--- title: Klue Win-Loss Reviews meta_title: 'Klue Win-Loss Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 94 reviews by the users' company size, role or industry to find out how Klue Win-Loss works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 94 scale: '5' date_modified: '2026-08-04' parent_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Klue Win-Loss Reviews **Vendor:** Klue **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.9/5.0 **Total Reviews:** 94 ## About Klue Win-Loss Klue Win-Loss helps you capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Full Service Expertise: Your own dedicated research team Don’t sacrifice your bandwidth. Leverage your own dedicated team of experienced researchers to collect in-depth, objective feedback from your buyers. Self Serve Platform: Your in-house Win-Loss program Bring your expertise to the table. Centralize interviews, send automated surveys, and get a steady stream of insights so you can keep a pulse on your buyers. ## Klue Win-Loss Reviews ### 1. VP Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Donna R. | V, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2021 **Describe the project or task Klue Win-Loss helped with:** Deal loss reivew **What do you like best about Klue Win-Loss?** Willingness to listen to what I thought was needed to connect to the customer to get the best information...it is the little things that make the difference to get people to open up. **What do you dislike about Klue Win-Loss?** I disliked nothing. Mmmmmmmmmmmmmmmmmmmm **Recommendations to others considering Klue Win-Loss:** Professional, delivered on expectations; timely, I plan to expand the relationship **What problems is Klue Win-Loss solving and how is that benefiting you?** Insight into what are customers are "hearing" from us at each stage of the sales cycle; how we compare to our competitors; specific opportunities for improvements across key decision points; All the information we received from the DC interviews will be used to justify investments, move initiatives forward, and create new initiatives were we did not know we had gaps **Official Response from Ryan Sorley:** > Thanks so much for the review Donna! We're thrilled that you have found our approach to match your expectations. Listening is our superpower and we're glad you called that out as part of our discovery process and noticed that in our interviews! We look forward to continuing this program with you! ### 2. Thorough intelligence, that drove actionable insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2021 **Describe the project or task Klue Win-Loss helped with:** We've worked with DoubleCheck for the past two years collecting win/loss and competitive intelligence data. **What do you like best about Klue Win-Loss?** They brought their expertise to our programs, as well as an independent view of our performance in competitive situations. Their style is consultative, bringing best practice techniques - but the best part of working with them is their flexibility in supporting our needs and ensuring we gained meaningful results. **What do you dislike about Klue Win-Loss?** Nothing. They worked fast, were collaborative, and highly responsive to our needs. **What problems is Klue Win-Loss solving and how is that benefiting you?** We're always trying to sty a step ahead, and with Double check we've been able to see some blind spots that have now become areas of focus for our Sales and Product, and Go To Market teams. ### 3. DoubleCheck is a valued partner with deep expertise on win loss **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan B. | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2020 **Describe the project or task Klue Win-Loss helped with:** I've worked with Ryan, Julie, and the DoubleCheck team at two software companies. The DC team has been instrumental in helping us build a win loss program at both companies. Over my 4+ years in working with the DC team, we've surveyed 500+ and interviewed 100+ organizations. **What do you like best about Klue Win-Loss?** Through the partnership, the DC team brought best practices in how to survey and interview won and lost opportunities, as well as clients who churn, to produce valuable insights on why we win and why we lose. The team is a pleasure to work with and super accountable to deadlines and deliverables. Everything you look for in a strong partner! **What do you dislike about Klue Win-Loss?** I don't have any dislikes. I've enjoyed working with the DC team. **What problems is Klue Win-Loss solving and how is that benefiting you?** Through a combination of the quant and the qual, we were able to identify areas of focus (e.g. product positioning, sales training) to improve our win rate, reduce discounting, and reduce attrition. **Official Response from Ryan Sorley:** > Thanks for the feedback Jonathan! We're so happy that you value our partnership approach. We really enjoy gathering both quant and qual data for you on a regular basis and looking forward to supporting you for many years to come! ### 4. Go-To Team for Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jay R. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2021 **Describe the project or task Klue Win-Loss helped with:** I've hired DoubleCheck at 3 different companies to get competitive insights across various segments and sectors. **What do you like best about Klue Win-Loss?** They have a unique ability to gather buyer feedback, develop probing questions and discern trends in the data. **What do you dislike about Klue Win-Loss?** I have no concerns about working with DoubleCheck **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck's insights have been extremely helpful for getting an outside-in view of customer and prospect perceptions of the company and the product. We routinely review their findings at a senior executive level. **Official Response from Ryan Sorley:** > Thank you for the review Jay! We really appreciate your ongoing loyalty and are pleased to hear that you're finding so much value! ### 5. Great experience, very useful insights **Rating:** 5.0/5.0 stars **Reviewed by:** Timmy N. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2020 **Describe the project or task Klue Win-Loss helped with:** We worked with DoubleCheck on a win/loss programme that would enable us to better understand the intricacies of where our deals were won and lost. **What do you like best about Klue Win-Loss?** DoubleCheck has a solid framework & approach as a reference tool for the whole research process. There is plenty of documentation provided on the process pre+contract agreement and everyone was very helpful throughout the project. The team was obviously experienced and it made me think they could add value to a process we couldn't master in the same way in-house. They certainly delivered on it as well. Other than the professional side, they are just a bunch of really nice people who are easy to work with. **What do you dislike about Klue Win-Loss?** Don't have anything negative to say. DoubleCheck helped fill a massive gap in our research scope. **What problems is Klue Win-Loss solving and how is that benefiting you?** We were solving for insights around wins and losses. This is always a challenge to do in-house, because sales reps will want to do it, but that will heavily skew the insights in their favor (bias) and as a Product Marketer it can be very resourceful to undertake a project like this. Not to mention that we also had the challenge of having to work from a blank canvas if we had done it in-house. Running the project with DoubleCheck allowed us lean on their expertise and at the same get mucher better and deeper insights on why we win and lose, which ultimately helps us drive a better GTM strategy. ### 6. Top-notch win/loss service. Like part of the team, but even better. **Rating:** 5.0/5.0 stars **Reviewed by:** T.J. K. | Senior Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2020 **Describe the project or task Klue Win-Loss helped with:** We are using DoubleCheck Research to perform our win/loss analysis research. The team performed a thorough review of our product offering and understood the the areas we wanted to focus on in great detail. They built a quantitative survey gave great depth to the knowledge gained. The interview guide was constructed with great care and the entire process from working with the sales team to recruit companies to interview through to performing the interviews and delivering the quality reports was excellent. To top it off, additional services to analyze the qualitative research in Dovetail has really helped bring life to the findings. We are working on a quarterly report now and the sense of teamwork to help us get real value out of the information has been first rate. **What do you like best about Klue Win-Loss?** Quality reports, quantitative and qualitative data in one, deep understanding of our software offering and customer challenges, willing to keep learning and improving. **What do you dislike about Klue Win-Loss?** At this point, there is nothing to dislike. I don't expect that to change. **What problems is Klue Win-Loss solving and how is that benefiting you?** Recruiting of losses has always been a challenge. DoubleCheck has delivered a good success rate in that area. The quality of the interviews and consistency of coverage in the responses has helped us draw more conclusions than we could get from doing the interviews internallly. It would be hard to get the recruiting, interviewing and analytical skills all in one person and so the value is definitely there vs. trying to hire and run the program internally. Customers are more open with an independent firm, and so the answers are more complete than we experienced when running the program internally. ### 7. Professional/easy and differentiated diligence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **Describe the project or task Klue Win-Loss helped with:** We engaged DoubleCheck in the due diligence process of a company we were looking at acquiring. We wanted to deeply understand why the target won and loss deals, what resonated with customers and where there was opportunity to improve either the product or selling / customer success processes **What do you like best about Klue Win-Loss?** We worked with Ryan and Andre. They invested substantial time understanding our goals and tailoring the project to meet those goals. Throughout the process, they solicited feedback to optimize the output. What is most unique about DoubleCheck is that they are able to get a higher fidelity response from interviewees. Their experience is impressive, but it was the customer interview output that stood out the most: highly detailed answers from customers on the key questions. I would hire DoubleCheck again without hesitation. **What do you dislike about Klue Win-Loss?** Really nothing, but engage them as early as you can. They move fast and are hyper responsive, but the process to collect data and analyze it can take 2-3 weeks. Personally, it would be unreasonable to expect this level of insight on a shorter timeline, but it is something to be aware of. **What problems is Klue Win-Loss solving and how is that benefiting you?** Main benefit is that you get unparalleled access to detailed customer insights. DoubleCheck knows how to connect with customer, understands the product buying process, and asks the key questions in disarming way. ### 8. Excellent partner for Win/Loss Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2021 **Describe the project or task Klue Win-Loss helped with:** Win/Loss Analysis Research Program **What do you like best about Klue Win-Loss?** Clear program framework, knowledge sharing **What do you dislike about Klue Win-Loss?** Some lag in outreach progress that might have been addressed earlier **Recommendations to others considering Klue Win-Loss:** I would recommend to any company considering using their services to put together a cross-functional, internal team to facilitate outreach. Support outreach efforts by making introductions to former prospects/customers. The user group content that DoubleCheck provides is also excellent and I recommend attending their sessions. **What problems is Klue Win-Loss solving and how is that benefiting you?** Doublecheck is providing research insights into recently closed opportunities. As a result we have gained insights into our product perception, sales strategies, and opportunities for improvement. **Official Response from Ryan Sorley:** > Thank you for the review. We're glad that you have found value in your program and our community. Thank you for the feedback on the outreach process. In some cases we nail outreach off the bat and in others we may need to fine-tune the approach based on a number of factors including region, buyer-type, how strategic the investment, the seller's relationship with the buyers, quality of the target list, and others. It's an area of constant evolution for us a team and your feedback is much appreciated! ### 9. Professionalism and results all in one **Rating:** 5.0/5.0 stars **Reviewed by:** Henry W. | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2020 **Describe the project or task Klue Win-Loss helped with:** I worked with Doublecheck on projects to understand the motivations behind won/lost deals as well as what would cause someone to churn out of the product as two separate projects. The conducted solidified the project scope with us and other stakeholders, conducted interviews with prospects and customers, and held weekly check-in meetings for us to review findings and timelines. The projects culminated in presentations of key findings back to the stakeholders. We also used these findings as data backing presentations to executives on possible ways forward. **What do you like best about Klue Win-Loss?** Through every step of the process, Doublecheck was detailed and helped us make decisions based on how we wanted to move forward. This was our first foray into 3rd party win/loss and churn so we wanted a true partner in the process. We got it with Doublecheck. They were cognizant of the differences in cultures with some of our customers and figured out a process to ask interviewees if they wanted to be interviewed in their native language and then translate the information back to English as needed. It was a joy to work with them and trust that the project was going to get completed. **What do you dislike about Klue Win-Loss?** There is honestly nothing that I disliked. **What problems is Klue Win-Loss solving and how is that benefiting you?** Using Doublecheck, we were able to validate data that we reviewed on our won and lost deals as well as churned deals with the on the ground truth. Specific user stories and examples helped buttress our discussions with executive leadership on where we needed to focus. This allowed us to start the process to cater to smaller customers more broadly and win and keep more business. ### 10. Win/Loss Research Project **Rating:** 5.0/5.0 stars **Reviewed by:** Alex H. | Founder & VP, Sales & Product, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2020 **Describe the project or task Klue Win-Loss helped with:** We worked with Ryan and his team to help shed some light on the deals that we were winning and to see if our assumptions about the deals we lost were accurate. **What do you like best about Klue Win-Loss?** The team was extremely organized. From project kick off to completion, the team outlined the steps, stakeholders and actions required to drive the project forward. This helped drive alignment and deliver results on time. **What do you dislike about Klue Win-Loss?** The project refined our thinking as to why we were winning and losing. Unfortunately , no silver bullet ! :) **Recommendations to others considering Klue Win-Loss:** I would highly recommend working with DoubleCheck. It is easy to bias yourself, and working with an organization of this calibre can help give you new perspective on the way you engage with your customers. **What problems is Klue Win-Loss solving and how is that benefiting you?** Per the above, we were trying to get additional data on why we were winning and losing deals. We have used this to refine our value selling methodologies to align better with the various buyer personas. ### 11. Fast, Professional, Thorough **Rating:** 5.0/5.0 stars **Reviewed by:** Elvis L. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck helps us with win-loss research. **What do you like best about Klue Win-Loss?** The team is professional and nimble. We got up and running quickly and saw value quickly as well. **What do you dislike about Klue Win-Loss?** N/A - DoubleCheck has been fantastic to work with. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck is helping us expand the breadth and depth of our win-loss research. They quickly uncovered important themes for us to address. **Official Response from Ryan Sorley:** > Thanks for the review Elvis! We're so glad that you're seeing value in your new program! ### 12. Valuable insights to drive action throughout the entire organization **Rating:** 5.0/5.0 stars **Reviewed by:** Tara W. | Sales Enablement Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2020 **Describe the project or task Klue Win-Loss helped with:** We employed DoubleCheck to conduct win/loss research for one of our sales business units. Our goal was to understand how we are competing in the market, the perception of our offerings/services, our pricing comparisons and buyer motivations. After almost 2 years of partnering with DoubleCheck we've chosen this year to expand the program to include a second sales division. **What do you like best about Klue Win-Loss?** The reports are chock full of insights that are offered up in an organized fashion. The provided key findings and recommendations are helpful in driving change in the organization and elevating the most important feedback to all audiences. Our department has known of some of the areas of opportunity that we haven't been able to influence change in, but now that it's in a report and from the mouth of a prospect or customer, it's more weighty. We truly appreciate the backup and validation. **What do you dislike about Klue Win-Loss?** This is more of what happens to the insights once we receive the reports. We do have an executive summary, which is very helpful, but many of the action items that are elevated from the reports require tracking, follow up and accountability. We are working now to create an internal process for that. It would be helpful if there were a way in the dashboard to track such a thing. **What problems is Klue Win-Loss solving and how is that benefiting you?** We've seen improvements in the approach to implementation, pricing, customer referrals and competitive intelligence to name the top of mind benefits. There have been others, as well. ### 13. Clear, meaningful insights and a rockstar team **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan D. | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2020 **Describe the project or task Klue Win-Loss helped with:** I worked with the DoubleCheck team to conduct simultaneous win/loss and churn research projects on a product line. This project included designing the surveys and interview guides to ensure we're covering the needs of our cross-functional team, conducting a number of interviews, and delivering two executive summaries. DoubleCheck was thoughtful and consultative when designing the program, elevating it far beyond what we could do on our own. They quickly understood our business and our buyers, and knew what would be most relevant for us. The individual interview reports were fantastic, as were our weekly check-ins with the research team, who was able to provide more insight and color for each interview. We found a lot of value in the executive summaries, where the DoubleCheck team was able to pull out trends and actionable insights across interviews that helped rally the team around what we needed to do next. Their project management and communication throughout the program has been better than any vendor I've worked with. **What do you like best about Klue Win-Loss?** DoubleCheck is an incredibly sharp team, has great communication and flexibility, and delivers clear and consumable reports. **What do you dislike about Klue Win-Loss?** Nothing. DoubleCheck went above and beyond. **Recommendations to others considering Klue Win-Loss:** I would definitely work with DoubleCheck again. **What problems is Klue Win-Loss solving and how is that benefiting you?** We needed to understand win/loss and churn at a deeper level. We now have a clear view into the product line we studied, giving us areas to improve. ### 14. Brilliant Win/Loss Insights and Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2020 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck delivers deep, data-driven research into the mind of the buyer and provides actionable insights that help to improve sales, product development and marketing execution. **What do you like best about Klue Win-Loss?** As an independent third-party voice, DoubleCheck analysts have the capability to go deep inside the customer’s buying process via extremely in-depth win-loss interviews. These go beyond what an internal team could typically obtain on their own, and with a depth of accompanying analysis and recommendations that add tremendous value to improve sales processes and increase win capabilities. **What do you dislike about Klue Win-Loss?** DoubleCheck provides consistent expert insights; I don’t have anything to dislike. **Recommendations to others considering Klue Win-Loss:** Ensure you have in place the commitment of people and process to consume the win-loss reports and related analysis so you can put it into action and unlock the value of your investment in DoubleCheck. **What problems is Klue Win-Loss solving and how is that benefiting you?** From the sales perspective alone, DoubleCheck unlocks an incredible depth of understanding of how buyers (and their organizations) navigate the software buying process and decision-making, which translates into arming sellers with strategies to understand and overcome objections, managing competitive threats, and better empathizing with buyers by more clearly understanding what matters to them as they make a substantial buying decision. ### 15. Clearly the industry benchmark for win/loss research and insights **Rating:** 5.0/5.0 stars **Reviewed by:** Paul S. | Director Competitive Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2020 **Describe the project or task Klue Win-Loss helped with:** Sales enablement and competitive intelligence programs across enterprise software/cloud applications. Multiple teams and stakeholders were involved and leveraged the resulting output. Projects were managed out of market and competitive intelligence/strategy team in close cooperation with sales operations. **What do you like best about Klue Win-Loss?** Very structured program with just the right amount of dynamic flexibility to accommodate market and sales pipeline changes. The interview quality is extremely high with weekly check-ins providing a clear pulse on how win/loss dynamics are changing. We're able to turn outputs into multiple enablement and CI deliverables. Aggregate reporting (quarterly) is very high quality and provides insights well beyond the weekly check-ins and interview summaries. **What do you dislike about Klue Win-Loss?** This level of service and indepth interviews comes at a price. I'd like to conduct more interviews and brand into partner interviews. But it forces us to be very careful selecting customer candidates and not just cherry-pick happy wins for customer success stories, which we can handle internally without a vendor. The focus should be on difficult wins/losses **Recommendations to others considering Klue Win-Loss:** Make sure you have a clear pipeline and deal inventory that can generate good quality leads. The level of commitment for participating customers is quite high and without it, any interviews will suffer in terms of quality and data volume. I would couple customer interviews with a seller interview. There's no reason you internal sellers shouldn't complete their version of the deal intelligence research program. Get buy-in from key stakeholders at the most senior level and craft MULTIPLE communications to drip out to the field on the program objectives and importance of their involvement. Ensure that drip happens quarterly since natural churn amongst sellers creates a void in program awareness and knowledge. Make it part of new seller training! Don't oversell metrics. This is all about insights, perspective and context. You know how much you win/lose - win rates. WHY, WHEN and HOW are key areas to drill into. Provide a good mix of wins and losses. And ping senior leadership which are typically quite aware of the painful losses, and really insightful wins. If anything, it will help with program funding if they know THEIR top candidates are being queried for additional intelligence. **What problems is Klue Win-Loss solving and how is that benefiting you?** Understanding the backstory in a deal, from very early pre-engagement activity at the customer site, all the way through final selection. If we get removed from selection early, our current visibility into the deal are essentially gone without a "look-back" program. Doublecheck provides that exact service along with the basic customer perspective on overall selection on wins and losses. The interview summaries also enable our CI efforts and competitive deal positioning to take on the customer's perspective and biases, versus taking a vendor-to-vendor centric approach that can too frequently remove the customer's attitude and pre-notions on particular brands, technologies and sales teams. ### 16. Win/Loss Fintech **Rating:** 5.0/5.0 stars **Reviewed by:** Paul M. | Director of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2020 **Describe the project or task Klue Win-Loss helped with:** We hired DoubleCheck to help us launch a win/loss program. Essentially we were getting anecdotal feedback and we wanted to had some quantifiable rigor to it and become more transparent. **What do you like best about Klue Win-Loss?** Ease of launch and the scientific approach. The data we got back and the eye opening reaction by some of our sales team was great to see. By providing a view based on the customers feedback (both qualitative and quantitative) we could make adjustments to our marketing and sales approach. **What do you dislike about Klue Win-Loss?** At times the pricing could be complex, they have improved this to be more transparent with unit based pricing. It's hard to write down dislikes the set up was easy, there is strong project oversight without it being too over bearing and they did all of the heavy lifting in contacting customers. **Recommendations to others considering Klue Win-Loss:** They are great to work with. I would ask for the pricing upfront and bundle as much as possible. **What problems is Klue Win-Loss solving and how is that benefiting you?** We improved our understanding of why we were winning and losing. This helped inform our messaging and positioning. What we thought was important to prospects was not. What we though was "table stakes" was actually very important. Additionally, we changed our sales pitch and this led us to increasing our win rate. ### 17. Thorough, Thougtful Partner - Definitely will use again **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan W. | Vice President, Strategic Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2020 **Describe the project or task Klue Win-Loss helped with:** Doublecheck performed win loss analysis for us over a multiple month period. They interviewed deals we won and lost and provided clear, detailed summaries of what they learned along with recommendations. **What do you like best about Klue Win-Loss?** Their overall approach was very well thought out, extremely thorough, and the entire experience was very well organized and run. From their willingness to understand our business in depth, to the questions they asked us and our customers/prospects, to the finished deliverables, it was a great experience overall **What do you dislike about Klue Win-Loss?** Nothing really. Overall excellent experience. **What problems is Klue Win-Loss solving and how is that benefiting you?** We were able to validate some assumptions about why we were winning, and more importantly why we were losing. They also added new insights with in depth details and recommendations. We could now much more effectively quantify ways to improve our win rate, and identify areas to improve upon. Basically those were our goals from the start and we absolutely realized them. We are currently exploring working with them again for a similar project, and if we go forward with the project, I expect we'll work with Doublecheck again. ### 18. Great unbiased insights straight from our buyers **Rating:** 5.0/5.0 stars **Reviewed by:** Vicki R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2020 **Describe the project or task Klue Win-Loss helped with:** We've been working with DoubleCheck Research over the last four years to interview our buyers post-sale. They conduct approximately 10 interviews/reports per quarter for Fuze. **What do you like best about Klue Win-Loss?** I consider DoubleCheck Research to be an extension of the Fuze product marketing team. After working with DoubleCheck for only a few short months, I felt they truly understood our product, industry, and buying personas, enabling them to dig deeper into the interviews and ultimately get the information that is most useful to our business. DoubleCheck does a great job of summarizing key findings both in individual reports and executive overviews. **What do you dislike about Klue Win-Loss?** This isn't necessarily specific to DoubleCheck but probably true of all win/loss programs, but we could get better engagement from our buyers. Right now, we only end up interviewing 30-40% of the accounts in the program due to varying responses from our buyers. **What problems is Klue Win-Loss solving and how is that benefiting you?** Since working with DoubleCheck Research, we have received unbiased feedback on our product and buying process. This information has helped to shape the product roadmap, pricing & packaging, and influenced areas of focus for sales enablement. We're now able to get qualitative and quantitative data to complement the information we were collecting on our own from Salesforce and anecdotally from sales reps. ### 19. The right team to partner with for Win/Loss **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly G. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2020 **Describe the project or task Klue Win-Loss helped with:** We work with Doublecheck Research to execute our win-loss program. Doublecheck helped us to set up our program using their industry expertise and worked with us to adapt it to our products and sales cycle. Our goal working with Doublecheck is to run a scalable, highly-professional program that successfully collects data from the field and provides key customer insights to help us to continuously improve. We are a global company, and Doublecheck has helped us to cover all geographies where we sell. **What do you like best about Klue Win-Loss?** I appreciate the level of expertise everyone on the Doublecheck team brings to our win-loss program. They really know their stuff, and since they also work with other top technology vendors, we benefit from the global benchmarks. Our research team at Doublecheck has deep industry and field experience meaning that we get a lot of useful insights in addition to the well packaged reports and interviews. From an account management perspective, they work as an extended part of our team, meaning that communication is seamless and coordinating our different check-ins is easy, they are always available and quick to respond. They've gone above and beyond to provide additional support around our sales kick offs which has been very effective with our sales team. Their back office platform to review reports and statistics is also a really great tool. **What do you dislike about Klue Win-Loss?** We are overall very satisfied with the services and support we get from Doublecheck. Nothing has ever come up as a point where we have felt disappointed. We have a clear ROI on our investment with Doublecheck and see ourselves continuing to invest more in our win-loss program thanks to the success we have had so far working together. The only thing that is the same with outsourcing your program to any partner, is that you need to ramp them up on understanding your business to get the best information out of customer interviews. I would argue that this ramp up process with Doublecheck was very fast, and since we often meet and debrief on reports, we are continuously able to improve. **What problems is Klue Win-Loss solving and how is that benefiting you?** Without Doublecheck Research, we wouldn't have the capacity to collect post-decision feedback from clients. Only having the sales team's point of view on our deals wasn't giving us valuable insights on the customer perception. Now that Doublecheck is helping us to collect this feedback, on a scalable, repeat basis, we have started to build a knowledge base that allows our sales team to execute better. We are also able to validate with an external point of view the areas we need to improve in or showcase more to better satisfy customers and increase our win rates. ### 20. Incredibly smart team that digs layers deeper than other sources **Rating:** 5.0/5.0 stars **Reviewed by:** Josh Z. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2019 **Describe the project or task Klue Win-Loss helped with:** We used the DoubleCheck team for a couple dozen win/loss reports over the last year+. Previously, these win/loss reports were conducted by our sales team and they were often biased, incomplete, and lacking in any kind of actionable data or insight. DoubleCheck owned the entire process from us — starting with an in-depth meeting with our executive team to understand the business, our industry, and the insight we were hoping to discover. That meeting gave them a foundation that led to smarter questions and very detailed reports. **What do you like best about Klue Win-Loss?** I think what sets DoubleCheck apart is the care and attention their team takes to really understand the business, our industry, the personas we sell to, and the competitors we see most often. They really strive to become an extension of our team, which leads to much richer conversations with our buyers. **What do you dislike about Klue Win-Loss?** Absolutely nothing. We've never had any issue with the DoubleCheck team and they've always delivered above and beyond our expectations. **Recommendations to others considering Klue Win-Loss:** Don't skip or downplay the initial kickoff meeting with the DoubleCheck team. This is where they really dig into the business and the questions you're trying to answer. It sets the stage for the rest of their research process and methodology. Be as honest and open as possible, and be as direct as you can about the issues/questions you're trying to uncover. **What problems is Klue Win-Loss solving and how is that benefiting you?** We leveraged DoubleCheck for quarterly win/loss reviews with key accounts. The goal was to really dig into why our buyers buy, which factors most influence their decisions, why they chose (or didn't choose) us, and how they'd recommend we evolve our marketing, sales process, and/or product. Since partnering with DoubleCheck, our win rates have increased by nearly 25% against our top 3 competitors and our product development velocity has increased, largely because we're able to focus more narrowly on the key features we're confident will move the needle. ### 21. A great team that provides insights you won't get elsewhere **Rating:** 4.5/5.0 stars **Reviewed by:** Noah S. | Product Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2020 **Describe the project or task Klue Win-Loss helped with:** I worked directly with DoubleCheck to start a win/loss analysis program for the first time. We knew we wanted to hire a third party to start this program, and DoubleCheck took a consultative approach that other services did not. We started slowly, with a focus on getting the methodology right and then scaled up the quantity of research over time, allowing for both qualitative and quantitive insights. **What do you like best about Klue Win-Loss?** DoubleCheck is very flexible, and able to adjust as your own business changes each day. They take the time to really learn your business- this maximizes the relevance of their research. They also do a tremendous job talking through their research, their methodology, and the data to company leaders who aren't as involved in win/loss analysis. **What do you dislike about Klue Win-Loss?** It sometimes took a while to receive reports and analysis, but that was a rare occurrence. **What problems is Klue Win-Loss solving and how is that benefiting you?** Our team gained invaluable insights into why we won deals, and why we lost. We also learned a lot about our brand reputation, and how people came to learn about our company. Finally, we got great competitive intelligence that wasn't possible to get through other channels. ### 22. Win/Loss experts who care about your success **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline D. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2020 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck helped supplement the basic win/loss analysis that we could get out of our salesforce instance with high quality quantitative and qualitative data about why we were winning and losing. We used DoubleCheck to perform quarterly surveying and interviews of our won and lost opportunities and would receive 5-10 high quality interviews from both lands, expands, and renewal opportunities. DoubleCheck would also supplement their quarterly reporting with an annual executive summary that helped us better understand win/loss, industry, and buying trends. On top of all of this, DoubleCheck ensured that they were managing all of the operational portions of the surveying and interviews and would check in with us every other week to make sure they were meeting our expectations. **What do you like best about Klue Win-Loss?** I love the fact that DoubleCheck could actually get information directly from "the horse's mouth." When doing research on my own, I was dependent upon what the sales rep understood to be the reason why we won or lost and often this was very basic information and not necessarily even accurate. Customers and prospects were rarely honest/forthcoming about why they decided to leave us, or for a win, the sales rep wouldn't really understand what it was that tipped the scales in our favor. DoubleCheck was able to get the real story directly from the point of contact on the opportunity, and this gave us so much more detail about what we did well and what we did poorly than anything we could do on our own. **What do you dislike about Klue Win-Loss?** Looking back I really don't have anything that I could say that I wish they did better, however, adding in integrations for other tools - such as salesforce, competitive intelligence tools, content management tools (such as Siesmic)etc. would make some of the more manual aspects of sharing the data a bit easier. **Recommendations to others considering Klue Win-Loss:** This is 100% worth the investment. You will see novel and actionable insights immediately! **What problems is Klue Win-Loss solving and how is that benefiting you?** The company is able to better understand what we are doing well and where we can improve when landing and renewing. DoubleCheck's research has helped us prioritize product trainings, competitive campaigns, and sales methodology updates. It has also helped us identify customers who are open to serving as references and case studies. ### 23. Strategic partner for Win/Loss Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Chris K. | Director Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2020 **Describe the project or task Klue Win-Loss helped with:** We've been working with DoubleCheck for four years to interview customers and prospects for wins, losses and lost renewals. They conduct the interview, provide write-ups, analyze survey data, and do an annual executive readout. **What do you like best about Klue Win-Loss?** I like that DoubleCheck keeps us accountable for the program and makes progress even if we are slammed with other projects. Win/loss interviews are very easy to get deprioritized when done internally. **What do you dislike about Klue Win-Loss?** Getting buy-in from the sales team for outreach is difficult enough when sending through an internal person and gets harder when you manage it through an external partner, but we've managed to find a happy medium for the process that involves an opt-out rather than opt-in. **What problems is Klue Win-Loss solving and how is that benefiting you?** Holding up a mirror to our organization to hear how we are doing in deals. This exposes more than competitive actions, including how easy/hard we are to work with, product performance, and other factors impacting the sale. Through the win/loss write-ups, we've gotten a better understanding of the decision making process in the accounts. ### 24. Fantastic team that delivers insights clearly and concisely **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie U. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2020 **Describe the project or task Klue Win-Loss helped with:** Doublecheck helped us with our Win/Loss program and built the program up over a 12 month period. **What do you like best about Klue Win-Loss?** Ryan, China and the team are top notch. They are great listeners and we trusted them to have meaningful conversations with our customers and lost customers. Their read-outs were insightful and actionable. I appreciate their attention to detail and their analytics and trending views. As our program evolved over time and we had more and more data to work with, we were able to see trends. We could also see the impact of various efforts. **What do you dislike about Klue Win-Loss?** I really do not dislike anything about them. **What problems is Klue Win-Loss solving and how is that benefiting you?** We needed to understand themes for why were were winning and even more importantly, why were we losing deals. We didn't have enough bandwidth on our team, so they provided the manpower, but more importantly they are experts in this area and were able to provide significant value that exceeded our expectations. ### 25. Great service, great team, huge payoff. **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel P. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2020 **Describe the project or task Klue Win-Loss helped with:** I had been running the win/loss program internally but had two issues. First, it was taking too much of my time, far more than I'd expected. Second, I was having trouble getting interviews from the prospects or customers. I brought in Double Check to take charge of the program to free up my time and increase the number of interviews. **What do you like best about Klue Win-Loss?** I was able to free up my time while simultaneously improving the quality of the program. **What do you dislike about Klue Win-Loss?** I can't really think of anything. I would have said the portal but they made huge improvements while I was a customer and it's great now. **Recommendations to others considering Klue Win-Loss:** In addition to the obvious benefits, you won't believe how much more responsive customers (or not customers if it was a loss) are to taking interviews when the request comes from a third party. Not only that, but they're willing to divulge more information than they would if they were talking to a representative of the company they are talking about. **What problems is Klue Win-Loss solving and how is that benefiting you?** Freeing up my time and getting better win/loss data has several benefits. Freeing my time meant I could work on other completely unrelated tasks that were unaddressed when I was trying to run the program myself. Having better data meant the win/loss program had a greater impact on improving our marketing, sales, and product development efforts. ### 26. Critical buyer insights that reinforce customer centricity throughout our organization **Rating:** 5.0/5.0 stars **Reviewed by:** Miko B. | Sr. Manager Competitive Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2020 **Describe the project or task Klue Win-Loss helped with:** We leverage DoubleCheck to reinforce customer centricity throughout sales, product and marketing orgs. Win/loss interviews uncover key trends which we use in product planning, competitive positioning and other strategic initiatives. **What do you like best about Klue Win-Loss?** DoubleCheck's analysts are extremely knowledgeable in our space and are able to go one click deeper in interviews to surface insights that are highly relevant to our industry and customer base. As a result, our win/loss interviews provide us with a rich source of competitive insights and intel which we use to increase awareness in sales and arm sellers with effective tools & strategies to win. **What do you dislike about Klue Win-Loss?** DoubleCheck has been extremely responsive and flexible to our needs so I can't think of anything negative. **Recommendations to others considering Klue Win-Loss:** Executive sponsorship is key to success with any win/loss program and goes a long way to facilitating the end to end interview cycle. **What problems is Klue Win-Loss solving and how is that benefiting you?** From a sales perspective, we’re increasing awareness of buyer decisioning in order to influence desired sales execution. From a product perspective, we're identifying product strengths, weaknesses, business needs and drivers to inform product planning. And from a marketing perspective, we’re providing buyer insights to inform materials & assets. ### 27. Essential win/loss product & service to improve win rate, messaging, and even your product **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica I. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2020 **Describe the project or task Klue Win-Loss helped with:** I've worked with Ryan and the DoubleCheck team for years. First at Acquia and then at Mirakl. His team really understands how to uncover and decipher the buyers language to put your organizations thoughts and biases aside and really hear what the customer has to say. Whether it's feedback on the sales process, messaging, product, or product demonstrations - the DoubleCheck process captures it and the online solution makes it easy to understand the buyers experience and what you can improve. I've seen DoubleCheck deliver over 40 win/loss analyses in the time I've worked with them and the information is always highly informative and useful for the sales & executive teams. **What do you like best about Klue Win-Loss?** Having the executive summary which distills the information to the most important takeaways, through the full interview notes where you have the opportunity to dig deeper and learn much more. I believe DoubleCheck gets much more detail than we ever could about our buyers experience. **What do you dislike about Klue Win-Loss?** The product & service delivery are exceptional. The only downside is that it can be difficult to make the time/space to really enact change based on what you learn. How do you action all of the win/loss analysis? That's more of an organizational challenge than anything to do with DoubleCheck's process & delivery. **Recommendations to others considering Klue Win-Loss:** Invest the time in onboarding and making sure your survey instrument is as good as it can be, and let DoubleCheck handle the rest. **What problems is Klue Win-Loss solving and how is that benefiting you?** -Truly understanding the buyers language -Identifying opportunities to improve our messaging based on buyer insights -Understanding the external perception of our sales process and sales professionals -Uncovering deeper insights around product perception (Where our potential buyers felt our product was strong vs. needed improvement, particular in comparison to competitive products). ### 28. Amazing insights for sales, product marketing/management, and executives **Rating:** 5.0/5.0 stars **Reviewed by:** Tom H. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2020 **Describe the project or task Klue Win-Loss helped with:** We hired DoubleCheck to run a win/loss initiative for our B2B SaaS software solutions. They conducted extensive outreach, surveys, and interviews with our customers and prospects in order to better understand our sales effectiveness, our competitive landscape, our core positioning/messaging, and our buyer's needs/journey. **What do you like best about Klue Win-Loss?** We gained far more than we anticipated from both the process and the final products that DoubleCheck provided us. While we had done win/loss interviewing in-house before, kicking off our project with the DoubleCheck team immediately got us thinking more deeply about the goals and execution of our internal win/loss program. They took us through their service offerings, clearly explaining pros and cons without any upsell pressure, and then provided plenty of best practices guidance based on specific engagements with past clients. During the project, their team was very engaged, responsive, and professional with both our key stakeholders and with our target accounts. When we needed to shift focus thanks to a new strategic priority, they adapted without question or complaint. In many ways, they became more of an extension of our team than just an external service provider. Even with those successes in mind, the best part of working with DoubleCheck was the final product and the directed intelligence it gave us across the company. The thoroughness of the information, the richness of the analytics, and the actionability of the advice were all superb. **What do you dislike about Klue Win-Loss?** I wish I had something to complain about, because I have a hard time trusting reviews that are filled with unqualified praise. So it’s with some regret (and I don’t say this often) that I have nothing to complain about in our entire experience with DoubleCheck. **Recommendations to others considering Klue Win-Loss:** It likely won't be required, but you should invite DoubleCheck to push you and your team deeper. They have a wealth of experience working with companies like yours if you're in enterprise software, so take advantage of the learning and best practices they have to offer. They are happy to share on topics beyond the scope of their services, and I went deep with them on the tooling that thought leaders are using to track and learn from win/loss more aggressively. **What problems is Klue Win-Loss solving and how is that benefiting you?** In the B2B SaaS space, it is very difficult to get beneath the veneer of what your competitors are doing and how your prospects are thinking. DoubleCheck knows our world intimately, and so we were able to do so more effectively than ever before. Pretty much everyone in the company spent some time learning from DoubleCheck’s reports directly or by proxy. Executives from all functions pored over their findings and used them to inform our strategy as a company and the next board meeting. Sales gained a much more realistic understanding of not only why they were winning and losing deals but also how their interactions were perceived by potential clients, which truly requires a third party to get. Product Marketing learned incredible intel the informed our core messaging, competitive positioning, and buyer personas. Product Management were able to adjust roadmap with a better understanding of the market’s needs and competitive capabilities. ### 29. Total value add ... Data driven insights that accelerate decision-making **Rating:** 5.0/5.0 stars **Reviewed by:** Carlo C. | Vice President Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2020 **Describe the project or task Klue Win-Loss helped with:** I renewed and expanded our work with Doublecheck to deliver win-loss analysis. Why? Anecdotal data is limited and too easily challenged. There was no other way to systematically drive the same data-driven insights on why & how customers engaged with us along their buying journey. **What do you like best about Klue Win-Loss?** The team worked closely with me to tailor the written survey and interview guide to align data collection to both validate our hypotheses and drive new insights regarding our website, sales process and executive interaction. Having a third party interview losses exposed data that was hidden to our sales team and also highlighted elements within our sales process that created friction with prospects. **What do you dislike about Klue Win-Loss?** The Doublecheck team does a great job sharing their insights via their blog. There was a missed opportunity by not creating virtual and live forums for customers to interact. **Recommendations to others considering Klue Win-Loss:** Prospects should understand each phase of the engagement: tailoring the interview instruments; understanding the scope of reports and executive readouts. Engagement success is very dependent on Sales cooperation. Don't move forward without CRO support. **What problems is Klue Win-Loss solving and how is that benefiting you?** Insights generated though their research helped solidify sales process changes, recraft website look and feel as well as copy. ### 30. Experienced team and high quality analysis. Strong advocate for DC **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2020 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck facilitates our third-party win/loss analysis **What do you like best about Klue Win-Loss?** The DoubleCheck team brings a lot of experience to the table. They are with you every step of the way to make suggestions to get your team the best results. Final deliverables can be highly customizable. The combination of both qualitative and quantitative analysis is a home run **What do you dislike about Klue Win-Loss?** No major downsides to using DoubleCheck. Would recommend that anyone who does win loss has a great understanding of what the final deliverable should look like for their internal stakeholders prior to launching the project. The only thing that slowed us down was that our own team had a particular preference on how the data and information was organized, which we didnt realize until after the first draft. DoubleCheck went above and beyond to quickly assist in making the changes. **What problems is Klue Win-Loss solving and how is that benefiting you?** The win-loss analysis with DoubleCheck has allowed us to gain a better understanding of our organizational strengths and weaknesses across the entire go-to-market engine, as well as product. It has resulted in strong action plans to address the findings and improve our business ### 31. DoubleCheck Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Russ D. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2019 **Describe the project or task Klue Win-Loss helped with:** With many key product enhancements and new marketing program launches across my product lines, we needed a Win/Loss partner to help us gain buyer insights across several key initiatives. I discovered DoubleCheck after seeing a presentation at the Product Marketing Community in New York City. A year later, I joined Ryan, DoubleCheck’s founder, on stage at that same event to discuss the merits of the program and benefits we've seen at Cox Automotive. We started by piloting the win/loss program for two product lines. Now, we work with DoubleCheck to conduct Win/Loss analysis for six product lines. **What do you like best about Klue Win-Loss?** • Onboarding: From the start of the program, our senior leadership was involved in the design, execution, and readout. The DoubleCheck team traveled to my corporate headquarters to kick off the project, with weekly status meetings and daily updates. • Relationship: My team felt well supported during the program and valued DoubleCheck, who was client-focused and responsive • Reports: The reports are easy to digest, easy to share and summarize, and can be accessed and filtered via a web-based platform that allows us to target the results to different stakeholders across the business. **What do you dislike about Klue Win-Loss?** We did not sign-up for the Executive Summary presentation deliverable but wished we had as it would have been easier to summarize and report on the findings. Following the pilot, we plan to add the executive summary. **Recommendations to others considering Klue Win-Loss:** Reach out DoubleCheck and have a personalized consultation, **What problems is Klue Win-Loss solving and how is that benefiting you?** Reach out to DoubleCheck and ask them about their experience with our partnership and the positive outcomes. ### 32. Revenue Enablement with Doublecheck Research. **Rating:** 5.0/5.0 stars **Reviewed by:** Rowan N. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2019 **Describe the project or task Klue Win-Loss helped with:** In order to accelerate our revenue objectives, we needed to understand: a. why we currently win or lose competitive deals b. who we were competing against c. and how we could sell more effectively against them As such DoubleCheck Research helped us craft an approach that answered those questions, whilst also understanding how strong our brand and reputation is; key business drivers and pain points that lead to our solution evaluation; top selection criteria used to evaluate us; how our product and roadmap align with the buyer's needs and vision; and how we compare with the competition. Invaluable insights! **What do you like best about Klue Win-Loss?** Doublecheck Research provided us with phenomenal service every step of the way, whilst bringing a "we've walked a mile in your shoes" perspective to the engagement. Their intimate understanding of our Product Marketing requirements ensured insights that were pertinent and utilized throughout our 2020 plan and sales enablement efforts. Our sales, demand generation, and customer success teams have raved about the insights shared thus far. Further, Doublecheck Research was very hands-on from understanding our objectives, speaking to our key internal stakeholders, and finally packaging the insights into a digestible manner that was pertinent from sales rep to CEO. **What do you dislike about Klue Win-Loss?** Not exclusively a fault of Doublecheck Research; but getting a pertinent sample size of customers and lost prospects scheduled in a timely manner proves difficult. **What problems is Klue Win-Loss solving and how is that benefiting you?** In order to accelerate our revenue objectives, we needed to understand: a. why we currently win or lose competitive deals b. who we were competing against c. and how we could sell more effectively against them Doublecheck Research's insights have enabled us to understand our market, customers, and competitors. This has allowed us to refresh our messaging, offers, and content to enable sales, demand gen, customer success and influencers with pertinent insights to accelerate our growth. ### 33. A new way to conduct win/loss analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Rob B. | Sr. Director, Product Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Klue Win-Loss?** DoubleCheck is unique in that they really take the time to learn your business so when they are conducting win/loss interviews they know how to ask the right questions to get to the real answers that shed real insights into your sales process. And regular reviews with your analyst help adjust as you go so you're interview questions never get stale. **What do you dislike about Klue Win-Loss?** Like any good win/loss program you get what you put into the relationship. If you're looking to "auto pilot" a win / loss program this probably isn't the agency for you. **Recommendations to others considering Klue Win-Loss:** DoubleCheck is a true competitive weapon. I view them more as trusted advisors rather than a vendor or agency. And once we got our win/loss program up and running, we looked like real rock stars to our sales leadership. **What problems is Klue Win-Loss solving and how is that benefiting you?** We have a fairly large distributed sales team, so it can be very hard to truly uncover what's working and what's not. We built a nomination process directly into SFDC so reps could automatically launch a win/loss review any time they closed out an opportunity. It's always harder to get loss nominations, but we achieved a fairly good blend of wins and losses to better understand our competitive landscape, how our positioning is working, and what techniques and strategies are most effective in the field. ### 34. Valuable insights & exceptional customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Clara G. | Product Marketing Manager, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **Describe the project or task Klue Win-Loss helped with:** I have partnered with DoubleCheck Research for Win/Loss analysis at two companies now, and in both initiatives they have been exceptional partners. From helping to spin up the programs, to optimizing our operating rhythms, to bringing industry best practices help educate us about Win/Loss analysis, the team has been invaluable. **What do you like best about Klue Win-Loss?** DoubleCheck is a full service partner. I really appreciate how available the team is for regular check-ins and ad-hoc questions. They not only help bring invaluable insights to our organization and uncover prospect feedback we would not otherwise have, but they also also exceptional customer service and project management. I have consistently felt informed and engaged throughout our partnership. **What do you dislike about Klue Win-Loss?** Of course we face the usual challenges with Win/Loss analysis in terms of recruiting new participants, but this is not fault of DoubleCheck's. The process can just be slow at times. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck helps us uncover insights about why we win and lose in the market which we would not otherwise be able to uncover in our own conversations with prospects. ### 35. High Value Win/Loss Program **Rating:** 4.5/5.0 stars **Reviewed by:** Eric F. | Head of Central Sales Ops & Enablement, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2019 **Describe the project or task Klue Win-Loss helped with:** I brought in Doublecheck to help get us first hand feedback on our sales pursuits. We wanted more of it, with better quality, and delivered in a way that allowed for action on it. **What do you like best about Klue Win-Loss?** The team at Doublecheck had a really easy process for engagement, that involved the sales reps directly, and ran a very efficient process to go from asking for engagement through to completed write-up. They engaged with us regularly to keep things moving the right way. We had a great conversion rate of buyers who entered the program. **What do you dislike about Klue Win-Loss?** Not anything i can speak to in terms of dislike. If anything, i think the customer dashboard can use some modernizing but that is a very minor dislike. **What problems is Klue Win-Loss solving and how is that benefiting you?** First hand feedback from buyers on the sales pursuit to act as a funnel into sales and product strategy to replicate success and remedy gaps to success. We finished over 50 interviews with buyers in the first 6 months and this helped drive numerous decisions to get more success ### 36. Great experience and fantastic insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2020 **Describe the project or task Klue Win-Loss helped with:** Doublecheck performed quarterly Win-Loss studies, providing insight into why my company won business over competition, why it lost, and helping identify gaps in both product offering as well as sales/marketing approaches. **What do you like best about Klue Win-Loss?** Customers/prospects were very open with reasoning for their decisions. Doublecheck interviewers were great at getting past top level answers and to more meaty, useful insight. **What do you dislike about Klue Win-Loss?** Same as disadvantage of any outside firm asking these questions - there was no way to prepare Doublecheck for deeper questions about minute industry components. But value in receiving insight from external interviews far outweighed the negatives of them not knowing every detail of our industry (and they spent time understanding it VERY well!) **Recommendations to others considering Klue Win-Loss:** Understand, not only the senior leaderships' knowledge and vision, but take time to explore the ability of the interviewers to have very meaningful conversations with business stake holders. **What problems is Klue Win-Loss solving and how is that benefiting you?** What of our competitor's offerings are causing us losses; and where is the perception of our offerings due to poor sales strategies or training happening? Very helpful in allowing us to increase our win percentage in the face of growing competition. ### 37. Valuable Insights That Help Shape Your Marketing Messaging, Sales Process and Product Direction **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2020 **Describe the project or task Klue Win-Loss helped with:** Doublecheck Research is our partner for win/loss analysis on sales opportunities. Their team interviews select prospects and customers about their experiences with our sales team and sales process. Our team receives in-depth reports that outline why we won or lost a deal, where we performed well and we we could have done better. We use the insights to make key decisions about our marketing messaging, our sales process and what features to add to our products. **What do you like best about Klue Win-Loss?** Because it's third-party research, Doublecheck gets insights from prospects and customers that they would never disclose to us. We get a great deal of competitive info from their reports. **What do you dislike about Klue Win-Loss?** Nothing. It's a great service that's reasonably priced for the value provided. **Recommendations to others considering Klue Win-Loss:** The interview questions they use are key. Make sure you spend time on them. **What problems is Klue Win-Loss solving and how is that benefiting you?** We have improved our win rate significantly using the insights from Doublecheck Research. We also have a much better view of the competition -- their strengths, weaknesses and their pricing. ### 38. Essential Details for Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2020 **Describe the project or task Klue Win-Loss helped with:** Win/Loss analysis - We were eager to find out the real reasons why some customers chose us, and why others went another direction **What do you like best about Klue Win-Loss?** The in-depth responses that we received from Doublecheck were beyond our expectations. Typically, when asking a customer why we won, or a prospect why we lost, you receive the minimal information. This feature, this requirement etc. With Doublecheck, we were able to see details across the sales process that we never received feedback on before. How easy is it to business with us? Why did you really come to us? What does a competitor talk about that might be a weak spot? Where should we focus our portfolio efforts? The depth of the interviews has impacted our business across each department. **What do you dislike about Klue Win-Loss?** The difficulty in identifying the opportunities. It can be difficult to get the process moving internally and to connect Doublecheck with the Account. These are baked into the process, however, and I do not see any way to get around this. One thing I would love to see is a nice cheat-sheet/presser that we could use in order to educate our team on the project and to better facilitate support/process internally. **Recommendations to others considering Klue Win-Loss:** Invest time in the beginning of the process. Put in place processes to make it simpler for these types of projects to move through the day to day busy schedules. **What problems is Klue Win-Loss solving and how is that benefiting you?** We brought multiple companies and products together, so the big question is: where do we focus our efforts? Essentially, we have powerful products that do rather well on their own. That being said, how do they come together in a more meaningful way, and how do we package them to make it easier to do business with us? ### 39. Valuable and actionable insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2020 **Describe the project or task Klue Win-Loss helped with:** They did a great job understanding a complex enterprise business (8 different software products in the portfolio) and our competitors, knowing exactly what questions to ask customers, and turning those conversations into key insights. Most impressive was how they were able to combine quantitative data from the surveys with the qualitative info from the interviews and identify the most important trends and insights. Highly recommend! **What do you like best about Klue Win-Loss?** the executive summaries at the end are great! **What do you dislike about Klue Win-Loss?** No downsides. I worked with them for three years and really enjoyed the working relationship **What problems is Klue Win-Loss solving and how is that benefiting you?** These insights help us get to the heart of the biggest competitive threats to our business and make y necessary changes to strategy, messaging and positioning, product roadmap, and sales process. ### 40. Strong process and deep expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2019 **Describe the project or task Klue Win-Loss helped with:** Doublecheck runs our win/loss process and has been doing so for a few years. They do absolutely great work and have a well honed process to produce reports in a timely manner **What do you like best about Klue Win-Loss?** Lots of things! Doublecheck can be trusted to finish projects with minimal intervention from my side. They constantly suggest new ideas to improve our success rate in procuring interviews. They know to ask the right questions to get the information that would be most valuable to us. They also have a great website to access reports which makes it very easy to search and share the information internally. **What do you dislike about Klue Win-Loss?** Nothing really! They do great work and are very open to finding ways to meeting any additional needs. **What problems is Klue Win-Loss solving and how is that benefiting you?** Doublecheck helps us get a better understanding of what prospects are looking for when they enter an evaluation and their perspective on our product and sales process as well as that of other vendors. It's amazing insight for both our sales and product teams. ### 41. I don't know how Doublecheck does it. It is a must have in your business **Rating:** 5.0/5.0 stars **Reviewed by:** Ray G. | SVP, GM B2B Commerce, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2020 **Describe the project or task Klue Win-Loss helped with:** I've worked with Ryan at 3 companies and will work with him for every other company I go to. The level of insight Doublecheck gives you is amazing. It really helps you understand why you lose. Highly recommended. **What do you like best about Klue Win-Loss?** Level of detail in every report. The team goes deep in all aspects of the sales cycle **What do you dislike about Klue Win-Loss?** I really didn't dislike anything. Ryan and team are really good at what they do. **What problems is Klue Win-Loss solving and how is that benefiting you?** We had no problems. Benefits were detailed info on our sales process, sales people, competitive insight, etc. ### 42. Invaluable Intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2019 **Describe the project or task Klue Win-Loss helped with:** While at Demandware, we retained Doublecheck Research to provide ongoing intelligence and analysis about sales processes, competitive landscape, and product strengths and gaps. **What do you like best about Klue Win-Loss?** Cloud expertise: Doublecheck understands the nuances of the cloud business and operational model as well as any independent firm. Real insights: Unlike other firms that are more theoretical, Doublecheck provides invaluable insights that are specific, practical, and actionable. Strong relationships: Their customer success approach resulted in more personalized and proactive service that our sales leaders and field valued tremendously. **What do you dislike about Klue Win-Loss?** We only experienced upside with our relationship. Almost every function was positively impacted by their service -- from executives, to product management, to product marketing, and the field. **What problems is Klue Win-Loss solving and how is that benefiting you?** The independent nature of the process was huge. Prior to engaging Doublecheck we had very low participation from our prospects and insights weren't very helpful. With Doublecheck's methodology and output, we identified opportunities for new commercial models, gained ongoing insights into competitive landscape, validated product gaps, and ultimately, improved win-rate. ### 43. excellent win loss vendor **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2020 **Describe the project or task Klue Win-Loss helped with:** win loss customer interviews **What do you like best about Klue Win-Loss?** thorough, responsive, thoughtful about work **What do you dislike about Klue Win-Loss?** very positive relationship so far - no complaints **Recommendations to others considering Klue Win-Loss:** - **What problems is Klue Win-Loss solving and how is that benefiting you?** understand why customers choose competitive offerings - change/add programs directly based on win loss insights ### 44. Incredible depth of details and findings! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2019 **Describe the project or task Klue Win-Loss helped with:** We partnered with DoubleCheck to help us better understand why we win to amplify that across our markeitng and sales efforts **What do you like best about Klue Win-Loss?** The DoubleCheck team provided us best-in-class on-boarding support and helped us to better define our research goals. Their approach of qual & quant research helped us to uncover new opportunities and quantify those that we had "gut" feelings about. Their research readout and thoughtfulness clearly stood out in the findings and results we received **What do you dislike about Klue Win-Loss?** Working with DoubleCheck has been a dream - so no issues at all **What problems is Klue Win-Loss solving and how is that benefiting you?** We've increased our win rates and significantly influenced our product and teams. ## Klue Win-Loss Discussions - [What is DoubleCheck Research used for?](https://www.g2.com/discussions/what-is-doublecheck-research-used-for) - 1 comment - [View Klue Win-Loss pricing details and edition comparison](https://www.g2.com/products/klue-win-loss/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+08%3A24%3A17+-0500&secure%5Bsession_id%5D=c31c204a-e811-4ba9-975a-c7daa65378e9&secure%5Btoken%5D=bf18a7827344febea6e333c82130ecf65a4c2a7efc643992c34f20289410d20f&format=llm_user) ## Klue Win-Loss Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Klue Win-Loss Alternatives - [Clozd](https://www.g2.com/products/clozd-clozd/reviews) - 4.8/5.0 (295 reviews) - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)