# What's the best email marketing software for ecommerce brands running frequent promotional campaigns?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I've been mapping out what's the best email marketing software for ecommerce brands running frequent promotional campaigns for a brand sending multiple campaigns a week and struggling with a platform that wasn't built for that pace. At high send frequency, the priorities shift toward fast campaign building, solid deliverability at volume, and segmentation that doesn't require rebuilding lists every time. Here's what stood out in the <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-marketing">Email Marketing category on G2</a>.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews"><strong>Intuit Mailchimp Email Marketing</strong></a>. Wide template library and automation built for frequent sends without a steep learning curve. Best for teams wanting fast campaign turnaround.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/constant-contact/reviews"><strong>Constant Contact</strong></a>. Straightforward campaign builder aimed at teams that need to ship promotions quickly and repeatedly. Best for lean teams sending often without a lot of design overhead.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brevo-marketing-platform/reviews"><strong>Brevo Marketing Platform</strong></a>. Combines email with SMS and automation, useful for ecommerce brands running promotions across more than one channel at once. Best for multi-channel promotional campaigns.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/gmass/reviews"><strong>GMass</strong></a>. Built for high-volume sending directly through Gmail infrastructure, which some ecommerce senders prefer for deliverability reasons. Best for teams prioritizing deliverability at volume.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mailerlite/reviews"><strong>MailerLite</strong></a>. Lightweight and fast to build campaigns in, with automation that scales without a lot of setup overhead. Best for smaller ecommerce teams wanting speed over complexity.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Worth being honest that at high send frequency, list fatigue becomes the real enemy before the platform does. A lot of "our open rates dropped" problems trace back to sending too often to the same segment rather than anything wrong with the tool.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For ecommerce teams sending frequent promotions, which platform's deliverability actually held up at volume, and which one you had to work around with manual warmup or throttling?</p>

##### Post Metadata
- Posted at: 20 days ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d watch list fatigue before assuming deliverability is a platform problem. For a brand sending several promotions a week, I’d want dynamic engagement and purchase-based segments that automatically adjust who receives each campaign. If the same subscribers keep getting every promotion, even strong sending infrastructure won’t protect engagement indefinitely.&lt;/p&gt;

##### Comment Metadata
- Posted at: 19 days ago





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4