[ Litmus Reviews ](https://www.g2.com/products/litmus/reviews) [ Litmus Reviews ](https://www.g2.com/products/litmus/reviews) # Litmus Features ##### ## Integration (3) Integration APIs Supports extensibility through APIs to build and manage integrations with third-party tools. Breadth of Partner Applications "Offers a wide range of plug-and-play integrations with third-party applications. " CRM Integration Integrates with CRM software, which can help provide context to your mailing lists. Show More ##### ## Email Marketing (4) Email and Mobile Preview Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. Building and Personalizing Emails Tools for designing, editing, and personalizing email content for recipients. Manage Email Deliverability Maximizes inbox placement by managing spam compliance and sender reputation. Multi-user Account Enables multiple users to login to the same account to maintain a single account for your entire marketing team. Show More ##### ## Reporting & Analytics (1) Basic Reporting Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates. Show More ##### ## Analytics (1) Open Rates Records the rate at which emails are opened. Show More ##### ## Diagnosis (4) IP Address IP address quality analysis. Domains Sending domain quality analysis. Content Email content analysis. Policy Compliance Determing email and domain compliance with policies such as DMARC. Show More ##### ## Tracking (5) Processing Time Measuring of delivery latency/processing time. Placement Tracking which folder email appears in. Open Rate Tracking open rate across recipients. Time to Open Tracking time between delivery and open. Alerts Notifications related to placement and opening. Show More ##### ## Reporting (4) Campaign Performance Measuring overall campaign performance across recipients. Domain Reputation Measuring overall reputation related to specific sending domains. Brand Reputation Measuring overall reputation of brand based on all email activity. Blacklist and Whitelist Tracking recipient tagging of domains for blacklists and whitelists. Show More ##### ## Marketing (1) Security Compliance Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy Show More ##### ## Templates (3) Text and Themes Allow users to edit text and themes on email templates Proofing Offer email proofing capabilities Mobile Responsive Provide mobile responsive email templates Show More ##### ## Edit (2) Pre-Made Offer pre-made email templates Build Allow users to create their own email templates Show More ##### ## Logistics (4) Analytics Provide analytics reporting so that users can see how their campaigns perform Issues Allow for users to identify potential issues that would stop their emails from sending Integrations Integrate with email software or email marketing and marketing automation platforms Shareable Link Ability to share email templates via a link to collect feedback on the created emails easily Show More ##### ## Platform Basics (4) Editing Platform Contains an editing form for emails or email codes for test submission Spam Filter Testing Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters Deliverability Testing Has a dedicated deliverability testing feature, which tests the end result of a sent email Design Testing Has a dedicated design testing feature, which tests email code, formatting, and other design aspects Show More ##### ## Platform Data (3) Performance Contains tools to visalize campaign performance Dashboard Has a centralized dashboard for users to interact with Analytics Contains a way to visualize campaign analytics Show More ##### ## Generative AI (4) AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Agentic AI - E-Commerce Personalization (2) Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Email Marketing (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Email Deliverability (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5 (2,442) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5 (12,664) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite") MailerLite 4.6/5 (1,094) ](https://www.g2.com/products/mailerlite/reviews) [ View All Alternatives ](https://www.g2.com/products/litmus/competitors/alternatives) Litmus Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ff5640f6cfcf6fc15a0d929dae2f2f37/email-on-acid.png "Product Avatar Image") Email on Acid 4.5/5 (43) [ Compare Now ](https://www.g2.com/compare/email-on-acid-vs-litmus) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_822789c055a9720aca0cbe6ce2a8e207/validity-inc-everest.png "Product Avatar Image") Everest 4.2/5 (189) [ Compare Now ](https://www.g2.com/compare/validity-inc-everest-vs-litmus) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee85f8ddd73b345c4febd9bec84767ea/brevo-marketing-platform.png "Product Avatar Image") Brevo Marketing Platform 4.5/5 (2,571) [ Compare Now ](https://www.g2.com/compare/brevo-marketing-platform-vs-litmus) ##### Categories on G2 [ Email Tracking ](https://www.g2.com/categories/email-tracking)[ Email Deliverability ](https://www.g2.com/categories/email-deliverability)[ Email Marketing ](https://www.g2.com/categories/email-marketing) [ SAP Store ](https://www.g2.com/categories/sap-store)[ Email Template Builder ](https://www.g2.com/categories/email-template-builder)[ Personalization ](https://www.g2.com/categories/personalization)[ E-Commerce Personalization ](https://www.g2.com/categories/e-commerce-personalization)[ Email Testing ](https://www.g2.com/categories/email-testing)[ Location-Based Marketing ](https://www.g2.com/categories/location-based-marketing) Show More ##### Explore More [ Top platforms for content-driven digital marketing strategies ](https://www.g2.com/discussions/what-are-the-top-platforms-for-implementing-content-driven-digital-marketing-strategies)[ Best AI Writing Apps for Professionals? 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