Invoca Reviews & Product Details

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

Seller

Invoca

Discussions

Invoca Community

Languages Supported

English, French, Spanish

Solution Type

All-in-One

Overview by

Jenna Van De Velde

Used by Natural Intelligence and 2 others

Beta

Pricing

Pricing provided by Invoca.

Basic

$1.00

Per Month

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Invoca Integrations

(11)

Verified by Invoca

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Invoca Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Invoca, and what problem is it built to solve?

Invoca is a call tracking and analytics platform designed to help businesses improve marketing campaigns and customer engagement through phone interactions. It tracks calls, analyzes caller behavior, and connects call data with marketing efforts to provide insight into call performance, lead generation, and conversions.

What languages does Invoca support?

Invoca supports 3 languages: English, French, and Spanish.

What company sizes and industries is Invoca the best fit for?

Invoca’s strongest reviewer-reported fit is among enterprise and mid-market organizations, with healthcare, telecommunications, and marketing-related industries especially represented.

Company size — Enterprise: Organizations with more than 1,000 employees are a prominent segment.
Company size — Mid-market: Organizations with 51–1,000 employees are also strongly represented.
Industry — Healthcare: Hospital and health care organizations appear frequently.
Industry — Telecommunications: Telecommunications companies are another prominent group.
Industry — Marketing and advertising: Agencies and marketing-focused organizations also feature prominently.
Industry — Financial services and insurance: These organizations are represented across call attribution and call-quality use cases.

How long does it take to implement Invoca across a team?

Implementation time varies with the scope of the setup, but 1–3 months is the most commonly reported range. Some teams get live sooner, while more involved implementations can take longer.

Time to go live	Relative frequency
1–3 months	Most common
Less than 1 month	Also frequently reported
3–6 months	Reported for more involved setups
6 months or longer	Less commonly reported

What customer support options does Invoca provide, and how do users find the overall support experience?

Invoca provides chat, email/help desk, and phone support. The support experience is often described as knowledgeable, responsive, and proactive, with account teams helping users through onboarding and ongoing setup; experiences can vary, particularly around response times for technical or urgent issues.

What is the experience like for teams switching to Invoca from another tool?

Switching to Invoca is often motivated by the need for more complete call attribution, deeper analytics, or stronger integrations than a previous call-tracking tool provided. Teams describe moving from tools such as CallRail, Marchex, DialogTech, and Infinity to get more flexible tracking, call signals, or marketing-platform connections. The transition can be smooth with implementation support, but complex setups may require internal coordination and time to learn the platform.

What tools and platforms does Invoca integrate with, and how do these integrations help users get more value from the product?

Invoca offers 38 integrations, which help connect call outcomes with marketing, analytics, CRM, and contact-center workflows.

Advertising and marketing: Google Ads, Facebook, and Microsoft Advertising.
Analytics and experience measurement: Google Analytics, Adobe Analytics, and Quantum Metric.
CRM and contact center: Salesforce and Five9.

These connections help teams relate calls and their outcomes to campaigns, customer records, and other business data, supporting more joined-up reporting and campaign optimization.

What features or capabilities could make Invoca even more useful?

More flexible reporting and easier administration would make Invoca more useful for teams managing detailed call data. Users would benefit from improvements such as:

More customizable reporting: Add flexible filters, dashboard views, and columns for deeper analysis.
Smoother integrations: Improve data matching and make connections with advertising and analytics platforms more consistent.
More efficient bulk tasks: Make it easier to update signals, numbers, and campaign details without repetitive manual work.
More accurate call analysis: Improve transcription and signal accuracy, while making signal setup and training less time-consuming.

How useful do Invoca users find its AI features in everyday use?

Invoca’s AI features are useful for sorting and reviewing calls, especially when teams want to identify intent or outcomes without listening to every recording. The results can save time and support campaign optimization and call coaching, though accuracy and the effort needed to configure or train signals can affect how much users rely on them.

Call signals and classification: Identify call intent, quality, and outcomes such as qualified leads or sales.
Transcription and summaries: Review call content and key moments more quickly.
Scoring and conversation analysis: Surface calls for quality checks, coaching, or follow-up.

G2 reviews are authentic and verified.

Here's how.

Meghan S.

Marketing Operations and Reputation Management

Mid-Market (51-1000 emp.)

Updated 2/27/2024

Originally submitted 2/22/2023

"Above and Beyond"

5/5

What do you like best about Invoca?

What I value most about Invoca is their team's promptness in addressing inquiries and their commitment to supporting our company by suggesting tools they believe will benefit our department. Whenever we have questions or require assistance, they are readily available to hop on a call and provide quick help. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Thank you for your kind words! If you have any questions or need assistance in the future, feel free to reach out. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Construction

Small-Business (50 or fewer emp.)

8/28/2024

"Easy to use, and easy to navigate the ui."

4.5/5

What do you like best about Invoca?

Ease of Use and Implementation and easy to navigate the UI. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

session_id is not a built in parameter for the GA4 connection to attribute to Session Channel Attribution Reports in GA4. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. Great news! We made an enhancement and the Session ID is now a built-in parameter that is auto-captured and passed in the Google Analytics 4 integration. This streamlines stitching call and conversation insights with your session variables in GA4 reports, like the Marketing Source, Medium, and more. Please reach out to your Invoca account team for more information!

Validated ReviewerIncentivizedSource: Seller invite

Michele R.

Marketing Manager

Enterprise (> 1000 emp.)

Updated 9/12/2023

Originally submitted 2/24/2023

"Call tracking with Invoca"

5/5

What do you like best about Invoca?

Invoca gives us visibility into our actual cost and returns on investment in our digital campaigns. Previously, anyone who called from an ad was not attributed to a campaign as a lead. It is excellent for capturing rich call intelligence, transcripts and call recordings, and now we have insight into the caller's customer journey. We use the insights to improve the overall experience and align messaging.

Customizable AI recognition of conversation keywords can automatically classify a call and gives a view of various call outcomes and patterns at scale.

A variety of dashboards are available, and you can build the views you want to see.

We can run detailed reports with the needed metrics and easily export them to excel.

The UI is well-designed and intuitive. After supported onboarding, I found it easy to use the software independently immediately.

Setting up integrations with CRM and GA is easy.

The dedicated account manager and customer success support are excellent. You are always fully supported by people knowledgeable in the product and capable of addressing questions.

They are interested in product feedback and actually use it to make improvements to the product. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The dashboards do not allow as sophisticated filtering and analysis as I would like. I download to excel for deeper analysis and visualizations.

Some of the vocabulary used for features/actions was challenging at first. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Faseeh M.

Mid-Market (51-1000 emp.)

3/26/2024

"Invoca calls provide comprehensive insights and analytics."

5/5

What do you like best about Invoca?

Ability to seamlessly integrate with various communication channels and provide detailed call analytics, which helps our company track and optimize our call performance effectively. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Would be better if I can get an API calls. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Javier S.

Sr Marketing Analyst

Marketing and Advertising

Enterprise (> 1000 emp.)

9/12/2023

"Empowering Marketing Insights: Invoca's Call Tracking & Analytics"

5/5

What do you like best about Invoca?

Invoca offers robust call tracking capabilities, allowing us to monitor and analyze phone call interactions in marketing campaigns. It also seamlessly integrates with various marketing platforms, such as Google Ads making it easier for our businesses to incorporate call data into existing workflows and marketing systems. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The best aspects of Invoca can vary depending on the specific needs and goals of each business. What one user values most might differ from another, but overall, Invoca is a great tool and so far I like everything about it. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca's call tracking and analytics capabilities address the challenge of accurately attributing conversions in my Google Ads campaigns, leading to data-driven decision-making, improved ROI, and an enhanced customer experience. This tool has become an invaluable asset in my marketing toolkit, helping me extract maximum value from my advertising efforts. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Robert R.

Mid-Market (51-1000 emp.)

9/13/2023

"Our experience has been solid."

5/5

What do you like best about Invoca?

I like that we are able to track certain segments and signals and then to be able to use said signals in a way to help us retarget and pursue new clientele and customers. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

We actually rely heavily on certain aspects of Invoca and from my time working with them has mostly been useful and not many problems, there are times however that switches or connections seem to have been flipped without our knowledge and that has proven hurtful as we haven't tracked our conversions properly. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review, Robert! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

Updated 3/26/2024

Originally submitted 9/12/2023

"Great product, even better customer service."

5/5

What do you like best about Invoca?

I love that so much information is available. Between the resources, trainings and discussions, there are tons of opportunities to learn and master the platform. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Navigating the platform takes some getting used to, but once you get the hang of it it's smooth sailing. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/28/2024

"Great product with wonderful customer service"

5/5

What do you like best about Invoca?

Invoca has proven indispensable for fulfilling our company's marketing and advertising requirements. Their team consistently provides exceptional support, promptly addressing and assisting with all inquiries. Working with them has been a pleasure, and we highly recommend their services. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Invoca has been a great product for us. We are satisfied with the product as it suits all our needs at this time Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Drew M.

Mid-Market (51-1000 emp.)

9/14/2023

"Bridging the Gaps"

5/5

What do you like best about Invoca?

The flexibility of what's reportable! We have a very unique business model and oftentimes we have to make hefty modifications to tools to accommodate our business needs. Invoca has been designed knowing not all business models are the same and made capturing what matters to us beyond easy. Admittedly, I was a bit overwhelmed in the beginning at the idea of having to learn a new tool but that almost immediately went away as I began to see how useful this was. Now I ask myself, "how did I do my job without it?" Review collected by and hosted on G2.com.

What do you dislike about Invoca?

This isn't really a downside or a dislike but because the tool is so different, learning the UI just takes time. My background is in ads and basically every ad platform (Google, Bing, Facebook, etc.) looks similar to the next so you can quickly get going on a new platform. Like I stated in that first box, I was just overwhelmed by the idea of adding another platform but our customer success team has been amazing and I was able to get useful on the platform very quickly.

At this stage, I can't think of anything else. I'm constantly learning new things with my customer success team and have yet to be told "Invoca can't do that" Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca's main benefits to our company right now is that it serves as a customer breadcrumb trail for us. We have a much better view of where our customers are coming from and where they went on the site prior to calling. It bridges a lot of information gaps that we've had for a long time and really allows us to start seeing what we're doing that works (and what we're doing that maybe doesn't.) Admittedly, I know there's so much more we could be utilizing too so our future with Invoca is bright. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Validated ReviewerIncentivizedSource: Seller invite

Justin L.

Enterprise (> 1000 emp.)

8/22/2023

"Best tool for leveraging your call intelligence for marketing"

4.5/5

What do you like best about Invoca?

-Simple to use platform

-Simple to set up initially and plug and play with media platforms'

-Call transcripts are more or less accurate

-Engaged customer success team to help you get onboarded & maximize the features Review collected by and hosted on G2.com.

What do you dislike about Invoca?

-Reporting can be sometimes tricky

-Connecting Invoca to your analytics suite can involve lots of developer time

-Integration with the overall organization can be tricky

-Sometimes technical issues with populating audiences on Google, Meta Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

-Understanding what is happening the call centres, so that when we drive a call via marketing platforms, we know what happens in the conversations

-Call listening capabilities to help understand what agents are talking about, what customers are inquiring about

-Attributing sales from offline activities - from the call centre Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Questions about Invoca? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Luis Eduardo Enamorado Romero

•

Last activity over 5 years ago

Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?

1 Upvote

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What is Invoca used for?

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Pricing Options

Pricing provided by Invoca.

Basic

$1.00

Per Month

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Invoca Features

Phone Number Management

Local Phone Numbers

Toll-Free Numbers

Port Existing Numbers

Tracking

Visitor & Keyword Tracking

Dynamic Number Insertion

Multi-Channel Call Attribution

Call Routing

IVR

Call Scheduling

Geo-Routing

Analytics

Call Data

Call Recording

Advanced Reporting

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Top-Rated Alternatives

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Categories on G2

Conversation Intelligence Marketing Analytics Attribution

Contact Center Quality Assurance Speech Analytics Inbound Call Tracking

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Invoca Reviews & Product Details

Pricing

Basic

Invoca Integrations

Invoca Reviews FAQs

What is Invoca, and what problem is it built to solve?

What languages does Invoca support?

What company sizes and industries is Invoca the best fit for?

How long does it take to implement Invoca across a team?

What customer support options does Invoca provide, and how do users find the overall support experience?

What is the experience like for teams switching to Invoca from another tool?

What tools and platforms does Invoca integrate with, and how do these integrations help users get more value from the product?

What features or capabilities could make Invoca even more useful?

How useful do Invoca users find its AI features in everyday use?

Invoca Reviews (967)

Invoca Reviews (967)

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