand international coverage, and offer more advanced filtering and customization for prospecting. More transparent data refresh timelines would also be helpful. Review collected by and hosted on G2.com.

Easy to use and extract information from linkedin with the chrome plug in. It also allows us to choose to extract email address or contact number. Also the contact number and email address are accurate 80% of the time. I am also able to manage the team usage by allocating the no. of lusha credit to different members of the team and monitor their usage. Review collected by and hosted on G2.com.

Email extracted might not fully accurate and data might be not available for most contact. Review collected by and hosted on G2.com.