# Top 10 Lotame Spherical Platform Alternatives & Competitors **Average Rating:** 4.3/5 **Total Number of Reviews:** 117 Explore the best alternatives to Lotame Spherical Platform for users who need new software features or want to try different solutions. Data Management Platforms (DMP) is a widely used technology, and many people are seeking powerful, easy to use software solutions with 1st-party data integration, 2nd-party data integration, and 3rd-party data integration. Other important factors to consider when researching alternatives to Lotame Spherical Platform include customer service and segments. The best overall Lotame Spherical Platform alternative is MediaMath by Infillion. Other similar apps like Lotame Spherical Platform are Permutive, Adobe Audience Manager, Oracle BlueKai Data Management Platform, and LiveRamp. Lotame Spherical Platform alternatives can be found in [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Identity Resolution Software](https://www.g2.com/categories/identity-resolution). ## Best Paid & Free Alternatives to Lotame Spherical Platform - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - [Permutive](https://www.g2.com/products/permutive/reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [V12 Data](https://www.g2.com/products/v12-data/reviews) - [OnAudience.com - Data Management Platform](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) - [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) ## Top 10 Alternatives to Lotame Spherical Platform Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Lotame Spherical Platform stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Leisure, Travel & Tourism, and Media Production, and find the best product for your business. ### 1. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) By Infillion **Average Rating:** 3.9/5 **Total Reviews:** 126 MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals. Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs MediaMath by Infillion](https://www.g2.com/compare/lotame-spherical-platform-vs-mediamath-by-infillion) **Compare MediaMath by Infillion with other alternatives:** - [MediaMath by Infillion vs Permutive](https://www.g2.com/compare/mediamath-by-infillion-vs-permutive) - [MediaMath by Infillion vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/mediamath-by-infillion-vs-oracle-bluekai-data-management-platform) - [MediaMath by Infillion vs LiveRamp](https://www.g2.com/compare/liveramp-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/mediamath-by-infillion-vs-salesforce-data-360-formerly-data-cloud) - [MediaMath by Infillion vs V12 Data](https://www.g2.com/compare/mediamath-by-infillion-vs-v12-data) - [MediaMath by Infillion vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/mediamath-by-infillion-vs-onaudience-com-data-management-platform) - [MediaMath by Infillion vs Oracle Data Cloud](https://www.g2.com/compare/mediamath-by-infillion-vs-oracle-data-cloud) ### 2. [Permutive](https://www.g2.com/products/permutive/reviews) By Permutive **Average Rating:** 4.5/5 **Total Reviews:** 86 Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. Their solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. Reviewers say compared to Lotame Spherical Platform, Permutive is: - Slower to reach roi - Easier to admin - Better at meeting requirements Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs Permutive](https://www.g2.com/compare/lotame-spherical-platform-vs-permutive) **Compare Permutive with other alternatives:** - [Permutive vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-permutive) - [Permutive vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-permutive) - [Permutive vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-permutive) - [Permutive vs LiveRamp](https://www.g2.com/compare/liveramp-vs-permutive) - [Permutive vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-permutive) - [Permutive vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/permutive-vs-salesforce-data-360-formerly-data-cloud) - [Permutive vs V12 Data](https://www.g2.com/compare/permutive-vs-v12-data) - [Permutive vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-permutive) - [Permutive vs Oracle Data Cloud](https://www.g2.com/compare/oracle-data-cloud-vs-permutive) ### 3. [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) By Adobe **Average Rating:** 4.0/5 **Total Reviews:** 28 Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms. Reviewers say compared to Lotame Spherical Platform, Adobe Audience Manager is: - Slower to reach roi - More expensive Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-lotame-spherical-platform) **Compare Adobe Audience Manager with other alternatives:** - [Adobe Audience Manager vs MediaMath by Infillion](https://www.g2.com/compare/adobe-audience-manager-vs-mediamath-by-infillion) - [Adobe Audience Manager vs Permutive](https://www.g2.com/compare/adobe-audience-manager-vs-permutive) - [Adobe Audience Manager vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/adobe-audience-manager-vs-oracle-bluekai-data-management-platform) - [Adobe Audience Manager vs LiveRamp](https://www.g2.com/compare/adobe-audience-manager-vs-liveramp) - [Adobe Audience Manager vs Google Audience Center](https://www.g2.com/compare/adobe-audience-manager-vs-google-audience-center) - [Adobe Audience Manager vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/adobe-audience-manager-vs-salesforce-data-360-formerly-data-cloud) - [Adobe Audience Manager vs V12 Data](https://www.g2.com/compare/adobe-audience-manager-vs-v12-data) - [Adobe Audience Manager vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/adobe-audience-manager-vs-onaudience-com-data-management-platform) - [Adobe Audience Manager vs Oracle Data Cloud](https://www.g2.com/compare/adobe-audience-manager-vs-oracle-data-cloud) ### 4. [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) By Oracle **Average Rating:** 3.9/5 **Total Reviews:** 19 Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions. Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-oracle-bluekai-data-management-platform) **Compare Oracle BlueKai Data Management Platform with other alternatives:** - [Oracle BlueKai Data Management Platform vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-oracle-bluekai-data-management-platform) - [Oracle BlueKai Data Management Platform vs Permutive](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-permutive) - [Oracle BlueKai Data Management Platform vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-oracle-bluekai-data-management-platform) - [Oracle BlueKai Data Management Platform vs LiveRamp](https://www.g2.com/compare/liveramp-vs-oracle-bluekai-data-management-platform) - [Oracle BlueKai Data Management Platform vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-oracle-bluekai-data-management-platform) - [Oracle BlueKai Data Management Platform vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-salesforce-data-360-formerly-data-cloud) - [Oracle BlueKai Data Management Platform vs V12 Data](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-v12-data) - [Oracle BlueKai Data Management Platform vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-oracle-bluekai-data-management-platform) - [Oracle BlueKai Data Management Platform vs Oracle Data Cloud](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-oracle-data-cloud) ### 5. [LiveRamp](https://www.g2.com/products/liveramp/reviews) By LiveRamp **Average Rating:** 4.2/5 **Total Reviews:** 114 LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Its core offering is the LiveRamp Data Collaboration Platform, which includes four product portfolios: Live/Access, Live/Identity, Live/Connectivity, and Live/Insights. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the platform enables its customers to build enduring brand and business value by collaborating Reviewers say compared to Lotame Spherical Platform, LiveRamp is: - Slower to reach roi - More expensive - Better at meeting requirements Categories in common with Lotame Spherical Platform: [Audience Data Providers](https://www.g2.com/categories/audience-data-providers) **Compare:** [Lotame Spherical Platform vs LiveRamp](https://www.g2.com/compare/liveramp-vs-lotame-spherical-platform) **Compare LiveRamp with other alternatives:** - [LiveRamp vs MediaMath by Infillion](https://www.g2.com/compare/liveramp-vs-mediamath-by-infillion) - [LiveRamp vs Permutive](https://www.g2.com/compare/liveramp-vs-permutive) - [LiveRamp vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-liveramp) - [LiveRamp vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/liveramp-vs-oracle-bluekai-data-management-platform) - [LiveRamp vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-liveramp) - [LiveRamp vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/liveramp-vs-salesforce-data-360-formerly-data-cloud) - [LiveRamp vs V12 Data](https://www.g2.com/compare/liveramp-vs-v12-data) - [LiveRamp vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/liveramp-vs-onaudience-com-data-management-platform) - [LiveRamp vs Oracle Data Cloud](https://www.g2.com/compare/liveramp-vs-oracle-data-cloud) ### 6. [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) By Google **Average Rating:** 4.1/5 **Total Reviews:** 18 Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers. Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-lotame-spherical-platform) **Compare Google Audience Center with other alternatives:** - [Google Audience Center vs MediaMath by Infillion](https://www.g2.com/compare/google-audience-center-vs-mediamath-by-infillion) - [Google Audience Center vs Permutive](https://www.g2.com/compare/google-audience-center-vs-permutive) - [Google Audience Center vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-google-audience-center) - [Google Audience Center vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/google-audience-center-vs-oracle-bluekai-data-management-platform) - [Google Audience Center vs LiveRamp](https://www.g2.com/compare/google-audience-center-vs-liveramp) - [Google Audience Center vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/google-audience-center-vs-salesforce-data-360-formerly-data-cloud) - [Google Audience Center vs V12 Data](https://www.g2.com/compare/google-audience-center-vs-v12-data) - [Google Audience Center vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/google-audience-center-vs-onaudience-com-data-management-platform) - [Google Audience Center vs Oracle Data Cloud](https://www.g2.com/compare/google-audience-center-vs-oracle-data-cloud) ### 7. [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) By Salesforce **Average Rating:** 4.3/5 **Total Reviews:** 305 Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action. Reviewers say compared to Lotame Spherical Platform, Salesforce Data 360 (formerly Data Cloud) is: - More expensive - Better at meeting requirements - Easier to admin Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/lotame-spherical-platform-vs-salesforce-data-360-formerly-data-cloud) **Compare Salesforce Data 360 (formerly Data Cloud) with other alternatives:** - [Salesforce Data 360 (formerly Data Cloud) vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Permutive](https://www.g2.com/compare/permutive-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs LiveRamp](https://www.g2.com/compare/liveramp-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs V12 Data](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-v12-data) - [Salesforce Data 360 (formerly Data Cloud) vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Oracle Data Cloud](https://www.g2.com/compare/oracle-data-cloud-vs-salesforce-data-360-formerly-data-cloud) ### 8. [V12 Data](https://www.g2.com/products/v12-data/reviews) By V12 Data **Average Rating:** 4.1/5 **Total Reviews:** 43 Marketing Automation Platform powered by Acquisition Data Reviewers say compared to Lotame Spherical Platform, V12 Data is: - Better at support Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs V12 Data](https://www.g2.com/compare/lotame-spherical-platform-vs-v12-data) **Compare V12 Data with other alternatives:** - [V12 Data vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-v12-data) - [V12 Data vs Permutive](https://www.g2.com/compare/permutive-vs-v12-data) - [V12 Data vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-v12-data) - [V12 Data vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-v12-data) - [V12 Data vs LiveRamp](https://www.g2.com/compare/liveramp-vs-v12-data) - [V12 Data vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-v12-data) - [V12 Data vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-v12-data) - [V12 Data vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-v12-data) - [V12 Data vs Oracle Data Cloud](https://www.g2.com/compare/oracle-data-cloud-vs-v12-data) ### 9. [OnAudience.com - Data Management Platform](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) By OnAudience **Average Rating:** 4.8/5 **Total Reviews:** 31 OnAudience.com enriches and monetizes your data. It is the only platform that successfully converts Big Data into revenues Reviewers say compared to Lotame Spherical Platform, OnAudience.com - Data Management Platform is: - Easier to set up - Better at meeting requirements - More usable Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-onaudience-com-data-management-platform) **Compare OnAudience.com - Data Management Platform with other alternatives:** - [OnAudience.com - Data Management Platform vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-onaudience-com-data-management-platform) - [OnAudience.com - Data Management Platform vs Permutive](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-permutive) - [OnAudience.com - Data Management Platform vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-onaudience-com-data-management-platform) - [OnAudience.com - Data Management Platform vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-oracle-bluekai-data-management-platform) - [OnAudience.com - Data Management Platform vs LiveRamp](https://www.g2.com/compare/liveramp-vs-onaudience-com-data-management-platform) - [OnAudience.com - Data Management Platform vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-onaudience-com-data-management-platform) - [OnAudience.com - Data Management Platform vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-salesforce-data-360-formerly-data-cloud) - [OnAudience.com - Data Management Platform vs V12 Data](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-v12-data) - [OnAudience.com - Data Management Platform vs Oracle Data Cloud](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-oracle-data-cloud) ### 10. [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) By Oracle **Average Rating:** 4.0/5 **Total Reviews:** 42 Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy. Reviewers say compared to Lotame Spherical Platform, Oracle Data Cloud is: - More expensive - Better at meeting requirements Categories in common with Lotame Spherical Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Lotame Spherical Platform vs Oracle Data Cloud](https://www.g2.com/compare/lotame-spherical-platform-vs-oracle-data-cloud) **Compare Oracle Data Cloud with other alternatives:** - [Oracle Data Cloud vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-oracle-data-cloud) - [Oracle Data Cloud vs Permutive](https://www.g2.com/compare/oracle-data-cloud-vs-permutive) - [Oracle Data Cloud vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-oracle-data-cloud) - [Oracle Data Cloud vs Oracle BlueKai Data Management Platform](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-oracle-data-cloud) - [Oracle Data Cloud vs LiveRamp](https://www.g2.com/compare/liveramp-vs-oracle-data-cloud) - [Oracle Data Cloud vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-oracle-data-cloud) - [Oracle Data Cloud vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/oracle-data-cloud-vs-salesforce-data-360-formerly-data-cloud) - [Oracle Data Cloud vs V12 Data](https://www.g2.com/compare/oracle-data-cloud-vs-v12-data) - [Oracle Data Cloud vs OnAudience.com - Data Management Platform](https://www.g2.com/compare/onaudience-com-data-management-platform-vs-oracle-data-cloud) ## Explore Articles - [Best multi-country payroll software for small business](https://www.g2.com/discussions/what-s-the-best-multi-country-payroll-software-for-small-businesses) - [Top tools for managing reserved instance usage](https://www.g2.com/discussions/what-are-the-top-tools-for-managing-reserved-instance-usage) - [Which energy management services offer real-time dashboards that don't require energy engineering expertise?](https://www.g2.com/discussions/which-energy-management-services-offer-real-time-dashboards-that-don-t-require-energy-engineering-expertise) - [What's the best workforce management solution for call centers](https://www.g2.com/discussions/what-s-the-best-workforce-management-solution-for-call-centers) - [best marketing automation software](https://www.g2.com/discussions/what-s-some-of-the-best-marketing-automation-software-available-right-now-to-software-buyers) - [Leading spend management services for startups](https://www.g2.com/discussions/leading-spend-management-services-for-startups-which-tools-help-you-move-fast-without-losing-control) ## Spotlight Categories - [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation) - [CMMS Software](https://www.g2.com/categories/cmms) - [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)