Lead Liaison Reviews & Product Details

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Seller

Lead Liaison

Discussions

Lead Liaison Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Ryan Schefke (Customer Success Manager at Lead Liaison)

Pricing

Pricing provided by Lead Liaison.

Website Visitor Tracking w/ ProspectVision

$250.00

Per Month

Add Marketing Automation w/ LMA

$780.00

Per Month

View More Pricing Information

Top-Rated Alternatives

HubSpot Marketing Hub

View All Alternatives

User Insights

Average based on 58 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

Stacy J.

Co-Founder and Managing Director

Marketing and Advertising

Mid-Market (51-1000 emp.)

1/9/2015

"Flexible & Powerful Marketing Automation Tool"

5/5

What do you like best about Lead Liaison?

I love the ability to set up and monitor marketing content tracking from one central location. Additionally, the ability to track prospects (actual individuals -- and know who they are) and their activities on my website. Lead Liaison provides powerful insight into what content resonates with visitors, and helps me know when a lead is ready for a follow up. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

It would be nice to be able to use video platforms other than Wistia to track video views. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Lead Liaison is a perfect alternative to other marketing automation solutions that include features you may not need -- creating and supporting a full website, built-in CRM functionality. Lead Liaison works with your existing website and integrates (or can sync with) many well known CRM and email marketing platforms. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

With Lead Liaison we have been able to gain better control over our marketing automation efforts. Lead Liaison has allowed us to centralize many different content publishing and tracking efforts from email to social to website traffic. In addition, Lead Liaison has taken us a step beyond simply monitoring and analyzing website visit metrics. With Lead Liaison, we are able to see what companies are visiting our website. If we send an email that triggers a visit or if a visitor fills out a form, we can see what actions specific individuals are taking on our site. This is vital to great followup with potential customers! Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Small-Business (50 or fewer emp.)

11/9/2015

"Great service and features!"

5/5

What do you like best about Lead Liaison?

Tracking capabilities, and the interface is intuitive. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

It suits us just fine for our purposes. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

11/9/2015

"An emerging product worth your consideration"

5/5

What do you like best about Lead Liaison?

The product team is always working on the software and reinvesting in the product increasing the value. The team is creating new and innovative products that I am excited to see more of! The software has been a great help for my organization. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The implementation process and learning curve were a bit steep for someone without access to their code directly. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

11/9/2015

"Robust platform, great support"

4.5/5

What do you like best about Lead Liaison?

They have all the capabilities of the big marketing automation platforms but what really sets them apart is the support, which is awesome. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Navigating through the platform can be a tad cumbersome. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

I wouldn't hesitate to recommend Lead Liaison. In fact, I have recommended it on several occasions. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We needed a platform for email automation and prospect nurturing and Lead Liaison has definitely helped our bottom line. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

11/5/2015

"Quality Product, Excellent Price"

5/5

What do you like best about Lead Liaison?

Incredibly robust product for the price point. It holds up very well against competitors such as Hubspot, Marketo, etc. at a fraction of the cost. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

UI is challenging, but their sales team has stated they are working on it and the new release is helpful. Review collected by and hosted on G2.com.

Jim P.

Webmaster

Computer Software

Small-Business (50 or fewer emp.)

5/4/2015

"Great Marketing Tool!"

5/5

What do you like best about Lead Liaison?

Lead Liaison is easy to use, has an excellent support team and response time. Support is very open to special requests and functionality that suits our needs. Our company still has a lot to learn about the product and what it can do but we discover new features daily and we are excited to have Lead Liaison as part of our marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Not much, whenever there is an issue of function that we are looking for the support team is very responsive and helps us solve problems. Review collected by and hosted on G2.com.

Troy R.

Co-founder, CMO of Strategy and Technology

Management Consulting

Small-Business (50 or fewer emp.)

4/10/2015

"More than you expect"

5/5

What do you like best about Lead Liaison?

Lead Liaison provides me with the reporting, data analysis, and flexible marketing automation to make better decisions on where my Marketing dollars are being spent and driving the quality leads for increasing sales. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

With so many great tools, we don't want to miss out on using the efficiency of the product. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

CRMs are just data points, but Lead Liaison provides us a true picture of our buyer, nurturing capabilities and segmentation to continue conversations that result in relationships. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

I appreciate the predictive modeling tool. B2B, at certain levels, are not utilizing the details on how marketing and sales are working together for better understanding of your sales life-cycle. Review collected by and hosted on G2.com.