Litmus Features

Tools for importing/exporting data to/from the platform to support campaign setup and reporting.

Supports extensibility through APIs to build and manage integrations with third-party tools.

"Offers a wide range of plug-and-play integrations with third-party applications. "

Integrates with CRM software, which can help provide context to your mailing lists.

Integrates with Social Media platforms, which can help expand your reach.

Integrates with e-commerce platforms, which can link directly to your online store.

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

Ability to send thousands of unique, personalized emails per second.

Tools for designing, editing, and personalizing email content for recipients.

Supports the ability to send outbound email campaigns to external recipients.

Maximizes inbox placement by managing spam compliance and sender reputation.

Automatically respond to user actions or triggers with predefined email messages.

Enables multiple users to login to the same account to maintain a single account for your entire marketing team.

Ability to send secure and personalized survey invites to your contact list.

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.

Records the rate at which emails are opened.

Records the rate at which links in emails are followed.

Records the rate at which email attachments are opened or downloaded.

Syncs information from other software such as contacts, emails and calls to reduce manual data entry.

Allows administrators to schedule out emails in advance.

Reminds administrators to follow-up on emails based on pre-set reminders.

Allows for the categorization of emails.

Allows for the creation of templates for frequently-sent emails.

IP address quality analysis.

Sending domain quality analysis.

Email content analysis.

Determing email and domain compliance with policies such as DMARC.

Tracking open rate across recipients.

Tracking time between delivery and open.

Measuring overall campaign performance across recipients.

Integrates with software or mobile apps via SDK or API

Allows users to designate geofences for location-based marketing campaigns

Targets customers based on their Wi-Fi connection

Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns

Targets customers based on IP data

Identifies users when they enter or exit a predefined geolocation

Generates an automated notification, text message, or in-app message to users in a predefined geolocation

Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc.

Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy

Monitor the behavior of website and online store visitors

Ability to target website visitors based on behavioral patterns

Adapt the selling process to each visitor, including content and pricing

Provide a library of templates for various purposes such as website engagement or e-commerce

Allows users to customize templates and use them on multiple channels easily

Track the performance of different versions of templates and suggest optimizations

Allow users to edit text and themes on email templates

Provide a library of stock images to use for emails

Offer email proofing capabilities

Provide mobile responsive email templates

Recommend products based on order history and online behavior

Provide custom content to website visitors based on their online behavior

Deliver messages targeted at buyers who are about to leave an online store

Optimize search based on the role of the user or inventory availability

Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history.

The ability to test various configurations and recommendations to determine which are most successful with customers.

Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Integrate personalized content and recommendations on websites

Define customized email templates which are sent automatically

Include personalization features that are mobile-friendly and responsive

Offer pre-made email templates

Allow users to create their own email templates

Use drag-and-drop HTML editing to create email templates

Provide analytics reporting so that users can see how their campaigns perform

Allow for users to identify potential issues that would stop their emails from sending

Integrate with email software or email marketing and marketing automation platforms

Ability to share email templates via a link to collect feedback on the created emails easily

Contains an editing form for emails or email codes for test submission

Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters

Has a dedicated A/B testing feature, which compares multiple email campaigns

Has a dedicated deliverability testing feature, which tests the end result of a sent email

Has a dedicated design testing feature, which tests email code, formatting, and other design aspects

Contains tools to visalize campaign performance

Has a centralized dashboard for users to interact with

Contains a way to visualize campaign analytics

The ability to create and customize marketing campaigns based on user data.

Easily digestible visual representations of data collected by the platform.

Data collected from customers to be analyzed by analytics tools or other e-commerce software.

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Allows users to generate text based on a text prompt.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives