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LocaliQ Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the exceptional customer support from LocaliQ, noting their responsiveness, personalization, and strategic guidance. (26 mentions)
Users value the responsive team communication and ease of use that LocaliQ consistently provides during marketing efforts. (26 mentions)
Users value the team's helpfulness, noting their genuine care and proactive support for achieving success. (17 mentions)
Users highlight the significant business growth achieved with LocaliQ, boosting leads and enhancing marketing strategies effectively. (15 mentions)
Users appreciate the ease of use of LocaliQ, streamlining target audience selection and campaign management effortlessly. (15 mentions)
Users find LocaliQ expensive, emphasizing the challenge of high costs for small businesses with limited budgets. (7 mentions)
Users find the high costs of LocaliQ challenging, especially for small businesses with limited budgets. (6 mentions)
Users express concern over limited features in LocaliQ, impacting lead quality and regional support. (6 mentions)
Users face a lack of customer support with LocaliQ, resulting in a challenging learning experience. (6 mentions)
Users report overpromised sales results with vague metrics and aggressive upselling tactics, leading to dissatisfaction. (6 mentions)

5 Pros or Advantages of LocaliQ

5 Cons or Disadvantages of LocaliQ

Nabeel K.
NK
Nabeel K.
Marketing Consultant
Small-Business (50 or fewer emp.)
"Best way to save time managing ads"
4/5
What do you like best about LocaliQ?

The most helpful thing is the 20 minute workweek that doesn't require much time to make positive changes to the account to improve performance. I also love the support from their technical implementation team who are happy to get lost in Google Tag Manager setups. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

I don't like that they don't have a transparent pricing plan. In my case they offered me a lower price only when I decided to leave when my contract ended. Going up a tier was unaffordable to me so they retained me by giving me the same pricing plan I had before. It's just too manual. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"Wordstream is an excellent search marketing product"
5/5
What do you like best about LocaliQ?

Was a day to day user of wordstream and their search research tools are second to none. I really loved their automation tools as well, and for medium-advanced search marketers wordstream is a great product. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

For what it does I think it's very good value, but it can be viewed a bit expensive by non marketers - I'd love to see more tools baked in that demonstrate the value or the return on investment. Review collected by and hosted on G2.com.

Response from Alexandra Howard of LocaliQ

Thank you for sharing your positive experience with Wordstream by LocaliQ! We're pleased to hear the tools were beneficial to your marketing efforts.

SB
Steven B.
Managing Director
"Managing Director"
2.5/5
What do you like best about LocaliQ?

keyword planner. I have not used other tools yet. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

Advisor product was not explained. the site simply required me to do the free trial. despite that i am interested. however, why am I filling out a 13 page survey about what I like or don't like when I haven't tried the product yet. THIS MAKES NO SENSE. Review collected by and hosted on G2.com.

Liam R.
LR
Liam R.
Digital Marketing Campaign Manager
Small-Business (50 or fewer emp.)
"Great Software! Easy to Use & Saves Time / Energy! Would Absolutely Recommend to Anyone!"
4.5/5
What do you like best about LocaliQ?

I thought the interface was straightforward to use. I am not the most technologically savvy individual, but everything I needed from Wordstream made sense in where it was located. Overall, very easy to adopt as a platform with little to no learning curve. There is nothing worse than paying for a software/ platform that you have to invest a ton of time in learning how to use. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

I don't know if I would say I disliked anything perse. I enjoyed the ease of access and the ability to save time, but I wasn't necessarily able to pull too many *new* insights by using the platform. The only thing I would suggest is that, with the current pricing matrix, you need as many of your coworkers / employees to use as possible. We liked the software but not enough of us we're actively using it so we ended up cancelling. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Wordstream review"
4.5/5
What do you like best about LocaliQ?

When making changes on an account it shows you what impact it will have so for instance if you block a specific search term as a phrase or broad match it will show all keywords that it would of also stopped coming through so you can see what potential savings you'd of had on the campaign so you know going forward Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

It's not as simple as using google adwords to make changes however I appreciate it is a secondary platform that uses your google data Review collected by and hosted on G2.com.

Verified User in Mental Health Care
UM
Verified User in Mental Health Care
Small-Business (50 or fewer emp.)
"SCAM service! Avoid it!"
0/5
What do you like best about LocaliQ?

The basic features of the software are working fine Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

Scam Alert! The advisor service they provide is messy. Once you signed the contract with then it's not easy to leave the service and might end up throwing thousands of dollars into the trash. Unprofessional service+late response=nightmare. When you need them to do anything, you would never expect the delivery to come on time. I'm so ripped off by this company. When they promise you anything, that's usually never coming to you. Your point of contact person will just disappear and left you confused and angry. Review collected by and hosted on G2.com.

KK
Krasimir K.
Senior .NET Developer
Mid-Market (51-1000 emp.)
"Advertising on different PPC platforms to generate business opportunities."
4.5/5
What do you like best about LocaliQ?

We use it to develop content to attract customers through advertising campaigns, as well as to monitor the impact of the ads we publish on platforms such as Google Ads, Facebook Ads, among others. Its interface is very intuitive and offers excellent customer service. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

It is not very profitable for small businesses due to its high cost, although its performance is excellent. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Best Tool Ever!"
5/5
What do you like best about LocaliQ?

The Ads grader is one of the most helpful tools that wordstream offers. Also, the blogs are very very helpful. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

Nothing as of now. Cannot dislike anything Review collected by and hosted on G2.com.

Response from Alexandra Howard of LocaliQ

We're thrilled to hear that you find our Ads grader and blogs helpful! Thank you for sharing your positive experience with LocaliQ.

Michelle G.
MG
Michelle G.
owner
Small-Business (50 or fewer emp.)
"Use to be great but after their merger with LocalIQ not so much."
1.5/5
Describe the project or task LocaliQ helped with:

After they merged with this local IQ. They did not contact their current customers to let them know that their support email had changed. And no this is not an isolated incident as I was referred to Thrive Hive by another business owner who has had the same issue. I also referred my husbands business and he has no information regarding a merger or new support email. I was emailing them and it never bounced back. I never received a notice that the email was no longer in use or redirected to a new support email. Finally called them and someone did call me back although he was very nice I didn't feel as confident that this merger was the best for Thrive Hives original customers. Now I am trying to perform some edits and my web pages will not load. I tried the chat bot but a tech person is not available to discuss or find out what is going on. I left another message but the message said someone would call me within the next two days. I am a business owner and don't have time for these delays. Can anyone recommend another platform? Review collected by and hosted on G2.com.

What do you like best about LocaliQ?

I liked it when they responded to emails and were very helpful prior to the merger with LocalIQ. Review collected by and hosted on G2.com.

Sofia S.
SS
Sofia S.
Small-Business (50 or fewer emp.)
"A great tool to do digital ads online and learning as you go."
5/5
What do you like best about LocaliQ?

I like that you can add different accounts from your different digital ads efforts and they give you a report on how you are doing and how to improve. It also gives you ideas on what you can do to make things better and to improve your overall campaigns. It also lets you do ads on the website and gives you tips and keywords that are commonly searched so that you can include it in your ad. It will also give you a 20-minute week where you can focus 20 minutes of your week to improve the marketing adds in different areas like search traffic optimization, ads, split ad groups, placements, lookalike page fans, and remarketing website visitors. Review collected by and hosted on G2.com.

What do you dislike about LocaliQ?

I wish it could include the new next-door marketing effort for ads as well as a better synchronization with Facebook like it has with google and bing. Sometimes the recommendations come back even though you don't approve of them. (Not sure if this is something that I need to learn) Review collected by and hosted on G2.com.