Invoca Reviews & Product Details

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

Seller

Invoca

Discussions

Invoca Community

Languages Supported

English, French, Spanish

Solution Type

All-in-One

Overview by

Jenna Van De Velde

Used by Natural Intelligence and 2 others

Beta

Pricing

Pricing provided by Invoca.

Basic

$1.00

Per Month

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Invoca Integrations

(11)

Verified by Invoca

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Invoca Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Invoca, and what problem is it built to solve?

Invoca is a call tracking and analytics platform designed to help businesses improve marketing campaigns and customer engagement through phone interactions. It tracks calls, analyzes caller behavior, and connects call data with marketing efforts to provide insight into call performance, lead generation, and conversions.

What languages does Invoca support?

Invoca supports 3 languages: English, French, and Spanish.

What company sizes and industries is Invoca the best fit for?

Invoca’s strongest reviewer-reported fit is among enterprise and mid-market organizations, with healthcare, telecommunications, and marketing-related industries especially represented.

Company size — Enterprise: Organizations with more than 1,000 employees are a prominent segment.
Company size — Mid-market: Organizations with 51–1,000 employees are also strongly represented.
Industry — Healthcare: Hospital and health care organizations appear frequently.
Industry — Telecommunications: Telecommunications companies are another prominent group.
Industry — Marketing and advertising: Agencies and marketing-focused organizations also feature prominently.
Industry — Financial services and insurance: These organizations are represented across call attribution and call-quality use cases.

How long does it take to implement Invoca across a team?

Implementation time varies with the scope of the setup, but 1–3 months is the most commonly reported range. Some teams get live sooner, while more involved implementations can take longer.

Time to go live	Relative frequency
1–3 months	Most common
Less than 1 month	Also frequently reported
3–6 months	Reported for more involved setups
6 months or longer	Less commonly reported

What customer support options does Invoca provide, and how do users find the overall support experience?

Invoca provides chat, email/help desk, and phone support. The support experience is often described as knowledgeable, responsive, and proactive, with account teams helping users through onboarding and ongoing setup; experiences can vary, particularly around response times for technical or urgent issues.

What is the experience like for teams switching to Invoca from another tool?

Switching to Invoca is often motivated by the need for more complete call attribution, deeper analytics, or stronger integrations than a previous call-tracking tool provided. Teams describe moving from tools such as CallRail, Marchex, DialogTech, and Infinity to get more flexible tracking, call signals, or marketing-platform connections. The transition can be smooth with implementation support, but complex setups may require internal coordination and time to learn the platform.

What tools and platforms does Invoca integrate with, and how do these integrations help users get more value from the product?

Invoca offers 38 integrations, which help connect call outcomes with marketing, analytics, CRM, and contact-center workflows.

Advertising and marketing: Google Ads, Facebook, and Microsoft Advertising.
Analytics and experience measurement: Google Analytics, Adobe Analytics, and Quantum Metric.
CRM and contact center: Salesforce and Five9.

These connections help teams relate calls and their outcomes to campaigns, customer records, and other business data, supporting more joined-up reporting and campaign optimization.

What features or capabilities could make Invoca even more useful?

More flexible reporting and easier administration would make Invoca more useful for teams managing detailed call data. Users would benefit from improvements such as:

More customizable reporting: Add flexible filters, dashboard views, and columns for deeper analysis.
Smoother integrations: Improve data matching and make connections with advertising and analytics platforms more consistent.
More efficient bulk tasks: Make it easier to update signals, numbers, and campaign details without repetitive manual work.
More accurate call analysis: Improve transcription and signal accuracy, while making signal setup and training less time-consuming.

How useful do Invoca users find its AI features in everyday use?

Invoca’s AI features are useful for sorting and reviewing calls, especially when teams want to identify intent or outcomes without listening to every recording. The results can save time and support campaign optimization and call coaching, though accuracy and the effort needed to configure or train signals can affect how much users rely on them.

Call signals and classification: Identify call intent, quality, and outcomes such as qualified leads or sales.
Transcription and summaries: Review call content and key moments more quickly.
Scoring and conversation analysis: Surface calls for quality checks, coaching, or follow-up.

G2 reviews are authentic and verified.

Here's how.

Sid G.

Digital Marketing Manager

Enterprise (> 1000 emp.)

Updated 8/21/2024

Originally submitted 8/20/2024

"No brainer for call tracking!"

5/5

What do you like best about Invoca?

The switch to Invoca has been great for our team! We have access to so much more data than we ever did and has made a great difference in our marketing efforts. From the sales team, to onboarding, to our current CSM everyone is extremely helpful and has been fun to work with. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Change in any software that you use daily can be tough, so figuring out the product and how to maximize the tools available to us was a little overwhelming in the beginning. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Validated ReviewerIncentivizedSource: Seller invite

Logan F.

Software Project Manager

Mid-Market (51-1000 emp.)

8/20/2024

"What a company!"

5/5

What do you like best about Invoca?

I love the insights received from using the product, but the team is absolutely phenomenal. So easy to use, so easy to implement. I use this product every day. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Nothing, loved everything about getting to work with them. The team was so great, and easy to work with through our integration. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Jonathan G.

Mid-Market (51-1000 emp.)

Updated 2/28/2024

Originally submitted 8/22/2023

"Unmatched Call Tracking with Outstanding Support"

5/5

What do you like best about Invoca?

Invoca has been a game-changer for our campaigns, I'm in the dashboard daily! Their call tracking is top-notch, and the support they offered during GA4 setup and conversion tracking was exceptional. The AI signals are a gem, giving us insights that truly shape our strategies. Seamless integration and customizable reporting add more value. If you want unmatched call tracking backed by stellar support, Invoca is the way to go. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

My experience with Invoca has been very positive. However, I do think there is room for improvement by allowing more customization and filtering on the reports. Additionally, I wish they had more hands-on workshops to learn the interface and features quicker. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca allowed us to really link the calls from our campaigns, it showed which channel generated the quality leads, so we can monitor our calls more effectively and make optimizations quicker. We're more productive because we spend less time trying to manually figure this out. Additionally, we can use signals to quickly identify our call types. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Brandon F.

Sr. Marketing Data Analyst

Mid-Market (51-1000 emp.)

8/20/2024

"Best in class Call Tracking product and service."

5/5

What do you like best about Invoca?

While the platform is very user friendly, the customer service from Danielle has been a 10/10 since day 1. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Most companies seem to work more with CallRail and are unfamiliar with the Invoca product which can lead to slower learning curves. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/11/2024

"Overall Great Call Tracking Tool With Supportive Reps"

4/5

What do you like best about Invoca?

The Invoca platform is simple enough to use - the learning curve is minimal, and we were able to get up-and-running very quickly. The account team is fantastic and responds to emails in a timely fashion. The integrations between Invoca and Google Ads + SA360 work well and are especially useful for reporting and campaign optimizations. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The reporting tools can be a bit clunky. We have not found a way to have collaborative custom reports in-platform, as each one can only be viewed by the individual owner and can be only shared out (not editable). Also, you have to wait for an email link to download any reports/data rather than it going straight to your computer's files. Deeper integration with Microsoft Search Ads would be nice as well. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Alfred T.

Enterprise (> 1000 emp.)

3/14/2024

"Invoca is the platform to go for tracking campaign performance in driving phone call leads."

5/5

What do you like best about Invoca?

Invoca has been a game-changer for us to track campaign performance in terms of driving phone call leads. By connecting Invoca and Google Ads data, we know what campaigns are driving our sales-related calls, compared with support-related calls. Their call transcription capability also enables us to analyze the calls and derive actionable insights, like discovering commonly asked questions for content creation on our website. We are now undertaking a trial on call leads coming from organic traffic, and the support they offered during the trial was exceptional. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

It was a little expensive to use Invoca, but it was worth the penny to measure the campaign effectiveness when your organization spends a lot on campaigns. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Validated ReviewerIncentivizedSource: Seller invite

Verified User in Consumer Services

Mid-Market (51-1000 emp.)

3/6/2024

"Reliable"

5/5

What do you like best about Invoca?

Our experience with Invoca has been exceptional (especially for our transition & implementation). Our transition from DialogTech was seamless & quick (considering the massive undertaking that it was). We use Invoca on a large scale - we have thousands of end users & locations accessing their accounts on a daily basis. It's easy to consume the data and information Invoca provides and has significantly improved our productivity in several departments (Marketing, Business Intelligence, Data Analytics). The call tracking is accurate and the call analytics + reporting are detailed. Invoca has been an extremely valuable asset to our business and we highly recommend it to other companies searching for a reliable call tracking solution. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Invoca can be complex and technical (in our use case), and requires a deep understanding of layers of knowledge that build upon each other. As a result of this, we have had to develop custom documentation that is tailored to the needs of our end users (that helps them to navigate and comprehend some of the more advanced aspects of Invoca). However, our use case is very specific and specialized! Invoca has fully supported us and we have used their existing documentation to supplement our own. (This need for specialized documentation is specific to our own use case and they have been very supportive throughout). Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca has been a game changer for our business intelligence and marketing efforts. It provides valuable insights that were previously unavailable (summarizing patterns, recognizing sales opportunities, letting us drill down on our data from an overarching brand to a specific location as needed, etc). We use Invoca to manage thousands of franchise offices across several different brands (in different industries). It's a lot of data to sift through, and each franchise operates differently. One major missing piece of the puzzle for our previous call analytics solutions was the ability to track which marketing strategies were leading to actual calls (not just relying on asking customers over the phone "how they heard about us"). Invoca has enabled us to really drill down on our data and make informed & educated decisions for our marketing + business intelligence strategies. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

Updated 8/20/2024

Originally submitted 10/21/2020

"Excellent Expertise and Customer Service"

5/5

What do you like best about Invoca?

That it provides us with marketing-driven call tracking, while simultaneously taking our institution's privacy concerns into account. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Platform training videos/documentation and the terminology (invoca campaign vs our own marketing campaign) being used can be a little clunky/confusing. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign

Verified User in Consumer Electronics

Enterprise (> 1000 emp.)

9/4/2024

"Our Acct support is always available willing to teach and assist our needs."

4.5/5

What do you like best about Invoca?

The data real-time availability for immediate filter and analysis. Account support is amazing and a wealth of knowledge and support. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

A bit harder for us to tie caller to orders. Not necessarily just an Invoca issue, its also the system architecture. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Lisa C.

Digital Coordinator

Enterprise (> 1000 emp.)

Updated 2/27/2024

Originally submitted 8/30/2022

"Customer Feedback on Invoca"

5/5

What do you like best about Invoca?

It's a very powerful, reliable platform that we rely on daily to route customer calls to our business. The Invoca team, and especially Suzanne Newhouse our Customer Success Executive, is highly supportive and informed. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The fact that you can only "pause" campaigns that you no longer use. You can't delete them. It's a bit "untidy". Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Current UserValidated ReviewerIncentivizedSource: Seller invite